Mercedes-Benz just unveiled the new Mercedes me Apps. Not just one, but three new and different apps!
Find out more about the three new apps, and what they offer!
Mercedes me : For The Mercedes-Benz Digital Ecosystem
The original Mercedes me App was first introduced in 2015, creating a digital ecosystem around their vehicles.
The current app now connects over 5 million Mercedes-Benz customers to their vehicles and digital services from Mercedes-Benz.
In 2019, they became the first car manufacturer to release a Software Development Kit, granting developers access and rights to develop new functionalities and services for their proprietary platform.
2020 Mercedes me Apps : What’s New?
Join host Yasmine Blair and Mathias Vaitl, Head of Mercedes me & Digital Services Business at Daimless AG, for an explanation on what’s new.
Mathias also offers some insights into their software development kit, and proprietary standardised developer platform.
Instead of the original single app, Mercedes-Benz is now offering three separate apps :
- Mercedes me : to control vehicle functions with your smartphone,
- Mercedes me Store : to purchase digital products from Mercedes-Benz, and
- Mercedes me Service : to book service appointments.
The creation of three separate apps, instead of the original one app, offers these advantages :
- improved basic functionalities
- improved customer experience through simpler and more intuitive operation
- shorter (more frequent) update cycles
The new apps are available with immediate effect from the Apple App Store and the Google Play Store in 36 markets, and in all 40 supported countries by end of summer 2020.
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