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Sony a7 III Full-Frame Mirrorless Camera Preview

Sony a7 III Full-Frame Mirrorless Camera Preview

Sony just launched the new Sony a7 III (ILCE-7M3) at a lavish event at the JW Marriott. Here is our hands-on preview of the Sony a7 III. Find out what’s new and great about the latest Sony full-frame mirrorless camera!

 

Sony a7 III Specifications

SpecificationsSony A7 III
MountSony E-mount
Sensor24.2 MP Sony Exmor R
- 35-mm full-frame CMOS sensor
- back-illuminated design
Anti-Dust SystemCharge protection coating on optical filter and image sensor shift mechanism
ISO SensitivityISO 100-51,200
- can be expanded to ISO 50-204,800
FocusFast Hybrid AF (phase-detection AF/contrast-detection AF)
Metering1200-zone evaluative metering
ShutterElectronically controlled, vertical-traverse, focal-plane type
Shutter SpeedStill images: 1/8000 to 30 s, Bulb
Movies: 1/8000 to 1/4 (1/3 steps), up to 1/60 in AUTO mode (up to 1/30 in Auto slow shutter mode)
Image StabilisationImage Sensor-Shift mechanism with 5-axis compensation
14-bit RAWYes
Uncompressed RAWYes
Video FormatXAVC S, AVCHD version 2.0
Video CodecsXAVC S: MPEG-4 AVC/H.264, AVCHD: MPEG-4 AVC/H.264
Audio CodecsXAVC S: LPCM 2ch, AVCHD: Dolby® Digital (AC-3) 2ch, Dolby® Digital Stereo Creator
Colour SpacexvYCC standard (x.v.Color when connected via HDMI cable) compatible with TRILUMINOS Color
Memory Card SlotsSLOT 1 : SD (UHS-I/II) card
SLOT 2 : Memory Stick Duo / SD (UHS-I) card
Viewfinder1.3 cm (0.5 type) electronic viewfinder (color), XGA OLED
- 2,359,296 dots
- 100% coverage
MagnificationApprox. 0.78X
LCD Monitor2.95 inch (3.0-type) wide type TFT
- 921,600 dots
- Adjustable upwards by approx. 107 degrees
- Adjustable downwards by approx. 41 degrees
ConnectivityUSB : Micro USB, USB Type C
NFC : NFC Type 3 Tag compatible
WiFi : 802.11b/g/n (2.4 GHz)
Bluetooth 4.1
AudioBuilt-in stereo microphone
Built-in monoaural speaker
BatteryNP-FZ100 lithium-ion battery
Battery Life (Approx.)Still Images : 610 shots (viewfinder), 710 shots (LCD monitor)
Video : 115 minutes (viewfinder), 125 minutes (LCD monitor)
Operating Temperature32 - 104 degrees F
0 - 40 degrees C
WeightApprox. 1 lb 7.0 oz / 650 g

 

The Sony a7 III Hands-On Preview

The new Sony a7 III (Price Check) features a brand new 24.2MP Exmor R CMOS image sensor with increased sensitivity, resolution and 15 stops of dynamic range. Sony combined the sensor with an AF coverage of 93%, fast shooting at up to 10 fps, and expanded 4K video capabilities,

  • Newly Developed Full-frame 24.2MP Back-Illuminated Exmor R CMOS Image Sensor with Evolved Image Processing
  • Wide ISO range of 100 – 51200 (expandable to ISO 50 – 204800 for still images) and 15-Stop Dynamic Range at low sensitivities
  • World Class AF system featuring 693 phase-detection AF points covering 93% of image area, 425 contrast AF points and fast and reliable Eye AF
  • Continuous Shooting at up to 10 fps with either Mechanical Shutter or Silent Shooting and full Auto Focus/Auto Exposure tracking
  • 5-axis optical in-body image stabilisation with a 5.0 step shutter speed advantage
  • High Resolution 4K Movie Shooting with full pixel readout and no pixel binning across full-width of full-frame sensor
  • The longest rated battery life of any Mirrorless camera at 710 shots per charge
  • Upgraded operability and functionality including addition of joystick for adjusting focus points, Dual SD Card Slots, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C Terminal and more
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Next Page > Sony a7 III Key Features, Price & Availability

 

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Key Features Of The Sony a7 III

Full-Frame Quality

The newly developed 24.2MP back-illuminated Exmor R CMOS image sensor is paired with a front-end LSI that effectively doubles the readout speed of the image sensor, as well as an updated BIONZ X processing engine that boosts processing speed by approximately 1.8 times compared to the a7 II.

They all work together to allow the a7 III to shoot at faster speeds while enabling an impressive ISO range of 100 – 51200 (expandable to ISO 50 – 204800 for still images) and an overall 1.5-stop improvement in image quality.

The Sony a7 III (Price Check) also features a massive 15-stop dynamic range at low sensitivity settings, support for the 14-bit RAW format even in silent and continuous shooting modes, and is equipped with a 5-axis optical image stabilisation system that results in a 5.0 step shutter speed advantage.

4D FOCUS & Eye AF

The new Sony a7 III (Price Check) has 425 contrast AF points that work with a 693-point focal-plane phase-detection AF system inherited from the Sony α9 model. This AF system covers approximately 93% of the frame.

AF response and tracking has also been greatly improved in the a7 III, with almost 2x the focusing speed in low-light condition and 2x the tracking speed, thanks to the faster image sensor readout.

The Eye AF feature is also available in the a7 III, even in AF-C mode. This  is extremely useful for situations where the subject is turning around, looking down or otherwise obstructed. It also works when the a7 III is being used with Sony’s A-mount lenses with an optional LA-EA3 adaptor.

Additional improvements in focusing flexibility include the addition of a multi-selector or ‘joystick’ for moving focusing points quickly, the addition of touch focusing capability, AF availability in Focus Magnifier mode, an ‘AF On’ button and much more.

High Quality 4K Video

The new Sony a7 III (Price Check) offers 4K (3840 x 2160 pixels) video recording across the entire full-frame image sensor. The camera uses full pixel readout without pixel binning to collect about 2.4x the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with exceptional detail and depth.

An HLG (Hybrid Log-Gamma) picture profile is available on the a7 III as well, which supports an Instant HDR workflow, allowing HDR (HLG) compatible TV’s to playback beautiful, true-to-life 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased colour grading flexibility, as well as Zebra functionality, Gamma Display assist and proxy recording.

The camera can also record Full HD at 120 fps at up to 100 Mbps, allowing footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD resolution with AF tracking.

Higher Speed

The new Sony a7 III (Price Check) is equipped with an updated image processing system that allows it to shoot full resolution images at up to 10 fps for up to 177 Standard JPEG images, 89 compressed RAW images or 40 uncompressed RAW images.

This high speed mode is available with either a mechanical shutter or a completely silent shooting mode. The camera can also shoot continuously at up to 8 fps in live view mode with minimal lag in the viewfinder or LCD screen.

 

Better Battery Life

Battery life has been greatly extended as well – with a CIPA measurement of up to 710 shots per charge. This is courtesy of the Sony Z series battery NP-FZ100 that offers approximately 2.2 times the capacity of the W series battery NP-FW50 used in the a7 II.

 

Sony a7 III Price & Availability

The new Sony a7 III (Price Check) and SEL2870 (Price Check) kit lens will be available in Malaysia in April 2018. The pricing for the a7 III is RM 8,999 / ~US$ 2,309 (body only) and RM 19,999 / ~US$ 5,129 (body with kit lens).

Here are some purchase links for your convenience :

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  • Sony a7 III Body Only : $1,998
  • Sony a7 III with 28-70mm lens : $2,198
  • Sony SEL2870 FE 28-70mm f/3.5-5.6 OSS lens : $398
  • Sony NP-FZ100 Battery : $78

 

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The Sony a7 III Price, Features + Specifications Revealed!

Sony just launched the new Sony a7 III (ILCE-7M3) at a lavish event at the JW Marriott. Catch the official Sony presentation, and get the price and specifications of the Sony a7 III camera here!

Don’t forget to catch our Sony a7 III hands-on preview!

 

The Sony a7 III Full-Frame Mirrorless Camera

The new Sony a7 III (Price Check) features a brand new 24.2MP Exmor R CMOS image sensor with increased sensitivity, resolution and 15 stops of dynamic range. Sony combined the sensor with an AF coverage of 93%, fast shooting at up to 10 fps, and expanded 4K video capabilities,

  • Newly Developed Full-frame 24.2MP Back-Illuminated Exmor R CMOS Image Sensor with Evolved Image Processing
  • Wide ISO range of 100 – 51200 (expandable to ISO 50 – 204800 for still images) and 15-Stop Dynamic Range at low sensitivities
  • World Class AF system featuring 693 phase-detection AF points covering 93% of image area, 425 contrast AF points and fast and reliable Eye AF
  • Continuous Shooting at up to 10 fps with either Mechanical Shutter or Silent Shooting and full Auto Focus/Auto Exposure tracking
  • 5-axis optical in-body image stabilisation with a 5.0 step shutter speed advantage
  • High Resolution 4K Movie Shooting with full pixel readout and no pixel binning across full-width of full-frame sensor
  • The longest rated battery life of any Mirrorless camera at 710 shots per charge
  • Upgraded operability and functionality including addition of joystick for adjusting focus points, Dual SD Card Slots, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C Terminal and more

 

Sony a7 III Specifications

SpecificationsSony A7 III
MountSony E-mount
Sensor24.2 MP Sony Exmor R
- 35-mm full-frame CMOS sensor
- back-illuminated design
Anti-Dust SystemCharge protection coating on optical filter and image sensor shift mechanism
ISO SensitivityISO 100-51,200
- can be expanded to ISO 50-204,800
FocusFast Hybrid AF (phase-detection AF/contrast-detection AF)
Metering1200-zone evaluative metering
ShutterElectronically controlled, vertical-traverse, focal-plane type
Shutter SpeedStill images: 1/8000 to 30 s, Bulb
Movies: 1/8000 to 1/4 (1/3 steps), up to 1/60 in AUTO mode (up to 1/30 in Auto slow shutter mode)
Image StabilisationImage Sensor-Shift mechanism with 5-axis compensation
14-bit RAWYes
Uncompressed RAWYes
Video FormatXAVC S, AVCHD version 2.0
Video CodecsXAVC S: MPEG-4 AVC/H.264, AVCHD: MPEG-4 AVC/H.264
Audio CodecsXAVC S: LPCM 2ch, AVCHD: Dolby® Digital (AC-3) 2ch, Dolby® Digital Stereo Creator
Colour SpacexvYCC standard (x.v.Color when connected via HDMI cable) compatible with TRILUMINOS Color
Memory Card SlotsSLOT 1 : SD (UHS-I/II) card
SLOT 2 : Memory Stick Duo / SD (UHS-I) card
Viewfinder1.3 cm (0.5 type) electronic viewfinder (color), XGA OLED
- 2,359,296 dots
- 100% coverage
MagnificationApprox. 0.78X
LCD Monitor2.95 inch (3.0-type) wide type TFT
- 921,600 dots
- Adjustable upwards by approx. 107 degrees
- Adjustable downwards by approx. 41 degrees
ConnectivityUSB : Micro USB, USB Type C
NFC : NFC Type 3 Tag compatible
WiFi : 802.11b/g/n (2.4 GHz)
Bluetooth 4.1
AudioBuilt-in stereo microphone
Built-in monoaural speaker
BatteryNP-FZ100 lithium-ion battery
Battery Life (Approx.)Still Images : 610 shots (viewfinder), 710 shots (LCD monitor)
Video : 115 minutes (viewfinder), 125 minutes (LCD monitor)
Operating Temperature32 - 104 degrees F
0 - 40 degrees C
WeightApprox. 1 lb 7.0 oz / 650 g

 

Sony a7 III Price & Availability

The new Sony a7 III (Price Check) and SEL2870 (Price Check) kit lens will be available in Malaysia in April 2018. The pricing for the a7 III is RM 8,999 / ~US$ 2,309 (body only) and RM 19,999 / ~US$ 5,129 (body with kit lens).

Here are some purchase links for your convenience :

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  • Sony a7 III Body Only : $1,998
  • Sony a7 III with 28-70mm lens : $2,198
  • Sony SEL2870 FE 28-70mm f/3.5-5.6 OSS lens : $398
  • Sony NP-FZ100 Battery : $78

 

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The Sony FE 24-105mm F4 G OSS Lens Revealed!

Sony today announced the latest addition to its full-frame E-mount lens line-up – the FE 24-105mm F4 G OSS Standard Zoom (model SEL24105G).

The new full-frame lens covers the commonly used 24 to 105mm focal length range. The FE 24-105mm F4 G OSS can be used for versatile shooting including landscapes, portraits, weddings and more. This lens also features fast, precise and quiet autofocus capabilities in both still and video shooting.

 

The Sony FE 24-105mm F4 G OSS Lens

High Optical Performance and Outstanding Resolution

The new Sony FE 24-105mm F4 G OSS lens delivers excellent corner-to-corner sharpness throughout the entirety of its zoom range, while also producing beautifully rendered ‘bokeh’ or background defocus at all focal lengths.

This high image quality is made possible thanks to its advanced optical design featuring four aspherical lens elements, two of which are high precision AA (advanced aspherical) lenses. There are also three strategically located ED (Extra-low Dispersion) glass elements that work in combination with the aforementioned aspherical lens elements to minimise chromatic aberration and ensure the ultimate resolution is captured.

The lens also has Sony’s original Nano AR coating to minimise flare and ghosting, and utilises a circular aperture to ensure it delivers high quality bokeh that is consistent for all Sony’s G series.

Compact, Lightweight Design and Shooting Flexibility

The new FE 24-105mm F4 G OSS lens weighs in at approximately 663 grams (23.4 oz), making it the lightest lens in its class. When combined with one of Sony’s compact E-mount bodies, it gives photographers and videographers a far more mobile, manageable camera system that greatly increases their shooting flexibility.

The new lens also has a minimum focus distance of 1.25 ft, allowing for impressive close up detail. It also includes built-in optical image stabilisation to make it easier to produce sharp, blur-free images when shooting handheld.

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Highly Advanced and Accurate AutoFocus

In order to keep up with fast-moving subjects, the new standard zoom lens features a DDSSM (Direct Drive SSM) system that is capable of rapid positioning of the lens’ focus groups with high accuracy and very minimal noise. This advanced system combined with a constant F4 aperture at all focal lengths makes the SEL24105G an excellent choice for both still and video shooting.

This new standard zoom lens also features a customisable focus hold button, a dust and moisture resistant design and a fluorine coating on the front element to help minimise dust, water, oil and other contaminants.

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Three Sony G Master Interchangeable Lenses Launched!

11 February 2016 – Sony today introduced their flagship G Master brand of interchangeable lenses. The new G Master brand includes three new E-mount full frame lenses including a 24-70mm constant F2.8 standard zoom, an 85mm F1.4 prime and a 70-200mm constant F2.8 telephoto zoom.

Representing the ultimate blend of high resolution and beautiful bokeh, the new G Master lenses feature Sony’s innovative optical element technology, design and calibration. This allows them to produce still image and video content with a level of detail and expression that has never before been possible.

“The new G Master brand represents the finest and most impressive group of lenses that Sony has ever brought to market,” said Dai Tanaka, General Manager, Digital Imaging Division, Sony Electronics Asia Pacific. “With our knowledge of what the future will bring for digital imaging, we have designed these lenses and can ensure that the G Master brand will inspire and ‘wow’ photographers and videographers for years to come.”

 

FE 24-70mm F2.8 GM Standard Zoom Lens

Featuring some of the most advanced lens technologies in the market today, the new FE 24-70mm F2.8 GM (model SEL2470GM) is the ultimate choice for those seeking the highest possible optical performance for portrait, travel and event photography or even simple everyday shooting[1].

The new lens is built with three aspherical elements including a newly developed, extremely precise XA (extreme aspherical) element that reduces aberration and delivers the ultimate resolution throughout the entire zoom range and aperture range, as well as from corner to corner of all image files. Additionally, an ED (Extra-low-Dispersion) glass element and Super ED glass element keep chromatic aberration to a minimum while maximising resolution and bokeh without any unnatural colouration.

The new FE24-70mm F2.8 GM lens has a direct drive SSM (Super Sonic wave Motor) focusing system that works with incredible efficiency thanks to a new set of algorithms that positions the lens elements quickly and accurately. The motor is smooth and quiet, making it an ideal choice for shooting both still images as well as movies.

From left to right: SEL20TC, SEL14TC, SEL70200GM, SEL2470GM and SEL85F14GM

To maximise usability, the lens is dust and moisture resistant and features a compact, streamlined design that includes AF/MF switch as well as focus hold, zoom lock and hood release buttons.

Two new matching filters for the FE24-70mm F2.8 GM lens have also been introduced, including the VF-82MP MC protector and VF-82CPAM Circular PL filter.

The lens features a 9-bladed aperture that maintains a near circular shape at all settings and is coated with Sony’s original Nano AR coating to suppress reflections and ensure spectacular contrast and clarity.

 

FE 85mm F1.4 GM Telephoto Prime Lens

Designed as the ultimate portrait lens, the long-awaited new FE 85mm F1.4 GM telephoto prime lens (model SEL85F14GM) strikes a perfect balance between resolution and bokeh in a compact package.

The lens features a new XA (extreme aspherical) element as well as three ED glass elements that work together to ensure that the in-focus areas are captured in extremely high resolution while the surrounding out-of-focus areas dissolve smoothly into a beautiful soft backdrop. It has a circular aperture with 11 blades – the most ever used in an α lens – that ensures bokeh is smooth and visually appealing. Externally, the new model has Sony’s original Nano AR Coating, which is of particular importance in a portrait lens as it reduces flare and ghosting, even with backlit subjects or similarly challenging lighting conditions.

For accurate autofocusing, the FE 85mm F1.4 GM lens includes a ring drive SSM motor system that provides ample power and speed to drive the lens’ large, heavy focus group. It’s also equipped with two position sensors to support flawless focus control of the large, heavy lens elements.

This new professional portrait lens is dust and moisture resistant and also has an aperture ring with on/off switchable click stops that can be adjusted based on whether a user is shooting still images or movies. It also has an AF / MF switch and a focus hold button[2].

 

FE 70-200mm F2.8 GM OSS Telephoto Zoom

Covering the frequently used 70-200mm focal range, the new FE 70-200mm F2.8 GM OSS telephoto zoom lens (model SEL70200GM) offers extremely high rendering, AF performance and image stabilization, making it a versatile choice for shooting wildlife, sports, weddings and a variety of other events and locations.

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The new flagship telephoto zoom model delivers extraordinary sharpness and clarity throughout the entirety of its zoom range thanks to its three advanced lens elements including XA, Super ED and ED glass components, as well as its Nano AR coating.

The new FE 70-200mm F2.8 GM OSS lens features a floating focusing system – implemented in an α zoom lens for the first time – that contributes to an impressive minimum focusing distance of merely 0.96m and ensures AF performance is optimized during both still and video shooting. The lens includes a SSM (Super Sonic Motor) plus dual linear motors that work together to move large lens elements quickly – a task that requires a high level of drive control and ensures focus accuracy.

The new model also has built in Optical SteadyShot™ image stabilization for capturing sharp, blur-free subjects at all focal lengths and a rotating tripod mount that allows the camera to be quickly removed from a connected tripod as needed.

The new 70-200mm telephoto zoom lens is dust and moisture resistant with an additional fluorine coating added to the front lens. It also has a focus hold button as well as a focal range limiter.

Sony has also announced new compact 1.4x and 2x Tele converters – models SEL14TC and SEL20TC respectively – that offer even greater reach while maintaining the overall streamlined design and feel of the 70-200mm lens[3].

 

G Master Lens Pricing and Availability

The new FE 24-70mm F2.8 GM Standard Zoom and 85mm F1.4 GM Telephoto prime lenses will be available in Malaysia from March 2016, while the new 70-200mm F2.8 GM Telephoto Zoom Lens and its compatible 1.4x and 2x Tele converters will be available from May 2016.

[1] A software update may be required to provide compatibility of lenses with some cameras. See the Sony support site http://www.sony-asia.com/section/support for additional details.

[2] Limitations apply to AF operation when shooting movies with certain camera bodies. A software update may be required to provide AF compatibility of FE 85mm F1.4 GM with some cameras during movie shooting. See the Sony support site for lens/body compatibility details.

[3] SEL70200GM is the only compatible lens at the time of announcement.

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