Tag Archives: Viu

Dimsum Calls It Quits, After Less Than 5 years!

No More Dimsum : Why It Lasted Less Than 5 Years!

It’s the end for Dimsum, after Star Media Group management announced their decision to shut it down!

Find out what just happened, and why it lasted less than 5 years!

 

Dimsum Calls It Quits, After Less Than 5 years!

After less than 5 years, Star Media Group is calling it quits in the VOD (Video On Demand) subscription business.

On 6 April 2021, they announced that they would shut down Dimsum Entertainment by 30 September 2021.

This decision came after the media group appointed Alex Yeow Wai Saw as CEO on 1 March 2021, and Tan Sri Chor Chee Heung as independent and non-executive chairman on 15 March 2021.

 

Why Did Dimsum Fail?

Officially, a strategic review by its new key management team apparently identified new opportunities for the group to explore.

Chief marketing officer Lam Swee Kim said that while it was a difficult decision to end this chapter, “we are excited to explore promising new ventures in the near future”.

What’s left unsaid is that in the last 4+ years, Dimsum had very little mindshare, even though it offers free viewing, supported by ads.

It focused on Asian content, which is also the focus on iflix and iQIYI (both of which are more established) as well as Viu.

But people who wanted to watch Chinese shows would stick with iQIYI, while those who wanted Korean shows would use Viu. iflix had better luck with ASEAN content.

And with Disney+ coming to Malaysia very soon – the launch was slated for 31 March 2021, but got delayed at the last minute – the writing was on the wall.

Granted, Disney+ would be competing mainly with Netflix and Apple TV+, but most Malaysians can hardly afford multiple streaming services.

If given the option between paying for Disney+ and paying for Dimsum VIP, the choice seems obvious.

The new management team probably “understood” that they would see subscribers shifting to the free offering, and decided to cut losses.

Honestly, we doubt many people would notice them leaving… there are simply too many alternative options offering the same or similar Asian content.

 

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Maxis TV Is Here, But Is It Worth Subscribing?

Maxis TV promises to offer multiple OTT steaming services at a cheaper price.

Take a look at what Maxis TV actually offers, and find out if it’s really worth your money!

 

Maxis TV : Cheaper OTT Streaming Bundles?

What exactly is Maxis TV? Maxis calls it a “first of its kind video entertainment service”.

Let’s be clear – Maxis TV is not a video streaming service. In fact, Maxis doesn’t actually stream anything to anyone.

All Maxis TV really does is offer bundles of five existing OTT streaming services.

  • dimsum
  • iQIYI
  • MUBI
  • viu
  • WeTV iflix

While they call it “completely new in the market and cannot be found anywhere else”, that’s only true if you are too lazy to subscribe to those streaming services yourselves.

Their true value proposition is offering these OTT streaming services at cheaper prices, with a single payment point. That’s really it.

 

Maxis TV Bundles : Are They Worth It?

Maxis TV promises to offer flexible OTT bundle passes, which confusingly, are divided into three categories :

  • Single Pass (should really be called Limited Pass)
    – Daily with 3 GB data limit : RM 3
    – Weekly with 5 GB data limit : RM 5
    – Monthly with 10 GB data limit : RM 9.99
  • 2-OTT Bundle with Unlimited Data : RM 18 per month
  • Unlimited Bundle with Unlimited Data : RM 42 per month

We can quickly identify a few problems with the Maxis TV bundles…

Single Pass with Limited Data

Maxis should have kept things simple – charge by the day, week or month. But they had to complicate it by adding a data limit.

Their potential subscribers are going to have to figure out – how much data does this movie take up? Or that TV episode?

Why add this unnecessary limit? It seems intentionally designed to prevent binge-watching by people on a budget.

2-OTT Bundle

Maxis TV offers only five combinations for their 2-OTT Bundle.

You cannot, for example, choose dimsum and viu, or MUBI and dimsum, or MUBI and iQIYI.

This is partly because WeTV and iflix are much cheaper than viu.

Dimsum, WeTV, iflix Are FREE / Cheaper

You can actually watch dimsum, WeTV and iflix content for FREE.

You only need to pay for VIP access to certain “hot” content, or the ability to skip advertisements (WeTV and dimsum).

Only One Package Worth Considering

Unless you are looking to subscribe to multiple bundles, it is generally cheaper to subscribe directly :

  • dimsum VIP : RM 8.90 per month
  • MUBI : RM 15 per month, RM 120 per year
  • iQIYI Standard VIP : RM 8.90 per month
  • viu : RM 12.90 per month, RM 88 per year
  • WeTV VIP : RM 7.90 per month
  • iflix VIP : RM 3 per week

From our POV, the only Maxis TV bundle worth considering is the Unlimited Pass, which gives you access to all five OTT services. You will then save RM 13 per month.

Even that is assuming you plan to watch all five of them. If you only want to use 3-4 of those OTT services, it is cheaper to just subscribe directly.

 

Maxis TV : Free 1-Month Trial!

Maxis is now offering a free one-month trial for all new Maxis TV subscribers, even for non-Maxis customers.

So you can give it a try, or use it to get some free streaming for a month. Just make sure you discontinue it before the subscription kicks in automatically!

 

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Vuclip OTT Strategies For Malaysia Revealed!

By Arun Prakash, President and COO of Vuclip

 

OTT Strategies For Malaysia

Bill Gates famously said that “content is king” in 1996, and that became a guiding principle for the Internet age. But it has never been more accurate than when it comes to describing millennials around the globe today and their expectations when it comes to mobile video.

Unlike previous generations, mobile consumers now have:

  • Accessibility – Anything happening anywhere in the world is available to them in real time

  • Awareness – Social media has taught them to be savvy and access to global content has given them heightened expectations when it comes to production quality of shows

  • Aspiration – As today’s youth are constantly aware of global fashion trends, consumer goods, and retail trends, they have sought to become true global citizens and wear, buy, and consume the same. This is also true for their entertainment consumption

  • Affordability – More consumers have rising disposable income, reduced costs for mobile data, and OTT premium content is able to benefit from both these trends and deliver more options and opportunities for consumers.

These are realities that will only continue to evolve in Malaysia and around the world. Of course, we have first-hand knowledge of this at Viu, with our users each consuming an average of 1.2 to 1.8 hours of content per day. By keenly listening to consumers and observing their habits to draw conclusions, as well as applying a conscious effort not to be tripped up by so called industry best practices, we have been able to bring a fresh new approach to OTT content in the region.

Globalization of local content and localization of global content

Video content isn’t concerned with borders or language. If people like something that airs in another country, they often have the means to watch it. But even better than just watching a dubbed, low-quality version, now they can watch shows that were successful in one part of the world that have been tailored to air as localized versions with high production value.

A recent example of this includes Tollywood Squares, our Indian reboot of the global franchise the Hollywood Squares. This also marks the first major CBS game show to be produced in India.

Viu also recently teamed up with the Endemol Shine Group to produce a localized, ten-episode season of The Bridge, a crime drama that was already popular in Europe and the United States. This adaptation will take the original premise and make it unique for the local audience, appealing to the diverse arrays of people, cuisines, and ethnicities that call Malaysia and Singapore home, highlighting both the diversity and similarity between the two countries. This will affect every aspect of the series, with both sides speaking local languages.

This is in addition to shows such as India’s What the Duck, a cricket-centered comedic talk show, and Indonesia’s The Publicist, a romantic drama series, proving to be highly popular outside of their respective countries with expat communities around the world.

Lifting up local talent and content

We’ve also found that the engagement of local talent and key opinion leaders in developing unique content has been a winning formula.

We first identify, nurture, and provide an opportunity for local talent. Once we do that, we can empower them with the financial and technical support to create high-quality content that showcases their talent. And then we can distribute it on Viu, where an audience of millions is ready to enjoy it around the globe.

For an example of this, Viu conducted a recent pitching forum in Indonesia, where we held auditions in five cities across the country and received hundreds of submissions, before picking Halustik by Sally Anom as the submission that we will turn into an original series. This annual event helps us develop top talent and gives us ideas on how to raise the status of the entire Indonesian content industry.

On a similar note, we noticed that the amount of time spent watching shows during Ramadan increased every year, so this year we developed specific content to watch during this time. This brought eight Arabic shows to Viu, many of which were developed by social media creators throughout the region.

Range of content formats and lengths prove popular

In addition to the trends above related to content development and consumption, we’ve also noted that the smartphone generation isn’t as concerned about historic video formats, such as what defines a clip versus a TV show versus a movie. Now, the video will fit into the consumer’s life and habits, and not the other way around.

This is why most Viu content has various lengths, including movies such as India’s High Jack; mini-series such as It Happened in Hong Kong and our Ramadan series in the Middle East; 30 to 50-minute run time shows, such as Indonesia’s the Publicist; and then there are What the Duck Googlies which are short form 3-5 minute clips from the very popular What the Duck series.

In conclusion

The OTT market is changing the ways content is created, desired, discovered, and consumed. We have a unique opportunity to spotlight amazing talent within our own regions, make dramatic content and localize shows from other regions, and experiment in ways that traditional ratings-driven television era never allowed.

And as the audience grows, and their expectations change, and more people use their access to find and share their voice, vision, and talent with the world, we look forward to being there to help give them a platform and an audience.

Everything changes so rapidly, but when you boil it all down, we’re giving more people more access to hear more voices tell more stories and I can’t wait to see them.

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The Digi Freedom to Internet Offers Explained!

Digi just launched Digi Freedom to Internet, offering more value, convenience and exclusive services. But there are not one, or two, but FOUR Digi Freedom propositions. Confused? We summarise the new Digi Freedom to Internet offers, so you know what exactly they mean for you!

 

The Digi Freedom to Internet Offers

First, let us remind you that freedom is NOT free – Digi is not giving away anything free. What they’re offering is a clearer, easier way to manage your costs while getting the services you want at a lower cost.

In this video, Digi’s Head of Digital Product & Services, Prashant Pathmanaban, and Benjamin Tan, Digi’s Head of Postpaid, gives an in-depth presentation of the Digi Freedom to Internet offers. There is even a hilarious short video starring pindaPanda!

Digi Freedom to Internet consists of four “Freedom propositions” – Music Freedom, Video Freedom, Gaming Freedom and Roaming Freedom.

Music Freedom

All Digi Postpaid and Prepaid customers, who have been with the company for at least six months, will receive an upgrade of their Music Freedom quota – from 1 GB to 5 GB. This is the music streaming quota monthly for music streaming services such as Spotify, Joox and Smule.

Video Freedom

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For only RM 5 per month, Digi customers can buy 5 GB of video streaming quota to get access to and watch premium TV series and movies on Viu. Digi will offer launch a similar offer for iflix and Tonton very soon.

Gaming Freedom

Digi Postpaid and Prepaid customers can now purchase in-game items for their favourite Steam and Garena game titles, such as League of Legends, Dota 2, Counter-Strike and FIFA, without debit or credit cards. With Gaming Freedom, they can simply choose to pay through their Digi accounts.

Digi will also offer exclusive gaming offers like unique collectible top-up cards, in-game items, as well as access to top gaming events. Their first gaming offer – a series of League of Legends collectible top-up cards will be offered for sale beginning 1st July 2017.

Roaming Freedom

Customers on the Digi Postpaid 110 plan or better will enjoy free roaming in 8 countries – China, Hong Kong, Taiwan, Singapore, Thailand, Indonesia, Myanmar and Brunei. Customers on the Digi Postpaid 80 plan will just pay a small RM 10 fee to enjoy the same benefit.

Digi will also offer Internet passes from only RM 5 per day, and a 3-day combo pass (2 GB Internet + 30 minutes of calls) for RM 25 per day.

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