Vitaly Kamluk, Kaspersky Director of Global Research and Analysis for APAC, explores the impact of social media activities on our digital reputation, as well as those of brands and companies!
Digital Reputation : What Is It?
Digital reputation is the online version of good old fashion reputation. The only difference is that it is defined by our online behaviour and what people are saying about us, or the brand.
In short, our digital reputation is a combination of our digital footprint, and the impact it has on how other people perceive us, or the brand.
As the world becomes more connected, digital reputation is becoming more than just important – it is now critical to the future and success of any individual or corporation.
This has led to a shift in how people and brands behave online these days…
As Jesmond Chang, Head of Corporate Communications for Kaspersky APAC, shared above :
- 32% of social media users in APAC use anonymous accounts
- 50% of social media users in APAC avoid companies that are involved in a scandal, or had received negative news coverage online
- 40% also stopped using a company’s or brand’s products once they are embroiled in some kind of online crisis.
Kaspersky on APAC Digital Reputation Threats!
At the 6th Vitaly Kamluk, Kaspersky Director of Global Research and Analysis for APAC, shared the latest threats to digital reputation in the APAC region, which is precipitated by the COVID-19 pandemic.
“One of the most visible effect of this pandemic is how it forced everyone, from individuals to the biggest companies, to shift a lot of their activities online.
This dependence, triggered by our need to secure our physical health, also pushed us to increase our social media use, either to connect with our distant loved ones, to give support to our community, to entertain ourselves, or to get hold of products and services that we need.
Parallel to this trend is the opening of wider doors for cybercriminals to exploit”
With many employees working from home, cybercriminals have found new ways to exploit this situation :
- brute force attacks on database servers increased 23% in April 2020
- Malicious files planted on websites increase 8% in April 2020
- Network attacks and phishing emails also rose
Kaspersky themselves reported an increase of unique malware samples from 350,000 per day pre-COVID, to 428,000 per day!
With the increased reliance on online services, including remote work and learning, e-commerce purchases and a greater adoption of e-wallets, the 2020 threat landscape appears to favour cybercriminals.
Recommended Reading
- How Honeywell Is Helping Industries Tackle COVID-19
- RMCO / PKPP in Malaysia : New SOP for December 2020!
- Peninsular Malaysia CMCO : New December 2020 SOP!
- Pfizer COVID-19 Vaccine : 2020 Production Cut Explained!
- Sony PG Tec Facility Will Close By September 2021!
- Why Pfizer + Moderna mRNA Vaccines Are Not Good Enough
- Dell EMC PowerProtect Cyber Recovery for Sheltered Harbor!
- PowerProtect Data Manager Nov 2020 Update: What’s New?
- 2020 Dell EMC PowerProtect DP Series IDPA : What’s New?
- Is Gadget Radiation Killing Kids Forced To Study At Home?
- Lazada RedMart Data Breach : What You Need To Know!
- Fact Check : Avoiding The Future Plague, The Viral 1956 PSA!
- VMware vSphere 7 Now Supports AMD SEV-ES Encryption!
- How Hackers Attack Healthcare During COVID-19 Pandemic!
- Scam Alert : Bank Negara Malaysia Scam Email!
- WD NAS Can’t Be Seen In Windows? Here Are The Solutions!
- HUAWEI 5G Aces GSMA NESAS Security Audit : The Impact?
- AMD CDNA Architecture : Tech Highlights!
- AMD Instinct MI100 : 11.5 TFLOPS In A Single Card!
Go Back To > Cybersecurity | Business | Home
Support Tech ARP!
If you like our work, you can help support us by visiting our sponsors, participating in the Tech ARP Forums, or even donating to our fund. Any help you can render is greatly appreciated!