HMD Global partnered with the upcoming Bond movie – No Time To Die – to market their Nokia 8.3 5G smartphone with a photoshoot.
Watch the behind-the-scenes video for a look at how much effort they went into this photoshoot, and the final output from the Nokia 8.3 5G smartphone!
Nokia 8.3 5G : No Time To Die Marketing Photoshoot
In March 2020, just before the COVID-19 pandemic hit, HMD Global announced that they won the rights to be the official phone partner for the 25th James Bond movie – No Time To Die.
This bought them the right to include into the movie, both the iconic Nokia 3310 and the Nokia 8.3 5G – their upcoming 5G smartphone with a PureView quad camera system featuring ZEISS optics.
The partnership also bought them the rights to an exclusive No Time To Die marketing photoshoot with Lashana Lynch, who plays 00 agent Nomi in the movie.
We should point out that while the Nokia 8.3 5G was featured in the movie and this photoshoot, it was not used to actually film any part of the movie.
Even for this photoshoot, the amount of preparation is incredible and really elaborate. They even brought in social media photographer Ben MacLean to take the photo at the iconic Pinewood Studios, with a 30-foot rig suspending him in the air.
Nokia 8.3 5G : The Ultimate Shot
Here is the ultimate shot that Ben MacLean took at No Time To Die photoshoot using the Nokia 8.3 5G smartphone.
Impressive! But if you are planning to buy the Nokia 8.3 5G because you think it will let you take such photos, you will be sorely disappointed.
It would be remiss of us not to remind you all of the elaborate preparation and lighting needed to achieve that shot.
Of course, that’s the purpose of such marketing efforts – to convince you of what’s potentially achievable with a lot of effort… not what most users will end up with.
That’s why we make sure that our smartphone reviews include real world photo and video samples taken on-the-go like normal people.
Here are a selection of our smartphone reviews you can check out :
This time, we focused on the streets of peninsular Macau. This is the old, heavily-populated part of Macau where most of the Portuguese-influenced sights like Senado Square is located.
As this part of Macau is heavily-urbanised with many old buildings, it has great character wherever you go – offering great opportunities for street photography.
As usual, we took these photo samples using the Auto mode with no manual adjustments – because this is precisely how the vast majority of smartphone users take their photos!
We want our photo samples to reflect EXACTLY what any HUAWEI Mate 30 Pro (MY | SG | US) user can achieve, if he/she took the same photos in the same spot, at the same time, as we did.
HUAWEI Mate 30 Pro Photo Showcase : Macau!
We started the day with noodles and congee at Rua dos Mercadores. Note how congested the city looks – the buildings here are at least seven stories tall.
We resized this photo to ensure it loads quickly, but the detail in the original photo is amazing – you can zoom Into the balcony of the residential units and check out what plants they have in their mini-garden, or what clothes they hung out to dry!
This view of Rua Central emphasises the congestion in this part of Macau that cramps about 600,000 residents in just 8.5 square kilometres.
This photo shows pretty good control of the highlights and shadows. The sun was really bright, beating down mercilessly on the residences on the left, while the rest were in shadows.
The highlights were slightly overblown, but it did a good job of preserving details in the shadows. You can clearly read the small signboards further down the road.
Just off Rua Central is this unique green-coloured Theatro Dom Pedro V. (伯多祿五世劇院) | Dom Pedro V Theatre.
Built to commemorate King Pedro V of Portugal, this neo-classical building now hosts orchestral performances, opera and musical festivals.
Again, the HUAWEI Mate 30 Pro (MY | SG | US) opts to let the highlights blow out a little, in exchange for preserving details in the shadows. You can clearly make out the man standing next to the pillar, as well as details of the theatre’s ornate windows and doors.
On arrival at the A-Ma Temple, we find it bustling with lion and dragon dance troupes preparing for the Macau International Parade!
It was a really bright day – you can see some glare from the bright sun in the upper right quadrant. Yet, you can zoom in and clearly see the faces of each person in this picture, even though they are in the shadows.
We stepped inside the A-Ma Temple for a short respite from the crowds outside. Built in 1488 to worship the Chinese sea goddess Mazu, it is the oldest temple in Macau!
This is yet another high-contrast shot. The HUAWEI Mate 30 Pro (MY | SG | US) did a decent job on the harshly-lit leaves, and kept the skies blue instead of completely white.
But more importantly – you can clearly see the craggy texture of the boulder, as well as the stone stairs, even though they are in the shadows.
The good news though is that your subjects in these wide-angle photos will not look distorted.
Even side roads offer great photographic opportunities, thanks to its combination of unique architecture, weathered look and old world cobble-stone pavements.
This high-contrast shot shows how well the HUAWEI Mate 30 Pro (MY | SG | US) controls both the brightly-lit leaves and cobblestones, yet ensuring we can clearly see the vines and moss on the old walls and the design of the louvred windows and doors.
The new world (tour vans) trying to navigate the narrow streets of old, historic Macau…
Yet another very high-contrast shot. While the harshly-lit buildings in the background lost some details, it still preserved enough that we can make out the building facade as well as the vans.
Yet you can clearly make out the crawling vines, and weathered walls of the green building on the left, as well as its window and door.
On the way, we spotted this unique structure – a doorway into the Patio do Cotovelo “inner” street with businesses lining both sides.
The detail is AMAZING! More so when you blow it up to 100% of its 40 MP resolution. You can see the brickwork in great detail, and zoom right to the shop at the end of the lane!
So here we are, at the Monte Fort (Fortaleza do Monte or 大炮台). Built between 1617 and 1626 on top of Mount Hill, it is the historic military centre of Macau.
In this almost uniformly-bright photo, the HUAWEI Mate 30 Pro (MY | SG | US) demonstrates its ability to capture incredible detail. Blowing up the picture allows us to see the individual leaves of the tree, as well as the details of the stone walls.
The fort covers an area of 8,000 square meters, with 32 of these muzzle-loading (state-of-the-art in those days!) cannons to protect Macau against pirates and eventually, the Dutch!
Again, this was an incredibly bright day, creating harsh shadows. Yet, you can’t tell that from this photo – the HUAWEI Mate 30 Pro (MY | SG | US) was able to control the highlights so that cannon, which is in direct sunlight, isn’t blown-out.
And yet, you can also see the colour of the flowers next to it, in the shadows. Also notable is the fact we can make out details of the distant building in the far background.
These days, it has become the favourite past-time of every tourist to use one of these cannons to “shoot” at the Grand Lisboa! LOL!
On this incredibly bright day, it’s noteworthy that we can zoom in and see details of the Grand Lisboa’s facade, which would be washed out in other cameras… and yes, you can make out the clouds in the bright blue sky!
This view offers the best perspective of Macau – the new and the old. The modern (and frankly, really odd-looking) Grand Lisboa in the distance, and the crumbling ruins of the old Monte Fort.
Again, the HUAWEI Mate 30 Pro (MY | SG | US) impressed us with its ability to preserve details in very bright conditions, even though the Grand Lisboa is miles away!
On the way back from the Monte Fort, we stumbled upon this unique home that is built over a street. I don’t even know what such a feature is called… a bridge house???
In any case, this is a great photo to zoom in, and be amazed at the amount of detail captured in a single photo.
You can examine in detail, the intricate brickwork of the overhead house. You can even zoom past the tunnel, into the shops in the distance!
As you can tell – Macau offers a lot of unique photographic opportunities, even in places you would least expect them – off the beaten path!
And the HUAWEI Mate 30 Pro (MY | SG | US) has the cameras that will let you capture incredible detail in every photo. Best of all – its Auto mode works incredibly well, letting you take awesome photos without any special skill or setup!
HUAWEI Mate 30 Pro : Where To Buy?
For those who want to buy the HUAWEI Mate 30 Pro directly, here are some online purchase links :
12 MP Dual Aperture Camera (f/1.5 and f/2.4) :77°, Dual Pixel, OIS
16 MP Ultra-Wide Angle Camera (f/2.2) :123°, 0.5X optical zoom
12 MP Telephoto Camera (f/2.4) :45°, 2X optical zoom, OIS
3D DepthVision Camera : ToF emitter and sensor with VGA (320 x 240 pixels) resolution
The 3D DepthVision camera is actually a pair of ToF (Time of Flight) emitter and sensor that provide 3D data to the main camera for features like Video Bokeh and 3D scanning. It doesn’t take any photos.
Macau’s Golden Reel, the centrepiece attraction of Studio City, opened in October 2015. Towering 130 metres (427 feet) off the ground between the two Studio City towers, it is the highest Ferris wheel in Asia, and the world’s first to feature a figure-eight design.
Although everyone believes that the figure-eight design was an obvious nod to the Chinese belief that the number 8 brings good luck, Melco Crown (which runs Studio City) claims that it is based on “an epic Hollywood-inspired tale of two asteroids careering through Studio City’s two Art Deco hotel towers”
To get there, you can take a taxi, a public bus, or the free Studio City shuttle bus that goes from the Macau-Zhuhai Border Gate, Macau Ferry Terminal, Macau International Airport, Taipa Ferry Terminal, Macau Peninsula and Macau Tower.
Then you need to head up to the third floor to purchase your ticket, and ride up to the 23rd floor to hop into one of the Golden Reel’s 17 Steampunk-inspired cabins.
Golden Reel : Our Recommendations
Each Golden Reel cabin is air-conditioned, and seats up to 10 people. Every ride lasts about 15 minutes, and costs MOP 100 / HKD 100 per person, which works out to about RM 53 / S$ 17 / US$13 / £10 / A$18.
But if you are going in a group of 5 or more, it might make more sense to opt for their Private Cabin offer. For MOP 750 (HKD 750 / RM395 / S$130 / US$96 / £73 / A$137, you get :
the entire cabin to yourself (up to 10 people)
unlimited rides for 1 hour, which is 4 rounds
a free souvenir photo for the group
free cardboard binoculars for everyone in your group
People may call Macau the Las Vegas of the East, but the Cotai Strip is still not as extravagantly built-up as Las Vegas. So the best time to view is :
at night, if you are only going for a single ride, or
at sunset, if you opted for the Private Cabin and have one full hour to watch the Cotai Strip transition from evening to night.
Samsung Galaxy Note 10+ : Golden Reel At Night!
As we did in our Senado Square night photography session, we used only the Auto mode, with no manual adjustments – because this is precisely how the vast majority of smartphone users take their photos!
And in case you are wondering, the Golden Wheel cabin does not actually go in a figure eight. It’s like two semi-circular Ferris wheels combined.
As the cabin lights are turned off once it leaves the platform, the Samsung Galaxy Note 10+ (US | UK | AU | SG | MY) does a pretty good job of capturing the scenery with minimal reflections off the windows and glass floor.
Just make sure you don’t use any flash because it will not only blind your subjects, it will turn out really badly in your photos.
As long as you are focusing on the brightly-lit scenery below, you should be able to take some nice photos. The cabin moves rather slowly, so you won’t get too many blurry shots.
But it’s still way too dark inside the cabin to take good shots with the Samsung Galaxy Note 10+ (US | UK | AU | SG | MY). And you should NOT use your smartphone’s flash.
Instead, use an LED video camera light or another smartphone’s torchlight feature, to cast enough light on the subjects and not drown out the background.
Generally, you will want to hold the LED light / other smartphone high above your head so that the light casts downwards at your subjects.
This will help prevent the light from reflecting off the glass in the back, which you can see in the picture above but not this one below. You can also try bouncing the light off the low ceiling, for a more subtle glow.
For most people, the Golden Reel will be just something to check off the list while visiting Macau. It offers a nice view of the Cotai Strip at night, but I doubt people will want to revisit it.
But if you are there in a group, we highly recommend taking the Private Cabin option, because it buys you time and four rounds of this Ferris wheel to take some nice photos.
Just remember to use a source of extra lighting when taking photos inside the cabin. This will ensure that the faces of your subjects will be well-lit, without blow out the background.
Samsung Galaxy Note 10+ : Where To Buy?
Here are the online purchase options in various countries :
The new Apple Pro Display XDR is the pinnacle of Apple display engineering. But before you splash out thousands of dollars for it, do you know which configuration you really need?
In this configuration guide, find out options you have and what you should choose for the ultimate Pro Display XDR monitor! We even created a special infographic to help you make that choice!
The Apple Pro Display XDR Monitor
The Apple Pro Display XDR is a new 6K IPS display that is designed to complement the new 2019 Mac Pro workstation.
It boasts a 32-inch panel with a 6K resolution of 6016 x 3384 pixels, and Extreme Dynamic Range (XDR) capability with 576 local dimming zones!
Of course, HDR monitors have been around for some time now, with 384-zone models being introduced last year.
On top of that, it delivers 1000 nits of sustained brightness, with a peak brightness of 1600 nits! It also boasts dual ambient light sensors, to ensure an accurate viewing experience in any ambient lighting condition. Kind of like BenQ’s Brightness Intelligence Plus technology…
Why You NEED The Apple Pro Display XDR Monitor!
The Apple Pro Display XDR is the ultimate display for hardcore Apple fans, and graphics professionals who believe it’s the Viagra they need to perform at their very best.
It is designed to do two things – give you an ultra-premium 6K display experience, and the Tim Cook-anointed right to thumb your nose at the 99.9% hoi polloi.
Because when you have the Apple Pro Display XDR, you know you have proven your worth.
You are the TOP 0.1%. You are the BEST graphics designer in the world. The ULTIMATE Apple fan.
Apple Pro Display XDR Configuration Options
Don’t bother explaining to the ignorant rabble (or your boss) why you NEED the Pro Display XDR. Focus on what options you should select.
Standard vs Nano-Texture Finish
Everyone knows that graphics designers lose their eyesight after years of peeking at pixels. Remember how many times you mistook the glare off your display as an actual light flare?
To avoid that kind of problem, you can now pay Apple $1000 to etch a nano-texture pattern on your Pro Display XDR!
Our Verdict : The standard finish is for cheap schlubs. Go Nano-Texture, or go home!
Pro Stand / VESA Mount / Handheld?
The Pro Stand ($999), of course! It does everything a good monitor stand has been capable of doing for the past several decades, but with the flair and price tag that only awesome graphics designers like you understand.
The VESA Mount Adapter ($199) lets you hook up the Pro Display XDR onto walls, multi-monitor stands, or if you are really cheap – onto a non-Apple monitor stand.
But if you employ slave labour, you can always go old-school and have your slave hold it (FREE!). Remember – the Pro Stand does not support Siri… YET, so the slave route is the only way to control your Pro Display XDR by voice commands.
The Apple Pro Mug XDR Infographic
To make the choices simpler to understand, we created this special infographic, which uses an Apple Pro Mug XDR analogy to translate all those technical gobbledygook into something professional graphics designers can understand at a glance.
If you walk around with a standard finish, everyone’s going to know you are just another 0.1% wannabe. SHOW the world you are part of the REAL 0.1% with that matte nano-texture finish!
The Pro Handle will let you take the Apple Pro Mug XDR to the limits. Fill it with super-hot coffee or liquid nitrogen – all without fear of injuring your hand!
And the Pro Handle has special magnetic connectors, so you can easily detach the Pro Mug XDR, to attach it to a separate Pro Handle! Now you can share your drink without sharing the same handle! How hygienic!
If you must opt for the Universal Sleeve, tell people you are not being cheap – you are just being environmentally-friendly. Cardboard is recyclable and the Universal Sleeve does not use rare earth magnets!
Photographers worldwide have only 1 more month to join the 2019 Sony World Photography Awards! Find out how to participate in this prestigious photography competition, and show the world what YOU can do!
Join The 2019 Sony World Photography Awards!
The internationally acclaimed Sony World Photography Awards is one of the most important fixtures on the global photographic calendar. Annually, the awards recognizes the best contemporary photography from the past year and celebrate a wide variety of photographic genres.
These include submissions under the Professional, Open and Youth categories. Participation is free and open to everyone all over the world.
To mark the closing deadlines, 3 leading professional artists describe the unique worldwide platform the awards provide and highlight the benefits to their careers, which includes international press exposure, gallery representation and book deals.
Worldwide Exposure And Entering Collection
Acclaimed Portuguese photographer Edgar Martins grew up in Macau (China) and studied Photography and Social Sciences at the University of the Arts and the Royal College of Art, London.
He has represented Macau as part of the 54th Venice Biennale, and his work has been exhibited widely across the world and is held in major museum collections. He achieved success in both the 2009 and 2018 Sony World Photography Awards.
Speaking of this, Martins says: “The media response to the awards was overwhelming, with extensive press and TV coverage all over the world. Apart from providing my work a huge international platform it has also brought my images to the consciousness of collectors, curators, galleries and museums… As a direct result of being part of the Sony World Photography Awards, my work was acquired by several private and public collections.”
British photographer Amanda Harman has worked on a range of commissions, residencies and projects for a variety of public and commercial clients.
Her work has been exhibited widely and is held in museum collections, she is also a Senior Lecturer in Photography at the University of the West of England.
Harman won the Professional Competition’s Still Life category in 2014, and her series A Fluid Landscape was shortlisted in the Professional Landscape category in 2018. She recently received a book publishing deal for the series with Another Place.
Harman states “Taking part in the Sony World Photography Awards has led to great things for me. I feel that being shortlisted for the 2018 awards – and receiving a book deal – for a series that I took with the Sony camera that I won at the 2014 awards has nicely completed a circle. The awards have undoubtedly helped me in my career, and I am excited for the next steps.”
2018’s Photographer of the Year, established British artist Alys Tomlinson studied photography at Central Saint Martins College of Art and Design and combines her editorial, design and advertising photography with personal projects.
Tomlinson says that winning the Award has directly led to multiple new opportunities for her work, including being represented by a prestigious fine art photography gallery.
She comments: “Winning Photographer of the Year has lead to great things for me, including being represented by HackelBury Fine Art. It has been fantastic to gain representation by a prestigious contemporary photography gallery and to see my work exhibited with them at fairs across the world. Adding to this, since winning the award I’ve also found a publisher for the series, and my book is due to be published by GOST Books in spring 2019.”
2019 Sony World Photography Awards Deadlines
The 2019 Sony World Photography Awards judges have been tasked to reward the very best contemporary photography from the past year across the following competitions:
January 4, 2019 Deadline
Open – best single image across 10 categories
Youth – photographers aged 12-19, best single image answering a brief
National Award – best single image taken by a local photographer from 60+ countries
January 11, 2019 Deadline
Professional – best series of works across 10 images
The juries are chaired by Mike Trow, editor, photographer, producer (Professional competition) and Rebecca McClelland, Photography Director / Head of Art Production for Saatchi Saatchi & Prodigious (Open, Youth competitions and National Awards).
Prizes include $25,000 (USD) for the Photographer of the Year and $5,000 (USD) for the overall Open competition winner.
All category winners will receive the latest Sony Digital Imaging equipment and the overall competition plus Professional category winners will be flown to London to attend the Sony World Photography Awards dinner on Wednesday April 17, 2019.
The awards’ winning and shortlisted images will once again be exhibited at Somerset House, London from April 18 to May 6 2018.
The exhibition will also include exclusive new works by the recipient of the Outstanding Contribution to Photography Award, to be announced March 2019.
Previous recipients include Candida Höfer (2018), Martin Parr (2017), RongRong & inri (2016), Elliot Erwitt (2015) and Mary Ellen Mark (2014).
Future Announcement Dates
February 5, 2019 – Open and Youth shortlists
February 26, 2019 – Open and National Awards winners
March, 2019 – Outstanding Contribution to Photography revealed
April 2, 2019 – Professional and Student shortlists
April 17, 2019 – Photographer of the Year, Professional category winners and overall Open, Youth and Student winners
Western Digital today launched two portable SSD drives – the My Passport Wireless SSD and the SanDisk Extreme Portable SSD. Let’s hear from WD’s Albert Chang on the key features of these new portable SSD drives. He will also introduce the upcoming G-Technology family of professional storage solutions!
My Passport Wireless SSD
The new My Passport Wireless SSD (Price Check) is an all in one portable drive that helps preserve photos and videos captured on cameras or drones. The device features one-touch card copy to enable editing and sharing of content out in the field, as well as a new capability to directly access the device within third-party mobile creative apps, like FiLMiC Pro and LumaFusion.
Built-in SD card reader with up to 65 MB/s read speeds and one-touch copy button that makes it easy to quickly back up photos and videos from an SD card without a computer or additional software
Durable, shock-resistant SSD inside that helps keep content safe from shock, vibrations and drops up to one (1) meter, even when the drive is in operation
Fast SSD transfer speeds (up to 390 MB/s read) when using the USB 3.0 port to move files to and from PC or Mac computers
All-day battery life (up to 10 hours of continuous use)
Wirelessly stream 4K videos and view photos with the My Cloud mobile app
The My Passport Wireless SSD (Price Check) is backed by a two-year limited warranty and will be available by end of July 2018 at all leading IT retail outlets across Malaysia & online stores including Lazada, 11street and Shopee. Here are its Manufacturer’s Suggested Retail Price (MSRP) :
March 30, 2018 – BenQ today announced the BenQ SW271 and BenQ SW320 photographer monitors. Read all about these new BenQ monitors that are designed for professional photographers!
The BenQ SW271 & SW320 Photographer Monitors
The BenQ SW271 (Price Check) and SW320 (Price Check) are 27-inch and 31.5-inch 4K displays with class-leading colour performance and High Dynamic Range (HDR) capability.
They have a wide colour gamut which covers 99% of Adobe RGB and 100% of sRGB, Rec. 709, and the digital cinema industry’s DCI-P3 colour space. The SW320’s true 10-bit IPS panel and advanced 14-bit lookup table (LUT) deliver spectacular colour quality with precise ≤2 Delta E values.
Augmenting its impressive 27-inch & 31.5-inch IPS panel with 4K UHD 3840 x 2160 resolution and 178˚ H/V viewing angles with the following features state-of-the-art colour technologies:
99% Adobe RGB Colour Gamut and Technicolor Color Certification
The BenQ SW271 (Price Check) and SW320 (Price Check) deliver an ultra-wide colour gamut to reach 99% of Adobe RGB, a significantly larger colour space than sRGB and Rec. 709. It also supports DCI-P3 as well as 100% of sRGB and Rec. 709, which are both certified by Technicolor.
High Dynamic Range (HDR) Support
Increasing the dynamic range between black and white for naturally realistic images, the BenQ SW271 (Price Check) and SW320 (Price Check) support HDR signals through both HDMI and DisplayPort inputs.
True 10-Bit Colour Depth, 14-Bit 3D LUT, ΔE ≤ 2
The monitors produce over a billion colours for ultra-smooth gradations. The 14-bit colour lookup table guarantees absolute colour accuracy as defined by the Comission Internationale de l’Eclairge’s (CIE). Its Delta E deviation of less than 2, which designates the finest colour fidelity, exceeds the limits of human vision.
Palette Master Element Colour Calibration
The BenQ SW271 (Price Check) and SW320 (Price Check) can be hardware calibrated with colorimeter and Palette Master Element calibration software for professional work.
Brightness Uniformity Function
For an authentic and consistent viewing experience, the BenQ SW271 & SW320 achieves brightness uniformity across the entire screen via a meticulous fine-tuning process of hundreds of sub-regions with high-precision apparatus.
GamutDuo and Advanced Black and White Modes
GamutDuo Mode allows simultaneous side-by-side display of content in two different colour spaces, such as Adobe RGB and sRGB. Photos taken can also be viewed in a black and white film effect, with three presets for photo previews prior to post-processing adjustments.
Hotkey Puck and Pro Shading Hood
The unique “Hotkey Puck” remote control enables instant switching between colour modes and image settings, and the included detachable shading hood works in both portrait and landscape orientations to block ambient light and glare for superb colour accuracy.
Finished in a minimalist bezel and adjustable stand design engineered to reduce reflection, the BenQ SW271 (Price Check) and SW320 (Price Check) each provides comprehensive connectivity, including a media card reader, USB 3.0 ports, HDMI 2.0a, and DisplayPort / miniDisplayPort 1.4 supporting Mac Thunderbolt output.
BenQ SW271 & SW320 Purchase Links
Here are the BehQ SW271 and BenQ SW320 purchase links :
DJI launched the Matrice 600 (M600) drone in April, but an actual working unit has been hard to come by. That’s not surprising since it is an expensive drone designed for professional aerial photography and industrial applications. Thanks to DSC World, we had the opportunity to check out an operational DJI Matrice 600, and even watch photographer Eddie Putera take it out for a spin!
Yes, that’s Miss World Malaysia 2010, Nadia Heng, with the DJI Matrice 600 drone. This demonstration unit was equipped with the Ronin-MX motorised gimbal mount, which supports cameras up to 4.5 kg (10 lb) in weight. At under 1 kg (2.2 lb), the Pentax K-3 II DSLR it’s carrying is considered “lightweight”.
The DJI Matrice 600 is a hexacopter drone that can carry a payload of up to 6 kg (13 lb). This allows you to mount the Ronin-MX gimbal and a range of camera from Micro Four Thirds systems to the RED Epic. With 6 intelligent batteries, it has a flight time of up to 32 minutes (depending on payload weight). It even has the capability to wirelessly stream HD video at distances of up to 5 km!
The DJI Matrice 600 Flight Demonstration
Veteran drone photographer Eddie Putra then took the DJI Matrice 600 out for a flight demonstration. You will also see the smaller DJI Inspire 1 V2.0 drone streaming a live feed of the Matrice 600 in flight. Unfortunately, the Ronin-MX gimbal was not charged, so Eddie couldn’t use it to take a picture of us!
Very impressive, isn’t it? All that capability comes with a hefty price tag though.
The DJI Matrice 600 costs US$4,600 while the Ronin-MX gimbal costs US$1,600. That US$6,200 price tag does not include accessories, and of course, the camera to actually take those awesome photos and videos! 😀
We were invited to the ASUS Zensation event on the 13th of January 2016 for the official launch and first look of the ASUS ZenFone Zoom smartphone. Thanks to a unique periscope arrangement of the 10-element Hoya lens array, the ASUS ZenFone Zoom is the world’s thinnest smartphone to feature an actual optical zoom lens! Join us as we take a look at this exciting new smartphone from ASUS.
Launching The ASUS ZenFone Zoom
ASUS held the exclusive media launch event at the swanky Pan-Asian restaurant, Ruyi & Lyn in Bangsar.
In this video, Li Huai Pin, Country Product Manager (Smartphone) from ASUS Malaysia gives us a technical briefing of the new ASUS ZenFone Zoom smartphone. He also revealed that the new ASUS ZenFone Zoom smartphone will be priced at RM 2,099 (~US$ 489) and available for sale by the end of January 2016.
Then Peter Tan, an award-winning photographer and photography judge, shared his experience trying out the ASUS ZenFone Zoom‘s photographic capability for the previous 4 days. He also showed off the various photos he took with the ZenFone Zoom, to demonstrate its photographic prowess.
The ASUS ZenFone Zoom was definitely designed to offer the ultimate photographic capabilities in a compact smartphone. The emphasis on its photographic features is obvious in its list of key features :
See the world up close: 3X optical zoom and OIS, 10-element lens, Real Tone flash and laser focus
ZenFone Zoom is the world’s thinnest smartphone optical-zoom smartphone, with a 13MP PixelMaster rear camera and 3X lens in a body that measures just 5mm at the edges. The innovative 10-element digital eye was created by the optics experts at Hoya. Glass, synthetic and prismatic lenses are meticulously configured in a dual-prism periscope arrangement to maximize incoming light and capture the best possible photo quality. Built-in optical image stabilization (OIS) ensures sharper, steadier shots every time — even at maximum 3X optical magnification.
The rear camera benefits from dual-LED Real Tone flash to create the most natural illumination for indoor portraits, generating the perfect combination of yellow and white to capture lifelike colors and skin tones. ZenFone Zoom’s rear lens also has laser auto-focus to point and shoot with total clarity in just 0.03 second.
Pocket-sized DSLR experience: Periscopic design, pro results and premium finish
Designing the word’s thinnest optical-zoom smartphone required innovative thinking, with ASUS engineers rotating ZenFone Zoom’s lens mechanism to create a compact, intricately-calibrated periscope-style layout. Coupled with a Panasonic SmartFSI® image sensor, ZenFone Zoom captures more light and more color — revealing detail and beauty in both natural and low-light compositions that other smartphone cameras will never see.
ZenFone Zoom’s design takes its cue from the look and feel of professional DSLR cameras, with dedicated buttons for shooting, recording and telephoto operations. Its strong unibody frame is precision-crafted to a metallic finish that’s cool and smooth to the touch, with a choice of premium Pure Black or sleek Ceramic White on the rear — and diamond-cut to create four stunning patterns across the back and sides. ZenFone Zoom even has an integrated a safety loop and many stylish strap options, for confident shooting from any angle.
The intuitive ZenUI Camera app makes it a cinch to capture professional-quality photographs. ASUS-exclusive Super Resolution mode applies multi-frame-fusion technology to create incredibly-detailed photos. Four high-resolution 13MP shots are fused to create a single image of with clarity that’s four times (4X) greater than a single shot. Night or day, ZenFone Zoom captures more detail and less noise — and Super Resolution shots of up to 52MP.
ZenFone Zoom excels at macro photography, enabling extreme close-ups as near as 5cm (2-inch) to reveal new and unseen worlds of detail, and is ready to turn pro with one tap — with Manual mode allowing instant adjustment of shutter speed, exposure value, white balance, ISO and a host of other professional-grade settings.
PC grade performance: 64-bit quad-core power, 4GB RAM, 250Mbit/s LTE and Full HD IPS display
ZenFone Zoom’s 64-bit quad-core Intel® Atom processor carefully balances brilliant performance and superb power efficiency, empowered by Intel’s sophisticated 22nm Silvermont architecture. Intel’s new Tri-Gate transistors have three times (3x) more surface area than planar transistors, enabling the flow of more electrons to increase computing performance and reduce power leakage. ZenFone Zoom also has a huge 4GB of fast dual-channel DDR3 RAM, and up to 128GB of storage as an option.
Featuring LTE Category 4+ for download speeds up to 250Mbit/s, and a 60ms touch-response time, ZenFone Zoom delivers fast, fluid experience anywhere; and with a high-capacity 3000mAh battery, users are able to work and play from dawn to dusk. ZenFone Zoom also benefits from exclusive ASUS BoostMaster technology for turbo-speed charging taking the battery from 0% to 60% in just 39 minutes.
[adrotate banner=”4″]ZenFone Zoom’s expansive 5.5-inch 1920×1080 Full HD IPS display offers wide 178-degree viewing angles, and a fantastic 403ppi pixel density to render every image in eye-popping detail. The display includes exclusive ASUS TruVivid technology, which seamlessly transforms the conventional four-layer design into an innovative two-layer construction with full lamination. Fusing the cover-glass and touch-panel layers eliminates the air gap, bringing everything closer to the user’s touch.
The Corning® Gorilla® Glass 4 display offers twice (2x) the drop-damage resistance of its predecessor, a 2.5X increase in retained strength and is 85% less likely to break in daily use — making it safer and stronger than ever before.”
 The 18W BoostMaster adapter is included only with the 2.3GHz/4GB ZenFone Zoom model.