Tag Archives: Rex Lee

ASUS ZenFone 5 + ZenFone Max Pro M1 Exclusive Interview!

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Right after the official launch of the ASUS ZenFone 5 and ASUS ZenFone Max Pro M1 smartphones, we had the opportunity to sit down with the top ASUS officials to discuss their latest smartphones. Get the inside scoop on the two new ASUS smartphones, and the direction of the ASUS Mobile team in this exclusive interview!

 

ASUS ZenFone 5 + ZenFone Max Pro M1 Exclusive Interview

Four top ASUS officials sat down with us for this exclusive interview. They are, from left to right, :

  • Li Huai Pin, ASUS Malaysia Business Development Manager (Mobile)
  • Rex Lee, ASUS APAC General Manager
  • Eric Chen, ASUS Corporate Vice President
  • Leo Tseng, ASUS Malaysia Country Manager

Facilitating this interview was ASUS Regional Director (Australia and New Zealand), Portia Chang.

Here are the key takeaways from this exclusive interview :

  • There will be something interesting coming up at Computex 2018 (It was the ROG Phone).
  • The market is trending towards mobile gaming, so ASUS will have appropriate products to cater to this trend.
  • ASUS is the top gaming notebook brand in Malaysia, with a 30% market share as of April 2018, beating the runner-up by 18 points.
  • The market share for ASUS smartphones in Malaysia is currently at around 3%, but ASUS expects to improve that with the ASUS ZenFone 5 and ASUS ZenFone Max Pro M1 smartphones.
  • ASUS expects to sell about 1,000 – 2,000 units of the new ASUS ZenFone 5 and ASUS ZenFone Max Pro M1 smartphones per day, which translates into an average of 45,000 units per month.
  • ASUS chose to decouple the Max brand from the generational numbering of the flagship ZenFone series, to allow faster and more frequent launches.
  • [adrotate group=”2″]Due to increased interest in stock Android smartphones, ASUS will look into creating more smartphones with stock Android, although they may not necessarily be under the Android One programme.
  • ASUS will provide the ASUS ZenFone 5 and ASUS ZenFone Max Pro M1 smartphones with at least two new generations of Android upgrades – to the future Android Q at the minimum.
  • ASUS is shrinking their product models in the new generation to reduce market confusion, and to keep prices low.
  • ASUS plans to launch the ZenFone 5Z in Malaysia in early Q3 2018.
  • The ASUS ZenFone Max Pro M1 will directly replace the ASUS ZenFone Max Plus M1.
  • The 6 GB version of the ASUS ZenFone Max Pro M1 is in shortage worldwide, with an expected availability only around July 2018.
  • ASUS chose to use a wide-angle camera as the secondary camera because it’s more useful for landscape shots, and a telescopic camera produces noisy and/or shakier photos indoors.

 

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The ROG Masters 2016 Tournament Rocks KL

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ROG, the Republic of Gamers in full, is the gaming brand from ASUS. Their focus is on delivering the ultimate gaming systems and components for hardcore gamers. So it comes to no surprise to see them hosting their own eSports tournament – the ROG Masters 2016.

 

The ROG Masters 2016

ROG has sponsored many gaming events in the past, but this is the first time they organised and hosted their own gaming tournament. Their inaugural tournament, the ROG Masters 2016, rocked KL with new and top teams competing for the US$ 200,000 prize pool!

As an open tournament, the ROG Masters 2016 saw hundreds of teams from all over the world competing against each other. But only the 12 strongest teams in Dota 2 and CS:GO each qualified to fight it out in the finals in Kuala Lumpur.

In the end, Team Secret beat Team Execration to take the trophy in the Dota 2 tournament. In CS:GO, Team Mongolz beat Team Dreamscape for the first spot.

Congratulations to Team Secret and Team Mongolz, and the runners-up teams – Team Execration and Team Dreamscape. Win or lose the top spot, these are the best teams in the inaugural ROG Masters tournament!

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The ROG Masters 2016 Q&A Session

Interested to find out more about the ROG Masters 2016? Wanna know if the ROG Masters will be an annual event? Or why ASUS decided to open the tournament to new and amateur teams, as well as top professional gaming teams?

Join ASUS APAC Manager Rex Lee, ASUS APAC Product Manager Shawn Chang and ASUS Malaysia Country Manager Jimmy Lin in the inaugural ROG Masters 2016 Q&A session!

Yes, ASUS will now organise the ROG Masters on a yearly basis. We are looking forward to the ROG Masters 2017. Will it be in Kuala Lumpur? Taipei or Bangkok? We will find out soon enough!

 

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If you like our work, you can help support our work by visiting our sponsors, participate in the Tech ARP Forums, or even donate to our fund. Any help you can render is greatly appreciated!