YouTube will soon withhold up to 30% of income from non-US creators as tax for the United States!
Find out whether you will be double-taxed, and how much income non-US YouTube creators will lose!
YouTube To Tax Non-US Creator Income By Up To 30%!
On 10 March 2021, YouTube creators started getting this email :
We’re reaching out because Google will be required to deduct U.S. taxes from payments to creators outside of the U.S. later this year (as early as June 2021). Over the next few weeks, we’ll be asking you to submit your tax info in AdSense to determine the correct amount of taxes to deduct, if any apply. If your tax info isn’t provided by May 31, 2021, Google may be required to deduct up to 24% of your total earnings worldwide.
Yes, the alert says that up to 24% of your total worldwide earnings may be deducted, but the actual deduction could be as high as 30%.
It all depends on which bracket you fall into :
Those Who Submit US Tax Info
Foreign creators : 24% to 30% withholding tax, unless your country has a tax treaty with the US.
US creators : 0% withholding tax, because they have to pay taxes on their total income
Those Who Do NOT Submit US Tax Info
Business account (Foreign) : 30% withholding tax of US earnings
Business account (US Resident) : 24% of total worldwide earnings
Individual account (Foreign + US) : 24% of total worldwide earnings
This change only impacts the earnings of non-US YouTube creators, since US creators are already paying taxes on their income.
Why Are Non-US Residents Getting Taxed On US Income?
You may not be a US citizen or resident, but the US government requires income generated in the US to be taxed.
Since they cannot tax your income like they would an actual US resident, they require companies to withhold a portion of your US income as tax.
The general idea is that as long as you make money in the US, or from US residents, you must pay tax on that income.
Does This Mean Non-US Residents Will Be Double-Taxed?
So we came up with our own scenarios of 25%, 50%, 75% and 100% US traffic. For simplicity, we eliminated ”discounts” eligible to countries with US tax treaties.
This table we created shows the maximum US withholding tax you have to pay, with a monthly YouTube income of US$1,000.
Tax Deducted From
% of US Traffic
Did not submit tax info (24% worldwide)
Individual with Tax Info (24% US income)
Business with Tax Info (30% US income)
And this table shows how much income you will receive, after deducting the US tax, from a YouTube income of US$1,000.
Income Per $1,000
After Tax Deduction
% of US Traffic
Did not submit tax info (24% worldwide)
Individual with Tax Info (24% US income)
Business with Tax Info (30% US income)
There is no doubt that this is a massive tax that is going to cut deeply into the income of every non-US YouTube channel, because it is a non-progressive flat tax, with no deductions.
What Can You Do About This US Tax By YouTube?
This withholding tax is going to irk a lot of YouTubers who have never stepped foot in the US, or received any benefit from the US government.
More so for non-US creators in countries without a double tax treaty with the US, because they would get double-taxed.
YouTube creators may be incentivised to target non-US viewers by producing more localised content, but ultimately, US traffic still pays the best. So we don’t see shifting focus away from US viewers as a good strategy.
Unfortunately, there is nothing anyone can do but bite down and bear the pain, on top of what has already been a terrible 2020 and 2021.
But if you are ever in the US and get some shit about being a foreigner, I suppose you can send them this smackdown, “I have every right to be here! I pay taxes too!“.
Netflix just released a video trailer, six teaser photos and some plot teasers of Sex Education Season 2! Here are the full details!
In Sex Education, Otis Milburn is a socially awkward high school student who is the son of a sex therapist – Jean.
In Season 1, Otis and his friend, Maeve Wiley, set up a sex clinic at school to capitalise on his intuitive talent for sex advice.
Sex Education Season 2
Netflix announced that Sex Education will return with 8 new episodes in 2020, directed by Ben Taylor, Alice Seabright and Sophie Goodhart.
In Sex Education Season 2, Otis must master his newly-discovered sexual urges to progress with his girlfriend, Ola… while handling his strained relationship with Maeve.
Meanwhile, a Chlamydia outbreak hits Moordale Secondary, highlighting the need for better sex education and the new kids who are challenging the status quo at the school.
Here are some teasers of the plot in Sex Education Season 2 :
Maeve and Aimee’s BFF relationship is stronger than ever since Aimee ditched ‘the Untouchables’.
Eric notices his new-found self-confidence attracting unfamiliar kinds of attention.
Adam is at military school, still conflicted by his feelings for Eric.
Lily has hit pause on her sexual endeavours to focus on her creative talents and finds a new found friend in Ola.
Jackson is forced to flex his mental rather than physical muscle and is still buckling under the pressure from his parents to succeed.
Jean and Jakob’s relationship is discovered and they have to learn how to operate as a blended family. Jean forms an unlikely connection with Mrs Groff and a friendship between the two women begins to form.
Sex Education Season 2 Photos
Netflix also shared with us six photos from Season 2 of Sex Education :
Sex Education Season 2 Success Critical For Netflix
Netflix is counting on their original series like Sex Education to stave off the exodus when Disney Plus launches later today, and HBO Max comes online.
Sex Education Season 1 was a success for Netflix, and they are counting on Season 2 to keep subscribers from quitting their service.
Will it work? Or will subscribers decide that Disney+ at half the price of their Netflix subscription is a better bet? We will soon find out!
Netflix just announced a special new RM 17 (US$4) mobile-only streaming plan for Malaysia!
Here is everything you need to know about this highly-affordable Netflix Mobile plan, and whether it’s worth the dough!
RM 17 Netflix Mobile Streaming Plan For Malaysia!
The new highly-affordable RM 17 Netflix mobile streaming plan is designed for individual users who consume content mainly on their smartphone or tablet.
For just RM 17 per month, the new Netflix Mobile plan allows you to watch all of Netflix’s content in standard definition (SD) on one smartphone or tablet at a time.
Netflix Mobile users will have access to both local and international content, as well as Parental Controls, Smart Downloads, adaptive UI and social media sharing.
With this new plan, Malaysians now have four different plans to choose from :
Netflix Mobile : How To Sign Up!
Signing up for this new streaming plan is simple :
Download the Netflix app on your smartphone or tablet, or visit www.netflix.com
Register and log into the Netflix app, or your Netflix account.
Select the Netflix Mobile plan for RM 17 per month.
Sharing Is A Better Option Than Netflix Mobile
While the new mobile plan is cheap, it is actually smarter and cheaper to share.
If you have a friend or family member who wants to watch Netflix too, opt for the Standard plan at RM 42 per month. Both of you can watch better HD quality video at the same time, for just RM 21 per person, per month.
The best option though is to share the Premium plan with three other friends or family members. It lets all four of you watch up to 4K videos at the same time, for just RM 12.75 per month, per person!
DYKT you can share Netflix titles on Instagram Stories on both iPhone and Android smartphones? Here is how to do it on both platforms!
Sharing Netflix Titles On Instagram Stories
Netflix first announced the capability to share Netflix titles on Instagram Stories on 22 January 2019, but it was limited to their iPhone app.
That changed on 16 May 2019, when they finally released the same capability on their Android app.
Here is how you can share Netflix titles on Instagram Stories using these platforms :
The current Netflix iPhone app has an Instagram Stories share link. With this new feature, you can :
Select a Netflix title you want to share
Add the Netflix title’s custom art
Share it to Instagram Stories, or to your friends as a direct message
The Instagram story remains visible for 24 hours, and provides a “Watch On Netflix” link back to the title page within the Netflix app.
“We’re always on the lookout for ways to make it easier for members to share the Netflix titles they’re obsessing about and help them discover something new to watch. We hope our members enjoy this new feature!” said Leigh Wong Netflix’s Head of Communications for Southeast Asia.
The latest Netflix Android app will have a new Instagram Stories share link.
Select a Netflix title you want to share
You can personalise the default art further to add captions, stickers, and more
Share it to Instagram Stories, or to your friends as a direct message
“Sharing to Instagram Stories is now on all Android phones. You can share the shows and films you’re in love with directly from the Netflix app to your followers. Pop in a quiz for your friends to guess your favourite character from a show. Or a GIF to reflect your mood after a movie. It’s all part of what we’re doing to make it fun and easy to share what you’re watching, and help your friends find something new to watch.” said Netflix
Snapchat Sharing Coming Soon!
Netflix will also be adding Snapchat sharing to both iPhone and Android apps later this year.
Get ready to be entertained! The iflix-Media Prima partnership is set to boost local content offering in Malaysia!
iflix-Media Prima Partnership To Boost Local Content Offering!
iflix announced its latest partnership with local media company Media Prima to boost local content!
Through this partnership, iflix will stream Media Prima’s content a mere one hour after the latter’s screening on its own platform. This will give iflix about 1,000 hours of Media Prima’s past content in the form of a separate Tonton channel on iflix.
The iflix-Media Prima Partnership Expands Viewership
This partnership will enable Media Prima to increase its reach all over the country, as its content is screened on iflixFREE, iflix‘s ad-supported tier.
New Content And Drama productions Coming Soon!
Both companies worked together before on the hit local drama Nur 2 through Primeworks Studios.
And soon it will include plans for new content and more drama co-productions through the iflix-Media Prima partnership.
“This alliance is a significant milestone and another considerable boost to iflix’s local content offering. Over the past three months, we have accelerated the pivot away from Western towards local and regional programming, to deliver the most relevant and compelling content to users in our territories for free.” said Mark Britt, iflix Co-Founder and Group CEO.
iflix just announced A Broken Crayon – an inspirational documentary about Azran Osman-Rani’s gruelling recovery from a major accident to rejoining the Ironman 70.3 World Championship in less than six months!
A Broken Crayon – From Accident To Ironman In 6 Months!
On 27 May 2018, Azran Osman-Rani was on a routine training ride in Kuala Lumpur, when he was hit by a car.
Badly injured with multiple broken bones and a haematoma, he was expected to undergo months of physiotherapy before he could think about returning to triathlon competitions.
Yet, he underwent a gruelling intensive recovery process to make a triumphant return to the 2018 Ironman 70.3 World Championships… all in less than six months after his accident!
A Broken Crayon chronicles interviews of the first responders, Azran’s wife Azreen Osman-Rani and the specialists who treated him, as well as commentary from Azran himself.
It will premiere exclusively on iflixFERE and iflixVIP on 11 April 2019, so make sure you check it out!
The permanent scars all over my body from this accident remind me every day of the physical pain and mental anguish I went through from this ordeal and the difficult recovery process,” said Azran.
“But this documentary reminds me that no matter how tough things were, I pulled through, inch by inch, and got back up. And that I did it only with tremendous support from so many amazing people. I hope this helps to inspire others that life isn’t about avoiding risks but living it fully even if it means getting knocked down hard but learning how to get back up every time,” he said.
Netflix is set to launch its original series – The Umbrella Academy – later today, 15 February! Here is everything you need to know about this new Netflix Original Series. Don’t forget to check out the three videos we posted!
The Umbrella Academy
This Netflix original series centres around the super dysfunctional members of The Umbrella Academy. The first season of this highly-anticipated series is set to be globally lauched on February 15, 2019.
On the same day in 1989, 43 infants are inexplicably born to random, unconnected women who showed no signs of pregnancy the day before. 7 are adopted by a billionaire who creates The Umbrella Academy and prepares his “children” to save the world.
Now, the 6 surviving members reunite upon the news of their father’s passing and must work together to solve a mystery surrounding his death.
But the estranged family begins to come apart due to their divergent personalities and abilities as well as the imminent threat of a global apocalypse.
The Umbrella Academy is based on the comic book series created and written by Gerard Way, illustrated by Gabriel Bá, and published by Dark Horse Comics.
The show is produced by Universal Cable Productions for Netflix, with Steve Blackman serving as executive producer and showrunner, and additional EPs Jeff F. King, Mike Richardson, Keith Goldberg, Gerard Way, and Gabriel Bá.
Launch Date: February 15, 2019
Created for Television by: Steve Blackman
Executive Producers: Steve Blackman (Showrunner/EP), Jeff King (EP), Keith Goldberg (EP), Mike Richardson (EP), Gerard Way (Co-EP), Gabriel Bá (Co-EP)
Produced by: Universal Cable Productions for Netflix
Series Stars: Ellen Page, Mary J. Blige, Cameron Britton, Tom Hopper, David Castañeda, Emmy Raver-Lampman, Robert Sheehan, Aidan Gallagher, Colm Feore, Adam Godley, John Magaro, Ashley Madekwe, Kate Walsh
TikTok rounds up the celebrities, creators, challenges and soundtracks that made the 2018 trend! Find out all the trendy songs and TikTok challenges that made the list right here!
The 2018 TikTok Malaysian Trends Revealed!
TikTok looks back on the most popular celebrities, creators, challenges and hits that made 2018 a year to remember
One of the most unforgettable 2018 moments for Malaysia included the inaugural 1 Million Audition which generated over 52 million views from 62,000 video submissions!
Find Your Favourite Celebrities On TikTok!
Celebrities from all over the world made TikTok their playground this year with its easy-to-use features allowing them to give fans a sneak peek into their moments.
A diverse list of stars who gained a massive following on the platform, including K-pop chart-toppers WINNER and BLACKPINK, as well as American social media personality Baby Ariel, who tops the list with almost 30 million followers on TikTok.
In Malaysia, the most popular celebrities on TikTok are actress Janna Nick (@jannanick95), singer Baby Shima (@babyshima), and singer cum TV host Danny Ah Boy (@dannyahboy)
TikTok Launchpad For Local Creators!
As a platform to engage a growing fan base and a global audience, TikTok also served as the launchpad for an array of local creators.
Social media maven Holly H, content producer Gil Croes, choreographer Awez Darbar along with K-Pop dancer Sona are among the creators who made waves globally.
Other popular creators in Malaysia include Findy Yong (@findyyong_), Syasha Rushdiena (@syasyarushdina) and Alieff Irfan (@irfxn_).
Trendy Videos And Soundtracks
TikTok has increasingly become a launchpad for diverse videos set to catchy music.
Among the most trending soundtracks of 2018 used on TikTok videos by Malaysians include
Down in the DM by DJ Flex/ Yo Gotti
Delícia Tchu Tcha Tcha by Mike Moonnight & DM’Boys featuring DJ Pedrito
Delícia Tchu Tcha Tcha (Feat Dj Pedrito) by Mike Moonnight & DM’Boys
DDU-DU DDU-DU by BLACKPINK
Run Free (feat. IVIE) by Deep Chills
2002 by Anne-Marie
Pump by Valentino Khan
Girls Like You by Maroon 5
Bahagia by Eza Edmond
Luar Biasa (Feat Alif) by Ismail Izzani
Lagi Syantik by Siti Badriah
Havana (feat. Young Thug) by Camila Cabello
Run Free (feat. IVIE) by Deep Chills
Solo (feat. Demi Lovato) by Clean Bandit
El Chombo by Dame Tu Cosita feat. Cutty Ranks
Down in The DM by DJ Flex / Yo Gotti
Please Don’t Go by Joel Adams
Dura by Daddy Yankee
Counterparty by Hipinoze
In My Feelings by Drake
Delícia Tchu Tcha Tcha (Feat Dj Pedrito) by Mike Moonnight & DM’Boys
TikTok Challenge In East Asia!
Malaysians and Singaporeans are most active on TikTok on Saturday afternoons, while users in Vietnam get their TikTok fix just before weekend dinners between 6:00pm and 8:00pm.
Philippines and Thailand get busy with TikTok from 8:00pm onwards on Saturdays, while Indian users create videos the most from 11:00pm all the way until 1:00am.
Many of the biggest trending videos of 2018 came from TikTok challenges, which allowed fans from all over the world to participate in local conversations in their communities.
Among the most popular challenges include the #RainDropChallenge which made waves all over the world, especially in the Philippines, Malaysia and Vietnam.
In Malaysia, other challenges that filled everyone’s feed include #DuetWithMe which allowed users to sing, dance or act along their favourite personality or clips. The other challenge #dinoroar where users made a velociraptor appear on screen via the dinosaur filter and reacted creatively to it in their TikTok video.
See Yourself On TikTok!
Want to see how your own year went? Revisit your own journey with TikTok this year on the “My Year in Rewind”TikTok in-app experience which will be launched on 24 December 2018.
Excited about the upcoming triller, Bird Box? Did you know you can test your skills in the Netflix Bird Box Challenge? Find out just how to do that!
What Is Bird Box All About?
Bird Box is a compelling new thriller that will be launched globally on Netflix on Friday, December 212018. The show features a stellar cast led by Academy Award winner Sandra Bullock with Trevante Rhodes, Sarah Paulson, and John Malkovich, and directed by Academy Award winner Susanne Bier.
A pregnant Malorie Shannon hears the news that a wave of hysteria and suicide is spreading across America. Something very evil is taking root and a sinister “problem” is gripping the nation.
When her older sister, Jessica, was taken the “Problem”, Malorie learns about the “Problem” from a group of survivors. It is a supernatural evil entity that has the ability to become a victim’s worst fears and then drives them to the point of insanity. Eventually, it will force them to the brink of suicide.
When she loses contact with the group, Malorie must guide her young children through a forest and down a river in order to make it to a windowless safe haven. Because the Problem can only take a form if its seen, the journey must be done blindfolded.
Join The Netflix Bird Box Challenge!
Based on the upcoming thriller Bird Box by Netflix, a series of challenges have been set up at the Central Boulevard in Berjaya Time Square.
Participants will test their survival skills in a post-apocalyptic challenge that mimics a world where survival depends on one’s ability to navigate real-life challenges by listening and not by using one’s sense of sight.
“Listening” is vital for any participants brave enough to take on the challenge.
As participants advances through the levels, survival instincts kicks in but no matter what happens, participants’ eyes should remain shut to make it to safety.
Date : 21st- 23rd December, 2018
Time : 12pm – 10pm on 21st December; 10am – 10pm on 22nd & 23rd December
Venue : Central Boulevard, Berjaya Times Square
So join the world premiere of this Netflix original movie by taking part in the Bird Box Challenge!
iflix Mobile Web is giving users the gift of FREE MOVIES this Christmas season! Find out how you can enjoy these FREE MOVIES on iflix Mobile Web!
Over 60 FREE Movies Now Available On iflix Mobile Web!
iflix Mobile Web works exactly like the original iflix app, but is easier to access and use. It now enables users to play without the need to download and sign up on site.
Aren’t There Already Free Movies On iflix?
Yes, iflix already offers iflixFREE content such as movies, television shows, documentaries and football. These are now available on iflix Mobile Web without sign-up.
In addition, iflix has moved over 60 movies from the VIP tier to the free tier in celebration of this holiday season! Here are some of top FREE movies you can enjoy on iflix right away!
The Hunger Games
The Hunger Games Catching Fire
The Hunger Games Mockingjay Part 1
The Hunger Games Mockingjay Part 2
What To Expect When You’re Expecting
John Wick (2014)
The Expendables 2
The Expendables 3
Ringu 0 Birthday
Law Abiding Citizen
The Lincoln Lawyer
The Cabin In The Woods
Twilight Saga: New Moon
Twilight Saga Eclipse
Twilight Saga Breaking Dawn Part 1
Twilight Saga Breaking Dawn Part 2
So Easy To Use!
Users only need to go to m.iflix.com on their Android smartphones (iOS coming soon!) and click any iflixFREE video to immediately start playing. What’s even better is that iflix Mobile Web loads faster and only takes 140kB of space on any mobile phone to run!
Like the app, users have the option to create an account if they want to and upgrade to iflixVIP and receive a 30-day VIP free trial that gives full access without any ads.
iflix Mobile Web Available Soon For iOS!
The iflix Mobile Web is currently only available for Android users but will soon be available to users of IOS as well.
Netflix is launching Hymn of Death, a Korean drama of a famous tragic love story. What is Hymm of Death all about and who are the actors? Get all the juicy details about Hymm of Death right here!
Netflix Launching Korean Drama Hymn Of Death!
What is Hymm Of Death All About?
Hymn of Death is a 3-part series that tells the story about Korea’s first soprano Yun Sim-deok and her genius playwright boyfriend Kim Woo-jin. This popular yet tragic love story has been recreated in various formats including films, plays, and musicals throughout the years.
Who Are the Actors?
Lee Jong-suk (While You Were Sleeping and W) will portray the playwright Kim Woo-jin amidst a falling Korea while Shin Hye-sun (Still 17 and My Golden Life) will take on the role of the talented soprano Yun Sim-deok in Hymm of Death.
Who’s Directing Hymm Of Death?
Hymn of Death was directed by Park Soo-jin (The Doctors and Dr. Romantic) and was written by Cho Soo-jin.
When will Hymm Of Death Be Available?
Hymn of Death will be available in Korea one hour after broadcast on November 27, December 3 and December 4.
For Asia and English-speaking territories, Hymm of Death will be available on December 14 while all other territories including Europe will get to view it on December 28.
Globe just announced their partnership with iflix in the Phillippines, which would make iflix available to over 65 million subscribers nationwide! Find out what this partnership entails!
The Globe Partnership With iflix in the Philippines!
Globe is partnering with iflix in the Philippines on three main business areas with potential expansion in the future.
The distribution of iflix through Globe’s network now allows over 65 million of their users to activate iflixVIP plans through carrier billing. Other promotional offers will be introduced in 2019.
Iflix and Globe Studios will also co-develop new original content, set to premiere on iflix in 2019 with special preview access exclusively for Globe customers.
This multi-level collaboration supports both companies’ goals of bringing original and creative local programs to Filipino audiences through a trusted consumer distribution channel.
Iflix will also become the streaming platform for many of Globe Studios’ most popular shows. This includes Elements: The Series, exclusively available and set to premiere on iflix this year.
“This historic agreement brings iflix and Globe together as industry leaders of content and technology committed to creating exceptional user experiences. The partnership with Globe further represents best practices in how iflix drives strategic value for our partners across their core telecom business, as well as new verticals such as content, for the benefit of their customers.” – iflix Co-founder & CEO Mark Britt
“Globe further strengthens its commitmentto provide platforms for local artists and filmmakers and give viewers access to the very best in local entertainment. Together with our partners such as iflix, we will change what local primetime means: the Filipino consumer can now watch TV anytime they want, anywhere theyare.” – Globe President and CEO, Ernest Cu
Mobile customers in the Philippines can enjoy movies and TV shows soon on iflix for as low as P29 via GoWATCH for Globe customers (2GB of data for videos for 1 day) and for as low as P19 via EasyWATCH for TM customers (1GB of data for videos for 1 day).
Iflix joins forces with Telkomsel in Indonesia to make iflix available to 167 million subscribers throughout Indonesia! What does it mean for iflix and Telkomsel users in Indonesia? Read on and find out!
Iflix Joins Forces With Telkomsel Indonesia!
Iflix and PT Telekomunikasi Selular (Telkomsel) just announced the first step of the companies’ multi-phase strategic partnership with integrated carrier billing to make iflixVIP available to Telkomsel subscribers throughout Indonesia.
Telkomsel subscribers can now unlock iflixVIP for as little as Rp1,300/day through their mobile account while its monthly iflixVIP plans will be priced at an affordable Rp39,000/month.
IflixVIP offers an extensive library of award-winning iflix Originals, iflix NEWS, iflix SNACKS, linear channels, live special events, hundreds of TV shows, movies and even more premium content.
This will include exclusive, local original programs such as award-winning horror Pengabdi Setan, critically acclaimed drama Posesif, smash hit Magic Hour: The Series, popular Indonesian titles 5 cm and Eiffel I’m in Love, this year’s biggest K-romance Bewith You and Korean film I Can Speak along with many more.
Jason Monteiro, iflix Global Marketing Director said: “Indonesia is an important market for iflix.Now subscribers can conveniently access the world’s best entertainment available on iflixVIP and maximise their iflix experience through a simple and secure step. Carrier billing solves a key problem of lack payment methods for us. Now, everyone can be a VIP.”
“We are excited to partner with iflix as a key part of our digital video strategy to provide Telkomsel customers with the best and most popular services available. Video service is very high in demand as our customers utilise around 70% of their data quota for video streaming. Growth of video content traffic on our network has increased by over to 250% last year.
Spotify is introducing a new app for the Apple Watch, giving you the ability to access and control your music and podcasts right on your Apple Watch. Here are the full details!
New Spotify for Apple Watch App Announced!
Spotify just announced a new Spotify for Apple Watch app. With this new app, users can enjoy an improved experience with better control and the ability to seamlessly connect to speakers or devices. This is a work in progress, with Spotify planning to add the ability to listen to your music and podcasts offline.
More activities – more control
Smartwatches let us access the world with a flick of our wrists. Ready to start your run? Hit play from your Apple Watch without having to wrangle your phone out of its running case.
Running into a friend as you head into the grocery store? Tap pause to grab a cart and a chat.
Not feeling a slow song during your birthday party? Skipping to the track that matches your mood and activity is now as easy as checking your notifications.
Or, while listening to your favorite podcast, easily rewind 15 seconds to catch that detail you missed. It’s all right there on the watch face.
Speaking of parties, easily connect your speakers or devices via Spotify Connect to effortlessly DJ from your watch.
Easier access – easier discovery
This new integration with Apple Watch makes it easy to access recently played songs, no matter where your phone is. And if you discover a new favorite track, all you need to do is tap the ♡ icon on your watch screen to save it. You can then stream it over and over again.
This new experience will be released to Apple Watch users in the upcoming week. Be sure to install the latest version (v.8.4.79) of Spotify. Alternatively you can download it on the App Store. Look out for more updates soon.
iflix just announced a partnership with the Malaysian National News Agency (Bernama) to deliver the latest news live to iflix users for free. Here are the full details of the streaming of Bernama news on iflix NEWS!
iflix Starts Streaming Bernama News For FREE!
iflix’s 24-hour News Hub, iflix NEWS, will aggregate live news streams, clips, and linear feeds from leading international, regional and local news authorities.
Understanding the need for timely, reliable and relevant updates in an online environment saturated with fake, headline-grabbing click-bait, iflix has dedicated itself to the amalgamated distribution of trusted, editorially-sound factual content from renowned sources that encompass current affairs, financial and business reporting, world and local news.
From August 28, iflix users in Malaysia will receive live news on current issues, crime, politics, sports, business, entertainment and foreign affairs via a premium branded Bernama channel under iflix NEWS for free.
Bernama programs on iflix will include news bulletins in English, Bahasa Malaysia and Tamil. The channel will also have several talk shows and lifestyle programs, such as, food program Koleksi Tapau Apa, medical show Medical Today, and travel program 1001 Destinasi Malaysiaku.
iflix Country Manager for Malaysia and Brunei, Diana Boo said: “On top of offering thousands of TV shows, movies, and sports, iflix now keeps users up-to-date with the latest news and current affairs both locally and around the world with iflix News.We are thrilled to announce our partnership with Malaysia’s leading and most trusted news agency Bernama, for timely, newsworthy stories that are relevant to Malaysians.”
“This partnership is testament to our continued commitment to offer users the best entertainment experience possible. iflix News comes on the heels of our iflix 3.0 launch, that unveiled an all-new look and feel, with fresh content, that users can enjoy all for free. We are excited to be embarking on a new iflix chapter with Bernama. With iflix News, we hope that it cements our position as an all-rounded platform, with something for everyone,” added Boo.
Bernama Chief Executive Officer, Datuk Zulkefli Salleh said: “We are very excited to partner with iflix, and have our Bernama News Channel accessible to a global audience. Bernama is proud to be the main gateway to Malaysian news on iflix. We will continue to deliver news that is current and newsworthy.”
At a star-studded event today, iflix kicked off iflix FREE with the newly-upgraded iflix 3.0 app. It now offers an all-new look and feel, with new local content absolutely FREE! Yes, the four-letter F word of the day is FREE!
iflix 3.0 Introduces Free + VIP Access with New Local Content!
Introducing iflix 3.0 was Diana Boo, Country Manager for iflix Malaysia and Brunei. It now comes with a plethora of new features and content.
With iflix 3.0, iflix has made many of their most popular and exclusive content and features available for FREE! What do you get? Let’s see…
Movie of the Day – a new movie every day!
iflix Snacks – 50 new bite-sized videos are added every day, from QYou, Complex Media, local content creators, and iflix Originals like Caraoke Drift, Gila Gamers, Boleh Binge, and more!
Football Malaysia – every Liga Super, Piala FA, Piala Malaysia, Piala Sumbangsih match will be available LIVE!
Exclusive regional and international TV series, including The Grand Prince, My First Love, Poroporo, Tayo the Little Bus and more!
iflix Originals – exclusive, premium content including the upcoming KL Gangster: Underworld, Oi! Jaga Mulut, Jon Atherton: Disoriental, and Coconuts TV.
Download & Watch Offline allows users to download their favourite programs to enjoy offline!
Everything on iflix FREE is completely free for all iflix users, regardless of their subscription status.
Those who want more premium content can level up and unlock iflix VIP. This is basically the old iflix subscription service. In addition to the iflix FREE content, you get :
Premium LIVE Sports, including more Football Malaysia, T10 Cricket League, 2018 FIFA World Cup Russia, the English Premier League, the Olympics, NBA and more!
Special LIVE Events – local, regional and international concerts and competitions
Bill Gates famously said that “content is king” in 1996, and that became a guiding principle for the Internet age. But it has never been more accurate than when it comes to describing millennials around the globe today and their expectations when it comes to mobile video.
Unlike previous generations, mobile consumers now have:
Accessibility – Anything happening anywhere in the world is available to them in real time
Awareness – Social media has taught them to be savvy and access to global content has given them heightened expectations when it comes to production quality of shows
Aspiration – As today’s youth are constantly aware of global fashion trends, consumer goods, and retail trends, they have sought to become true global citizens and wear, buy, and consume the same. This is also true for their entertainment consumption
Affordability – More consumers have rising disposable income, reduced costs for mobile data, and OTT premium content is able to benefit from both these trends and deliver more options and opportunities for consumers.
These are realities that will only continue to evolve in Malaysia and around the world. Of course, we have first-hand knowledge of this at Viu, with our users each consuming an average of 1.2 to 1.8 hours of content per day. By keenly listening to consumers and observing their habits to draw conclusions, as well as applying a conscious effort not to be tripped up by so called industry best practices, we have been able to bring a fresh new approach to OTT content in the region.
Globalization of local content and localization of global content
Video content isn’t concerned with borders or language. If people like something that airs in another country, they often have the means to watch it. But even better than just watching a dubbed, low-quality version, now they can watch shows that were successful in one part of the world that have been tailored to air as localized versions with high production value.
A recent example of this includes Tollywood Squares, our Indian reboot of the global franchise the Hollywood Squares. This also marks the first major CBS game show to be produced in India.
Viu also recently teamed up with the Endemol Shine Group to produce a localized, ten-episode season of The Bridge, a crime drama that was already popular in Europe and the United States. This adaptation will take the original premise and make it unique for the local audience, appealing to the diverse arrays of people, cuisines, and ethnicities that call Malaysia and Singapore home, highlighting both the diversity and similarity between the two countries. This will affect every aspect of the series, with both sides speaking local languages.
This is in addition to shows such as India’s What the Duck, a cricket-centered comedic talk show, and Indonesia’s The Publicist, a romantic drama series, proving to be highly popular outside of their respective countries with expat communities around the world.
Lifting up local talent and content
We’ve also found that the engagement of local talent and key opinion leaders in developing unique content has been a winning formula.
We first identify, nurture, and provide an opportunity for local talent. Once we do that, we can empower them with the financial and technical support to create high-quality content that showcases their talent. And then we can distribute it on Viu, where an audience of millions is ready to enjoy it around the globe.
For an example of this, Viu conducted a recent pitching forum in Indonesia, where we held auditions in five cities across the country and received hundreds of submissions, before picking Halustik by Sally Anom as the submission that we will turn into an original series. This annual event helps us develop top talent and gives us ideas on how to raise the status of the entire Indonesian content industry.
On a similar note, we noticed that the amount of time spent watching shows during Ramadan increased every year, so this year we developed specific content to watch during this time. This brought eight Arabic shows to Viu, many of which were developed by social media creators throughout the region.
Range of content formats and lengths prove popular
In addition to the trends above related to content development and consumption, we’ve also noted that the smartphone generation isn’t as concerned about historic video formats, such as what defines a clip versus a TV show versus a movie. Now, the video will fit into the consumer’s life and habits, and not the other way around.
This is why most Viu content has various lengths, including movies such as India’s High Jack; mini-series such as It Happened in Hong Kong and our Ramadan series in the Middle East; 30 to 50-minute run time shows, such as Indonesia’s the Publicist; and then there are What the Duck Googlies which are short form 3-5 minute clips from the very popular What the Duck series.
The OTT market is changing the ways content is created, desired, discovered, and consumed. We have a unique opportunity to spotlight amazing talent within our own regions, make dramatic content and localize shows from other regions, and experiment in ways that traditional ratings-driven television era never allowed.
And as the audience grows, and their expectations change, and more people use their access to find and share their voice, vision, and talent with the world, we look forward to being there to help give them a platform and an audience.
Everything changes so rapidly, but when you boil it all down, we’re giving more people more access to hear more voices tell more stories and I can’t wait to see them.
Chromageddon is upon us! The world woke up today to a world of silent Chromecast and Google Home devices. What the heck is going on??? How do we fix it???
Updated @ 2018-07-01 :Google still refuses to tell us what caused Chromageddon. But let’s see what we can dig out about this debacle.
Updated @ 2018-06-28 :Google just reported they have a fix! We added details on what we need to do to restore the affected devices, and an update on a bad firmware being the cause of Chromageddon.
Originally posted @ 2018-06-27
Chromageddon – The Day Chromecast + Home Died Worldwide
Chromageddon took down Chromecast and Google Home devices worldwide sometime in the evening of 26 June 2018 (US Pacific Time). Since then, they have all refused to obey their masters’ commands.
Users of Google Home were greeted with the dreaded “There was a glitch. Try again in a few seconds.” response to every command. No matter how long and hard they cajoled their Google devices, they stayed silent.
They were all still alive, still connected to the network, but functionally nothing more than space-heating paperweights.
It took Google more than 12 hours to fix the problem after they realised Chromageddon was real. The real tragedy though was the complete lack of communication with their users.
Sure, Google responded to messages on Twitter, but even when people alerted them to the issue, it took more than 12 hours before they realised something truly bad was happening. Even then, they did not inform their other customers who are probably spending hours trying to troubleshoot their non-functioning devices.
Needless to say, other than informing those who reported issues when a fix was available, they steadfastly refused to tell us WHY Chromageddon happened. I suppose Google expects us to trust them to learn something from this debacle…
What Devices Are Currently Affected? Updated!
For most part, they are almost all Google Chromecast 2 and Google Home devices, but here is the full list of devices reported to be affected by Chromageddon :
Google Chromecast (1st Gen)
Google Chromecast (2nd Gen)
Google Home mini
Surprisingly, both Google Chromecast Ultra or Chromecast Audio do not seem to be affected, although they are far less popular and their users have not yet realised the downtime.
How Do We Fix Chromecast + Home? Updated!
So far, all efforts to self-fix the problem have failed spectacularly :
Screaming futilely at the silent devices – Failed
Restarting Chromecast or Google Home – Failed
Rebooting the modem and/or router – Failed
Resetting Chromecast or Google Home to factory defaults – Failed
Asking Google tech support for help – Failed
Praying to the Google Gods – Failed
Although Google refuses to confirm, Chromageddon is most likely due to a problem with their servers. So when their servers have a hiccup, everything goes down. Google hinted at that with these tweets :
Our Engineering team is already on it. Hang in there — we’ll keep you updated.
There’s an ongoing issue with Chromecast and our team is already working on a fix ― we’ll keep you posted.
Our team is aware of this issue and working on a stable fix. Stay tuned.
At 6:18 AM (GMT+8) on the 28th of June, Google announced that they have a fix for Chromageddon that will automatically roll out over the next 6 hours. To get your Chromecast and Google Home running immediately, all you have to do is REBOOT them.
“We’ve identified a fix for the issue impacting Google Home users and it will be automatically rolled out over the next 6 hours. If you would like an immediate fix please follow the directions to reboot your device. If you’re still experiencing an issue after rebooting, contact us at Google Home Support. We are really sorry for the inconvenience and are taking steps to prevent this issue from happening in the future.
While there is a way to reboot your Google devices via the Google Home app, many people cannot actually get connected to the affected devices. So the simplest way to get them working again is to physically turn off power to those devices, and then turn them back on again.
Isn’t Chromageddon Due To A Firmware Update? Updated!
At first, everyone thought it might have been a firmware update that bricked the devices. Some even claimed that it only happened after their affected devices were updated.
However, many of those who could still connect to their Chromecast reported that they were still on the 1.29.104827 production firmware. That firmware is several months old, or it’s not possible for it to suddenly act up globally.
Some have reported that their Chromecast is on the 1.30.113131 preview firmware. That is only possible if they had specifically opted to participate in the Google Preview Program. Even so, this preview firmware was released in sometime in April 2018.
When Google announced a fix, and that all we needed to do was to reboot our devices, it confirmed our deduction that it was a server-related issue on their end. We can safely confirm that Chromageddon was NOT due to any firmware update.
What Chromageddon Teaches Us
We all know that personal assistants like Google Home and Amazon Echo (Price Check) are always connected to cloud servers, and come with their fair share of privacy concerns. However, most of us are probably not aware that “dumb” video streaming devices like Chromecast connect to such servers as well.
Privacy concerns with devices “dialling home” are bad enough. Chromageddon is now proof of just how vulnerable such a system design can be, if these devices have to be connected to Google’s servers to even function.
In a bid to self-regulate before their host countries start introducing a hodgepodge of different regulations, leading ASEAN video-on-demand services came together to introduce an ASEAN content code – the Subscription Video-on-Demand Industry Content Code. Let’s see what it’s all about!
The ASEAN Content Code for Video-On-Demand
Leading subscription video-on-demand services across ASEAN, including ASTRO, dimsum, Fox+, HOOQ, iflix, Netflix, tonton, TVB and The Walt Disney Company (Southeast Asia) have come together to announce the creation of a self-regulatory Subscription Video-on-Demand Industry Content Code to safeguard consumer interests.
The new ASEAN Content Code sets out principles to ensure that content offered on these participating platforms is authentic, free from hate speech, hate crimes, pornography, and other forms of inappropriate content. They also pledge their best efforts to provide consumer control features or other measures to ensure that content delivered is age-appropriate for relevant family members of the users in ASEAN.
“We share a mutual objective of putting consumer well-being at the heart of our services. This Code demonstrates our commitment to making sure that the consumer is able to make content viewing choices that are right for them and their families.”
This idea was first discussed at the ASEAN Telecom Regulators Council dialogue, held in Bangkok in September 2017. This forum brought together both regulators as well as industry in dialogue, to create pan-ASEAN solutions. Companies affirmed the value of this type of open dialogue and collaborative efforts towards addressing challenges.
The new ASEAN Content Code has been welcomed and supported by CASBAA, a regional industry association. The Companies look forward to working with other players in the SVOD space in ASEAN under the principles in the new ASEAN Content Code which will also serve to distinguish legitimate services from pirate sites.
“When a consumer goes to a pirate site for content, not only do they undermine legitimate businesses, but there are no checks on the content which means minors can very easily be exposed to pornography or graphic violence,” said Louis Boswell, CEO of CASBAA.
KUALA LUMPUR, June 21, 2018 – iflix today announced a ground-breaking content partnership with youth culture media company, Complex Networks (“Complex”), to create localised versions of world-class proven content formats. The all new original series will be showcased in a newly created premium, dedicated Complex branded channel, which will additionally showcase the network’s most popular global series, available to audiences on iflix’s platform for free.
iflix To Localise Signature Shows From Complex Networks
The partnership will see a significant expansion of the Company’s Original Content offering, affirming its focus on developing compelling, highly addictive and hyper-local programming. The new production slate includes Hot Ones, the viral interview show where celebrities eat increasingly hot wings while answering questions.
Hot Ones launches this fall in Indonesia, Malaysia and Philippines. The localized format will feature a new familiar local host, and popular regional hot sauces will be added to the line-up alongside Hot One’s The Last Dab. iflix licensed formats include:
Hot Ones watch your favorite celebs laugh, cry, and divulge their deepest secrets while eating progressively spicier wings
Sneaker Shopping spotlights the styles, silhouettes and significance of sneaker culture through the eyes of bold-faced names in music, sports, film, television and pop culture.
Complex Closets goes inside the closets of the biggest pop culture figures today to talk about the shoes that define their style.
Don’t Believe the Hype tells you what’s hot and what’s just hot air. Sneakers, clothes, tech, food—nothing is safe.
Get Sweaty features the hottest celebrities getting fit in the coolest gyms.
Price the Hype is the ultimate game show for hypebeasts. Contestants compete head-to-head, proving their knowledge through trivia and challenges, with both money and sneakers on the line.
The collaboration with Complex underscores iflix’s growing focus on creating viral, snackable content specifically for Millennial and Gen Z generations, nearly 90 per cent of which come from emerging and developing markets in Southeast Asia, Africa and the Middle East.
Bombarded with demands on their attention and stringent benchmarks for ‘the best of’ everything, this enormous and hugely influential audience segment leads the way in defining and shaping trends and innovation in media and culture. This latest content offering from iflix represents a significant step forward, combining world-leading formats, and best practices with cultural relevance and local flair.
Quotes On The iflix – Complex Networks Partnership
iflix Group Chief Content Officer, Sean Carey, commented, “We are committed to delivering the very best in snackable and short form content to our subscribers, particularly the “now” generation, a growing force with significant influence on taste and trend. Raised through the convergence of the internet, mobile technology and social media, millennials and the youth generation are well-informed global citizens on the verge of decision-making roles and their prime spending years, inevitably carrying a high lifetime value. We’re thrilled to be working with Complex, a market-leader to meet this demand.”
iflix Global Head of Short Form, Craig Galvin, added, “We have an incredible opportunity to deliver a uniquely local product based on a truly international format with mass appeal. Complex Networks has set the standard for trend-exploring, culture-defining millennial media. We are thrilled to partner with them through our production house, Studio2:15, to experiment and play, break rules and create new content with, to ensure mobile-savvy, time-poor, and globally conscious iflix subscribers are catered to”.
“The interests and topics that fuel youth culture resonate globally with millennials and gen-z,” said Shawn Strickland, EVP Development, Distribution and Business Affairs. “This is an exciting opportunity to expand our programming with iflix, the emerging markets leader in entertainment, and develop versions of our programming that highlights the regional talent and passions.”
Complex Networks currently produces over 30 daily and weekly series across its award-winning brands, available through YouTube, social channels, and a growing list of distributors including Verizon, Fuse, Facebook and MSG Network. Its flagship shows Sneaker Shopping and Hot Ones each have over 250 million lifetime views, and its newest series The Burger Show captured over 4 million views in its first month of launch.
April 26, 2018 – iflix today announced the upcoming launch of iflix 3.0. Read all about what iflix 3.0 will introduce – new features like iflix FREE and Live Hub for live sports and events!
iflix 3.0 – Revamped with iflix FREE + Live Hub!
In a complete product evolution, the company moves away from the traditional Subscription Video on Demand (SVOD) model to introduce the first-of-its kind, mass market platform specifically created for over one billion consumers in emerging markets. iflix 3.0 will introduce:
iflix FREE will be a free tier with unique new features and content, allowing users to preview, explore and discover new content, including:
Movie of the Day – a fresh, new movie, curated daily.
Premium short-form content comprised of Originals, leading formats and programs from around the world, including:
QYou, Complex Media and great Korean series, with more to come very soon;
local programs from popular local content creators from around our regions;
original iflix content and localized formats, including the incredibly popular series Hot Ones and many others;
iflix snacks – new format designed specifically for the mobile-first audience.
All content will be produced and managed through the company’s recently announced short-form content studio, Studio2:15. The studio will produce an estimated 2,000 pieces of original short-form content by the end of the year, with 50 new pieces of content added to the site daily by June.
Premium regional and international TV series, many of which will be available exclusively on iflix, including The Grand Prince, My First Love, Pororo, Tayo the Little Bus, and more.
Promotional episodes and pilots from premium current and marquee TV series and films across key genres, including Dexter, Good Behaviour, Man vs Wild, Freakish, Expelled, Spongebob Squarepants and Korean smash-hit sensations Goblin, Descendants of the Sun, My Secret Romance, Legend of the Blue Sea, Bride of Habaek and many more.
iflix Originals – exclusive, premium original local content, including:
Some of iflix’s most popular and best performing series such as Indonesian teen romance, Magic Hour;
Upcoming action-packed series, KL Gangster: Underworld, spun off from the cult favourite Malaysian movie franchise;
Exit 49, an all-new horror movie starring the Philippines’ “Queen of Scream” Kris Aquino – slated for release later this year.
Raw and raunchy stand-up comedies, Oi! Jaga Mulut, and Jon Atherton: Disoriental;
Coconuts TV on iflix, a docu-series boldly exposing the underbelly of Asian subculture.
All content on iflix’s new free tier will be available to all users to enjoy, regardless of their subscription status. With over 5,000 assets available at launch, and on track for 10,000 on offer by year-end, iflix FREE offers users one of the largest libraries of curated, premium content, completely free of charge.
iflix Live Hub
Live Hub will feature
Linear local free-to-air and pay TV channels across both free and paid tiers.
Live premium sporting competitions and events including Football Malaysia, cricket, World Cup, Olympics coverage, NBA action and much more.
Live premium events including local and regional concerts and competitions.
Advertising opportunities for premium brands
iflix will offer Advertising opportunities for premium brands through brand and product integration within original, local and regional content, premium video placements including pre-roll, native video content cards in app, as well as contextually targeted presenting partnerships.
Advertisers will now have the opportunity to engage with millions of users on iflix’s platform through unique, integrated, targeted, premium content and commercial partnerships.
April 2, 2018 – iflix today announced the launch of Coconuts TV on iflix, a bold and edgy documentary series that spotlights Southeast Asia’s most weird and wondrous stories.
Coconuts TV On iflix
From today, anyone in Asia, with or without an active iflix subscription can stream and download all six episodes of the docu-series – for free and on any device. From the Miss Tiffany’s transgender beauty pageant in Pattaya to “midget boxing” in Manila, to the volcanoes of Bali and the skyscrapers of Kuala Lumpur, Coconuts TV on iflix takes an in depth, uncensored look at the most fascinating and undiscovered phenomena in Southeast Asia.
Coconuts TV Episodes (So Far)
Episode 1 : Sexy Time
Let’s talk about sex baby. Explore the many facets of how sex has shaped South East Asia’s modern culture, music, and society. Conventional, consensual, or condescending?
Episode 2 : Marginalized
True grit, survival, adaptation, & passion – the formula to cultivate greatness. Follow the rise of superstars from historically marginalized groups within society, exposing the difference between who we are and who we want to be.
Episode 3 : Needles ‘N Knives
Dive under the skin and into the depths of needle-sharing fisherman and unfold the deadly razor-sharp thrill of the famed balisong butterfly knife. Two different stories, two different kinds of highs.
Episode 4 : Animals And Us
Unveil spirituality, mindfulness, and healing with a legendary horse riding, kickboxing, drug-fighting monk. Then explore a volcanic active region where nature knows no kings nor gives no mercy to the wildlife around it.
Episode 5 : Wheels Of Change
The only assurance in life is change. Follow the rise of gender equality in Malaysian motorsports and the demise of the iconic Filipino jeepney. Witness the evolution and how steadfast communities adapt to these fast times.
Episode 6 : Birds And Bugs
Has anyone told you about the birds and the… bugs? Access the underbelly of Asia’s fascination for cockfighting, songbirds, and the renaissance of mainstream insect-eating culture.
January 29, 2018 – iflix and Football Malaysia LLP are thrilled to announce their game-changing exclusive joint venture, in the most significant collaboration in Malaysian sports history. The unprecedented landmark partnership between Football Malaysia LLP and iflix aims to bring premier Malaysian football back to its millions of fans throughout the country.
Catch Premium Malaysian Football On iflix!
For the first time since the league was founded, football fans everywhere in Malaysia and beyond will be able to live stream every Liga Super, Piala Malaysia, and marquee Piala FA matches exclusively on the all new ‘Football Malaysia on iflix’ channel.
From February 3rd, football fans around the region will have virtual front row seats to the entire professional football season, including 22 rounds with six matches weekly for Liga Super, 74 Piala FA and Piala Malaysia tournament matches as well as select Liga Premier matches and the Piala Sumbangsih match. In addition to live streamed matches, users will also be able to access new features including match highlights and player interviews.
As a part of the companies’ joint mission to bring football back to the people, anyone with access to the internet will be able to live stream four Liga Super matches every week along with 46 tournament matches and select Liga Premier matches for free, regardless of their subscription status. New users and those with an active iflix subscription will further be able to live stream, catch up and enjoy all matches and features.
The Future Of Malaysian Football
Football is widely recognised as Malaysia’s most popular sport. With only seven million total households with televisions, only a small percentage of the population was able to enjoy the competition without physically attending matches. Football has been largely inaccessible to the majority of Malaysians.
This first-of its-kind joint venture between Football Malaysia LLP and iflix represents the future of sporting entertainment, putting fans first, bringing Malaysian football back to the people. Now, all 20 million smartphone owners and their friends and families in Malaysia, will have unlimited live access to premier Malaysian football for the first time ever.
Football Association of Malaysia President and Football Malaysia LLP Chairman, the Crown Prince of Johor, Tunku Ismail ibni Sultan Ibrahim commented: “I am a firm believer and supporter of unity and moderation in our diverse nation. Football is the people’s game. It brings us together and can help to unite us. Malaysians everywhere should be able to enjoy it without restriction. With iflix, we have found likeminded partners and a key common goal; to return football to the people and restore its former glory.”
iflix Group Co-founder and Chairman, Patrick Grove said: “Over the last twenty years, I have founded several businesses here with the ambition of making the things Malaysians most want, more accessible and easier to find, from homes and cars, to news, culture and entertainment, and now Malaysians’ greatest love, football. This country has given me so much both on a personal and professional level. It’s our turn to give back.”
iflix and Football Malaysia will additionally create exciting new competitions and content expressly for football fans, including a series of entertainment and lifestyle original productions about and around the world of football for both broader audiences and hard-core fans alike.
YouTube is preparing to cut off monetisation opportunities for small and budding video creators. Those who don’t make their new requirements by 20 February 2018, will be removed from their YouTube Partner Program.
The YouTube Partner Program allows video creators to earn some money off their work, by adding YouTube ads to their uploaded videos. They also earn money when YouTube Red subscribers watch their videos.
Not everyone can join the YouTube Partner Program. You have to meet their minimum requirements before you are allowed to start monetising the videos you upload to YouTube.
Back in April of 2017, YouTube set the eligibility requirement of 10,000 lifetime views. That means the videos in your channel must accumulate at least 10,000 views before you can start monetising them.
On 16 January 2018, they hiked up that eligibility requirement significantly, requiring your channel to have :
a minimum of 1,000 subscribers, and
at least 4,000 hours / 240,000 minutes watched in the previous 12 months
Those who are already in the YouTube Partner Program were given just 30 days to comply with those requirements, or get kicked off the program.
Racking up 4,000 hours or 240,000 minutes watched in the previous 12 months is not difficult. Even small-timers can hit that target, if they make good videos. They don’t have make many videos. They just have to make good videos that resonate with people.
The biggest problem creators will have is racking up 1,000 subscribers. It is arguably easy for those who focus on light, fun material… and difficult for those who choose weightier material. In other words – kitten videos will get more subscribers than videos on social issues and even technology.
The minimum subscriber requirement will likely push new and budding video creators to shift to mass appeal content (fake news, cat videos and pranks), and lower quality but more frequent content.
We’ve arrived at these new thresholds after thorough analysis and conversations with creators like you.
They will allow us to significantly improve our ability to identify creators who contribute positively to the community and help drive more ad revenue to them (and away from bad actors).
These higher standards will also help us prevent potentially inappropriate videos from monetizing which can hurt revenue for everyone.
Notwithstanding our opinions on the change, we find those reasons rather ludicrous :
We have no idea who YouTube was talking to, since we never received a survey to opine on the matter. They were probably only talking to their top creators.
We find their focus on identifying “creators who contribute positively to the community” ironic since they don’t seem to punish those who spread fake news, and some of their biggest stars (like Logan Paul) continue to get rich on YouTube by being assholes.
Subscription numbers and watch times are measures of POPULARITY, not QUALITY or VALUE to the community. That’s why Logan Paul has almost 16 million subscribers, while CNN only has just over 2.6 million subscribers.
YouTube : They’re Not Making Much Money Anyway
YouTube pointed out that “99% of those affected were making less than $100 per year in the last year, with 90% earning less than $2.50 in the last month“.
In our opinion, that is a perfectly legit reason. Why should YouTube spend resources serving ads to low traffic channels? Besides, it won’t matter much to them since they earn so little.
That is why we personally have no issues with YouTube’s new requirement of 4,000 watch hours. That’s similar to their previous requirement of 10,000 views, just set to a much higher level.
The Subscriber Requirement Is Unfair & Pointless
The only change we feel is grossly unfair to small and budding creators is the requirement to have 1,000 subscribers. This requirement penalises those who don’t have a prolific output, because people are less likely to subscribe to a channel with low frequency of updates.
Yet it doesn’t mean that these small or budding creators can’t create videos that appeal to many people, and get hundreds of thousands of views. Take, for example, this video on a LEGO Nexo Knights exhibition by The Rojak Pot.
There is no doubt that this video contributes “positively to the community“. It’s certainly not Blade Runner, but we do believe it’s a far more “positive” contribution to the community, than the crap Paul Logan serves to his 15+ million subscribers.
That video alone racked up over 3,100 watch hours and almost 150,000 views. If we posted just two of such videos, we would more than meet the minimum requirement for watch hours.
Yet The Rojak Pot’s YouTube channel has just 307 subscribers. That is nowhere close to meeting the new requirement for monetisation. In other words – all of their videos will cease to generate income, even if they rack up hundreds of thousands of views.
Our Personal Opinion
Personally, we think that a minimum requirement for VIEWS or WATCH HOURS is a good idea. YouTube should not have to spend resources on low-traffic channels.
The minimum requirement for SUBSCRIBERS, on the other hand, is not only unfair, it does not help them identify “creators who contribute positively to the community“.
It only incentivises the community to focus on fluff and nonsensical but entertaining videos. Remember how Logan Paul has SIX TIMES as many subscribers as CNN?
If YouTube drops the subscriber requirement, they will free small and budding creators to focus on creating better videos. It will also allow them to focus on the community niches that interest them, rather than trying to appeal to as many people as possible.
YouTube should want a diverse range of creators focused on different niches, rather than a more homogenous group of creators making basically the same type of content – all designed for mass appeal.
If you like our work, you can help support our work by visiting our sponsors, participating in the Tech ARP Forums, or even donating to our fund. Any help you can render is greatly appreciated!
The YouTube Partner Program Changes
On January 16, 2018, we announced new eligibility requirements for the YouTube Partner Program. Previously, the requirement to join the YouTube Partner Program was 10,000 lifetime views. Now, once a channel reaches 4,000 watch hours in the previous 12 months and 1,000 subscribers it will be reviewed to join the program.
If your application is currently pending review
The new requirement applies to channels that are currently awaiting review to be in the YouTube Partner Program:
If you meet the new threshold, your pending application will be reviewed in the next few weeks.
If you do not yet meet the new threshold, your application will be reviewed once your channels reaches 4,000 watch hours in the previous 12 months and 1,000 subscribers (the new threshold).
If you’re currently part of the YouTube Partner Program
The new requirement applies to existing channels who are currently part of the YouTube Partner Program:
If your channel meets the threshold, you will remain in the YouTube Partner Program.
If your channel is below the threshold, you’ll have until February 20, 2018, before your channel is removed from the YouTube Partner Program. The YouTube Creator Academy has many tips on building your channel, such as how to make great original content and growing your audience.
If your channel reaches the new threshold by February 20, 2018, you will automatically stay in the program (you do not need to re-apply).
Additional Changes to the YouTube Partner Program (YPP) to Better Protect Creators
by Neal Mohan, Chief Product Officer and Robert Kyncl, Chief Business Officer
2017 marked a tough year for many of you, with several issues affecting our community and the revenue earned from advertising through the YouTube Partner Program (YPP). Despite those issues more creators than ever are earning a living on YouTube, with the number of channels making over six figures up over 40% year-over-year. In 2018, a major focus for everyone at YouTube is protecting our creator ecosystem and ensuring your revenue is more stable.
As Susan mentioned in December, we’re making changes to address the issues that affected our community in 2017 so we can prevent bad actors from harming the inspiring and original creators around the world who make their living on YouTube. A big part of that effort will be strengthening our requirements for monetization so spammers, impersonators, and other bad actors can’t hurt our ecosystem or take advantage of you, while continuing to reward those who make our platform great.
Back in April of 2017, we set a YPP eligibility requirement of 10,000 lifetime views. While that threshold provided more information to determine whether a channel followed our community guidelines and policies, it’s been clear over the last few months that we need a higher standard.
Starting today we’re changing the eligibility requirement for monetization to 4,000 hours of watchtime within the past 12 months and 1,000 subscribers. We’ve arrived at these new thresholds after thorough analysis and conversations with creators like you. They will allow us to significantly improve our ability to identify creators who contribute positively to the community and help drive more ad revenue to them (and away from bad actors). These higher standards will also help us prevent potentially inappropriate videos from monetizing which can hurt revenue for everyone.
On February 20th, 2018, we’ll also implement this threshold across existing channels on the platform, to allow for a 30 day grace period. On that date, channels with fewer than 1,000 subs or 4,000 watch hours will no longer be able to earn money on YouTube. When they reach 1,000 subs and 4,000 watch hours they will be automatically re-evaluated under strict criteria to ensure they comply with our policies. New channels will need to apply, and their application will be evaluated when they hit these milestones.
Though these changes will affect a significant number of channels, 99% of those affected were making less than $100 per year in the last year, with 90% earning less than $2.50 in the last month. Any of the channels who no longer meet this threshold will be paid what they’ve already earned based on our AdSense policies. After thoughtful consideration, we believe these are necessary compromises to protect our community.
Of course, size alone is not enough to determine whether a channel is suitable for monetization, so we’ll continue to use signals like community strikes, spam, and other abuse flags to ensure we’re protecting our creator community from bad actors. As we continue to protect our platform from abuse, we want to remind all of you to follow YouTube’s Community Guidelines, Monetization Basics & Policies, Terms of Service, and Google AdSense program policies, as violating any of these may lead to removal from the YouTube Partner Program.
While this change will tackle the potential abuse of a large but disparate group of smaller channels, we also know that the bad action of a single, large channel can also have an impact on the community and how advertisers view YouTube. We’ll be working to schedule conversations with our creators in the months ahead so we can hear your thoughts and ideas and what more we can do to tackle that challenge.
One of YouTube’s core values is to provide anyone the opportunity to earn money from a thriving channel, and while our policies will evolve over time, our commitment to that value remains. Those of you who want more details around this change, or haven’t yet reached this new 4,000 hour/1,000 subscriber threshold can continue to benefit from our Creator Academy, our Help Center, and all the resources on the Creator Site to grow your channels.
Even though 2017 was a challenging year, thanks to creators like you, it was full of the moments that make YouTube such a special place. Creators large and small, established and emerging, transformed their talent and originality into videos that captivated over a billion people around the world. They made us laugh, taught us about our world and warmed our hearts. We’re confident the steps we’re taking today will help protect and grow our inspiring community well into the future.
8 September 2017 – Coconuts Media and iflix today announced the imminent launch of Coconuts TV on iflix, a six-episode documentary series exploring weird and wondrous stories of Asia.
Coconuts TV On iflix
Filming on Coconuts TV on iflix has commenced, with the show scheduled to be delivered by the end of 2017 and released exclusively on iflix in early 2018.
In 22-minute episodes, the series will expose the underbelly and explore the offbeat, from going behind the scenes at a transgender beauty pageant in Thailand, to exploring the growing threat of HIV amongst Malaysian fishermen, or meeting the firefighting elephants of Sumatra in Coconuts’ signature “snarky but compassionate” style.
Segments will be hosted by young, local talent with a connection to the subject matter.
As part of the production deal, Coconuts will conduct a full-suite marketing campaign for the series to its website and social media audience of millions.
“We’re chuffed to be partnering with iflix on this project. We’re excited to find and film the untold stories that matter in our region, and I can’t wait for the iflix audience to get a taste of our aesthetic,” said Coconuts Media Founder and CEO Byron Perry.
“Both iflix and Coconuts share a common passion for bringing unconventional, compelling and deeply relevant stories about Asia to our audiences. The series showcases real people and places overlooked or even shunned by traditional news media, taking an unfiltered and youth-oriented approach to news and subculture – offering a perspective on the region you don’t often get to see,” said iflix Global Director of Original Programming Mark Francis.
Coconuts TV most recently produced HIGHLAND: Thailand’s Marijuana Awakening, a 3-part documentary series that was picked up by Netflix.
Keep your eyes and browser tabs open for Coconuts TV’s in-coming teasers, previews, and trailers.
KUALA LUMPUR, July 24, 2017 – iflix just launched their first Malaysian original series – Oi! Jaga Mulut – an edgy, no holds barred comedy series! To kickstart it, they gave us an exclusive preview of the kind of comedy on Oi! Jaga Mulut with a special performance by The Angry Indian, Keren Bala Devan!
Introducing Oi! Jaga Mulut
Hosted by comedic icon, Haniff Hamzah, Oi! Jaga Mulut is a seven-part comedy series that will be released every Monday only on iflix. iflix members will be able to enjoy the edgiest and funniest comedy club wherever they are, whenever they want.
iflix promises that only the sharpest, funniest comedians will take to the Oi! Jaga Mulut stage with hilarious, biting and quirky humour. The jokes are edgy, near-the-knuckle and sometimes, downright rude. The bottom line is – if it’s funny, it’s in.
Joanne Kam, Papi Zak, Rayza Mukmin and Jon Atherton are amongst the talented showcase headlining the show. Best of all, they dare to tackle taboo subjects that most Malaysians have never seen them joke about before. Believe it or not – it’s all uncensored. Don’t believe us? Check out this live performance by Keren Bala Devan, The Angry Indian!
iflix Global Director of Original Commissioning, Mark Francis commented: “Our first original production, Oi! Jaga Mulut (“watch your mouth”) underlines iflix’s ambition to lead an entertainment revolution in emerging markets. Stand-up is still very young in this part of the world, but it’s a great way to localise our content offering because we’re doing it through the unique voices of local talent who want to push the envelope, too.”
“We realise not everybody gets to go to comedy clubs, so with this show we’re putting that opportunity directly in your hands,” Francis added. “We want to grow appreciation for stand-up and establish iflix as new home for the region’s most talented comics.”
iflix has additionally commissioned the comedy series in both Philippines and Indonesia; Huy! Bibig Mo (Philippines) and Oi! Jaga Lambe (Indonesia), will be hosted by Ramon Bautista and Ananda Omesh, respectively.