Tag Archives: Yoshitaka Nakamura

The FUJIFILM X-T20 & X100F Mirrorless Cameras Revealed!

The Fujifilm X-T20 & X100F Mirrorless Cameras Revealed!

Fujifilm has officially added two new mirrorless cameras to their flagship X Series – the Fujifilm X-T20 (Amazon | Lazada) and the Fujifilm X100F (Amazon | Lazada). They feature Fujifilm’s latest imaging technologies, including new sensors and processors. Let’s check out what’s new with these two new mirrorless cameras!

The FUJIFILM X-T20 & X100F Mirrorless Cameras Revealed!


How Well Fujifilm Mirrorless Cameras Doing?

The event kicked off with a presentation by Mr. Yoshitaka Nakamura, Fujifilm Malaysia Managing Director, detailing how well the Fujifilm mirrorless cameras have done so far. He then shared where the new Fujifilm X-T20 (Amazon | Lazada) would fit in the Fujifilm family.


The Fujifilm X-T20 & X100F Mirrorless Cameras Revealed!

Then Mr. Kelvin Ooi, Fujifilm Malaysia Senior Marketing Manager, revealed the key features and improvements in the new Fujifilm X-T20 (Amazon | Lazada) and X100F mirrorless cameras.


The Fujifilm X-T20 Mirrorless Camera

The new Fujifilm X-T20 (Amazon | Lazada) is the successor to the X-T10 mirrorless camera, which features interchangeable lens as well as dedicated dials for shutter speed, exposure and drive. The new X-T20 now comes with a 24.3 MP X-Trans CMOS III APS-C sensor, and the X-Processor Pro image processing engine.

The improved sensor and processor, together with an enhanced autofocus algorithm, boost the new X-T20’s start-up time and autofocus performance. Fujifilm claims that its ability to track moving subjects has been “dramatically improved”. The new sensor and processor also allows the Fujifilm X-T20 (Amazon | Lazada) to support 4K video recording.

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In addition, the Fujifilm X-T20 (Amazon | Lazada) now features a new tilting touchscreen monitor, which allows for flexible multi-angle shooting. It also has built-in WiFi capability for wireless sharing and remote shooting.

The Fujifilm X-T20 (Amazon | Lazada) will come in silver and black colours, at the following prices :


The Fujifilm X100F Mirrorless Camera

The Fujifilm X100F (Amazon | Lazada) is their fourth-generation Hybrid Viewfinder camera. It comes with a 24.3 MP X-Trans CMOS III APS-C sensor, with an improved 91-point autofocus system and a fixed 23 mm f/2.0 lens. Fujifilm also upgraded the hybrid viewfinder, offering up to 6x magnification and 60 fps support.

Other features include an autofocus joystick, a dedicated ISO dial, film simulation modes, a redesigned interface and a silent electronic shutter with speeds of up to 1/3200 s. The Fujifilm X100F (Amazon | Lazada) also supports HD video recording, focus peaking and digital split images even in its optical viewfinder (OVF). It also has built-in WiFi capability.

The Fujifilm X100F (Amazon | Lazada) comes in black and silver colour options, and is priced at RM 6,288 / ~US$ 1,388.


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Fujifilm X-A3 + Wonder Photo Shop Launched!

On 3 November 2016, Fujifilm officially launched the Fujifilm X-A3 mirrorless camera, as well as their first Wonder Photo Shop here in Malaysia. As the new mirrorless camera is targeted at the selfie-obsessed younger generation, Fujifilm collaborated with Hatta Dolmat, the award-winning Malaysian fashion designer, to showcase the X-A3 camera with his latest creations in a fashion show in Sunway Pyramid.


The Fujifilm X-A3 & Wonder Photo Shop Revealed

The event kicked off with the Managing Director of Fujifilm Malaysia, Mr. Yoshitaka Nakamura, revealing details of the new Fujifilm X-A3 and Wonder Photo Shop. He also revealed the limited-edition Harajuku Kit, and Fujifilm’s brand ambassador for 2016 and 2017 – Malaysian national artistic gymnast Farah Ann Abdul Hadi.


The Fujifilm X-A3 @ The Hatta Dolmat Fashion Show

The new Fujifilm X-A3 mirrorless cameras were then revealed by models at a special Hatta Dolmat fashion show. Fujifilm also collaborated with Hatta Dolmat to produce the FUJIFILM X HATTA collection, which comes with an exclusive and limited-edition Hatta Dolmat t-shirt and camera neck strap.


The Fujifilm X-A3

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The Fujifilm X-A3 mirrorless camera features a retro design with 3 colour options – silver, brown and pink. With a 3″ touch screen LCD display that tilts 180 degrees, it allows for selfies to be easily taken. But it’s more than just a selfie camera. It boasts a new 24 megapixel sensor, and Fujifilm’s proprietary colour reproduction technology.

It also has built-in WiFi connectivity, which allows you to easily connect to wireless printers, like the Fujifilm Instax SHARE printer. Or you can connect your smartphone or tablet to the X-A3 to copy out files, or remotely control it.

The Fujifilm X-A3 will retail for RM 2,888 (~US$ 699), including the Fujinon XC 16-50mm f/3.5-5.6 OIS II lens.

Be sure to check out our hands-on preview of the Fujifilm X-A3 mirrorless camera, and its specifications!


The Wonder Photo Shop

The Wonder Photo Shop is the first-of-its-kind concept store in Malaysia that offers direct printing from smartphones. Their Wonder Print Stations allow customers to turn their prints into personalised DIY art works, which can be used as gifts and keepsakes.

In conjunction with the launch of the Wonder Photo Shop, Fujifilm introduced a special promotional set – the Harajuku Kit. It comprises of a Mini 8 camera, a mini album, a pack of film, gift cards and a mini acrylic photo frame for just RM 328 (~US$ 79).

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