The 2019 Virtustream Multicloud Survey results was just announced with some interesting insights into the multicloud strategies being employed globally. Here is our quick primer on what the study revealed!
The 2019 Virtustream Multicloud Survey
Virtustream, a Dell Technologies company, commissioned Forrester Consulting to conduct their latest global survey of the multicloud strategy of more than 700 companies globally.
Virtustream commissioned the survey to study the current state of enterprise IT strategies for cloud-based workloads.
The 2019 Virtustream Multicloud Survey Summarised
The survey report, titled Multicloud Drive Mission-Critical Benefits, found that :
almost all (97%) of those companies used multicloud strategies in their mission-critical applications.
two thirds use multiple vendors for mission-critical workloads
multicloud deployments will increase over the next few years, with businesses expanding their multicloud budgets for staffing, investments and training
nearly 90% of companies surveyed will maintain or increase their budget to boost their multicloud deployments
nearly 75% of companies surveyed are using multiple cloud providers for mission-critical applications
nearly 61% of companies surveyed were concerned about security and management of their multicloud strategies.
Benefits Of Multicloud Strategies For Mission-Critical Applications
A majority of business organizations shared that multicloud strategies was used in mission-critical cases that involved customers’ financial data or sales applications.
In fact, the survey found that nearly 75% of business organisations are using about 2-3 cloud providers for business-critical applications.
Among the main benefits of using multicloud strategies were quick and efficient response to business changes and challenges.
An increased performance and savings in operational costs were also counted as additional benefits.
Security + Management Concerns In The 2019 Virtustream Multicloud Survey
Management and deployment of multicloud strategies are complex, which is why many business organisations face issues with its implementation.
Although nearly 61% respondents admit that multicloud strategies complements their own business objectives, there were still concerns of security and management.
Thus, many companies are planning to increase qualified and skilled staff to support their multicloud strategies, and work with cloud vendors with proper expertise and experience.
Microsoft and IDC Asia Pacific just unveiled the results of their latest study of the AI growth potential for Malaysia. Here is a video of their briefing, and a summary of their key findings!
The Microsoft-IDC Report On AI Growth Potential For Malaysia
The Microsoft-IDC report on AI growth potential for Malaysia is based on their 2018 survey of 100 business leaders and 100 workers in Malaysia.
Presenting the key findings were K Raman, Managing Director of Microsoft Malaysia, and Jun-Fwu Chin, Research Director for IDC Asia Pacific Datacenter Group.
Increased Innovation + Productivity
Titled “Future Reader Business: Assessing Asia Pacific’s Growth Potential Through AI“, it revealed that Artificial Intelligence (AI) will almost double the rate of innovation, and boost employee productivity by 60% by 2021.
Low Uptake Of AI So Far
Even though 70% of the business leaders surveyed believe that AI is instrumental for their organisation’s competitiveness, only 26% of organisations in Malaysia have begun their AI initiatives.
The Top 5 Reasons For Adopting AI
For those companies who have already started their AI initiatives, these are their top 5 reasons :
Better customer engagements (31%)
Higher competitiveness (31%)
Accelerated innovation (12%)
Improved efficiency (12%)
More productive employees (8%)
Initial Results Of AI Initiatives
For those companies, their AI initiatives have resulted in some tangible improvements of between 17% to 34% in those 5 areas. They forecast a further boost of 60% to 130% over a three-year horizon.
Malaysia Not Prepared
The study also evaluated the six dimensions critical to developing Malaysia’s AI growth potential, and found them wanting. In particular, Malaysia is weak in data and investments.
Top Three Challenges
Business leaders who are already adopting AI cited these three top challenges in realising their companies’ AI growth potential :
Lack of thought leadership and commitment to invest in AI
Lack of skills, resources and continuous learning programs
Lack of advanced analytics or infrastructure and tools to develop actionable insights
Leaders + Workers Are Positive About AI
The study also found that 67% of business leaders and 64% of workers in Malaysia are positive about AI’s impact on the future of jobs.
In addition, the study claims that workers are MORE optimistic about AI creating jobs than replacing them, than business leaders!
Editor’s Note :We find the high favourability by workers to be highly questionable, and have requested more information about the type of workers surveyed by IDC.
It is possible that the workers they surveyed are high-level executives who see AI as a useful tool that will enhance their jobs, rather than the job killers that many low-level executives and blue-collar workers are worried about.
SAP believes that family businesses in Southeast Asia have the potential to disrupt industries and drive economic growth, but they need to embrace digital innovations. Claus Andresen of SAP Southeast Asia explains why, with the help of a new study by The Economist Intelligence Unit.
Family Businesses In Southeast Asia
Southeast Asia (is a high-growth region, where family businesses make up a significant proportion of SMEs. These family businesses are aware of the rapid change in technology and markets, and these are impacting their outlook and strategies.
In a new SAP-sponsored study by The Economist Intelligence Unit (EIU), Southeast Asian family businesses ranked the pace of technological change as their foremost area of concern – one that may present the most significant threat to their growth over the next three years.
Q&A With Claus Andresen
At the of the SAP Leonardo briefings at the new SAP Leonardo Center Singapore, we sat down with Claus Andresen, President and Managing Director of SAP Southeast Asia, to talk about the new study, and importance of digital innovation to these family businesses.
“The landscape and dynamics of family businesses in Southeast Asia is unique, with many of them still being in the first or second generation. Given their small or medium sizes, these businesses have the competitive advantage of being agile and nimble, which put them in a better position to adapt to the rapid pace of change in the market,” said Claus Andresen.
“When we look at the broader SME segment in Southeast Asia, SMEs account for between 95 to 99 percent of establishments across ASEAN, contributing massively to the GDP. This may put them in prime position to drive disruptions across industries and economic growth across the region. But to do this, these organisations should first and foremost embrace digital innovations and integrate digital technologies into their overall strategy.”
The EIU Study On Family Businesses In Southeast Asia
The EIU study, called “Planning for Prosperity: Assessing Family Business Future-Readiness in South and Southeast Asia“, is based on a survey of 300 family business executives across eight countries in the APAC region – Bangladesh, India, Indonesia, Malaysia, the Philippines, Singapore, Sri Lanka and Thailand.
According to Michael Gold, EIU Editor, “Executives in Southeast Asia show less confidence in their abilities to meet future challenges than their peers in South Asia. In order for family businesses in this fast-changing region to keep up, they will need to adapt to new technological developments and modernise their way of thinking to bring their businesses into the 21st century. Otherwise, the next generation may not throw in their chips with their parents’ companies.”
Despite feeling the pressure from the emergence of new technologies, the executives in the study are strongly confident of their organisations’ readiness to utilise new technologies like :
data analytics : 67%
machine learning : 62.3%
automation : 65.7%
cloud computing : 63.7%
SAP Partner-Packaged Solution For SMEs
To support the digital innovation of SMEs in Southeast Asia, SAP announced the availability of SAP-qualified partner-packaged solutions for SAP Leonardo.
These are fixed-scope packaged solutions that offer predictable prices, and are structured to provide a fast return on investment.
Packages based on SAP software together with a partner’s services and intellectual property, with a fixed scope and a fixed price,
A rigorous qualification process, with validation of the partners’ ability to deliver,
Palo Alto Networks revealed that despite an increase in cybersecurity budgets, there is a lack of dedicated cybersecurity staff in the healthcare industry.
Palo Alto Networks : Not Enough Cybersecurity Staff In Healthcare
SINGAPORE, 29 November 2017 – As the adoption of digital technology in the healthcare industry accelerates, there is an increasing need to protect another side of patients’ and healthcare organisations’ well-being – the security of their personal data. This emphasis on protecting data and mitigating cyberthreats is reflected in the industry’s significant investment into cybersecurity.
According to a recent survey * by Palo Alto Networks, about 70 percent of healthcare organisations in Asia-Pacific say that 5 to 15 percent of their organisation’s IT budget is allocated to cybersecurity.
* The survey was conducted amongst more than 500 business professionals in APAC, covering Australia, China, Hong Kong, India and Singapore markets.
However, despite substantial budgets, there seems to be a need for the healthcare industry to catch-up with industry peers in terms of cybersecurity talent, with only 78 percent having a team in their organisations dedicated to IT security, the lowest among other industries surveyed. This is also well-below the industry-wide average of 86 percent.
Aside from monetary loss associated with data breaches and availability of connected devices which monitor patient lives, healthcare professionals are most worried about the loss of clients’ contacts, financial or medical information – 30 percent have cited loss of details as key. Fear of damaging the company’s reputation among clients comes next at 22 percent, followed by 17 percent citing company downtime while a breach is being fixed as a concern.
Cybersecurity risks in healthcare organisations are also amplified with BYOD (Bring Your Own Device), with 78 percent of organisations allowing employees to access work-related information with their own personal devices such as their mobile phones and computers. In addition to this, 69 percent of those surveyed say they are allowed to store and transfer their organisation’s confidential information through their personal devices.
While 83 percent claimed there are security policies in place, only 39 percent admit to reviewing these policies more than once a year – lower than the 51 percent of respondents from the finance industry, a sector also known to hold sensitive client data.
Call to get in shape for the future
As more healthcare organisations fall prey to cyberattacks, such as ransomware, a lapse in data security is a real threat to the industry, hence organisation-wide education and awareness are crucial towards ensuring that the right preventive measures are implemented and enforced.
54 percent of the respondents have cited an inability to keep up with the evolving solutions being a barrier to ensuring cybersecurity in their organisations, and 63 percent of respondents attributed this to an ageing internet infrastructure as the likely main reason for cyberthreats, should they happen.
Palo Alto Networks Tips For Healthcare Organisations
Here are some tips for healthcare organisations:
Ensure that medical devices are equipped with up-to-date firmware and security patches to address cybersecurity risks. Medical devices are notoriously vulnerable to cyberattacks because security is often an afterthought when the devices are designed and maintained by the manufacturer. These precautionary measures may include having an inventory on all medical devices, accessing network architecture and determining patch management plan for medical devices, as well as developing a plan to migrate medical devices to the medical device segment.
Apply a zero trust networking architecture for hospital networks, making security ubiquitous throughout, not just at the perimeter. Healthcare organisations should look to segment devices and data based on their risk, inspecting network data as it flows between segments, and requiring authentication to the network and to any application for any user on the network.
Practices such as BYOD and some employees’ ability to store and transfer confidential information through their personal devices put them at a higher risk of phishing attacks. To prevent this, healthcare providers should ensure that staff undergo regular end-user security training to reduce successful phishing. Cybersecurity best practices can be taught as a new hire class for every employee.
As healthcare organisations migrate portions of their critical infrastructure and applications to the cloud, it becomes imperative for an advanced and integrated security architecture to be deployed to prevent cyberattacks on three-prongs: the network, the endpoint and the cloud. Traditional antivirus will not be effective in guarding against advanced malware such as ransomware which continuously changes to avoid detection.
MALAYSIA, JULY 17 2017 – Red Hat, Inc. today announced the results of a survey on enterprise mobility adoption in Malaysia, Singapore and Indonesia. The survey, conducted by IDC and commissioned by Red Hat, includes responses from 275 IT professionals across the three countries.
The survey results, detailed in the IDC InfoBrief – The Maturing Mobile Journey for Enterprises – ASEAN Perspectives, commissioned by Red Hat in February 2017, found that while a significant number of respondents claim to have a strategy in place around mobility, quite a few still struggle when it comes to processes, including execution. Furthermore, the survey also revealed that mobile-specific skills can be difficult to acquire and develop in Malaysia, Singapore and Indonesia.
Key Insights From The 2017 Enterprise Mobility Survey
1. Respondents in Malaysia, Singapore and Indonesia are moving beyond devices towards workflow mobility
Fifty-six (56) percent of survey respondents consider mobility strategic to their business, while 40 percent plan to focus on mobile application-related projects in the next 12 to 24 months.
Demand for mobile applications across the three countries is growing with legacy system integration being a priority
Seventy-six (76) percent of survey respondents either have budgets in place or plan to invest in mobile app projects within the next 24 months; 58 percent plan to deploy between one and five mobile apps within the next 24 months.
2. Survey respondents from Singapore view mobility as transformative
Forty-four (44) percent of survey respondents from Singapore consider mobility a strategic business priority; 24 percent have already deployed more than 10 apps in their organization; and one-third believe they have a mature mobile IT organization that can consistently deliver solutions to support their businesses.
3. Acquiring the right skill set is viewed as a challenge across the region
Nearly 50 percent of survey respondents believe their organizations have minimal or contracted skills to support mobile projects—this challenge was noted by 60 percent of respondents from Malaysia.
The IDC InfoBrief concludes that in today’s increasingly digital era, having a clear mobility strategy is an essential for organizations. As organizations continue to expand their mobile-related projects, having the requisite mobile-specific skills internally is expected to become a necessity, as managing and supporting these projects will require dedicated resources. Investing in this competency can help enable successful mobile deployments.
View On The The 2017 Enterprise Mobility Survey
”Mobility presents an opportunity for organizations to revisit business processes and engage customers in new ways. Red Hat Mobile Application Platform is well-poised to support this strategy by providing an agile approach to developing enterprise mobile applications, enabling enterprises to meet their mobile requirements and turn their mobile-first strategy into reality.” – Damien Wong, vice president and general manager, ASEAN at Red Hat
“Enterprise mobility remains high on the boardroom agenda for business leaders across most of the Asia/Pacific region, as organizations move past the experimentation stage to treating mobility as a key driver for digital transformation. The coming years will be an inflection point for mobility in the region as more enterprises continue to mobilize their core business processes through apps and related services to help drive sustainable business value and better user experience.” – Avinav Trigunait, associate director for enterprise mobility research, IDC Asia/Pacific
The 2017 Enterprise Mobility Survey Methodology
On behalf of Red Hat, IDC interviewed 275 IT managers and above from organizations in Malaysia, Singapore and Indonesia with more than 500 staff and a dedicated IT team focused on mobile, identifying insights related to mobile enterprise application strategy, budgeting, technology consideration, and implementation challenges. Survey respondents represented several verticals, including financial services (including banking and insurance); manufacturing and construction; communications and media; trading; transportation and utilities.
Microsoft today unveiled findings of its Asia Workplace 2020 Study, where it found that employees in Malaysia do not feel empowered to embrace the demands of the digital workplace.
The Microsoft Asia Workplace 2020 Study Summarised
While 70% of Malaysian respondents consider themselves to be mobile workers and spend at least 20% of their time working outside of their offices, only 41% feel empowered by their organization’s culture and managers to be able to work together productively and collaboratively.
Here is an infographic that summarises the key findings of the Microsoft Asia Workplace 2020 Study.
After the launch of its Workplace 2020 study, Microsoft hosted an experiential event for its customers to test their collaborative skills using Microsoft Teams. The Amazing Teams Challenge was organized at Botanical Gardens and saw participants complete challenges across 4 pit stops located at different parts of the Gardens.
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The Microsoft Asia Workplace 2020 Study Key Findings
Microsoft’s Asia Workplace 2020 Study found that employees in Malaysia do not feel empowered to embrace the demands of the digital workplace.
70% of Malaysia respondents consider themselves to be mobile workers and spend at least 20% of their time working outside of their offices
Only 41% feel empowered by their organization’s culture and managers to be able to work together productively and collaboratively.
In addition, only 32% of respondents agree that their organization is committed at a leadership level to ensure every employee is included in closing the digital skills gaps within the workforce.
The Study involved 319 working professionals from Malaysia. It sought to understand shifting employee behaviours and gaps in the workplace when it came to productivity, collaboration and flexi-work practices.
A Digitally Savvy Workforce is Key to Digital Transformation
An earlier version of the Study conducted in 2015 found that 41 out of 100 respondents in Malaysia were ready for the New World of Work, whereby organizations had the right People, Place and Technology principles in place to enable a productive, collaborative and innovative workforce. This year, 48 out of 100 respondents felt so, indicating that organizations in the market are slightly more equipped, although more can be done to move the needle.
But beyond People, Place and Technology factors, the rise of the 4th industrial revolution has also accelerated the pace of transformation. A recent Microsoft Asia Digital Transformation Study conducted in late 2016 found that ‘Empowering Employees’ number two digital transformation priority among Malaysia’s business leaders. On the other hand, having a digital skilled workforce was one of the top barriers in their digital transformation journey.
New Work Styles and Organizational Conflicts Need to Be Addressed
It is evident that mobile professionals in the market are embracing flexi-work today, and organizations should look at new workplace practices, especially with the impeding influx of digital natives (born after 2000) entering the workforce for the first time.
More than half of the respondents (71%) value work-life integration today, where the boundaries of work and life have blurred, but have enabled mobile professionals to be able to collaborate and work virtually.
The Study also found that organizations need to address several structural challenges within the workplace to ready themselves for the digital age, as well as flexi-work practices:
Organization’s Leaders are a key enabler to drive flexi-work practices in the workplace: Only 32% agree that their organization’s leadership is committed in bridging the digital skills gap in the workplace.
Organizational culture is important: Only 26% agree that their organization has invested in culture development through training and development led by HR
Access to newer, data-centric technologies to enhance collaboration and productivity: Only 27% feel that their organization has invested in analytics and data tools to help them make informed and timely decisions; only 28% agree that their organization has given them tools to simplify workflows
New World of Teams Requires New Approaches
Workplace shifts have undeniably resulted in new ways of work, where technologies have enabled increased collaboration between individuals and teams across geographies and groups. However, the Study found that there were certain gaps today that hindered collaborative and productive outcomes from teams.
The top five challenges included:
Too many face to face meetings that are taking up productive time (34%);
Teams are not open to new initiatives to improve processes (26%);
Teams take too long to respond to internal issues (25%);
Teams are too rigid and not open to new ways of work (24%)
Team members are not accommodating with flexi-work schedules (20%)
However, respondents feel that strong leadership and vision (50%), access to technology tools for collaboration (48%), as well as an diverse team members across job functions (40%) can help build more collaborative teams.
Access to Newer, Collaborative Technologies will Enhance Productivity
The Study also found that respondents are seeking better devices to help them become more productive at work. Beyond hardware requirements, 33% hope to have access to information and data on mobile devices, 31% wish for cloud-based productivity tools and 24% hope for real-time collaboration capabilities.
When asked about emerging technologies that will help build better work environments by 2020:
45% think real-time intelligences will help them make informed decisions at work
45% believe Artificial Intelligence will be able to help perform tasks independently
37% look forward to virtual workspaces that support instant messaging and document sharing
The recently announced Microsoft Teams brings together people, conversations and content, along with the tools that teams need. It’s integrated with familiar Office applications and is built from the ground up on Office 365 and Microsoft’s global, secured cloud.
Chat for today’s teams. Microsoft Teams provides a modern conversations experience, with threaded, persistent chat to keep everyone engaged. Team conversations can be either private or visible to the entire team, and users can access multiple teams, making it easy to switch between projects.
A hub for teamwork. The Office 365 applications and services that teams use every day — Word, Excel, PowerPoint, SharePoint, OneNote and PowerBI— are all built-in, so people have the information and tools they need.
Customization for every team. Microsoft Teams offers the ability to customize work spaces with tabs, connectors and bots from third-party partners as well as familiar Microsoft tools like Microsoft Planner and Visual Studio Team Services. Today, more than 150 integrations are available or coming soon, with companies like SAP, Trello, Hipmunk, Growbot and ModuleQ building on the platform.
Security teams trust. Microsoft Teams is built on the hyper-scale, enterprise-grade Office 365 cloud, delivering the advanced security and compliance capabilities our customers expect. Teams supports global standards including SOC 1, SOC 2, EU Model Clauses, ISO27001 and HIPAA.
Customers worldwide are choosing Microsoft Teams to enable collaboration within their organizations. Since announcing the preview in November, more than 50,000 organizations have started using Microsoft Teams, including Alaska Airlines, ConocoPhillips, Deloitte, Expedia, J.B. Hunt, J. Walter Thompson, Hendrick Motorsports, Sage, Trek Bicycle and Three UK. In Asia, customers such as Amicus, Blackmores, Graincorp, Objective Corporation, Readify and RSL Queensland have adopted Microsoft Teams for their workplace.
The tight integration of Office 365 and Microsoft Teams means that when a group is working on a project everyone is assured that the most current artefacts and content are available immediately.
 The Microsoft Asia Workplace 2020 Study was conducted between February and March 2017 involving 4.175 respondents in 14 Asia markets. The 14 markets include Australia, China, Hong Kong, Indonesia, India, Japan, Korea, Malaysia, New Zealand, the Philippines, Singapore, Taiwan, Thailand and Vietnam. All respondents were pre-qualified as at least spending 30 hours per week in a full-time role, or spending at least 20 hours per week in a part time role.
 The Microsoft Asia Digital Transformation Study was conducted between October to November 2016 involving 1,494 business leaders in 13 Asia Pacific markets. The 13 markets include Australia, China, Hong Kong, Indonesia, India, Japan, Korea, Malaysia, New Zealand, the Philippines, Singapore, Taiwan and Thailand. All respondents were pre-qualified as being involved in shaping their organisations’ digital strategy, and are working in firms with more than 250 employees.
2 February 2017 — Over half of smartphone users spend no money on smartphone apps (paid-for downloads and in-app transactions), according to a new survey by Gartner, Inc.. However, end-user spending on in-app transactions continues to rise.
“Where users are prepared to pay for apps, spending on in-app transactions is on the rise — up 26 percent from 2015 — while spending on paid-for downloads only increased 4 percent in 2016,” said Stéphanie Baghdassarian, research director at Gartner. In this year’s survey, mean spending on in-app transactions was $11.59, while mean spending on paid-for downloads reached $7.67.
Paid-for downloads are more likely to be associated with smaller amounts of spending. Respondents who spent $15 or more over a three-month period were more likely to have done so through in-app transactions. “This is largely because the vast majority of paid-for mobile apps have a price tag of $1.99 or less, while the activation of in-app transactions usually means that the user has found value in an app and will be happy to spend more on it,” Ms. Baghdassarian added.
Gartner: Most Smartphone Users Spend Nothing On Apps
Figure 1. Amount Spent on Smartphone Apps in the Last Three Months (in U.S. Dollars)
Age and gender also influence spending levels. Older millennials (people aged 25 to 34 years) are the biggest spenders on both paid-for downloads and in-app transactions, with their in-app transactions generating an average of $19 per quarter and their paid-for downloads an average of $13.40. The second-biggest spenders are the younger Generation X (people aged 35 to 44), who spend more on in-app transactions than paid-for downloads.
“As respondents grow older, they seem to be less keen to spend money within an app, and would rather pay for an app upfront,” said Ms, Baghdassarian. “The 18-to-24 age segment shows low average spending on paid-for downloads and high average spending on in-app transactions, at $3.80 against $12.10. This trend is likely to continue as these young millennials grow older.”
The survey also revealed noticeable differences in spending levels and usage between men and women for both paid-for downloads and in-app transactions. Women not only spend less money overall on mobile apps, but also use them less. They are, however, more likely to try a “freemium” approach (the other name for the in-app transaction business model) that lets them try an app before deciding whether to spend money on it.
“Consumers’ increased preference for in-app transactions is a clear sign that technology product marketing leaders working for app providers should invest in this model to provide flexibility in how they engage with app users,” said Ms, Baghdassarian.
Flexibility of business model is not the only requirement for a strong user experience, however. Brands should also investigate new ways of delivering content to users, as mobile apps may not always represent the best user interface. “Bots and virtual assistants could prove better, depending on the user, the context and other requirements,” said Ms, Baghdassarian. “At any rate, new and improved touchpoints are crucial for the success of any brand.”
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SAP today released the results of their inaugural SAP Digital Experience Report. Conducted among 500 participants requiring them to rate about 1400 digital engagements, the survey reveals that Malaysia only achieved a DX (Digital Experience) score of 17%.
The DX score is derived as the difference between consumers who are delighted with their digital experience (43%) and consumers who are unsatisfied (26%) with their digital experience. There is certainly much room for improvement here given that the average score in the region comes up to 27%.
The SAP Digital Experience Report was presented by Terrence Yong, Managing Director of SAP Malaysia who said “Malaysia is at an exciting time in its development. With 14 million digital consumers, digital is becoming a part of our daily lives. This rapid growth is also making consumers in Malaysia more sophisticated in their digital preference. To help them navigate through a multitude of devices and apps, customers are demanding simple, seamless and personalized experiences across any channel, anytime, anywhere, and on any device. As evident from SAP’s Digital Experience Report, brands that fail to realize this will see a drop in share of consumer’s wallet”
Key Findings From The SAP Digital Experience Report
Here are the key finding from the report:
Consumers in Malaysia are, on average, delighted with their digital experiences
There is a strong correlation between digital experience and net promoter score (NPS) and loyalty
There is a strong correlation between digital experience performance and customers’ willingness to provide private data
It is interesting to note that despite all the concerns about privacy and security of personal data, consumers are very willing to divulge sensitive personal data to brands that they trust (or in this case satisfied with). This includes data on personal profile, main financial institutions, education level, occupation level, buying preferences, health or medical records, personal finances, mobile phone records, social media usage and even web browsing history.
These kind of data is crucial to businesses today especially in the world of Big Data and IoT where SAP could develop solutions to make sense of these unstructured data into structured data to assist business in the ever changing business environment. With these data at hand, businesses will also be able to provide a more personalized solutions and products to its customers.
SAP in its report then reveals some of the key factors which matter most to consumers that will help them to improve their digital experience. The top 3 factors which consumers find most important being:
Safety and security
Availability at any time
Cohesive, integrated and simple
So what does this mean to the digital business? To excel digitally, brands must align their people and processes – not just in their marketing or digital teams, but across lines of business – onto a single platform architect-ed with the customer in mind.
To engage the customer digitally, businesses will have to engage the workforce and suppliers – and to marshal all of the assets to enable the elusive delightful digital experience. SAP calls this platform the digital business framework.
Kuala Lumpur, 20 June 2016 – Digi today announced a study released by Telenor Group’s research arm, Telenor Research, which shows Malaysians being overall digital frontrunners, leading internet communication within Telenor’s global footprint when paralleled to other nation’s young internet-users. While digital services gain strong popularity around the world, Malaysians are also influential in the daily use of mobile devices for a wide range of internet activities, from browsing to playing online games.
The Telenor Group study was carried out in Q4 2015 on a sample of 5,600 people in Malaysia, Thailand, Pakistan, Serbia, Hungary, Sweden and Norway, aged 16-35 years old, who use internet on their mobile phones – a demographic Telenor identifies as ‘Digital Frontrunners.’ The way these users apply internet on their mobiles, gives indications as to how the wider demographic in the respective countries will adopt mobile internet in the years ahead.
“It is crucial to have surveys like this one looking at ‘Digital Frontrunners’ who can help forecast future industry trends,” said Bjørn Taale, Head of Research, Telenor Research. “Not only is this information beneficial in planning our digital services, it is also interesting to see the resemblance between nations as diverse as Thailand, Hungary, Pakistan or Norway. Just when we think that two nations may be following the same evolution, local nuances show that we are as unique as we are similar.”
Messaging Apps Most Important in Malaysia
The survey found that a resounding 62% of respondents in Malaysia consider mobile apps the most ‘important’ communication service available to them on a mobile phone. This was in stark contrast to all other surveyed markets which consider mobile voice services to be the most important. Only 19% of Malaysian agreed voice calls to be the most essential.
Supporting this finding is Malaysian’s high daily use of internet communications at approximately 85%, and low daily use of telecommunications services at roughly 65%— the highest and lowest indicators respectively across all surveyed markets. Messaging apps are noted as the preferred internet communication service for being in touch with others, with 80% using this on a daily basis.
The rising popularity of messaging apps in Malaysia is equally reflected in most of the surveyed countries, although there are variances. More than half of the respondents in all surveyed countries said they use messaging apps several times a day. Only two nations noted less than 50% usage, including Sweden at 44% and Pakistan at a notable 29%.
For one-to-one communications on mobiles via the internet, Malaysians can’t get enough of WhatsApp with only a small 3% of those surveyed saying they use it less than once a month. However, other countries vary, with Thais opting for LINE, Pakistanis equally choosing WhatsApp, Serbians employing Viber and Swedes preferring email. Overall, Facebook remained uniformly strong across all the surveyed countries in addition to their cited top preferences.
Malaysia Embraces New and Traditional Uses of Mobile Internet
Second to messaging apps, Malaysian frontrunners use daily to several times per day traditional mobile voice (56%) and SMS services (49%) on their phones, trailed by newer internet voice communications (34%) and video calls (28%).
Notwithstanding the ‘daily’ use of SMS communications services for Malaysians has dramatically declined from 88% in 2012 to 73% in 2014 and finally 49% in 2015, among those surveyed for this study. Reflecting the same pattern is the daily social media posting in Malaysia, which went from 48% in 2012, peaked at 58% in 2014 and then dropped in 2015 to 42%. Malaysians’ use of internet voice and video calls followed similar peaks in 2014, indicating the country’s frontrunners use may be linked to early adoption when new technologies first launch.
Overall, Asia leads in adoption of new mobile internet services. This is underscored by Malaysian respondents who cited some of the highest percentage of weekly usage across the surveyed markets in map services (50%) and playing games (68%).
“Given our presence across diverse regions in Asia and Europe, we need to listen to our customers and evolve alongside them. If we find that that millennial Malaysian’s cherish their messaging applications or online shopping is a passion for young Thais, then it’s our job as the leading regional digital service provider to track that and meet their needs,” concluded Taale.
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