Tag Archives: Samsung Galaxy S6

honor 5X Smartphone Review Rev. 2.0

The honor 5X (Amazon) is one of the most anticipated smartphones to come out of CES 2016. It offers a 5.5″ full HD display, and a second-generation rim-free fingerprint reader, powered by a Qualcomm octa-core processor underneath its metal alloy body at less than US$220.

The honor 5X (Amazon) comes in 3 colour options, with the Grey and Silver options priced at ~$209 (RM 899), while the Gold model retails at ~$219 (RM 939). However, all three models have the same features and performance.

Specificationshonor 5X Smartphone
Processor PlatformQualcomm Snapdragon 616 (MSM8939 v2)
Processor4 x ARM Cortex A53 (1.5 GHz)
4 x ARM Cortex A53 (1.2 GHz)
GPUQualcomm Adreno 405
Operating SystemAndroid 5.1.1 with EMUI 3.1
Display5.5" IPS display
- 1080 x 1920 resolution (403 ppi pixel density)
- 72.5% screen-to-body ratio
Storage16 GB flash memory
microSD card slot (up to 128 GB)
Main Camera13 MP sensor
f/2.0 lens with LED flash
Selfie Camera5 MP sensor
22 mm wide-angle f/2.4 lens
Dual SIM CapabilityDual SIM, Dual Standby capability
- One MicroSIM slot + One nanoSIM slot
Connectivity802.11 b/g/n (2.4 GHz) WiFI
Bluetooth 4.1 (Class 1)
microUSB 2.0
Fingerprint SensorSecond-generation, rim-free touch sensor
Battery3,000 mAh lithium-ion polymer battery (non-removable)
ChassisDiamond-polished aluminium alloy body
Dimensions76.3 mm wide
151.3 mm tall
8.15 mm thick
Weight158 g (including battery)
Available ColoursSunset Gold / Dark Grey / Daybreak Silver

We are very fortunate to get our hands on one, and we present to you – our review of the honor 5X smartphone. Let’s get on with it!

Updated @ 2016-04-15 : Added a new Available Memory & Storage section.


Unboxing The honor 5X

The honor 5X (Amazon) comes in a hard aqua-coloured cardboard box, with a security seal on each side. In this video, you will witness our unboxing process and check out each component inside the honor 5X box. Take a look!

Inside, you will find the following items :

  • One honor 5X smartphone
  • One honor 5X travel charger
  • One micro USB cable
  • One honor 5X Quick Start Guide
  • One Huawei Warranty Card
  • One SIM card slot extractor
  • One strip of 6 IMEI number stickers

Next Page > Close Look At The honor 5X, Buttons & Slots


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The honor 5X Smartphone

The honor 5X (Amazon) has a large 5.5″ IPS display that covers almost its entire front – with a 72.5% screen-to-body ratio. To achieve that, honor eschewed the use of physical buttons, in favour of virtual on-screen buttons. The honor 5X comes with a screen protector pre-installed. It is not oleophobic and therefore attracts fingerprint smears but you should not remove it because the honor 5X does not come with scratch-resistant glass (e.g. Gorilla Glass).

The back metal chassis comes protected with a plastic film that doubles as an information sheet, with labels and tips. This plastic film has cut-outs for the fingerprint sensor and camera, so you can use the honor 5X without removing it, especially if you intend to fit a case over it.

The honor 5X (Amazon) uses a second-generation rim-free fingerprint sensor. As you have seen in the Initial Setup video, it registers your fingerprint in fewer steps. It is also much faster and more accurate than the previous generation sensor at reading your fingerprint. Once you have used it, it will become second nature to turn on and instantly log into the honor 5X by simply touching the fingerprint sensor.

Although higher-end smartphones are trying to go ridiculously thin, the honor 5X (Amazon) is reasonably thick at 8.15 mm. The slight increase in thickness not only allowed the inclusion of a large 3,000 mAh lithium-ion polymer battery, as well as an earphone port at the top.

Although not explicitly mentioned, the honor 5X has stereo speakers. The second speaker emits through the left row of ports in the picture above. The right row of ports is for the microphone. The honor 5X still uses a micro USB 2.0 port, instead of the newer reversible USB-C port.


Buttons & Slots

The honor 5X only has two physical buttons, because it uses virtual on-screen Android buttons instead of physical buttons. They are both on the right side – a volume switch and a Power button.

The left side has two slots. The upper slot is for a single micro SIM card. The lower slot fits two cards – a nano SIM card, and a micro SD card. The honor 5X (Amazon) is Dual SIM, Dual Standby capable, and you can use both SIM cards together with a micro SD card.

Next Page > The Initial Setup, Memory & Storage, The Cameras


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The Initial Setup

This video will show you the initial setup process when you power up the honor 5X (Amazon) for the first time. If you do not need to restore a backup, the whole setup process should take about 2.5 minutes. Note how fast it takes to register a fingerprint.


Available Memory & Storage

The honor 5X (Amazon) comes with 2 GB of memory of the LPDDR3 type. The Android OS takes up 467 MB, and the honor pre-loaded apps take up another 344 MB. After accounting for the cached processes, there is only 632 MB of free RAM to use. It would be helpful if honor can cut down on the background apps.

The honor 5X also comes with 16 GB of internal flash storage. This is expandable via a microSD card (up to 128 GB. Fresh out of the box, the honor 5X has just under 10.4 GB of available space (excluding the system files), of which 9.73 GB is free to use.

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The main camera has a 13 MP sensor with a f/2.0 lens, supported by a single LED flash. The photos have a maximum resolution of 4160 x 3120 in the 4:3 format. If you prefer a wider format, the honor 5X will do that by cropping the image to 4160 x 2336 (16:9). It is capable of recording video in full HD quality (1080p).

The front camera boasts a 5 MP sensor with a f/2.4 wide-angle lens. It will deliver a maximum photo resolution of 2592 x 1944 in the 4:3 format. Again, a wider 16:9 format will crop that to 2592 x 1456. It will record videos in 720p quality.

For a smartphone in this price category, the honor 5X (Amazon) comes with a pretty decent set of cameras. We will examine its photographic and video recording performance later in the next page.

Next Page > honor 5X Camera & Video Recording Performance


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Camera Performance – Photos

The honor 5X’s main camera has a 13 MP sensor with a fast f/2.0 lens, which allows it to take pretty decent photos in relatively low-light conditions. The photos have a maximum resolution of 4160 x 3120 in the 4:3 format.

honor did not reveal what sensor was used in the honor 5X (Amazon) smartphone, but the pictures we took look like they came from the same Samsung ISOCELL S5K3M2 sensor used in Alcatel Flash 2 smartphone.

The Samsung ISOCELL S5K3M2 is a relatively noisy sensor. If you blow up the picture on a desktop, you can see consistent noise (speckling and artifacts). However, they are only of real concern if you are going to make large prints of these photos.

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Camera Performance – Video Recording

The honor 5X (Amazon) can record full HD (1080p) videos. You won’t get any image stabilisation, both optical and electronic, though. Here is a sample video we recorded of a piano performance by Mr. Yang I-Deun.

And this is a sample video taken at an ice skating rink.

The honor 5X (Amazon) did a reasonably good job of controlling the exposure of the subjects in focus, although the bright areas were overexposed. Overall, it was a decent performance for a smartphone at this price point.

Next Page > honor 5X Work, Battery & Recharging Performance


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Work Performance – PCMark

We tested the honor 5X’s performance using PCMark, which simulates work applications like web browing, playing video, writing text and editing photos.

honor 5X ASUS
ZenFone 2 Laser
Galaxy S6
Work Performance Score
3898 3539 5078
Web Browsing 3756 3829 6788
Video Playback 4325 3835 3091
Writing 4370 4085 5918
Photo Editing 3250 2614 5357

The honor 5X (Amazon) is powered by an octa-core Qualcomm Snapdragon 616 processor, but all that extra processing power does not matter much when it comes to basic work usage. It is only slightly faster than the ASUS ZenFone 2 Laser which uses a quad-core Qualcomm Snapdragon 410 processor.


Battery Performance – PCMark

We then tested the honor 5X’s battery performance using PCMark. It basically ran the PCMark work tests until its battery capacity dropped to 20%.

The honor 5X (Amazon) lasted just over 8.5 hours on the PCMark stress test. This is a stress test that simulates the worst possible workload using work apps. In our real world experience, we had no problem using it for 12-14 hours with light loads, although its battery life dropped to about 6.5 hours while playing games.

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Battery Recharging Performance

The honor 5X has a large 3,000 mAh lithium-ion battery, but it does not have Fast Charging capability. In fact, it only comes with a 5 W travel charger. Even so, it was able to recharge its battery pretty quickly.

Our tests showed that the honor 5X (Amazon) will recharge from 19% to 100% in just over 170 minutes (2 hours 50 minutes).

Next Page > honor 5X Overall & Gaming Performance, Our Verdict

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Overall Performance – AnTuTu Benchmark

AnTuTu is a nice benchmark for testing various performance aspects of Android devices.

honor 5X ASUS
ZenFone 2 Laser
Galaxy S6
TOTAL SCORE 36983 24815 75222
3D SCORE 2446 294 20579
– 3D (Garden) 1492 199 8104
– 3D (Marooned) 954 175 12475
UX SCORE 16269 10540 24065
– UX Data Secure 4673 3174 5507
– UX Data Process 2438 2040 4392
– UX Strategy Games 2698 1507 6948
– UX Image Process 2599 1888 3413
– UX I/O Performance 3861 1931 3805
CPU SCORE 14031 11292 25402
– CPU Mathematics 2968 2460 7823
– CPU Common Use 4696 4114 7585
– CPU Multi-Core 6367 4718 9994
RAM 4237 2689 5176

Gaming Performance – 3DMark

We tested the honor 5X’s gaming performance using 3DMark, using the Ice Storm Extreme test.

honor 5X ASUS
ZenFone 2 Laser
Galaxy S6
Gaming Score 5543 2686 Maxed out!
Graphics Score 5046 2240 Maxed out!
Physics Score 8460 8876 Maxed out!
Graphics Test 1 27.5 fps 12.6 fps 59.6 fps
Graphics Test 2 18.3 fps 7.9 fps 49.6 fps
Physics Test 26.9 fps 28.2 fps 39.6 fps

The honor 5X (Amazon) did very well in this test, doubling the Gaming and Graphics scores over the ASUS ZenFone 2 Laser! It was only (slightly) slower in Physics.


Our Verdict On The honor 5X

After testing the honor 5X (Amazon), we can see why everyone’s raving about it. The honor 5X doesn’t waste effort on being the thinnest or the lightest. It just delivers a solid set of core features at a very affordable price point.

Large full HD display? Check.
Metal alloy body? Check.
Octa-core processor? Check.
Dual SIM with microSD card expansion? Check.
Decent cameras with 1080p video recording? Check.

It only has one fancy feature – a fingerprint sensor, and honor nailed its implementation. It’s very fast and accurate. In fact, it will become second nature to instantly turn on and log into the honor 5X by simply touching the fingerprint sensor with a registered finger.

We would like to applaud honor’s decision to support both micro and nano SIM cards. This may not seem important to everyone, but this may save a trip to the telco for those who are upgrading from another smartphone. We should also point out that you can use both SIM cards together with a microSD card for extra storage. [adrotate banner=”4″]We also like the large 3,000 mAh lithium-ion polymer battery. It lasted a solid 8.5 hours of non-stop benchmarking on PCMark. In real world usage, it should have no issues lasting 12-14 hours of non-stop use.

For the next version of the honor 5X, we would like to see a better camera sensor and a dual-tone LED flash. That would allow it to really shine in its photographic capabilities. We would also like it if honor would add scratch-resistant glass protection (with an oleophobic coating).

Overall, the honor 5X (Amazon) is a no-nonsense Android smartphone with a focus on practical features. If you want something that is sleek, not flashy; with only the features that matter, you can’t go wrong with the honor 5X.


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mySamsung Homebase App Explained

At Samsung Forum 2016, Samsung revealed details of the mySamsung homebase app. Nicholas Wodtke (Vice-President) and Karen Peck (Marketing Director), of Samsung SEA & Oceania’s Media Solutions Centre, showed off the new mySamsung app in an in-depth session, which we have recorded for you.

The app is an extension of the regional mySamsung ownership program. It lets both new and current Samsung customers manage their devices, get easy and direct access to customer service representatives as well as obtain ownership privileges to get the most out of their Samsung devices.


What Is The mySamsung App All About?

The mySamsung app is designed to be a homebase app – a one-stop app that every Samsung customer can use to access customer service, device information, and ownership privileges.

In this video, Nicholas Wodtke and Karen Peck explain the idea behind mySamsung, and demonstrate how it works. Check it out :

[adrotate banner=”4″]The mySamsung app is compatible with Samsung smartphones from Samsung Galaxy S4 and above, and phablets from Samsung Galaxy Note 3 and above. However, the mySamsung ownership program is currently only offered to owners of :

The mySamsung app and ownership program are already available in Malaysia, Singapore and the Philippines, but will soon roll-out for Samsung customers in New Zealand and Taiwan. If you haven’t installed it yet, go and give it a try!



Here are screenshots of the mySamsung app, showing you the setup process, as well as the options available in the app.

The app will come pre-installed in new Samsung models, but users of older models can download the app for free from the Google Play Store.


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Evolution Of The Samsung Galaxy S Smartphones

Kuala Lumpur, March 9, 2016 – It was 2010 when Samsung introduced their Galaxy S series to the world. Now, fast-forward six years and the S series has become a household name and a market leader, with every subsequent variant being one of the most anticipated devices of the year.

With every new S series model introduced, they never fail to break records worldwide. Having set such a high standard only pushed Samsung to ensure that their next release raises the bar even higher. The evolution of the S series is the perfect representation of how society and technology has advanced over the years. With each passing year, Samsung is able to understand and cater to the needs of its users whilst always being one step ahead with their originality and ingenuity.


Galaxy S

4.0” Super AMOLED/5MP Camera/1 GHz Single-Core/1,500mAh

The original Galaxy S debuted in 2010 and Samsung has introduced an improved model every year since. The Galaxy S had a 4-inch Super AMOLED display, 5 mega-pixel camera with a single core 1-GHz processor – an innovative device that wowed audience at the time.


Galaxy SII

4.3” Super AMOLED Plus/8 MP Camera/1.2 GHz Dual-Core/1,650mAh

The Galaxy SII was brought out the next year with a dual-core 1.2GHz processor. It also saw an increase in screen size to 4.3-inches and an improvement in camera quality.


Galaxy SIII

4.8” HD Super AMOLED/8 MP Camera/1.4 GHz Quad-Core/2,100mAh

The SIII packed with a quad-core processor and a 4.8-inch display was introduced the following year, setting the benchmark for Samsung’s Galaxy S series as it was one of the most feature-packed gadgets ever built at the time.


Galaxy S4

5.0” FHD Super AMOLED/13 MP Camera/1.6 GHz Quad-Core & 1.2GHz Quad Core/2,600mAh

As better camera quality became more of a desired feature, the Galaxy S4 launched in 2013 and was the first to offer a 1080p display with a 5-inch screen and an improved 13 mega-pixel camera.


Galaxy S5

5.1” FHD Super AMOLED/16 MP Camera/1.6 GHz Quad-Core + 1.2 GHz Quad-Core/2,800mAh

The Galaxy S5 then saw further technological advancements, featuring a water and dust resistant (IP67) body, fingerprint scanner, and heartrate monitor to cater to this generation’s lifestyle.


Galaxy S6 & S6 edge

5.1” Quad HD Super AMOLED/16 MP, f1.9 aperture /2.1 GHz Quad-Core + 1.5 GHz Quad-Core/2,550mAh (S6)/2,600mAh (S6 edge)

Last year, Samsung took the S series to the next level, launching two variants of its new model at once with the Galaxy S6 and S6 edge. Its stylish design took the world by storm. Built with a full metal and glass body and Quad HD display, it was the Galaxy S6 edge’s dual curved screen which stole the show and differentiated it from its predecessors and all other smartphones in the market. This device is also equipped with the world’s first 14nm mobile application processor, along with a 3GB RAM (DDR4) and UFS 2.0 flash memory which provides higher performance and enhanced memory speed with lower power consumption.


Galaxy S7 edge

5.5” Quad HD Super AMOLED/Dual Pixel 12MP, f.17/2.3 GHz Quad-Core + 1.6 GHz Quad-Core/3,600mAh /IP68 /4GB RAM

This year, Samsung is introducing the new Galaxy S7 edge, a phone that is packed with great features and backed with powerful performance – making consumers rethink what a phone can do. The first smartphone ever to apply Dual Pixel technology (typically only found in professional grade cameras or DSLRs), the device captures high quality images in low light environment.

[adrotate banner=”4″]This sleek, curved-designed device also includes the Always-On Display (AOD) that delivers constant notifications along with protection against water and dust (IP68). More than just a phone, this stunning device is complemented with a galaxy of ecosystem, enhancing the mobile experience for users.

With each generation, the Galaxy S models are a genius improvement from the last – from bigger HD screens and enhanced performance, to advanced camera features housed in an ever-refined stylish body. Samsung also made each successor progressively more polished and elegant, maintaining its premium outlook.

One of the most recognisable and successful smartphone series in this globally competitive market, the Galaxy S series is a heavy force towards greater development in the mobile industry. Each element of the phone has never been forgone for another, but rather a constant evolution of hardware, software and an ecosystem of supporting enhancements such as the Gear VR – inspired and designed with the user in mind.

Samsung manages to continuously remain a constant game changer which is why it is not a surprise that the Samsung Galaxy S7 edge has already generated a lot of buzz, even before its official launch in Malaysia.


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Samsung Galaxy S7 Roadshow Promotions

Kuala Lumpur, March 10, 2016 – The initial response of the Samsung Galaxy S7 edge proves to be a significant one as even before the device officially arrives in Malaysia; the pre-order sales went through the roof – selling out 3,000 units within hours of each release on the first two days.

As a continuation and to respond to consumer’s ever-growing interest of this simply amazing device, Samsung Malaysia Electronics will be organising several roadshows nationwide to celebrate the arrival of the Galaxy S7 edge in Malaysia!

Beginning 18th March, from 10am to 10pm, Samsung invites all Galaxy fans and gadget enthusiasts to experience the Samsung Galaxy S7 edge first-hand and get in on exclusive deals to be the first few proud owners of this stunning device. The Galaxy S7 edge roadshows will take place at the following locations:

18th – 22nd March Kuala Lumpur: Centre Court, Suria KLCC Shopping Mall
18th – 21st March Johor: G Floor Main Entrance, KSL City, Johor Bahru
18th – 20th March Penang: Centre Atrium, Queensbay Mall, Bayan Lepas
18th – 20th March Sarawak: C Atrium, VivaCity Megamall, Kuching
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Samsung Galaxy S7 Early-bird Deals!

In conjunction with the Samsung Galaxy S7 edge’s arrival into the Malaysian market, Samsung is offering exciting deals for those first in line only at nationwide roadshows!

If you are one of the lucky first 2000 Samsung Galaxy S7 edge owners that is presence at any of the nationwide roadshows, you will also receive a complimentary Samsung Gear VR – the perfect complementary companion for the ultimate immersive virtual reality experience that will open your mind to a new galaxy!


Trade-up Promotion

Samsung is also rewarding their soon to be Samsung Galaxy S7 owners with an exclusive trade-up campaign. During the roadshows, New soon to be owners can trade up their current smartphones for a brand new Samsung Galaxy S7 edge.

Users simply need to bring their smartphones to the four roadshow locations or the nearest Samsung authorised retail store for assessment to receive purchase discount on the new Samsung Galaxy S7 edge. *Terms and conditions apply.


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Why Samsung Pay Outperforms Apple Pay & Android Pay

Bloomberg recently reported that Samsung Pay has less than half the users of Apple Pay5 million versus 12 million. That puts it on the same level with Android Pay, which is frankly impressive in its own right. However, the chart below does not tell the whole story.

Apple Pay vs Android Pay and Samsung Pay | Credit : Bloomberg

Apple Pay has so many more users because they had a year-long head start over its two rivals. If we consider how long they were in the market, Samsung Pay and Android Pay signed up an average of a million users per month. Apple Pay, on the other hand, averaged 706,000 new users per month.

That means, both Android Pay and Samsung Pay are growing 42% faster than Apple Pay.


Why Samsung Pay Did So Well

Samsung Pay only worked with the 5 Samsung Galaxy devices during the survey (the newly announced Galaxy S7 and S7 edge do not count). Yet, they managed to sign up as many users as Android Pay, and sign new users 42% faster than Apple Pay.

That is likely due to the fact that Samsung Pay is easier to implement than both Apple Pay and Android Pay. Samsung Pay works with the old magnetic stripe terminals as well as the newer NFC payment terminals. Apple Pay and Android Pay, on the other hand, only works with NFC payment terminals.

In other words, Samsung Pay works with any credit card terminal anywhere, while Apple Pay and Android Pay will only work at retailers that have upgraded to the new NFC terminals.


Samsung Pay Demonstration

At the recently-held Samsung Forum 2016, we were given an exclusive briefing and demonstration of Samsung Pay. Check out just how easy it is to pay using Samsung Pay. This is why Samsung will have an easier time driving its adoption over their two rivals.

The only downside with Samsung Pay is that it is limited to Samsung’s top-of-the-line Galaxy smartphones. If Samsung adds support for their other smartphones with NFC chips, their adoption would probably be much higher. Here are the 7 Samsung Galaxy smartphones that support Samsung Pay :

In H2 of this year, consumers in Australia, Brazil, Spain, Singapore and the United Kingdom will be able to try out Samsung Pay on their Samsung Galaxy smartphones.


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Samsung Wins Big At iF Design Awards 2016

February 29, 2016Samsung Electronics Co., Ltd., today announced that it won 38 iF Design Awards, including one Gold award, at the world renowned International Forum Design Awards 2016. Twenty-six of the awards were given for superior product design, eight for communication design, two for concept design, one for package design and one for interior architecture design.

“We are honored to be recognized by the International Forum Design for our excellence in product design,” said BK Yoon, President and CEO of Samsung Electronics and the Head of Corporate Design Center at Samsung. “We will continue to challenge ourselves and develop innovative designs that benefit our consumers based on our deep insights into their needs.”

Samsung received the Gold award for its Serif TV, a result of its focus on design that harmoniously interacts with people’s surrounding environments and naturally blends in with everyday furniture and various household objects. Main features of the Serif TV include: a design that resembles a capital “I” in serif font; a detachable stand, which allows the product to be placed anywhere within the home without standing out; and a fabric cover on the back side of the product, which heightens its beauty from every angle.


Samsung Won 26 iF Design Awards For These Products

  • Galaxy S6 & S6 edge: Both smartphones feature a harmonious design of metal and glass parts, and the Galaxy S6 edge features the first dual-edge display on either sides.
  • [adrotate banner=”4″]Gear S2: A smart wearable device with a unique rotating bezel, and an optimized UX for easy operation.
  • Chef Collection Fridge: A refrigerator for the European market, featuring a Kitchen Fit design that seamlessly integrates with the surrounding kitchen furniture without needing additional built-in construction.
  • AddWash Front-load Washing Machine: A washer with a distinctive access door that makes it convenient to add any item during a wash cycle without opening the main washer door.
  • System Air Conditioner 360Cassette: A circular, ceiling-mounted system air conditioner that controls the temperature of the room by providing an even distribution of air across a full 360 degree range.
  • MX3: A3 Multifunction Printer with a 7 inch LCD screen for easy operation.


Samsung Also Received 12 iF Design Awards For These Concepts

Following are the key products and concepts:

  • Galaxy Note5 UX: A smartphone UX that allows consumers to write a memo with an S Pen without turning on the screen. Awarded in the communications category.
  • Visual Identity Toolkit: A visual identity toolkit that provides a unified guideline for all digital and printed media of Samsung Printing Solutions. Awarded in the communications category.
  • TV UI (Stripe UI): An intuitive TV user interface that offers consumers a novel experience in navigating media content. Awarded in the professional concept design category.
  • Avengers Package: The Galaxy S6 edge limited edition package inspired by the Avengers. Awarded in the package designs category.
  • Samsung d’light: An exhibition space that provides the Samsung brand experience and showcases Samsung’s latest products and solutions. Awarded in the interior architecture category.


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Samsung Wins Awards @ Mobile World Congress 2016

KUALA LUMPUR – February 24, 2016 – Samsung Electronics Co. Ltd. today announced awards for Galaxy S6 edge and Gear S2 from GSMA at the annual Global Mobile Awards at 2016 Mobile World Congress. The leader in mobile innovation, Samsung continues to push the boundaries of hardware, software and services, creating devices that help consumers get more out of life. The company is redefining what is possible, beyond the limits of today’s technology, by introducing a constellation of seamless mobile experiences.

In testament to Samsung’s consistent pursuit of excellence in design and function, Gear S2 was named “Best Connected Consumer Electronic Device” in the Best Mobile Handsets & Devices category. This award recognized Gear S2 for its versatile circular design and intuitive functionality for a more convenient and enjoyable experience.

Samsung Galaxy S6 edge was also awarded “Best Smartphone 2015”, in acknowledgement of its functional design and usability for seamless everyday use.

“We are honored to be recognized for our industry-leading technology,” said DJ Koh, President of Mobile Communications at Samsung Electronics. “At Samsung we remain committed to providing mobile devices that are inspired by consumers and always underpinned by a focus on progress and innovation.”


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Samsung 2016 Mobile Trends Part 1

Kuala Lumpur, January 29, 2016 – Reflection on the smartphone market in the past couple of years suggests that innovation in this segment has plateaued. The smartphone has consolidated into a standard rectangular touch screen with a powerful processor, a highly capable camera and as big a battery as is possible within the constraints of a sleek design.

But innovation hasn’t come to an end — it’s just harder than ever to make a significant advancement. Improvements are largely incremental, and manufacturers face a challenge to make their devices stand out in the current smartphone “sea of sameness”. Samsung’s use of a dual-curved display, for example, helped the company to set its flagship Galaxy S6 edge apart from Android-powered rivals, and Apple’s addition of 3D Touch to its latest iPhone gave a new dimension to its now-familiar design.

The reality is that such changes are a far cry from the major disruptions seen in the past fifteen years, with the transition of the market from candy bars to flip phones, to sliders and more unusual designs like circular handsets.

However, we shouldn’t lose sight of the progress despite a perceived slowdown in innovation. Billions of consumers now carry a device in their pocket that’s more powerful than the PC they owned just a few years ago, and these handsets are able to connect with others via 2G, 3G, 4G, Bluetooth and Wi-Fi network technologies.

It’s true that consumers might not be as excited about smartphones as they used to be. But CCS Insight’s latest forecasts anticipate that a staggering 1.6 billion smartphones will be sold in 2016 — a figure that’s expected to rise to nearly 2 billion by 2019. The smartphone has become part of the fabric of society, and is now the most prolific consumer electronics device on the planet.

It’s not so long ago that mobile phones were about little more than making and receiving phone calls. But they’ve become our constant companions — our cameras, our music players, our portable TVs and our gateway to the Internet and a host of apps. The innovation doesn’t stop, and now you can even clip your phone into a headset and be transported into a world of virtual reality. Smartphones have made that possible, and CCS Insight expects that millions of consumers will be using their handsets in this way by the end of 2016.

The competitive landscape inevitably changes as markets mature. CCS Insight believes that success lies with the companies that have the scale and resources to compete in a world where margins are squeezed even as volumes rise. Apple’s current momentum seems unstoppable, but Samsung remains the largest manufacturer of smartphones by volume. This scale is its most important asset as it faces challenges from ascendant Chinese manufacturers like Huawei, which have built on their home-market advantage to expand on a global basis.

The connected device industry is also diversifying into new areas, with wearables presenting a growing opportunity. CCS Insight forecasts that sales of wearable devices will triple from 2016 to 2019, with sales of almost 250 million units and a market value of more than $25 billion.

We expect 2016 to be a tipping point for wearables, as they evolve from niche devices with functional designs to more fashionable products with broader appeal. I’m confident that 2016 will finally see the arrival of stylish options that ordinary consumers will want to wear.

[adrotate banner=”4″]These devices are also beginning to offer more compelling features, particularly in the area of health. We anticipate that 2016 will mark a shift from what CCS Insight terms “recreational health” to more meaningful functions that can closely monitor a user’s condition and make a difference to their life.

The advent of the Internet of things — a term loosely encompassing a wide variety of connected devices — demonstrates that innovation isn’t confined to devices that we carry or wear, either. This segment will become more defined in the coming years as companies focus on specific market opportunities like the Internet of sport, medicine or transportation, and our homes will become more connected.

The secret to success will be making the user experience as seamless as possible, and big players like Amazon, Apple, Google and Samsung have the opportunity to lead the way in this next wave of development. Furthermore, the smartphone will continue to play an important role, often being the device used to control many of these new experiences.

I strongly believe that the perception that industry innovation has plateaued is far from the end of the story. Further disruptive moves will emerge as our lives become even more connected, and innovation will come from a variety of avenues including machine learning and artificial intelligence. I continue to have unwavering enthusiasm for connected technology, and look forward to being among the first to try these new experiences as they’re developed.


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New Samsung Gear VR (SM-R322) – Better & Cheaper

Kuala Lumpur, December 31, 2015 – Samsung Malaysia Electronics proudly announces the arrival of its latest and more advanced consumer version of the Gear VR in Malaysia, an improved and more ergonomic version of the Innovator Edition for S6 that was launched earlier this year.

Boasting a ground-breaking virtual reality (VR) technology packed in a lightweight wireless headset, Samsung has now extended the Gear VR’s compatibility to include the Galaxy Note5, Galaxy S6, S6 edge and S6 edge+ with an affordable retail price of RM459 (including 6% GST) / ~US$109.

“Samsung has been at the forefront of delivering mobile experiences and the new Gear VR is no exception. We see virtual reality as the next computing platform, and this time we are making immersive VR entertainment more accessible and affordable for customers with the introduction of our improved Gear VR,” said Mr Lee Jui Siang, Vice President, IT & Mobile Business Unit, Samsung Malaysia Electronics.

Leveraging on the super AMOLED display of its complementing devices, the new Gear VR gives a whole new meaning to immersive video experience and virtual gaming reality – providing sharp colours, supreme clarity and unrivalled performance for an amazing virtual reality experience.

The Samsung Gear VR is 19 percent lighter than the previous Gear VR Innovator Edition for S6, and includes new foam cushioning for added comfort. In addition, the new Gear VR’s improved touchpad provides greater control while enjoying the robust selection of film, gaming, 360 degree video and experiential content available for Gear VR.

The Samsung Gear VR is offered in Frost White and is available in 28 selected Samsung Electronics Stores (SES) nationwide.