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Gaming Influencer Fail : Jaja zuber Teaches A Valuable Lesson

Gaming Influencer Fail : Jaja zuber Teaches A Valuable Lesson

Gaming influencer, Jaja zuber, just taught brands a valuable lesson in viral marketing through influencers.

Find out what happened, and what brands need to learn about hiring influencers…

 

Gaming Influencer Fail : Jaja zuber Playing PUBG PC?

Jaja zuber is, in her own words, a part-time actress and a full-time streamer. So she’s basically one of the thousands of game streamers who are trying to become the next PrestonPlayz or Pokimane.

She appears to be quite popular, with over 129,000 people following her Facebook page, where she streams her gameplay.

So it’s not surprising to see a tech brand partner with her. However, what they probably did not expect was the reaction to her photo, which came with this description :

I can play PUBG PC on Acer Nitro 5 at high fps without feeling lag and the cooling fan system that can activate CoolBoosts which further increases the speed for heavy usage. It is also fast for multitasking use.

Acer Nitro 5 is powered by 11th Gen Intel Coreᵀᴹ i7 processor. You can get this from Acer E-Store or official Acer certified stores on Shopee.

See if you can spot the mistakes she made in this photo, that has since gone viral!

At first glance, it looked like just another gaming influencer’s sponsored post. She is seen gaming on the laptop, to show her fans just how awesome the Acer Nitro 5 gaming laptop really is.

To be fair, we are kind of jealous she got her hands on the 2021 Acer Nitro 5. It looked like an awesome gaming laptop with an 11th Gen Intel Core i7 processor and NVIDIA GeForce RTX 30 series graphics!

However, Jaja zuber did not appear to take this sponsorship seriously, and screwed up this shot. Many gamers, including her fans, pointed out that :

  1. She was not playing PUBG PC, as claimed. She was either using PUBG Mobile on emulator, or just using a YouTube video.
  2. She was not using a mouse at all, so how could she even play PUBG? This is why some claimed she was “pretend playing” using a YouTube video.
  3. She had her hands on the WASD keys and the arrow keys – both serving the same functions.
  4. Her left hand was elevated uncomfortably over the WASD keys – no one games like that!
  5. She initially called it the Spin 5 in the second paragraph, before correcting it to Nitro 5.

All those mistakes derailed the whole point of the sponsorship – to convey her sponsor’s message that the 2021 Acer Nitro 5 is a serious challenger to gaming laptops from other brands.

It garnered thousands of laughs and over 1.4K comments criticising the mistakes in the photo, and asking if she was using telepathy to aim the gun.

It didn’t help that the picture in the background showed a boy who looked like he was “not impressed” with her actions.

 

Gaming Influencer Fail : Jaja zuber Teaches A Valuable Lesson

Tech brands have long shifted emphasis from traditional media to the influencers, who boast a loyal fanbase. The idea is their fans will buy whatever it is that they are promoting.

However, not all gaming influencers are alike. Some influencers rely on their gaming skills, some rely on their personality or looks, while others focus on their commentating skills.

To be clear, Jaja zuber must be doing something right – she has 129,000 followers, so give her some credit for that. How many of us have even 1,000 followers?

And the saving grace is that her photo went viral, and is inspiring copycat troll posts like this. Like it or not, it is driving interest in the Acer Nitro 5 gaming laptop. Now, more people are aware of it.

However, brands need to look beyond the fanbase and consider the skills these influencers bring to the table.

Mobile vs PC

This may seem obvious, but why pick PUBG at all for this shot? After all, people can play PUBG Mobile on their smartphones too.

Gaming influencers who are being paid to promote a gaming laptop should really select a FPS game that is exclusively on PC.

There are so many out there – Valorant, DOOM Eternal, Borderlands 2, Overwatch, etc. which Jaja zuber could have used to ensure that she is targeting the right audience – PC gamers.

Influencers Need To Do Their Homework

It is obvious that Jaja zuber is not a techie, because she wrongly mentioned “CoolBoosts” in her sponsored post. It’s actually “CoolBoost”.

She also said that the 2021 Acer Nitro 5‘s cooling system activates CoolBoost to increase speed for heavy usage. It’s really the other way around – CoolBoost increases fan speed by 10% for 9% better CPU and GPU cooling.

It’s okay not to know tech stuff, but influencers should do their homework – all that is plainly stated in the official Acer Nitro 5 page!

After all, they are being paid for this project, or receiving the laptop as sponsorship.

Recommended : 2021 Acer Nitro 5 : Ryzen 9 + RTX 3080 FTW!

Influencers Should Be Authentic

I would posit that influencers gain fans because they come across as “authentic” and “approachable”. People feel influencers are “just like them”.

Brands probably believe that works better too, which is why they are pouring money into influencers instead of traditional media which may feel “standoffish”.

But how authentic can influencers be, if it turns out that the photo was make-belief, as the Jaja zuber photo obviously was?

So the lesson, I suppose, is for influencers to just be themselves, be authentic. There’s no need to fake the shot.

Don’t Censor Criticism

So a mistake was made. Just admit it and move on. Censoring your fans or trolls will only spur more blowback.

Again, be authentic. You are only human. You make mistakes like the rest of us.

Real Influence Or Just The Perception?

Brands are focused on the influencer industry because they have large fan bases. Marketing departments love it, because it is easier to “sell to the boss” or include in KPI reports.

But when it comes to the tech or gaming industry, does a large fan base really translate into sales?

Think about it for a minute. Just because you enjoy watching a gaming influencer play PUBG, are you really going to buy a gaming laptop just because she says it’s great?

People are not that “simple”. When it comes to large purchases that cost several months of minimum wage, they are going to want to know MORE, before they make the leap.

They are going to read up on these products, and ask their techie friends for opinions. They will not just going to buy something expensive just because a gaming influencer posts a picture and says it’s nice.

More so when the gaming influencer chose to highlight a game that can be played on any smartphone!

That’s why I believe that influencers are great at changing the perception of a brand, but poor at directly translating that into sales.

Brands that focus only on influencers will probably not see their sales needle move much.

 

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Pakistan Suspends PUBG Due To Children Suicide Risks!

Pakistan just suspended PUBG due to suicide risks to children, with a hearing scheduled next week! Find out what’s going on!

 

PUBG : PlayerUnknown’s Battleground

PUBG is short for PlayerUnknown’s Battleground – an online multiplayer game in which up to 100 players parachute onto an island to battle it out.

Players have to scavenge for weapons and equipment, while trying to avoid getting killed and killing the other players, until the last person / team standing wins the round.

 

Pakistan Suspends PUBG Due To Children Suicide Risks!

The Pakistan Telecommunication Authority (PTA) just announced the immediate suspension of PUBG, citing physical and psychological risks to children, which have lead to suicides.

On the direction of the Lahore High Court, the PTA is soliciting the views of the public on PUBG, and will hold a hearing next week, on 9 July 2020, on the matter.

Usman Abdul Jabbar shared with us that PUBG Mobile as well as PUBG Lite and PUBG for consoles and PC have been suspended.

Here is the official statement released by the Pakistan Telecommunications Authority :

In view of complaints received from different segments of society, Pakistan Telecommunication Authority (PTA) has decided to temporarily suspend the PlayerUnknown’s Battlegrounds (PUBG) game.

PTA has received numerous complaints against PUBG wherein it is stated that the game is addictive, wastage of time and poses serious negative impact on physical and psychological health of the children.

ccording to recent media reports, cases of suicide attributed to PUBG game have also been reported. Honorable Lahore High court has also directed PTA to look into the issue and decide the matter after hearing the complainants. In this regard, a hearing is being conducted on 9th of July 2020.

The Authority also decided to solicit views of the public with reference to the said online game. In this regard public is encouraged to provide feedback through consultation-pubg@pta.gov.pk by July 10, 2020

We should note that this follows the suicide of a 16 year-old boy – Mohammad ZakaryaMohammad Zakarya – after he failed to complete his mission in PUBG Mobile. He was said to be addicted to the game, playing many hours every day.

 

Pakistan Suspends PUBG : Not Geopolitics

While some people have pointed out that this occurred right after India banned 59 Chinese apps for cybersecurity risks, they are unrelated.

The desktop PUBG game was made by Bluehole, a South Korean company. Only the mobile version – PUBG Mobile was developed by Tencent Games.

Pakistan is also close to China, and is thus unlikely to be targeting Chinese companies in support of India, its geopolitical foe.

While it is always good to highlight the importance of responsible gaming, this is likely nothing more than an attempt to find a scapegoat for addiction and mental health issues facing Pakistanis.

 

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The Asia Pacific Predator League 2020 Details Revealed!

eSports enthusiasts, heads-up! Acer just announced the full details of the Asia Pacific Predator League 2020!

Here is everything you need to know about the APAC Predator League 2020, including its prize pool of US$ 400,000!

 

The Asia Pacific Predator League 2020

Predator League is the largest brand-initiated tournament in the Asia Pacific region, with over 3500 teams participating in the 2019 edition that culminated in the Grand Finals in Thailand.

With a new prize pool of USD 400,000, the Asia Pacific League 2020 will be held in Manila on 22 – 23 February 2020 at the SM Mall of Asia Arena, Pasay City.

In the run-up to the grand showdown in Manila, 17 participating countries have opened registrations for local qualifying competitions for both PUBG and Dota 2 in October with local prizes.

If you believe you have what it takes to be the Malaysian champion, and win a big chunk of the RM 100,000 prize pool, you can register here.

 

Asia Pacific Predator League 2020 Qualifying Details

Dota 2

There will be two online qualifying stages, as well as four on-ground qualifying stages, held at :

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  • Mineski Infinity Kuala Lumpur
  • Mineski Esport Arena Selangor
  • Eternity Esport Penang
  • Gizmo Arena Sarawak

The qualifying teams will meet for the Malaysian Grand Finals at Level Up KL, in KLCC on 9-10 November 2019 in Malaysia.

PUBG

There will be four online qualifying stages, with the top four teams of each qualifying stage scheduled to face each other at the Malaysian Grand Finals on 7-8 December 2019 at Battle Arena, Jaya Shopping Centre, in the most extreme matches of FPP on Erangel and Miramar.

The Prize Pool

The prize pool breakdown is RM50,000 cash for DOTA2 and RM24,000 cash for PUBG, and another RM26,000 worth of prizes.

The Malaysian leg champions will also be heading to Manila in February 2020 to duke it out for the coveted championship.

 

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Here Are The PMNC 2019 Tournament Details!

The PUBG MOBILE National Championship PMNC 2019 is here, and it boasts a doubled prize pool! Yoodo returns as the official telco, with a PUBG MOBILE data promotion! Here are the full details!

 

PMNC 2019 Tournament Details

PMNC 2019 officially starts with 6 qualifiers across Malaysia :

  • Selangor on 27th April
  • Sabah on 25th May
  • Kuala Lumpur on 1st June
  • Penang on 15th June
  • Johor on 22nd June
  • Sarawak on 29th June

This year’s prize pool is RM 114,000 (~US$ 27,400 / ~£21,000), which is double the 2018 prize pool!

 

Free 20GB Yoodo PUBG MOBILE Game Data!

To celebrate its its role as the official digital telco for PMNC 2019, Yoodo is extending the FREE 20GB PUBG MOBILE data add-on promotion until the end of July 2019!

PUBG MOBILE fans can now enjoy the game at zero data charges and stand a chance to win attractive and exclusive Yoodo PUBG MOBILE in-game items.

 

Introducing Yoodo Gank!

Yoodo is the first Malaysian telco to introduce an e-sports team, the Yoodo Gank. Yoodo reports that the team has been doing well in the National Finals for PUBG MOBILE Club Open (PMCO) – the official global tournament organised by PUBG Corporation and Tencent Games.

Yoodo Gank will officially represent Malaysia at the next round of PMCO in Shanghai where the prize pool is a whopping USD 2 million!

 

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