Tag Archives: Wise Pad W7

Wise Pad W7 Windows 10 Phablet Review

Wise Pad W7 Windows 10 4G LTE Phablet Review Rev. 3.0

There are many phablets in the market, but most of them are based on the Android operating system. So when a Windows 10 phablet hit the market recently, everyone took note. The Windows 10 phablet in question is the new Wise Pad W7. You will find it marketed as the Microsoft Wise Pad W7.

People immediately asked us to review it, and as if they were reading our minds, they sent us one! So today, we present to you, our review of the Wise Pad W7 Windows 10 phablet!

Updated @ 2017-06-23 : Updated the links in the review. Added more information on the included software. Reworked the Verdict.

Updated @ 2016-09-04 : Added new information on its manufacturer. Made various improvements and corrections to the review.

Originally posted @ 2016-08-18


Wise Pad W7 Specifications

SpecificationsWise Pad W7
Operating SystemMicrosoft Windows 10 Mobile
Display7" IPS display (540 x 960 pixels)
System PlatformQualcomm Snapdragon 212 (MSM8909 v2)
Processor4 x ARM Cortex-A7 cores (1.3 GHz)
Graphics ProcessorQualcomm Adreno 304 (400 MHz)
Storage16 GB internal flash storage
microSD card slot (up to 64 GB)
Front Camera1.9 MP sensor (720p video recording)
Rear Camera5.0 MP sensor (720p video recording) with single LED flash and f/2.4 lens
Connectivity4G : LTE Cat4 (150 Mbps / 50 Mbps)
WiFi : 810.11 b/g/n
Bluetooth : 4.1 LE
USB : Micro USB 2.0
FM RadioYes, but lacks antenna (earphones)
Battery3,200 mAh lithium-ion battery (11,840 mWh)
Dimensions13 cm wide x 21 cm tall x 5 mm thick


Phablet, Not Tablet

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There was some confusion about whether the Wise Pad W7 is a phablet or a tablet. Partly because the advertisement calls it a “tab“. Let us clarify this once and for all.

The Wise Pad W7 is a phablet, not a tablet. There are tablets of the same size, like the ASUS ZenPad 7.0, but tablets do not have telecommunication capabilities. They cannot make calls like smartphones or phablets can.

The Wise Pad W7, on the other hand, is a 4G LTE phablet. You can make calls on it, like any other smartphone or phablet. It’s called a phablet because it is a smartphone that’s the size of a small tablet.


Designed & Made By Microsoft?

What attracted people the most was the claim that the Wise Pad W7 was designed, made and sold by Microsoft. Perhaps it had to do with the product descriptions in the advertisement :

Microsoft has truly outdone themselves with this creation, introducing innovative features and designs that are sure to impress.

Microsoft has engineered a unique design that showcases the tab’s 7-inch display screen in the slimmest form.

We reached out to Microsoft for clarification. They informed us that the Wise Pad W7 is not an official Microsoft product, but an OEM product running on Windows 10. Of course, Wise Pad may have cooperated with Microsoft, or received their assistance, in developing this phablet.

Our further investigations revealed that the Wise Pad W7 is actually made by Meizu, and marketed in Malaysia by Blue Kor (also known as Meizu Malaysia).

This makes no difference to our review process though. However, we will refer to it as the Wise Pad W7, instead of the Microsoft Wise Pad W7.

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Unboxing The Wise Pad W7 Phablet

The Wise Pad W7 comes in a nice, shrink-wrapped box with the Microsoft logo prominently printed on the upper left corner. Let’s take a look inside!

The Wise Pad W7 is a low-cost phablet, so you only get the bare essentials :

  • One Wise Pad W7 phablet with a screen protector
  • One Wise Pad W7 user manual
  • One 10 W charger with one micro USB cable

Unfortunately, the Wise Pad W7 does not come with any earphones, even though it has a built-in FM radio. The FM radio requires a pair of earphones to be attached, to serve as its antenna.

Next Page > Wise Pad W7 Overview, Setup, Windows 10 Mobile & Apps


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Overview Of The Wise Pad W7

Now that it’s out of the box, let’s take a quick tour of the Wise Pad W7 phablet!

The 7″ IPS display is bright and vivid, but has a low resolution of 540 x 960 pixels. It lacks an oleophobic coating, so it smears very easily. However, it should not matter too much since you will likely install the provided screen protector.

The Wise Pad W7 comes with a 2 MP front camera that is okay for video chats, but takes noisy, low-resolution selfies. You will most likely rely exclusively on the 5 MP main camera at the back, which is supported by an LED flash.

The only physical buttons are located along the right side – a Power button and two Volume buttons. The micro USB 2.0 port is located at the top, together with the earphone port, and a compartment for the microSD and micro SIM cards.


Setting Up The Wise Pad W7

Let’s show you how the Wise Pad W7‘s initial setup process is like.

Unfortunately, the Windows 10 Mobile setup process is rather protracted. Android Marshmallow devices take no more than 5 minutes to boot and setup. The Wise Pad W7, on the other hand, took a whooping 82 seconds to start-up for the first time. Then after selecting the country of choice, it had to reboot, taking up an additional 53 seconds.

That’s not the worst of it though. After we set-up the Wise Pad W7, Windows 10 Mobile took an additional 2.5 minutes to decompress and install its apps. Generally, it will take you about 10-15 minutes to setup the Wise Pad W7.


Windows 10 Mobile

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Another point of confusion for many potential users is the fact that they marketed it as a Windows 10 tablet. It gave the impression that the Wise Pad W7 is a smaller and far more affordable version of the Microsoft Surface Pro 4.

The Wise Pad W7 actually runs on Windows 10 Mobile. This is the mobile version of Windows 10, that is designed to look and feel like Windows 10. However, unlike devices running on actual Windows 10, it is not capable of running Windows desktop applications.

Think of the Wise Pad W7 as a larger version of the Microsoft Lumia 950 and 950 XL smartphones. It will run Windows Mobile or Windows Phone applications, and comes bundled with Office for Windows 10, and Microsoft Edge.


Built-In Microsoft Apps

What’s advantageous is the fact that the Wise Pad W7 comes with Microsoft Word, Excel, PowerPoint, Outlook, OneNote, OneDrive, the Microsoft Edge browser and even Skype pre-installed. That takes care of the productivity requirements for most users.

You can literally start using it to do your work right out of the box. And the tight integration between those Microsoft apps allow you to sync your files and switch between your desktop and the Wise Pad W7 very easily.

Next Page > Wise Pad W7 Camera Performance – Photo & Video


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Camera Performance – Photo

The Wise Pad W7 has a 5 MP main camera, with f/2.4 lens and an LED flash. It takes photos with a resolution of 2592 x 1456, with file sizes ranging from 650 KB to 1 MB. Here are some photo samples from the 5MP main camera.

The photos taken appear washed out, unless HDR is enabled. But because the lens is relatively slow, using HDR may result in blurry pictures. The highlights are also easily blown-out when HDR is enabled.

Generally, the pictures are okay for viewing on the Wise Pad W7 itself, or posting on social media. However, the camera’s limitations are very apparent when viewed on a high-resolution computer display.

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Camera Performance – Video

The Wise Pad W7‘s 5 MP camera sensor is capable of recording 1080p videos. However, the Qualcomm Snapdragon 212 processor powering the Wise Pad W7 is only powerful enough to handle 720p video recording. So you are limited to recording 720p videos. Here is a sample of the 720p video recording by the main camera.

Immediately, we can tell that the camera lacks optical image stabilisation. It supports electronic image stabilisation, but it does not help much in stabilising the image. You can see that the handshake is quite noticeable, even though we recorded this sample using two hands.

What is most distracting though is the camera’s inability to maintain focus. You can see the camera losing focus and seeking very often. The audio quality was also terrible, sounding really muffled and monotonous.

Next Page > Memory & Storage Capacity, Display Problems, Performance, Verdict


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Memory & Storage Capacity

The Wise Pad W7 comes with 2 GB of memory, and 16 GB of internal flash storage. Unfortunately, we cannot find out how much free memory is available for your apps to use. But we can tell you that out of the 16 GB of internal flash storage, you will have at least 10.75 GB of free storage space.

You can top up the storage capacity with a microSD card (up to 64 GB), which should be plenty enough for most users. The Wise Pad W7 also supports OTG drives, so you can easily transfer data.


Problems With The Display

The automatic brightness feature in the Wise Pad W7 does not seem to be working at all. Even though its light sensor is working (we checked), the Wise Pad W7 maintains the same brightness level whether it’s in the shade or in direct sunlight. Hence, the display was completely useless in bright sunlight. The workaround? Disable the automatic brightness feature and set the brightness manually.

The other issue we noticed was its improperly calibrated digitiser (touch panel). It appears to register our touches a few millimetres lower than expected. Unfortunately, there is no option to recalibrate the digitiser, so if you face this issue, you will need to learn to touch a few millimetres higher on the display.

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We tested the Wise Pad W7‘s performance using the AnTuTu benchmark, comparing it against the honor 5C and ASUS ZenFone Zoom smartphones.

Wise Pad W7 honor 5C ASUS ZenFone Zoom
TOTAL SCORE 31570 53417 65914
3D SCORE 1629 9842 16839
– 3D (Marooned) 1306 5795 9863
– 3D (Garden) 323 4047 6976
UX SCORE 14151 19297 21371
– UX Data Secure 9262 5577 5896
– UX Data Process 1202 2706 4353
– UX Strategy Games 2328 4109 4118
– UX Image Process 196 3144 2926
– UX I/O Performance 1163 3761 4078
CPU SCORE 11833 19254 23110
– CPU Mathematics 4385 4198 5196
– CPU Common Use 2763 5947 8699
– CPU Multi-Core 4685 9109 9215
RAM 3957 5024 4594

The Qualcomm Snapdragon 212 is slow, period. It may have four cores, but they are the slower ARM Cortex-A7 cores. It was particularly poor at graphics, due to its slow Adreno 510 graphics processor.



The Wise Pad W7 is an interesting phablet. Mainly because it runs on Windows 10 Mobile. This can be a boon or a bane, depending on what you are looking for.

If you are looking for a ton of games and apps, then you are going to be disappointed with the limited choices in the Windows Store. But if you are only interested in using Microsoft applications like Word or Excel, then you will love the tight integration of those Microsoft apps into Windows 10 Mobile.

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The Wise Pad W7 was definitely not designed or manufactured by Microsoft though. The design and build quality is far from what you would expect from Microsoft. It is certainly very cheap, but it is a mixed bag of hits and misses. You will have to compromise with its limitations.

The Wise Pad W7 has a decent polycarbonate chassis with a matte metallic finish, but the display and the camera lens cover lack oleophobic coatings and are very easily smeared. The 7″ display has a lot more screen space than a smartphone, but it is limited by its low resolution of 540 x 960.

What really concerned us the most was the non-functioning auto-brightness feature and improperly-calibrated digitiser. We have no idea how it could have passed quality control checks at the factory. It also has a relatively small 3,200 mAh battery for its size. The much smaller ASUS ZenFone 3 Zoom, for example, boasts a 5,000 mAh battery!

The Qualcomm Snapdragon 212 processor is just fast enough for work applications, but do not expect to play 3D games on the Wise Pad W7. The good news is that it sips power, so the Wise Pad W7 putters on longer than we would expect for its small battery.


Pros & Cons

To summarise, here are the pros and cons of the Wise Pad W7 phablet :

Pros Cons
  • Comes with Microsoft Office apps pre-installed and integrated
  • Decent polycarbonate chassis
  • Relatively decent battery life
  • Comes with a free screen protector
  • Very low cost Windows 10 option
  • No oleophobic coating on display and camera cover
  • Relatively low resolution display
  • Auto-brightness does not work
  • Improperly calibrated digitiser
  • Relatively slow processor
  • Relatively poor front and rear cameras
  • Relatively small 3,200 mAh battery

Go Back To > First Page | Reviews | Home


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Wise Pad W7 Phablet Giveaway Contest Results

We have an awesome giveaway for you guys this time. We are going to give away a 4G LTE phablet that runs on Windows 10! We present to you – the Wise Pad W7 phablet giveaway contest!

The Wise Pad W7 is a 7″ phablet that powered by a quad-core Qualcomm processor, and runs on Microsoft Windows 10 Mobile. For more details, please read our full review of the Wise Pad W7.

Don’t forget to check out our Total War : Warhammer Giveaway Contest too!


The Wise Pad W7 Phablet Giveaway Contest Mechanics

To win the Wise Pad W7, all you have to do is look for this contest icon that we have inserted into 5 articles we posted recently.

Once you find one, all you have to do is :

  1. Click on the Wise Pad W7 contest icon, and it will open a contest registration form
  2. Key in your name and email address
  3. Click the Send button

That’s it! That’s all you have to do! Simple, isn’t it?

You only need to submit one entry to be in the running to win the Wise Pad W7. But you can greatly increase your chances by locating more of the same contest icon to submit more entries. Each contest icon will have their own contest registration form.

Bonus : You can also increase your chances by sharing any of our Facebook posts. Each share gives you a bonus entry. However, you must key in your Facebook account in the contest registration form, so we can credit you for the shares.


Where Do I Find The 5 Contest Icons? Updated!

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To make it easy for you to find the 5 contest icons, here are some clues… and their answers!

  1. What Windows 10 phablet are we giving away in this contest? Answer : The Wise Pad W7 phablet.
  2. A truck with Samsung smartphones apparently exploded in Florida. Answer : No, It Didn’t.
  3. Thanks to less competition, we have better mainstream hard disk drives today. Answer : Mainstream Drives Keep Getting Better.
  4. This GeForce GTX 1070 card was designed and sold directly by NVIDIA. Answer : The NVIDIA GeForce GTX 1070 Founder’s Edition.
  5. Apple iPhones are expensive, but not for the reasons most people believe are true. Answer : Why Apple iPhones Are So Expensive?

So simple, right? 😀


Winner Selection

The Wise Pad W7 phablet giveaway contest ends at midnight, October 31, 2016 (GMT+8). We will randomly select the winner from the collated results, and announce the results by November 15th.

If you are a winner, you must receive an email requesting your mailing address and contact number. You must reply within 7 days, or we will select another winner.

The Wise Pad W7 phablet giveaway contest is open internationally, but Tech ARP will only pay for basic mail delivery, and will not be responsible for any taxes that may be levied. Winners may opt to pay for expedited or courier delivery services at their own expense.


Contest Results!

We are very excited to announce the Wise Pad W7 Phablet Giveaway Contest results! This time, a total of 110 contestants participated. Thank you for making it such a success!

We have not only selected the winner of the Wise Pad W7, we have also pre-selected a backup winner, in case the first winner does not get back to us on time. Let’s see who won!

The winner must PM or email us with your details within 7 days of this announcement, or the prize will go to the backup winner, and so on.

  1. Full Name
  2. Mobile / Telephone Number
  3. Full Address

If you did not win this time, don’t worry – we have another contest coming right up!


Support Tech ARP!

If you like our work, you can help support our work by visiting our sponsors, participate in the Tech ARP Forums, or even donate to our fund. Any help you can render is greatly appreciated!