Tag Archives: POCOPHONE

Xiaomi To Kill POCO Brand With New Redmi Strategy!

Hang onto your Pocophone! You may have a piece of history! Xiaomi is said to be in the midst of killing off the POCO brand, in favour of Redmi in their new brand strategy.


Goodbye, POCO…

Xiaomi introduced the POCO brand last year, with the launch of the Pocophone F1. However, less than a year later, they are in the midst of killing off the POCO brand with a new brand strategy.

POCO was meant to be a Xiaomi sub-brand that will offer flagship-class smartphones at ridiculous low prices.

When it was revealed, the Pocophone F1 rocked the smartphone market by offering a 6.18-inch Full HD+ display with a Qualcomm Snapdragon 845 processor and up to 8 GB of RAM and 256 GB of storage at unheard-of prices.


No POCO, No Pocophone F1

The runaway success of the Pocophone F1 led everyone to await, eagerly, for the Pocophone F2. However, it looks like the rumoured Pocophone F2 will never exist…

Instead, the Pocophone F2 will now be introduced as the Xiaomi Redmi K20 Pro, which is also known as the Mi 9T Pro in some markets.


Redmi Gets Upgraded!

In Xiaomi’s new brand strategy, Redmi will replace POCO and become a sub-brand.

That means Redmi will effectively become a separate company, with its own management team and resources.

This was first announced in January 2019 when they launched the Redmi Note 7, but at that time, it was not known that Redmi would replace POCO.

From what we understand, the process has already been going on for some time in China, and will soon be reflected globally.

Xiaomi’s premium flagship smartphones will be marketed under the Mi brand.


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Xiaomi Unveils The POCOPHONE F1 Smartphone!

POCOPHONE, a new sub-brand from Xiaomi, made its debut today with the launch of the POCOPHONE F1 smartphone! Here are the full details!


Xiaomi Unveils The POCOPHONE F1 Smartphone!

Created by a highly-experienced team within Xiaomi, POCOPHONE seeks to redefine the smartphone experience by offering the ultimate performance with no frills.

Its very first smartphone unveiled today is the POCOPHONE F1, which features the flagship Qualcomm Snapdragon 845 platform, a LiquidCool Technology cooling system, up to 6 GB of RAM and 128 GB of UFS 2.1 storage and a long-lasting 4000 mAh battery.

The new powerhouse will be available at an irresistible price tag of just RM 1,237 (~US$ 309) here in Malaysia on 30th August.



POCOPHONE F1 is powered by the Qualcomm Snapdragon 845 SoC paired with a highly-efficient LiquidCool Technology cooling system, which is 300% more effective than conventional, non-liquid cooling solutions.

The POCOPHONE F1 also features a 4000 mAh battery that can sustain 8 hours of non-stop gaming. Coupled with 6 GB of LPDDR4x memory and up to 128 GB of UFS 2.1 storage, the POCOPHONE F1 easily achieves an AnTuTu score that exceeds 290,000.

AI Dual Camera + 20 MP Front Camera

POCOPHONE F1 boasts an AI Dual Camera built around the 12 MP Sony IMX363 primary sensor with Dual Pixel autofocus. On the front, it deploys a 20 MP sensor featuring Super Pixel technology that combines the information of four pixels into one large 1.8 μm pixel for clearer images with less noise.

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Both the rear and front cameras are supported by AI features for photos, such as AI Portrait, AI Beautify, and AI Scene Detection.

It also comes with an infra-red illuminator and infra-red camera on the front, allowing the AI face unlock feature to securely unlock the device both in pitch-dark conditions as well as in bright daylight.


MIUI has been deeply customized on POCOPHONE F1 for a lighter, faster, and smoother experience. it also introduces a system optimization feature called “turbocharged engine”, This allows the POCOPHONE F1 to deliver faster app startups, faster gaming performance, as well as a faster swiping experience due to enhancements in the screen response and animation frame rate.

It also features a new POCOPHONE Launcher, with an app drawer that can automatically categorize apps. Based on Android 8.1 Oreo, MIUI for POCOPHONE also prioritizes security with regular patches and updates from Google. It will receive the Android P update in the near future.


POCOPHONE F1 Price + Availability + Offers

Starting from 30 August 2018, POCOPHONE F1 will be available in two versions at the following pricing :

  • 6 GB RAM + 64 GB storage : RM 1,237 / ~US$ 309,  available on Lazada
  • 6 GB RAM + 128 GB storage : RM 1,428 / ~US$ 357, available at Authorised Mi Stores and Lazada.

Effective 10 September when the SST kicks in though, they will be repriced at :

  • 6 GB RAM + 64 GB storage : RM 1,299 / ~US$ 325,  available on Lazada
  • 6 GB RAM + 128 GB storage : RM 1,499 / ~US$ 375, available at Authorised Mi Stores and Lazada.

Both versions will come in two colours, Graphite Black and Steel Blue.

To celebrate the release of POCOPHONE F1 in Malaysia, Xiaomi Malaysia will hold a special promotion at the new Mid Valley Authorised Mi Store on 30 August 2018. The first 200 customers to purchase POCOPHONE F1 will receive a free Mi Sports Bluetooth Earphones (RRP: RM 93) and a game holder.


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