Chinese netizens are calling for a boycott of BMW MINI, after claiming that it only gave free ice-cream to foreigners!
Chinese Netizens : BMW MINI Only Gives Ice-Cream To Foreigners!
On Thursday, 20 April 2023, Chinese netizens exploded over a viral video recorded a day earlier at the Shanghai International Automobile Industry Exhibition.
It showed BMW MINI employees giving free ice-cream to a foreigner, but refusing to give it to the Chinese man recording the video, and his girlfriend.
That led to claims that BMW MINI was discriminating against China, with many saying that it was insulting to China and its citizens. The story has since been spread across the Chinese diaspora and promoted in pro-CCP groups by the Chinese 50 Cent Army (wumao, 五毛).
In old days, there was sign “No dog and Chinese in the park”…. nowaday “No ice cream for Chinese”. Time passed, change a little only….
#BMW #Shanghai #MINI
Shanghai Station BMW MINI has racial discrimination, only giving ice cream to white men, not to Asian women, and arranging security guards to beat female anchors, resulting in gender discrimination🤮🤮
1,6 billion losses for #BMW 🤣for ice cream. it’s little bit expensive.don’t play with Chinese people next time👺
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Did BMW Mini give free ice-cream to foreigners, but not Chinese citizens?! 🤨
Here are the facts : https://t.co/zuprc8qAS1#TechARP #China #BMWMini #BMW #Mini #Shanghai #IceCream #Wumao #Facts #FactsMatter #FactCheck #Automotive #Chinese #Business #Controversy #Scandal #Viral pic.twitter.com/uH8WOu6V9R
— Dr. Adrian Wong (@DrAdrianWong) April 24, 2023
BMW MINI Ice-Cream Fiasco Show True Character Of Chinese Netizens
Chinese netizens are crowing about the losses that BMW MINI sustained from this free ice-cream fiasco, saying that China will not bow to foreigners, and that it shows the “power” of the Chinese cancel culture.
The truth is – the whole BMW MINI ice-cream fiasco is much ado about nothing. Even worse – it exposed the true character of these Chinese netizens, showing the world just how petty and superficial they really are.
First, let me start by pointing out some salient facts about the BMW Mini ice-cream fiasco…
It Was A Car Exhibition In Shanghai
The incident happened at the Shanghai International Automobile Industry Exhibition, where MINI China had a booth.
Generally, people go there to view the latest car models, or prototypes. But it looks like some Chinese netizens go to these exhibitions for the freebies…
More importantly – most of the visitors there were Chinese citizens, not foreigners. Keep this in mind.
BMW MINI Gave Out 300 Ice-Cream Tubs Per Day
MINI China was giving out 300 tubs of ice-cream at its booth, over two days. So that’s a total of 600 tubs of ice-cream.
While some Chinese netizens have said that BMW MINI should not have given so few, or should have anticipated a higher demand, they should ask themselves if they are at the Mini booth to view its cars, or to demand freebies?
Even if BMW MINI brought in 1,000 tubs a day, they would likely run out as well, and these demanding guests would still have complained.
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Most Ice-Cream Tubs Went To Chinese Guests
The vast majority of these free ice-cream tubs went to Chinese guests who visited the MINI booth, because it was a car show in Shanghai, where the vast majority of people are Chinese citizens!
Only a few tubs were reserved for BMW / MINI staff members at the car show, who happen to be foreigners. How many foreigners do you reckon will fly to Shanghai to check out the MINIs there?
A total of 600 ice creams were distributed to those who came to our booth through the MINI App. In fact, in addition to the 300 copies distributed each day, we also reserved a very small portion for our very hard-working colleagues on site, the 4-5 “foreigners” you see in the video are colleagues wearing staff badges.
It Was Chinese Ice-Cream
In fact, MINI China reserved those ice-cream tubs specifically for the foreign BMW / MINI executives to try, because the ice-cream was made by Shanghai ice-cream maker, Luneurs!
While many Chinese citizens can easily buy and enjoy ice-cream from Luneurs, this was likely the only opportunity for these foreigners to try ice-cream made by a famous Shanghai brand.
Instead of expressing pride that these foreigners were enjoying a local product, these Chinese netizens instead turned the whole incident into unnecessary drama… over free ice-cream.
Instead of capitalising on MINI China’s support of a local brand, Luneurs was forced to issue a public statement on Weibo that it had nothing to do with the BMW MINI free ice-cream drama.
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The Two Girls Were Temporary Help
Like in many car shows, the models and booth staff are often temporary help hired for the show. It was the case with the two Chinese girls in the video – they were hired to distribute the free ice-cream to guests visiting the Mini booth.
It is important for me to point this out because they are local Chinese citizens, and have no reason to be biased against their fellow Chinese citizens.
In addition, they were not BMW MINI staff members, and were merely instructed to distribute most of the free ice-cream to guests, and reserve a few for BMW/MINI staff members.
For diligently doing their jobs, they were hounded by Chinese netizens who called them names for allegedly obeying foreigners, or helping foreigners bully the Chinese people, etc.
Not only are these Chinese netizens shameless in demanding freebies, they have also shown themselves to be disgusting bullies. MINI China even came out to defend the girls against these cyberbullies.
… the two ladies in the incident are also young people who have just entered society, can you please give them more tolerance and space?
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IMHO, this BMW MINI ice-cream fiasco should serve as a lesson to all foreign brands trying to penetrate the Chinese market – don’t give them any freebies. As it is said, the road to hell is paved with good intentions.
No one, but BMW MINI, thought of giving guests some ice-cream for visiting their booth. But instead of appreciating that small gesture, Chinese netizens made it all about them, them, them.
Never mind that it was a car exhibition where no one in their right mind would have expected free ice-cream, or free anything. Never mind that the vast majority of the free ice-cream went to Chinese guests. Never mind that it was two Chinese girls who distributed them.
No, these idiots believe that this is actual Western oppression of the Chinese people. They are a disgrace to China and the Chinese diaspora. The truth is – most Chinese people are not jingoistic cheapskates like these shameless Chinese netizens.
Even the infamously jingoistic former editor-in-chief of Global Times, Hu Xijin, came out to caution Chinese netizens against their excesses:
We shouldn’t excessively magnify a problem to become a question of principle or an ideological issue.
Let the staff learn their lessons and let their future events return to normal as much as possible. Let’s avoid other vendors getting nervous because of this.
Chinese citizens are free to boycott BMW MINI all they want for this “ice-cream fiasco”, but make no mistake – this fiasco does not cast BMW MINI in poor light. It actually shows just how shameless and disgusting some Chinese citizens can be.
China may have made great strides in improving the economic circumstances of its citizens, but it looks like there is much work to be done to improve the grace and thoughtfulness of some of its citizens… as well as their lack of self esteem.
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Dr. Adrian Wong has been writing about tech and science since 1997, even publishing a book with Prentice Hall called Breaking Through The BIOS Barrier (ISBN 978-0131455368) while in medical school.
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