Tag Archives: SOCAR

Find Dali – The SOCAR-Powered Transportation Aide Goes LIVE!

The #FindDali marketing campaign has left many netizens in Kuala Lumpur puzzled for weeks. Who is Dali??? Why should we find Dali? All that was revealed at a smashing party last night. Check out the full story below!


Find Dali – The SOCAR-Powered Transportation Aide

For weeks, Kuala Lumpur has been inundated with advertisements to find Dali. People wondered about the ads asking, “Would you rather brake in traffic or take a break?” or “Who would free you from your car loans?“.

Leon Foong, CEO of SOCAR revealed last night that Dali is Kuala Lumpur’s first smart transportation aide. Designed to give you access to your mobility-related information – from car loans and the cheapest car parks and best eating places, it will help get around KL, whether it’s with public transport, car sharing, e-hailing or even your own car!

Dali is powered by the car-sharing startup, SOCAR and its multi-flex community, and backed by an AI engine. Dali is more than just an AI bot. It’s meant to offer the multi-flex community the ability to start threads on various topics, and use their travel experiences to guide other commuters asking the same questions, or facing the same situations.

“To put it simply, Dali is YOU and every other person who is a part of the multiflex transportation matrix. It is a community first platform built for the community of multiflexers and is powered by the community” said Leon Foong, CEO of SOCAR. “We spend a sizeable amount of time each day lamenting on why we waste so much time on commuting and getting around. However things aren’t going to get better if we just internalise this problem.”

“WIth Dali, we want to give people a voice, a voice to change things, a voice to shape the future of mobility by expressing what we truly want and allowing the community to come together to build solutions that will make our cities more liveable. SOCAR believes in the power of the collective, and FindDali.my is the tool that allows us to harness the power of that collective.”

The #FindDali platform was officially launched at a smashing party, going live at the stroke of midnight. Starting today (7 September 2018), everyone can use FindDali. Not just SOCAR members. EVERYONE.

Just head over to www.finddali.my and start asking Dali questions!


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SOCAR YOLO Pass + One-Way Airport Drive Details Revealed!

SOCAR just announced the YOLO Pass promotion, and the One-Way Airport Drive feature! We got a taste of the YOLO Pass ourselves, with model Alicia Amin and comedian Kavin Jay! Here are the full details!


One-Way Airport Drive

The SOCAR One-Way Airport Drive allows you to select a SOCAR to drive to the airport, with the convenience of just dropping off the car at any valid parking zone at the airport.

No hassle of returning it back from where you first picked the car, or even parking in a special parking area! Just make sure you leave your parking token in the car!

This one-way airport service is open to KLIA 1 and KLIA 2. To let you try it out, SOCAR is offering the One-Way Airport Drive at an introductory flat one-way fee of RM50 plus the hourly rental fee for the choice of vehicle.

Cars for the SOCAR One-Way Airport Drive service can be picked up from any SOCAR one-way zone with a choice of over 10 different car models to select from including hatchbacks and SUVs.



Starting July 2018, SOCAR will select a member at random, giving them the once in a lifetime opportunity to go on a spontaneous vacation in true YOLO spirit. The only condition that members need to adhere to would be their availability to take up the YOLO Pass within one week’s notice.

If you had the chance to just pack your bags and leave for the weekend, where would you choose to go? Would you choose to visit the massive ruins of Bayon in Siem Reap, kayak at El-Nido, trek waterfalls in Bali, hitch a helicopter ride to Perak or chill by the beach at Phi-Phi island? With the YOLO Pass being now open to all members, SOCAR will be asking their members the very same question.

Functioning like a lucky draw, winners of the YOLO Pass will be provided with a complimentary round trip one-way SOCAR Pass to the airport and a surprise flight ticket to their desired destination. All members registered to the SOCAR app are eligible to be selected for the YOLO Pass as long as they have one reservation completed with the car sharing platform.

Winners to receive the ultimate YOLO Pass will be announced on the first Friday of the month and will be notified via a text message, phone call or email. The cut-off date and time to join the YOLO Pass will be the last day of every month before 11:59pm.


A Taste Of The SOCAR YOLO Pass

We too got a taste of the SOCAR YOLO Pass, when SOCAR brought comedian Kavin Jay for a YOLO comedy skit, and then took us on a horse riding experience with model Alicia Amin!

Get more details on SOCAR in our earlier article – Now You Can Go Car-Less With SOCAR In Malaysia!

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Now You Can Go Car-Less With SOCAR In Malaysia!

After serving nearly three million users in South Korea with a fleet of 9000 cars in the past 5 years, SOCAR is now in Malaysia. Launched yesterday, SOCAR bridges the gap in the existing multi-flex transport system with their on-demand car sharing service.

Although SOCAR is a private service, they teamed up with the Malaysian government in their initiative to provide Malaysian commuters with an affordable option in the last leg of their journey. To support their efforts, Y.B. Dato’ Seri Hajah Nancy binti Shukri, a Minister in the Prime Minister’s Department, officiated the launch.


The SOCAR Car Sharing Service

To explain the concept behind the SOCAR car sharing service, is Leon Foong, CEO of SOCAR Malaysia.

The service runs off the SOCAR smartphone app, which allows you to book your car of choice for anything between 30 minutes to a whole week. The app also functions as a vehicle locater and smart key. Locking and unlocking the car is simply a matter of pressing a button in the app.


Vehicle Price & Availability

The SOCAR app is free to download from the Apple App Store, or Google Play Store. Registration is free, although you will need to pay RM 10 when you key in a credit or debit card for the first time.

The SOCAR service is only available in Kuala Lumpur at the moment. Their current fleet consists of 240 cars, made up of these four models :

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  • MINI Cooper (3 Door) : RM 25 per hour
  • Honda HR-V : RM 18.90 per hour
  • Honda City : RM 9.90 per hour
  • Perodua Axia : RM 8 per hour

The fee includes insurance, petrol and reserved parking at the pick-up and drop-off point. Every vehicle comes with a free mileage allocation of 30 km per hour booked. Anything beyond that will incur a small charge of RM 0.25 per km.

In certain areas, you can request for a Door-2-Door (D2D) service for just RM 5. A SOCAR driver will drop off the car at your location, and pick it up once you’re done. Super convenient!

They also offer a Stress Free Pass, which allows you to book a car after busy working hours and return it the next day. This is perfect for corporate users who just need a convenient car to commute between the office and home.

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