Tag Archives: Mirrorless camera

Nikon Malaysia Ceases Operation On 1 January 2021!

Nikon Malaysia Ceases Operation On 1 January 2021!

Nikon Malaysia today announced that they were calling it quits, and will shut down on 1 January 2021.

Here is what you need to know about Nikon’s decision to cease having an official presence in Malaysia…

 

Nikon Malaysia Ceases Operation On 1 January 2021!

Nikon (Malaysia) Sdn. Bhd. today announced that they will cease operations on 1 January 2021, with their last business day on 31 December 2020.

That marks the end of almost 19 years of presence in Malaysia – Nikon Malaysia Sdn. Bhd. was established in April 2001.

The writing has been on the wall for sometime now… the photography market has been hammered by the ubiquitousness of smartphone cameras, and even mirrorless cameras cannot stop the haemorrhage.

As sad as it may be for Nikon users, it comes to no surprise that Nikon Malaysia has decided to call it quits.

 

Two Distributors Take Over Nikon Business In Malaysia

Don’t worry if you are a Nikon fan. They are not leaving you high and dry.

You will still be able to purchase Nikon cameras and lenses, and get your photography gear serviced.

From 1 January 2021 onwards, Nikon business in Malaysia will be handled by two authorised distributors :

 

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Nikon Z7 Full-Frame Mirrorless Camera Preview + Showcase!

After years of development, Nikon finally launched their first-ever full-frame mirrorless camera – the Nikon Z7. In our preview, we will take a close look at the Nikon Z7, and the special Nikon Z7 and NIKKOR Z lens showcase!

 

The Nikon Z7 Full-Frame Mirrorless Camera

The Nikon Z7 is built around a full-frame FX-format BSI CMOS sensor with 45.7 megapixels, and a sensitivity range of ISO 64-25,600. It also boasts the latest EXPEED 6 processor. Let’s take a closer look at the Nikon Z7, and its key features!

New BSI CMOS Sensor

The Nikon Z7 features a new backside illumination (BSI) CMOS sensor with built-in focal-plane phase-detection autofocus pixels. This BSI CMOS sensor has an effective pixel rate of 45.7 megapixels, and supports a sensitivity range of ISO 64-25,600, although it can be adjusted to ISO 32-102,400.

Hybrid AF System

The Nikon Z7 has 493 focus points, covering about 90% of the imaging area both horizontally and vertically. Its hybrid AF system uses an FX-optimised algorithm to automatically switch between focal-plane phase detection AF, and contrast-detect AF with focusing.

Full-Frame Electronic Viewfinder

The electronic viewfinder used in the Nikon Z7 has a 3,960K dot OLED panel, and covers approximately 100% of the frame with a 0.8X magnification. It also boasts a fluorine coat to repel dirt and oil.

Professional Video Recording Features

The Nikon Z7 supports recording of 4K videos at 30 fps, and 1080p videos at up to 120 fps. It also supports 4K video recording with a full-pixel readout using the DX movies format.

Active D-Lighting, electronic image stabilisation, and focus peaking can be used with both 4K and 1080p video recording. Nikon’s N-log can also be used with 10-bit HDMI output.

First In-Body Image Stabilisation

The Nikon Z7 comes with Nikon’s first in-body image stabilisation that compensates for movement in five axes. The vibration reduction is equivalent to a shutter speed increase of approximately 5 stops.

Other Key Features

  • Same level of strength and durability, as well as dust- and drip- resistance, as the Nikon D850
  • A 8-cm / 2-in. touch-sensitive LCD monitor with 2100k-dots, with a tilting mechanism
  • Silent photography eliminates shake and noise caused by shutter release
  • Peaking stack image function enables confirmation of focus depth after shooting using focus shift
  • High-speed continuous shooting (extended) at approximately 9 fps
  • Interval timer photography that makes 8K time-lapse movie creation possible
  • An extended low-light metering range allows users to easily capture scenes such as the transition from sunset to starry night sky, using aperture-priority auto mode
  • Built-in Wi-Fi  for direct connection to a smart device using SnapBridge, or the transfer of images and movies to a computer
  • Support for existing digital SLR camera accessories such as the WT-7A/B/C Wireless Transmitter (available separately) for transferring images and movies at high speed over a wired or wireless LAN, and radio-controlled Advanced Wireless Lighting, which makes flexible multi-flash photography possible

 

The Nikon Z7 + NIKKOR Z Lens Showcase

Here is a video of the really interesting Nikon Z7 and NIKKOR Z lens showcase. Check it out!

 

Nikon Z7 Price + Availability

The Nikon Z7 is available starting 27 September 2018, with the following suggested retail prices (SRP):

  • Nikon Z7 body only : $3,399.95 | RM 14,688
  • Nikon Z7 with NIKKOR Z 24-70mm f/4 S lens : $3,999.95 | RM 17,858

Here are some direct purchase links (accurate as of 20 September 2018) :

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  • Nikon Z7 with NIKKOR Z 24-70mm f4 S : $3,996.95
  • Nikon Z7 with NIKKOR Z 50mm f/1.8 S and FTZ Mount Adaptor : $4.240.85
  • Nikon Z7 with NIKKOR Z 35mm f/1.8 S and FTZ Mount Adaptor : $4.490.85
  • NIKKOR Z 24-70mm f/4 S Lens : $996.95
  • NIKKOR Z 35mm f/1.8 S Lens : $846.95
  • NIKKOR Z 50mm f/1.8 S Lens : $596.95
  • Nikon FTZ Mount Adaptor : $246.95
  • Nikon EN-EL15b Li-Ion Battery : $64.95

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The Official Nikon Z7 + Nikon Z6 Tech Briefing + Showcase!

Nikon today officially unveiled the Nikon Z7 and Nikon Z6 – their first-ever full-frame mirrorless cameras, as well as the new line of NIKKOR Z lenses.

Here is the official Nikon Z7 and Nikon Z6 tech briefing, as well as a photo showcase by celebrity photographer Keda Z, and a Nikon Z7 and NIKKOR Z lens showcase!

 

The Official Nikon Z7 + Nikon Z6 Tech Briefing

Albert Yap, Assistant Manager of International Customer Support, Nikon Singapore, gave the tech briefing on the new Nikon Z7 and Nikon Z6 cameras, as well as the new NIKKOR Z lenses.

The Nikon Z7 and Nikon Z6 cameras are based on the new Nikon Z Mount. The Z Mount has a 55 mm diameter, with a very short 16 mm flange focal distance. This allows Nikon to fit a full-frame FX-format sensor into a very thin form factor.

The Nikon Z7 is designed for large format photography, boasting a 45.7 MP sensor with 493 AF points. It has an expanded ISO range of 64 to 25,600, and can take burst shots of up to 9 frames per second.

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The Nikon Z6, on the other hand, is designed for high-speed and/or low-light photography. It has a 24.5 MP sensor with just 273 AF points, but a wider ISO range of 100 to 51,200. It can take burst shots of up to 12 frames per second.

Both cameras will support all existing F-mount lenses, using the new Nikon FTZ mount adaptor, with full capabilities intact. FTZ, incidentally, stands for F To Z or F-mount To Z-mount.

These new Nikon full-frame mirrorless cameras also introduce new in-body 5-axis image stabilisation, whose performance Nikon says is equivalent to 5 stops of shutter speed.

They also now support full-frame recording of 4K video at 30 frames per second, and 1080p videos at up to 120 frames per second. Professional videographers will love its support for an external recorder, and 10-bit N-Log (4:2:2) gamma recording.

 

Nikon Z7 Photo Showcase by Keda Z

Celebrity photographer Keda Z presented his photo showcase using the Nikon Z7 mirrorless camera. He also shared his experience using Nikon’s new full-frame mirrorless camera, in comparison to the larger Nikon DSLR cameras he regularly uses.

 

The Nikon Z7 + NIKKOR Z Lens Showcase

Here is a video of the really interesting Nikon Z7 and NIKKOR Z lens showcase. Check it out!

 

NIKKOR Z S-Line Lenses

The Nikon Z mount will have a new range of NIKKOR Z lenses. They feature a Control Ring, which can be programmed for different purposes, instead of just for manual focus. These are S-Line lenses, which means they are higher-quality lenses with a Nano Crystal Coat and a stepping motor for smoother and quieter operation.

Here is a list of new NIKKOR Z lenses coming up. They are all S-Line lenses.

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2018 NIKKOR Z Lenses

  • NIKKOR Z 35mm f/1.8 S
  • NIKKOR Z 50mm f/1.8 S
  • NIKKOR Z 24-70mm f/4 S

2019 NIKKOR Z Lenses

  • NIKKOR Z 58mm f/0.95 S Noct
  • NIKKOR Z 20mm f/1.8 S
  • NIKKOR Z 85mm f/1.8 S
  • NIKKOR Z 24-70mm f/2.8 S
  • NIKKOR Z 70-200mm f/2.8 S
  • NIKKOR Z 14-30mm f/4 S

2020 NIKKOR Z Lenses

  • NIKKOR Z 50mm f/1.2 S
  • NIKKOR Z 24mm f/1.8 S
  • NIKKOR Z 14-24mm f/2.8 S

 

Nikon Z7 and Nikon Z6 Price + Availability

The Nikon Z7 is available starting 27 September 2018, with the following suggested retail prices (SRP):

  • Nikon Z7 body only : $3,399.95 | RM 14,688
  • Nikon Z7 with NIKKOR Z 24-70mm f/4 S lens : $3,999.95 | RM 17,858

The Nikon Z6 is available in late November 2018, with the following suggested retail prices (SRP)

  • Nikon Z6 body only : $1,995.95
  • Nikon Z6 with NIKKOR Z 24-70mm f/4 S lens : $2,599.95

Here are some direct purchase links (accurate as of 20 September 2018) :

  • Nikon Z7 with NIKKOR Z 24-70mm f4 S : $3,996.95
  • Nikon Z7 with NIKKOR Z 50mm f/1.8 S and FTZ Mount Adaptor : $4.240.85
  • Nikon Z7 with NIKKOR Z 35mm f/1.8 S and FTZ Mount Adaptor : $4.490.85
  • Nikon Z6 with NIKKOR Z 24-70mm f4 S : $2,596.95
  • NIKKOR Z 24-70mm f/4 S Lens : $996.95
  • NIKKOR Z 35mm f/1.8 S Lens : $846.95
  • NIKKOR Z 50mm f/1.8 S Lens : $596.95
  • Nikon FTZ Mount Adaptor : $246.95
  • Nikon EN-EL15b Li-Ion Battery : $64.95

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Sony a7 III Full-Frame Mirrorless Camera Preview

Sony just launched the new Sony a7 III (ILCE-7M3) at a lavish event at the JW Marriott. Here is our hands-on preview of the Sony a7 III. Find out what’s new and great about the latest Sony full-frame mirrorless camera!

 

Sony a7 III Specifications

SpecificationsSony A7 III
MountSony E-mount
Sensor24.2 MP Sony Exmor R
- 35-mm full-frame CMOS sensor
- back-illuminated design
Anti-Dust SystemCharge protection coating on optical filter and image sensor shift mechanism
ISO SensitivityISO 100-51,200
- can be expanded to ISO 50-204,800
FocusFast Hybrid AF (phase-detection AF/contrast-detection AF)
Metering1200-zone evaluative metering
ShutterElectronically controlled, vertical-traverse, focal-plane type
Shutter SpeedStill images: 1/8000 to 30 s, Bulb
Movies: 1/8000 to 1/4 (1/3 steps), up to 1/60 in AUTO mode (up to 1/30 in Auto slow shutter mode)
Image StabilisationImage Sensor-Shift mechanism with 5-axis compensation
14-bit RAWYes
Uncompressed RAWYes
Video FormatXAVC S, AVCHD version 2.0
Video CodecsXAVC S: MPEG-4 AVC/H.264, AVCHD: MPEG-4 AVC/H.264
Audio CodecsXAVC S: LPCM 2ch, AVCHD: Dolby® Digital (AC-3) 2ch, Dolby® Digital Stereo Creator
Colour SpacexvYCC standard (x.v.Color when connected via HDMI cable) compatible with TRILUMINOS Color
Memory Card SlotsSLOT 1 : SD (UHS-I/II) card
SLOT 2 : Memory Stick Duo / SD (UHS-I) card
Viewfinder1.3 cm (0.5 type) electronic viewfinder (color), XGA OLED
- 2,359,296 dots
- 100% coverage
MagnificationApprox. 0.78X
LCD Monitor2.95 inch (3.0-type) wide type TFT
- 921,600 dots
- Adjustable upwards by approx. 107 degrees
- Adjustable downwards by approx. 41 degrees
ConnectivityUSB : Micro USB, USB Type C
NFC : NFC Type 3 Tag compatible
WiFi : 802.11b/g/n (2.4 GHz)
Bluetooth 4.1
AudioBuilt-in stereo microphone
Built-in monoaural speaker
BatteryNP-FZ100 lithium-ion battery
Battery Life (Approx.)Still Images : 610 shots (viewfinder), 710 shots (LCD monitor)
Video : 115 minutes (viewfinder), 125 minutes (LCD monitor)
Operating Temperature32 - 104 degrees F
0 - 40 degrees C
WeightApprox. 1 lb 7.0 oz / 650 g

 

The Sony a7 III Hands-On Preview

The new Sony a7 III (Price Check) features a brand new 24.2MP Exmor R CMOS image sensor with increased sensitivity, resolution and 15 stops of dynamic range. Sony combined the sensor with an AF coverage of 93%, fast shooting at up to 10 fps, and expanded 4K video capabilities,

  • Newly Developed Full-frame 24.2MP Back-Illuminated Exmor R CMOS Image Sensor with Evolved Image Processing
  • Wide ISO range of 100 – 51200 (expandable to ISO 50 – 204800 for still images) and 15-Stop Dynamic Range at low sensitivities
  • World Class AF system featuring 693 phase-detection AF points covering 93% of image area, 425 contrast AF points and fast and reliable Eye AF
  • Continuous Shooting at up to 10 fps with either Mechanical Shutter or Silent Shooting and full Auto Focus/Auto Exposure tracking
  • 5-axis optical in-body image stabilisation with a 5.0 step shutter speed advantage
  • High Resolution 4K Movie Shooting with full pixel readout and no pixel binning across full-width of full-frame sensor
  • The longest rated battery life of any Mirrorless camera at 710 shots per charge
  • Upgraded operability and functionality including addition of joystick for adjusting focus points, Dual SD Card Slots, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C Terminal and more
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Next Page > Sony a7 III Key Features, Price & Availability

 

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Key Features Of The Sony a7 III

Full-Frame Quality

The newly developed 24.2MP back-illuminated Exmor R CMOS image sensor is paired with a front-end LSI that effectively doubles the readout speed of the image sensor, as well as an updated BIONZ X processing engine that boosts processing speed by approximately 1.8 times compared to the a7 II.

They all work together to allow the a7 III to shoot at faster speeds while enabling an impressive ISO range of 100 – 51200 (expandable to ISO 50 – 204800 for still images) and an overall 1.5-stop improvement in image quality.

The Sony a7 III (Price Check) also features a massive 15-stop dynamic range at low sensitivity settings, support for the 14-bit RAW format even in silent and continuous shooting modes, and is equipped with a 5-axis optical image stabilisation system that results in a 5.0 step shutter speed advantage.

4D FOCUS & Eye AF

The new Sony a7 III (Price Check) has 425 contrast AF points that work with a 693-point focal-plane phase-detection AF system inherited from the Sony α9 model. This AF system covers approximately 93% of the frame.

AF response and tracking has also been greatly improved in the a7 III, with almost 2x the focusing speed in low-light condition and 2x the tracking speed, thanks to the faster image sensor readout.

The Eye AF feature is also available in the a7 III, even in AF-C mode. This  is extremely useful for situations where the subject is turning around, looking down or otherwise obstructed. It also works when the a7 III is being used with Sony’s A-mount lenses with an optional LA-EA3 adaptor.

Additional improvements in focusing flexibility include the addition of a multi-selector or ‘joystick’ for moving focusing points quickly, the addition of touch focusing capability, AF availability in Focus Magnifier mode, an ‘AF On’ button and much more.

High Quality 4K Video

The new Sony a7 III (Price Check) offers 4K (3840 x 2160 pixels) video recording across the entire full-frame image sensor. The camera uses full pixel readout without pixel binning to collect about 2.4x the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with exceptional detail and depth.

An HLG (Hybrid Log-Gamma) picture profile is available on the a7 III as well, which supports an Instant HDR workflow, allowing HDR (HLG) compatible TV’s to playback beautiful, true-to-life 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased colour grading flexibility, as well as Zebra functionality, Gamma Display assist and proxy recording.

The camera can also record Full HD at 120 fps at up to 100 Mbps, allowing footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD resolution with AF tracking.

Higher Speed

The new Sony a7 III (Price Check) is equipped with an updated image processing system that allows it to shoot full resolution images at up to 10 fps for up to 177 Standard JPEG images, 89 compressed RAW images or 40 uncompressed RAW images.

This high speed mode is available with either a mechanical shutter or a completely silent shooting mode. The camera can also shoot continuously at up to 8 fps in live view mode with minimal lag in the viewfinder or LCD screen.

 

Better Battery Life

Battery life has been greatly extended as well – with a CIPA measurement of up to 710 shots per charge. This is courtesy of the Sony Z series battery NP-FZ100 that offers approximately 2.2 times the capacity of the W series battery NP-FW50 used in the a7 II.

 

Sony a7 III Price & Availability

The new Sony a7 III (Price Check) and SEL2870 (Price Check) kit lens will be available in Malaysia in April 2018. The pricing for the a7 III is RM 8,999 / ~US$ 2,309 (body only) and RM 19,999 / ~US$ 5,129 (body with kit lens).

Here are some purchase links for your convenience :

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  • Sony a7 III Body Only : $1,998
  • Sony a7 III with 28-70mm lens : $2,198
  • Sony SEL2870 FE 28-70mm f/3.5-5.6 OSS lens : $398
  • Sony NP-FZ100 Battery : $78

 

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The Sony a7 III Price, Features + Specifications Revealed!

Sony just launched the new Sony a7 III (ILCE-7M3) at a lavish event at the JW Marriott. Catch the official Sony presentation, and get the price and specifications of the Sony a7 III camera here!

Don’t forget to catch our Sony a7 III hands-on preview!

 

The Sony a7 III Full-Frame Mirrorless Camera

The new Sony a7 III (Price Check) features a brand new 24.2MP Exmor R CMOS image sensor with increased sensitivity, resolution and 15 stops of dynamic range. Sony combined the sensor with an AF coverage of 93%, fast shooting at up to 10 fps, and expanded 4K video capabilities,

  • Newly Developed Full-frame 24.2MP Back-Illuminated Exmor R CMOS Image Sensor with Evolved Image Processing
  • Wide ISO range of 100 – 51200 (expandable to ISO 50 – 204800 for still images) and 15-Stop Dynamic Range at low sensitivities
  • World Class AF system featuring 693 phase-detection AF points covering 93% of image area, 425 contrast AF points and fast and reliable Eye AF
  • Continuous Shooting at up to 10 fps with either Mechanical Shutter or Silent Shooting and full Auto Focus/Auto Exposure tracking
  • 5-axis optical in-body image stabilisation with a 5.0 step shutter speed advantage
  • High Resolution 4K Movie Shooting with full pixel readout and no pixel binning across full-width of full-frame sensor
  • The longest rated battery life of any Mirrorless camera at 710 shots per charge
  • Upgraded operability and functionality including addition of joystick for adjusting focus points, Dual SD Card Slots, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C Terminal and more

 

Sony a7 III Specifications

SpecificationsSony A7 III
MountSony E-mount
Sensor24.2 MP Sony Exmor R
- 35-mm full-frame CMOS sensor
- back-illuminated design
Anti-Dust SystemCharge protection coating on optical filter and image sensor shift mechanism
ISO SensitivityISO 100-51,200
- can be expanded to ISO 50-204,800
FocusFast Hybrid AF (phase-detection AF/contrast-detection AF)
Metering1200-zone evaluative metering
ShutterElectronically controlled, vertical-traverse, focal-plane type
Shutter SpeedStill images: 1/8000 to 30 s, Bulb
Movies: 1/8000 to 1/4 (1/3 steps), up to 1/60 in AUTO mode (up to 1/30 in Auto slow shutter mode)
Image StabilisationImage Sensor-Shift mechanism with 5-axis compensation
14-bit RAWYes
Uncompressed RAWYes
Video FormatXAVC S, AVCHD version 2.0
Video CodecsXAVC S: MPEG-4 AVC/H.264, AVCHD: MPEG-4 AVC/H.264
Audio CodecsXAVC S: LPCM 2ch, AVCHD: Dolby® Digital (AC-3) 2ch, Dolby® Digital Stereo Creator
Colour SpacexvYCC standard (x.v.Color when connected via HDMI cable) compatible with TRILUMINOS Color
Memory Card SlotsSLOT 1 : SD (UHS-I/II) card
SLOT 2 : Memory Stick Duo / SD (UHS-I) card
Viewfinder1.3 cm (0.5 type) electronic viewfinder (color), XGA OLED
- 2,359,296 dots
- 100% coverage
MagnificationApprox. 0.78X
LCD Monitor2.95 inch (3.0-type) wide type TFT
- 921,600 dots
- Adjustable upwards by approx. 107 degrees
- Adjustable downwards by approx. 41 degrees
ConnectivityUSB : Micro USB, USB Type C
NFC : NFC Type 3 Tag compatible
WiFi : 802.11b/g/n (2.4 GHz)
Bluetooth 4.1
AudioBuilt-in stereo microphone
Built-in monoaural speaker
BatteryNP-FZ100 lithium-ion battery
Battery Life (Approx.)Still Images : 610 shots (viewfinder), 710 shots (LCD monitor)
Video : 115 minutes (viewfinder), 125 minutes (LCD monitor)
Operating Temperature32 - 104 degrees F
0 - 40 degrees C
WeightApprox. 1 lb 7.0 oz / 650 g

 

Sony a7 III Price & Availability

The new Sony a7 III (Price Check) and SEL2870 (Price Check) kit lens will be available in Malaysia in April 2018. The pricing for the a7 III is RM 8,999 / ~US$ 2,309 (body only) and RM 19,999 / ~US$ 5,129 (body with kit lens).

Here are some purchase links for your convenience :

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  • Sony a7 III Body Only : $1,998
  • Sony a7 III with 28-70mm lens : $2,198
  • Sony SEL2870 FE 28-70mm f/3.5-5.6 OSS lens : $398
  • Sony NP-FZ100 Battery : $78

 

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The Sony FE 24-105mm F4 G OSS Lens Revealed!

Sony today announced the latest addition to its full-frame E-mount lens line-up – the FE 24-105mm F4 G OSS Standard Zoom (model SEL24105G).

The new full-frame lens covers the commonly used 24 to 105mm focal length range. The FE 24-105mm F4 G OSS can be used for versatile shooting including landscapes, portraits, weddings and more. This lens also features fast, precise and quiet autofocus capabilities in both still and video shooting.

 

The Sony FE 24-105mm F4 G OSS Lens

High Optical Performance and Outstanding Resolution

The new Sony FE 24-105mm F4 G OSS lens delivers excellent corner-to-corner sharpness throughout the entirety of its zoom range, while also producing beautifully rendered ‘bokeh’ or background defocus at all focal lengths.

This high image quality is made possible thanks to its advanced optical design featuring four aspherical lens elements, two of which are high precision AA (advanced aspherical) lenses. There are also three strategically located ED (Extra-low Dispersion) glass elements that work in combination with the aforementioned aspherical lens elements to minimise chromatic aberration and ensure the ultimate resolution is captured.

The lens also has Sony’s original Nano AR coating to minimise flare and ghosting, and utilises a circular aperture to ensure it delivers high quality bokeh that is consistent for all Sony’s G series.

Compact, Lightweight Design and Shooting Flexibility

The new FE 24-105mm F4 G OSS lens weighs in at approximately 663 grams (23.4 oz), making it the lightest lens in its class. When combined with one of Sony’s compact E-mount bodies, it gives photographers and videographers a far more mobile, manageable camera system that greatly increases their shooting flexibility.

The new lens also has a minimum focus distance of 1.25 ft, allowing for impressive close up detail. It also includes built-in optical image stabilisation to make it easier to produce sharp, blur-free images when shooting handheld.

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Highly Advanced and Accurate AutoFocus

In order to keep up with fast-moving subjects, the new standard zoom lens features a DDSSM (Direct Drive SSM) system that is capable of rapid positioning of the lens’ focus groups with high accuracy and very minimal noise. This advanced system combined with a constant F4 aperture at all focal lengths makes the SEL24105G an excellent choice for both still and video shooting.

This new standard zoom lens also features a customisable focus hold button, a dust and moisture resistant design and a fluorine coating on the front element to help minimise dust, water, oil and other contaminants.

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The Sony a7R III Full Frame Mirrorless Camera Revealed!

Sony today announced an impressive addition to their full-frame mirrorless camera line-up, the a7R III (model ILCE-7RM3).

The new a7R III combines a high-resolution 42.4 MP back-illuminated Exmor R CMOS image sensor with shooting speeds at up to 10 fps with full AF/AE tracking, wide 15-stop dynamic range, high sensitivity with noise reduction of almost a full stop and more.

 

The Sony a7R III (ILCE-7RM3) Camera

A New Level of Image Quality

The 42.4 MP high-resolution, back-illuminated Exmor R CMOS image sensor utilises a gapless on-chip lens design and AR (anti-reflective) coating on the surface of the sensor’s seal glass to dramatically improve light collection efficiency, resulting in high sensitivity with low-noise performance and wide dynamic range.

Sony’s new a7R III also features a new front-end LSI that effectively doubles the readout speed of the image sensor, as well as an updated BIONZ X processing-engine that boosts processing speed by approximately 1.8 times compared to the α7R II. These components work together to allow the camera to shoot at faster speeds while also enabling its ISO range of 100 – 32000 (expandable to ISO 50 – 102400 for still images) and 15-stop dynamic range at low sensitivity settings.

This new full-frame model was built without an optical low pass filter to maximise resolution, while also having the ability to output 14 bit RAW format even when shooting in silent or continuous mode. The camera is equipped with an innovative 5-axis optical image stabilisation system that has been fine-tuned to support its high-resolution shooting capacity, resulting in a 5.5 step shutter speed advantage, the world’s highest compensation performance for an image stabilisation system.

There is also a new low-vibration shutter that reduces vibration and image blur in all modes, including the high speed 10 fps shooting, as well as several advancements in accurate colour reproductions of skin tones.

High-Performance AF and AF/AE Tracking at up to 10 fps

The new a7R III full-frame mirrorless camera is equipped with a refined image processing system that allows it to shoot full 42.4 MP images at up to 10 fps with continuous, accurate AF/AE tracking for up to 76 JPEG / RAW images or 28 uncompressed RAW images.

This high speed 10 fps mode is available with either a mechanical shutter or a completely silent shooting. The camera can also shoot continuously at up to 8 fps in live view mode with minimal lag in the viewfinder or LCD screen.

The upgraded focusing system of the a7R III is comprised of 399 focal-plane phase-detection AF points that cover approximately 68% of the image area in both the horizontal and vertical directions. There is also 425 contrast AF points, an increase of 400 points compared to the α7R II.

This advanced system delivers AF acquisition in about half the time as the α7R II in low-light conditions, with tracking that is approximately 2 times more accurate as well. The acclaimed Eye AF feature is also approximately 2 times more effective, and is available when utilising Sony’s A-mount lenses with an adapter.

High Quality 4K for the Video Professionals

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The new a7R III offers 4K (3840×2160 pixels) video recording across the full width of the full-frame image sensor. When shooting in Super 35mm format, the camera uses full pixel readout without pixel binning to collect 5K of information, oversampling it to produce high quality 4K footage with exceptional detail and depth.

A new HLG (Hybrid Log-Gamma is available on the a7R III that supports an Instant HDR workflow, allowing HDR (HLG) compatible TV’s to playback 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased colour grading flexibility. The camera can also record Full HD at 120 fps at up to 100 Mbps, allowing footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD resolution with AF tracking.

Build, Design and Customisation for Professionals

The Sony a7R III camera is equipped with dual media slots, with support in one slot for UHS-II type SD memory cards. Users have a variety of options for storing their content, including separate JPEG / RAW recording, separate still image / movie recording, relay recording and more. Battery life has been greatly extended with the use of Sony’s Z series battery that have approximately 2.2 times the capacity of the W series battery utilised in the α7R II.

The a7R III features an upgraded high-resolution, high-luminance Quad-VGA OLED Tru-Finder with approximately 3,686K dots. The Tru-Finder, also found in the acclaimed Sony α9 camera, utilises a ZEISS T* Coating to greatly reduce reflections, and has a fluorine coating on the outer lens that repels dirt. It also has a customisable frame rate, with options of either 50 fps or 100 fps.

The LCD screen has been upgraded as well, with a resolution of 1.44M dots and WhiteMagic technology that improves viewing in bright, outdoor conditions.

The new a7R III allows for convenient transfer of files to a smartphone, tablet, computer or FTP server via Wi-Fi, while also including a sync terminal, enabling external flash units and cables to be connected directly for convenient flash sync. A SuperSpeed USB (USB 3.1 Gen 1) USB Type-C Terminal is also available for increased flexibility in power supply or connected accessories, as well as a faster image transfer speed when connected to a PC.

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The Sony a9 (α9) Hands-On Preview & Photo Samples

Last week, we shared with you the full details of the new Sony a9 (α9) full-frame mirrorless camera (also known as the Sony Alpha 9). This is the speed-focused Sony alpha camera, with a maximum shooting speed of 20 fps! Today, we will share with you more photo samples, as well as our hands-on preview of the Sony a9 (α9) (Lowest price) with three E-mount lenses!

 

The Sony a9 (α9) Hands-On Preview

Let’s start off with our hands-on preview of the Sony a9 (α9) full-frame mirrorless camera (Lowest price), paired with the FE 16-35mm f/4 ZA OSS lens. This is not the new FE 16-35mm f/2.8 GM, which was introduced together with the Sony a9.

Then let’s take a look at three Sony a9 (α9) cameras, each with a different lens. In addition to the FE 16-35mm f/4 ZA OSS, we have the FE 70-200mm f/4 G OSS lens and the FE 24-70mm f/2.8 GM lens.

 

More Sony a9 (α9) Sample Photos

We shared some sample shots we took with the Sony a9 (α9) (Lowest price) and the FE 16-35mm f/4 ZA OSS lens in our article – The Sony Alpha 9 (α9) FF Mirrorless Camera Revealed! Here are more sample photos with the same setup. Please note that these were cropped, but otherwise not edited in any other way.

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Sony a9 (α9) Accessories

Sony released the following accessories to compliment the new Sony a9 (Lowest price):

  • NP-FZ100 Rechargeable Battery: High-capacity battery with approximately 2.2x the capacity of the NP-FW50 W-series battery. Supports InfoLITHIUM technology, which makes it possible to view the remaining battery power as both a percentage display and five step icon on the camera’s LCD screen.
  • VG-C3EM Vertical Grip: Provides same operation, handling and design as α9, doubles battery life and allows USB battery-charging via the camera body.[adrotate group=”2″]
  • NPA-MQZ1K Multi-Battery Adaptor Kit: External multi-battery adaptor kit capable of functioning as an external power supply for four Z series batteries and as a quick charger. Kit comes with two packs of NP-FZ100 rechargeable batteries.
  • GP-X1EM Grip Extension: Grip extender with same look, feel and design as α9. Enables more solid hold on camera.
  • FDA-EP18 Eyepiece Cup: Eye piece cup with locking mechanism
  • BC-QZ1 Battery Charger: Quick-charging battery charger. Charges one new Z series battery in approximately 2.5 hours.
  • PCK-LG1 Screen Protect Glass Sheet: Hard, shatterproof glass screen protector with anti-stain coating to prevent fingerprints. Compatible with touch operation and tilting LCD screen

 

Price & Availability

The Sony a9 interchangeable lens camera is now available in Malaysia.

  • Sony α9 (body only) – RM 21,799 / ~US$ 5,189 (Lowest price)
  • Super-telephoto Zoom Lens (SEL100400) – RM 12,699 / ~US$ 3,019 (Lowest price)
  • Premium Wide Angle Zoom Lens (SEL1635GM) – RM 10,899 / ~US$ 2,599 (Lowest price)
  • Compact Wide Angle Lens (SEL1224GM) – RM 7,899 / ~US$ 1,879

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The Sony Alpha 9 (α9) FF Mirrorless Camera Revealed!

Sony just launched the Sony Alpha 9 (α9) full-frame mirrorless camera with a continuous shooting speed of up to 20 fps. That is an astounding 484 million pixels being recorded and stored per second! That is a level of photographic performance that is currently unmatched by any other camera in the market.

In this article, we will share with you the full details of the Sony Alpha 9 (α9) camera (Price Check), including the official presentations and press release. We will also share with you a showcase of the Sony α9‘s photographic capabilities in the hands of a world-class photojournalist and photographer, Benjamin Lowy.

 

The Sony Alpha 9 (α9) FF Mirrorless Camera Revealed!

Takashi Yasuda, the General Manager & Head of the Sony Digital Imaging Marketing Division, started with an overview of the market performance of Sony interchangeable lens cameras, and the key features that helped them gain an advantage over their rivals.

Then Chiou Bing Han, Senior Manager & Head of Digital Imaging Marketing, Sony Malaysia, detailed the key features of the new Sony Alpha 9 (α9) full-frame mirrorless camera (Price Check).

He also shared details of the three new Sony lenses – the Sony FE 100-400mm f/4.5-5.6 GM OSS (Lowest price), the Sony FE 16-35mm f/2.8 GM (Lowest price) and the Sony FE 12-24mm f/4 G, including examples of photos taken with the new lenses.

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Benjamin Lowy on the new Sony Alpha 9 (α9)

Benjamin Lowy is a renown photojournalist who has covered numerous conflicts, from the Iraq war to the wars in Afghanistan and Libya. He has since gone into sports photography, covering the Sochi Winter Olympics, and wildlife photography. He has even gone on the recent American Presidential campaign trail!

Sony flew him all the way from New York to showcase his work, as well as show off the photos he took with the new Sony Alpha 9 (α9) full-frame mirrorless camera. He emphasised how useful it was that Sony α9 (Price Check) was not only smaller in size, it also operated silently – particularly useful when photographing wildlife.

Next Page > Sony Alpha 9 (α9) Sample Photos, Accessories, Price & Availability

 

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Some Sony Alpha 9 (α9) Sample Photos

Sony gave us the opportunity to take some sample photos on the Sony Alpha 9 (α9) (Price Check) and the FE 16-35mm f/4 ZA OSS lens. Note that these were not taken with the newly-launched FE 16-35mm f/2.8 GM (Price Check).

Note that these were cropped but otherwise, not edited in any other way. We will have more sample photos in our hands-on preview of the Sony Alpha 9 (α9) (Lowest price).

 

Sony Alpha 9 (α9) Accessories

Sony also released a variety of new accessories to compliment the new α9, including:

  • NP-FZ100 Rechargeable Battery: High-capacity battery with approximately 2.2x the capacity of the NP-FW50 W-series battery. Supports InfoLITHIUM technology, which makes it possible to view the remaining battery power as both a percentage display and five step icon on the camera’s LCD screen.
  • VG-C3EM Vertical Grip: Provides same operation, handling and design as α9, doubles battery life and allows USB battery-charging via the camera body.[adrotate group=”2″]
  • NPA-MQZ1K Multi-Battery Adaptor Kit: External multi-battery adaptor kit capable of functioning as an external power supply for four Z series batteries and as a quick charger. Kit comes with two packs of NP-FZ100 rechargeable batteries.
  • GP-X1EM Grip Extension: Grip extender with same look, feel and design as α9. Enables more solid hold on camera.
  • FDA-EP18 Eyepiece Cup: Eye piece cup with locking mechanism
  • BC-QZ1 Battery Charger: Quick-charging battery charger. Charges one new Z series battery in approximately 2.5 hours.
  • PCK-LG1 Screen Protect Glass Sheet: Hard, shatterproof glass screen protector with anti-stain coating to prevent fingerprints. Compatible with touch operation and tilting LCD screen

 

Price & Availability

The Sony α9 interchangeable lens camera is now available in Malaysia.

  • Sony α9 (body only) – RM 21,799 / ~US$ 5,189 (Price Check)
  • Super-telephoto Zoom Lens (SEL100400) – RM 12,699 / ~US$ 3,019 (Price Check)
  • Premium Wide Angle Zoom Lens (SEL1635GM) – RM 10,899 / ~US$ 2,599 (Price Check)
  • Compact Wide Angle Lens (SEL1224GM) – RM 7,899 / ~US$ 1,879

Next Page > The Sony Alpha 9 (α9) Press Release (Part 1/2)

 

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The Sony Alpha 9 (α9) Press Release (Part 1/2)

15 June 2017 – Sony today introduced its new revolutionary digital camera, the α9 (model ILCE-9). The most technologically advanced, innovative digital camera that Sony has ever created, the new α9 (Price Check) offers a level of imaging performance that is simply unmatched by any camera ever created – mirrorless, SLR or otherwise.

Exmor RS CMOS sensor

The new camera offers many impressive capabilities that are simply not possible with a modern digital SLR camera including high-speed, blackout-free continuous shooting at up to 20 fps, 60 AF/AE tracking calculations per second [1], a maximum shutter speed of up to 1/32,000 second and much more.

These are made possible thanks to its 35mm full-frame stacked Exmor RS CMOS sensor – the world’s first of its kind – which enables data speed processing at up to 20x faster than previous Sony full-frame mirrorless cameras [2]. This unique sensor is paired with a brand new, upgraded BIONZ X processing engine and front-end LSI that maximises overall performance.

This industry-leading speed and innovative silent shooting is combined with a focusing system that features an incredible 693 phase detection AF points. Covering approximately 93% of the frame, the focusing system ensures that even the fastest moving subjects are reliably captured and tracked across the frame.

Dual SD media card slots

The new α9 (Price Check) also features a vibration free, fully electronic, completely silent anti-distortion shutter with absolutely no mechanical mirror or shutter noise, making it an extremely powerful photographic tool for any shooting situation that demands quiet operation.

To ensure maximum usability and reliability, the camera features a new Z battery with approximately 2.2x the capacity of W batteries, as well as dual SD media card slots, including one that supports UHS-II cards. An Ethernet port (wired LAN terminal) is available as well, and there is a wide variety of new settings, controls and customisability options that are essential for working professionals.

A New Standard of Speed and Focusing Accuracy

Critical to the record-breaking speed of the new α9 is the combination of the new stacked 24.2 MP Exmor RS image sensor, new BIONZ X processor and front end LSI.

The immense processing power from these new components allows for faster AF/AE calculation while also reducing EVF display latency. The processor and front end LSI are also responsible for the larger continuous shooting buffer, enabling photographers to shoot at a blazing 20 fps with continuous AF/AE tracking for up to 362 JPEG or 241 RAW images.

The camera’s innovative AF system tracks complex, erratic motion with higher accuracy than ever before, with the ability to calculate AF/AE at up to 60 times per second, regardless of shutter release and frame capture. Furthermore, when the shutter is released while shooting stills, the electronic viewfinder functions with absolutely no blackout [3], giving the user a seamless live view of their subject at all times.

This feature truly combines all of the benefits of an electronic viewfinder with the immediacy and “in the moment” advantages that not even the finest optical viewfinders can match, and is available in all still image modes [4] including high speed 20 fps continuous shooting.

With 693 focal plane phase detection AF points covering approximately 93% of the frame, the camera ensures improved precision and unfailing focus in scenes where focus might otherwise be difficult to achieve. The Fast Hybrid AF system – pairing the speed and excellent tracking performance of phase detection AF with the precision of contrast AF – achieves approximately 25% faster performance when compared with α7R II, ensuring all fast-moving subjects are captured.

Professional Capabilities in a Compact Body

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The α9 (Price Check) features an all-new, high-resolution, high-luminance Quad-VGA OLED Tru-Finder with approximately 3,686k dots for extremely accurate, true-to-life detail reproduction. The new Tru-Finder, which is the highest resolution viewfinder Sony has ever incorporated in an α camera, features an optical design that includes a double-sided aspherical element, helping it to achieve 0.78x magnification and a level of corner to corner sharpness that is simply outstanding.

The EVF also utilises a ZEISS T* Coating to greatly reduce reflections, and has a fluorine coating on the outer lens that repels dirt.

This all adds up to a luminance that is 2x higher than the XGA OLED Tru-Finder from the α7R II, creating a viewfinder image with a brightness level that is nearly identical to the actual scene being framed, ensuring the most natural shooting experience. The frame rate of the Tru-Finder is even customisable, with options to set it for 60 fps or 120 fps to best match the action.

Next Page > The Sony Alpha 9 (α9) Press Release (Part 2/2)

 

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The Sony Alpha 9 (α9) Press Release (Part 2/2)

5-axis image stabilisation system

The α9 (Price Check) is equipped with an innovative 5-axis image stabilisation system that provides a shutter speed advantage of 5.0 steps, ensuring the full power of the new sensor can be realised, even in challenging lighting. With a simple half press of the shutter button, the effect of the image stabilisation can be monitored in the viewfinder or on the LCD screen, allowing framing and focus to be accurately checked and continually monitored.

The α9 (Price Check) also offers an Ethernet port (wired LAN terminal), allowing convenient transfer of still image files to a specified FTP server at high speeds, making it an ideal choice for studio photography, high-profile news and sporting events and more. In addition, there is a sync terminal, enabling external flash units and cables to be connected directly for convenient flash sync.

New Features for Fast Operation

Sony’s new α9 (Price Check) has several new and updated focus functions that support faster, easier focusing in a variety of situations. The camera features a multi-selector joystick on the back of the camera, allowing shooters to easily shift focus within the frame by pressing the multi-selector in any direction up, down, left or right when shooting in Zone, Flexible Spot or Expanded Flexible Spot focus area modes. The new model also offers touch focusing on the rear LCD screen for easy selection of, and shifting focus towards a desired focus point or subject.

New for Sony E-mount cameras, the α9 (Price Check) includes the addition of separate drive mode and focus mode dials, plus a new “AF ON” button that can be pressed to activate autofocus directly when shooting still images or movies.

α9 with SEL100400GM

Additional new capabilities include the “AF Area Registration”, which allows frequently used focus areas to be memorised and recalled via custom button assignments. There is also the ability to assign specific settings (exposure, shutter speed, drive mode, etc) to a custom button to be instantly recalled when needed.

The camera can memorise and automatically recall the last focus point used in a vertical or horizontal orientation, instantly switching back to it when that specific orientation is used again. For enhanced customisation, a “My Menu” feature is available, allowing up to 30 menu items to be registered in a custom menu for instant recall when needed.

Double Battery Life, Double Memory

The innovative α9 (Price Check) camera features an all-new Sony battery (model NP-FZ100) with 2.2x the capacity of previous Sony full-frame models, allowing for much longer shooting performance.

Based on extensive customer feedback, the new camera offers two separate media card slots, including one for UHS-II media. The same data can simultaneously be recorded to both cards, or the user can choose to separate RAW / JPEG or still images / movies. Movies can also simultaneously be recorded to two cards for backup and more efficient data management.

High Sensitivity and Wide Dynamic Range

The unique design of the α9 (Price Check) image sensor represents the pinnacle of Sony device technology. The 24.2 MP full-frame stacked CMOS sensor is back-illuminated, allowing it to capture maximum light and produce outstanding, true-to-life image quality. The sensor also enables the diverse ISO range of 100 – 51200, expandable to 50 – 204800 [5] , ensuring optimum image quality with minimum noise at all settings.

The enhanced BIONZ X processor plays a large part in image quality as well, as it helps to minimise noise in the higher sensitivity range while also reducing the need to limit ISO sensitivity in situations where the highest quality image is required.

The new α9 (Price Check) also supports uncompressed 14-bit RAW, ensuring users can get the most out of the wide dynamic range of the sensor.

4K Video Capture

The new α9 (Price Check) is a very capable video camera as it offers 4K (3840x2160p) video recording across the full width of the full-frame image sensor [6]. When shooting in this format, the camera uses full pixel readout without pixel binning to collect 6K of information, oversampling it to produce high quality 4K footage with exceptional detail and depth. Recording is also available in the popular Super 35mm size.

Additionally, the camera can record Full HD at 120 fps at up to 100 Mbps, which allows footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD resolution with AF tracking.

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[1] At shutter speeds higher than 1/125 sec, smooth and blackout-free live view images are shown in EVF

[2] Compared to the front-illuminated CMOS image sensor in the α7 II.

[3] Display updating will be slower at slow shutter speeds.

[4] When the auto or electronic shutter mode is selected the viewfinder frame rate is fixed at 60 fps during continuous shooting.

[5] Still images, mechanical shutter: ISO 100 – 51200 expandable to ISO 50 – 204800. Still images, electronic shutter: ISO 100 – 25600 expandable to ISO 50 – 25600. Movie recording: ISO 100 – 51200 expandable to ISO 100 – 102400.

[6] Class 10 or higher SDHC/SDXC memory card required for XAVC S format movie recording. UHS Speed Class U3 required for 100Mbps or higher recording

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The Fujifilm X-T20 & X100F Mirrorless Cameras Revealed!

Fujifilm has officially added two new mirrorless cameras to their flagship X Series – the Fujifilm X-T20 (Amazon | Lazada) and the Fujifilm X100F (Amazon | Lazada). They feature Fujifilm’s latest imaging technologies, including new sensors and processors. Let’s check out what’s new with these two new mirrorless cameras!

 

How Well Fujifilm Mirrorless Cameras Doing?

The event kicked off with a presentation by Mr. Yoshitaka Nakamura, Fujifilm Malaysia Managing Director, detailing how well the Fujifilm mirrorless cameras have done so far. He then shared where the new Fujifilm X-T20 (Amazon | Lazada) would fit in the Fujifilm family.

 

The Fujifilm X-T20 & X100F Mirrorless Cameras Revealed!

Then Mr. Kelvin Ooi, Fujifilm Malaysia Senior Marketing Manager, revealed the key features and improvements in the new Fujifilm X-T20 (Amazon | Lazada) and X100F mirrorless cameras.

 

The Fujifilm X-T20 Mirrorless Camera

The new Fujifilm X-T20 (Amazon | Lazada) is the successor to the X-T10 mirrorless camera, which features interchangeable lens as well as dedicated dials for shutter speed, exposure and drive. The new X-T20 now comes with a 24.3 MP X-Trans CMOS III APS-C sensor, and the X-Processor Pro image processing engine.

The improved sensor and processor, together with an enhanced autofocus algorithm, boost the new X-T20’s start-up time and autofocus performance. Fujifilm claims that its ability to track moving subjects has been “dramatically improved”. The new sensor and processor also allows the Fujifilm X-T20 (Amazon | Lazada) to support 4K video recording.

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In addition, the Fujifilm X-T20 (Amazon | Lazada) now features a new tilting touchscreen monitor, which allows for flexible multi-angle shooting. It also has built-in WiFi capability for wireless sharing and remote shooting.

The Fujifilm X-T20 (Amazon | Lazada) will come in silver and black colours, at the following prices :

 

The Fujifilm X100F Mirrorless Camera

The Fujifilm X100F (Amazon | Lazada) is their fourth-generation Hybrid Viewfinder camera. It comes with a 24.3 MP X-Trans CMOS III APS-C sensor, with an improved 91-point autofocus system and a fixed 23 mm f/2.0 lens. Fujifilm also upgraded the hybrid viewfinder, offering up to 6x magnification and 60 fps support.

Other features include an autofocus joystick, a dedicated ISO dial, film simulation modes, a redesigned interface and a silent electronic shutter with speeds of up to 1/3200 s. The Fujifilm X100F (Amazon | Lazada) also supports HD video recording, focus peaking and digital split images even in its optical viewfinder (OVF). It also has built-in WiFi capability.

The Fujifilm X100F (Amazon | Lazada) comes in black and silver colour options, and is priced at RM 6,288 / ~US$ 1,388.

 

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Fujifilm GFX 50S Mirrorless Camera Preview

In our earlier article (The Fujifilm GFX 50S  Mirrorless Camera Revealed), Makoto Oishi, the Product Planning Manager of the Fujifilm Optical Device & Electronic Imaging Products Division, explained the key features of the Fujifilm GFX 50S.

But nothing beats having some hands-on time with the actual camera, so join us for our first look at the Fujifilm GFX 50S! We will also share with you the diagram and key specifications of the Fujifilm GFX 50S mirrorless camera.

 

The Fujifilm GFX 50S Camera Hands-On Preview

Fending off the many photographers at the media hands-on session, we were able to get hold of a fully-equipped Fujifilm GFX 50S camera, with the FUJINON GF63mmF2.8 R WR and a battery grip. Check it out! 😀

For those who are wondering what the many buttons do, here are some diagrams for your reference :

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Next Page > The Complete Fujifilm GFX 50S Specifications

 

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The Complete Fujifilm GFX 50S Specifications

For a primer on the Fujifilm GFX 50S and its key features, check out our article – The Fujifilm GFX 50S  Mirrorless Camera Revealed.

Model Name FUJIFILM GFX 50S
Number of effective pixels 51.4 million pixels
Image sensor 43.8mm x 32.9mm Bayer array with primary color filter
Sensor Cleaning system
Ultra Sonic Vibration
Storage media SD Card (-2G) / SDHC Card (-32G) / SDXC Card (-256G) UHS-I / UHS-II*1
File format
Still image
JPEG (Exif Ver.2.3)*2, RAW : 14bit RAW(RAF original format), RAW+JPEG, 8-bit TIFF(In-camera Raw Conversion Only)
Movie
MOV (MPEG-4 AVC / H.264, Audio : Linear PCM / Stereo sound 48KHz sampling)
Number of recorded pixels L: (4:3) 8256 x 6192 / (3:2) 8256 x 5504 / (16:9)8256 x 4640 / (1:1) 6192 x 6192 (65:24)8256 x 3048 / (5:4) 7744 x 6192 / (7:6) 7232 x 6192
S: (4:3) 4000 x 3000 / (3:2)4000 x 2664 / (16:9)4000 x 2248 / (1:1) 2992 x 2992 (65:24)4000 x 1480 / (5:4) 3744 x 3000 / (7:6) 3504 x 3000
Lens mount FUJIFILM G mount
Sensitivity Standard Output Sensitivity : AUTO1 / AUTO2 / AUTO3 (up to ISO12800) / ISO100-12800 (1/3 step)
Extended output sensitivity : ISO50 / 25600 / 51200 / 102400
Exposure control TTL 256-zone metering, Multi / Spot / Average / Center Weighted
Exposure mode P(Program AE) / A(Aperture Priority AE) / S(Shutter Speed Priority AE) / M(Manual Exposure)
Exposure compensation -5.0EV – +5.0EV, 1/3EV step
(movie recording : -2.0EV – +2.0EV)
Image Stabilizer Supported with OIS type lenses
Shutter type Focal Plane Shutter
Shutter speed
Mechanical Shutter
4sec. – 1/4000sec (P mode), 60 min. – 1/4000 sec. (All modes)
Bulb mode (up to 60min), TIME:60min. – 1/4000sec.
Electronic Shutter*3
4sec – 1/16000sec (P mode), 60min – 1/16000sec (All modes)
Bulb mode (up to 60 min), TIME:60min. – 1/16000sec.
Electronic Front Curtain Shutter*4
4sec. – 1/4000sec (P mode), 60 min. – 1/4000 sec. (All modes)
Bulb mode (up to 60min), TIME:60min. – 1/4000sec.
Mechanical + Electronic Shutter
4sec – 1/16000sec (P mode), 60min – 1/16000sec (All modes)
Bulb mode (up to 60 min), TIME:60min. – 1/16000sec.
Electronic Front Curtain Shutter*4 + Electronic Shutter
4sec – 1/16000sec (P mode), 60min – 1/16000sec (All modes)
Bulb mode (up to 60 min), TIME:60min. – 1/16000sec.
Synchronized shutter speed for flash
1/125sec. or slower
Continuous shooting Approx. 3.0 fps ( JPEG:Endless Lossless compression RAW : 13 Frames Uncompressed RAW : 8 Frames)
*When Using the Electronic Front Curtain Shutter
Approx. 1.8 fps ( JPEG : Endless Lossless Compression RAW : Endless Uncompressed RAW : 8 Frames)
  • * Recordable frames depends on recording media
  • * Speed of continuous shooting depends on shooting environment and shooting frames
Auto bracketing AE Bracketing (2/3/5/7/9 frames) ±1/3EV – ±3EV, 1/3EV step
Film Simulation Bracketing (Any 3 types of film simulation selectable)
Dynamic Range Bracketing (100%, 200%, 400%)
ISO sensitivity Bracketing (±1/3EV, ±2/3EV, ±1EV)
White Balance Bracketing (±1, ±2, ±3)
Focus
mode
Single AF / Continuous AF / MF
type
TTL Contrast AF
AF frame selection
Single Point AF: EVF / LCD: 13×9 / 25×17 (Changeable Size of AF Frame Among 6 Types)
Zone AF: 3×3 / 5×5 / 7×7 from 117 Areas on 13×9 Grid
Wide/Tracking AF: (Up to 9 Area)
  • * AF-S : Wide
  • * AF-C : Tracking
White balance Automatic scene recognition / Custom / Color temperature selection (K) / Preset : Daylight, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light, Underwater
Self-timer 10sec. / 2sec.
Interval timer shooting Yes (Setting : Interval, Number of shots, Starting time)
Flash modes
*When EF-X500 is set
SYNC. MODE
1ST CURTAIN / 2ND CURTAIN / AUTO FP(HSS)
FLASH MODE
TTL(FLASH AUTO / STANDARD / SLOW SYNC.) / MANUAL / OFF
Hot shoe Yes (Dedicated TTL Flash compatible)
Viewfinder 0.5 inch Approx. 3.69 millions dots OLED Color Viewfinder Coverage of Viewing Area vs. Capturing Area : Approx. 100%
Eyepoint: Approx. 23mm (from the Rear End of the Camera’s Eyepiece) , Diopter Adjustment: -4 – +2m-1
Magnification: 0.85x with 50mm Lens (35mm Equivalent) at infinity and Diopter set to -1.0m-1
Diagonal Angle of View: Approx. 40° (Horizontal Angle of View: Approx. 33° )
Built-In Eye Sensor
LCD monitor 3.2 inch, Aspect Ratio 4:3,
Approx. 2,360K-dot Tilt-Type, Touch Screen Color LCD Monitor (Approx. 100% Coverage)
Movie recording [Full HD (1920×1080)] 29.97p / 25p / 24p / 23.98p 36Mbps up to Approx. 30 min.
[HD (1280×720)] 29.97p / 25p / 24p / 23.98p 18Mbps up to Approx. 30min.
Photography functions Color, Sharpness, Highlight tone, Shadow tone, Noise reduction, Long exposure NR, Lens Modulation Optimizer, Color space, Pixel mapping, Select custom setting, Edit/Save custom setting, Store AF mode by orientation, Rapid AF, AF point display, Pre-AF, Face/Eye detection AF, AF+MF, Focus peak highlight, Focus check, Interlock spot AE & focus area, Instant AF setting (AF-S/AF-C), Depth-of-field scale, Release/Focus priority, Touch screen mode, Mount adapter setting, Red eye removal, Movie AF mode, RGB Histogram, Highlight alert, Electronic level, Preview depth of field, AE lock, AF lock, AF-ON, Multiple exposure
Touch Screen Mode
Shooting Mode
Touch AF, Focus Area, OFF
Playback Mode
Swipe, Zoom, Pinch-in / Pinch-out, Double-tap, Drag
Film Simulation mode 15 modes ( PROVIA / Standard, Velvia / Vivid, ASTIA / Soft, CLASSIC CHROME, PRO Neg.Hi, PRO Neg.Std, Black&White, Black&White+Ye Filter, Black&White+R Filter, Black&White+Gfilter, Sepia, ACROS, ACROS+Ye Filter, ACROS+R Filter, ACROS+G Filter )
Grain Effect STRONG, WEAK, OFF
Color Chrome Effect STRONG, WEAK, OFF
Dynamic range setting AUTO, 100%, 200%, 400%
Playback functions Switch slot, RAW conversion, Erase, Erase selected frames, Crop, Resize, Protect, Image rotate, Red eye removal, Voice memo setting, Copy, Photobook assist, Multi-frame playback (with micro thumbnail), Favorites, RGB histogram, Highlight alert
Wireless transmitter
Standard
IEEE 802.11b / g / n (standard wireless protocol)
Encryption
WEP / WPA / WPA2 mixed mode
Access mode
Infrastructure
Wireless function Geotagging, Wireless communication (Image transfer), View & Obtain Images, Remote camera shooting, instax printer print
Other functions Exif Print, Date/Time, Time difference, 35 Languages, My menu setting, Sensor cleaning, Battery age, Sound set-up, EVF brightness, EVF color, LCD brightness, LCD color, Image disp, Auto rotate displays, Preview exp./WB in manual mode, Preview pic. effect, Framing guideline, Autorotate PB, Focus scale units, Disp. custom setting, Sub monitor setting, Focus lever setting, Edit/Save Quick menu, Function(Fn) setting, Selector button setting, Command dial setting, Shutter AF, Shutter AE, Shoot without lens, Focus ring, AE/AF-Lock mode, Expo. Comp. button setting, Touch screen setting, Lock, Auto power off, Shooting stand by mode, Auto power save, Frame No., Save org image, Edit file name, Card slot setting, Switch slot, Movie file destination, Copyright Info
Terminal
Digital interface
USB3.0 (High-Speed) / micro USB terminal
  • * connectable with Remote Release RR-90 (sold separately)
HDMI output
HDMI micro connector (Type D)
Other
ø3.5mm, stereo mini connector (Microphone) / ø3.5mm, stereo mini connector (Headphone) / ø2.5mm, Remote Release Connector DC IN 15V Connecter *Compatible with AC-15V (Optional) Only / Hot shoe / Syncronized terninal
Power supply NP-T125 Li-ion battery (included)
Battery life for still images*5
Approx. 400frames When GF63mmF2.8 R WR is set. (Auto power save ON)
Actual battery life of movie capture*5
  • *Face detection is set to OFF
Full HD : approx. 145 min
Continuance battery life of movie capture*5
  • *Face detection is set to OFF
Full HD : approx. 70 min.
Dimensions 147.5mm (W) x 94.2mm (H) x 91.4mm (D) / 5.81in. (W) x 3.71in. (H) x 3.60in. (D)
(Minimum Depth : 41.6mm / 1.64in.)
Weight Approx. 825g / 29.1 oz. (including battery and memory card), Approx 920g / 32.5 oz. (including EVF)
Approx. 740g / 26.1 oz. (excluding accessories, battery and memory card)
Operating Temperature -10°C – +40°C (+14°F – +104°F)C
Operating Humidity 10 – 80% (no condensation)
Starting up period Approx 0.4sec.
  • * Fujifilm research
Accessories included Li-ion battery NP-T125
Battery charger BC-T125
Plug adapter
Body cap
Shoulder strap
Metal strap clip
Metal strap clip lock
Cable protector
Interchangeable electronic view finder EVF-GFX1
Hot shoe cover(Body/EVF)
Connector cover(EVF)
Vertical Battery Grip connector cover
Sync terminal cover
Owner’s manual
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The Fujifilm GFX 50S Mirrorless Camera Revealed!

Fujifilm officially announced the availability of the Fujifilm GFX 50S medium format mirrorless camera. The Fujifilm GFX 50S is based on their existing Fujifilm X Series, but uses a large medium format (43.8 x 32.9 mm) sensor instead of an APS-C sensor. It also uses the new Fujifilm G mount.

Fujifilm also introduced the first slew of FUJINON GF lenses for the new G mount – the FUJINON GF63mmF2.8 R WR, the FUJINON GF32-64mmF4 R LM WR and the FUJINON GF120mmF4 R LM OIS WR Macro. Let’s check them out!

 

Fujifilm GFX 50S Tech Briefing By Makoto Oishi

To introduce the new Fujifilm GFX 50S medium format mirrorless camera, Makoto Oishi, the Product Planning Manager of the Fujifilm Optical Device & Electronic Imaging Products Division, flew in all the w ay from Tokyo to give a presentation on its key features.

Here is a selection of its key features :

Medium Format Sensor – 1.7X The Size Of Full Frame Sensors

The Fujifilm GFX 50S has a 51.4 MP medium format sensor measuring 43.8 mm x 32.9 mm. The medium format sensor is 70% larger than full frame 35 mm sensors. The size of the sensor is not its only virtue though.

Both the shape of the light-gathering micro-lenses and the processing from the photodiodes have been customized to achieve a high level of sharpness and broad dynamic range.

X Processor Pro Image Processing Engine

The Fujifilm GFX 50S uses the same X Processor Pro image processing engine used in the Fujifilm X-Pro2 and Fujifilm X-T2 cameras, delivering the same Film Simulation color reproduction. The Movie function supports Full HD recording at 30p, with no post-processing by using the Film Simulation modes.

Compact Magnesium Alloy Body 

The body of the Fujifilm GFX 50S weighs 920 g. When paired with the GF63mmF2.8 R WR, it weighs 1,230 g. That sounds heavy, but it’s approximately 40% lighter than a medium format DSLR camera! In fact, it weighs about the same as a full-frame DSLR camera.

High Resolution Viewfinder & Touchscreen Display

The Fujifilm GFX 50S has a detachable 3.69 MP electronic viewfinder, that can be tilted to 90° when shooting horizontal landscapes and ±45° when shooting in the portrait position, when used with the separately sold EVF-TL1 EVF tilt adapter. It also has a 3.2″ touch display panel with 2.36 million pixels that can be tilted 225°.

New Large Diameter G Mount

The new G mount used by the Fujifilm GFX 50S has a short flange back mount with a large diameter of 65 mm and a flange back of 26.7 mm. This design improves the optical design of the lenses, greatly contributing to higher image quality and the miniaturization of the body.

New FUJINON Lenses

The new FUJINON GF lens series are specifically designed for the new G mount, and have the resolving power capable of supporting a 100 MP sensor. Their lens barrel also features an aperture ring similar to that of the FUJINON XF lenses.

A new C (Command) Position has been added to the aperture ring. It allows users to change the aperture using the command dial on the camera’s body. In order to prevent incorrect operation, the A (Auto) Position and the C Position feature a locking button on the aperture ring that must be disabled to implement changes.

 

Fujifilm GFX 50S Price & Availability

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The Fujifilm GFX 50S body is priced at RM 31,888 (inclusive of 6% GST) / ~US$ 7,088.

The FUJINON GF63mmF2.8 R WR is priced at RM 7,688 (inclusive of 6% GST) / ~US$ 1,078.

The FUJINON GF32-64mmF4 R LM WR is priced at RM 10,888 (inclusive of 6% GST) / ~US$ 2,418.

The FUJINON GF120mmF4 R LM OIS WR Macro is priced at RM 11,888 (inclusive of 6% GST) / ~US$ 2,608.

The Fujifilm GFX 50S and the FUJINON GF lenses will be available in Malaysia in March 2017.

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The Fujifilm X-A3 Mirrorless Camera Hands-On Preview

Fujifilm just launched the Fujifilm X-A3 mirrorless camera at a special Hatta Dolmat fashion show. One of the models? National artistic gymnast, Farah Ann Abdul Hadi. If you have not seen the launch video, go see it now!

We had some hands-on time with the new X-A3 mirrorless camera after the launch, and prepared a video for you. Check it out!

 

The Fujifilm X-A3 Hands-On Preview

The Fujifilm X-A3 mirrorless camera features a retro design with 3 colour options – silver, brown and pink. With a 3″ touch screen LCD display that tilts 180 degrees, it allows for selfies to be easily taken. But it’s more than just a selfie camera. The X-A3 boasts a new 24 megapixel sensor, and Fujifilm’s proprietary colour reproduction technology.

It also has built-in WiFi connectivity, which allows you to easily connect to wireless printers, like the Fujifilm Instax SHARE printer. Or you can connect your smartphone or tablet to the X-A3 to copy out files, or remotely control it.

The X-A3 has a normal sensitivity range of ISO 200 to ISO 6400, but this can be extended to ISO 100, ISO 12800 and ISO 25600. It also has a short 7 cm minimum focus distance using the XC 16-50mm f/3.5-5.6 OIS II kit lens, which allows for macro photography.

The X-A3 supports 1080p video recording, but this is limited to just 14 minutes. It can record up to 27 minutes of video at the 720p resolution. It comes with a 1260 mAh battery that is good for about 410 photos.

The X-A3 mirrorless camera will retail for RM 2,888 (~US$ 699), including the Fujinon XC 16-50mm f/3.5-5.6 OIS II lens.

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The Fujifilm X-A3 Specifications

SpecificationsFUJIFILM X-A3
Image SensorAPS-C CMOS sensor (23.5 mm x 15.7 mm) with primary filter
- 24.2 million effective pixels
Sensor Cleaning SystemYes, ultrasonic vibration
Maximum Photo Resolution6000 x 4000 pixels
Video Recording CapabilitiesFull HD : 1920 x 1080 @ 60 / 50 / 24 Hz (up to 14 minutes)
HD : 1280 x 1024 @ 60 / 50 / 24 Hz (up to 27 minutes)
* Requires SD Class 10 card
SensitivityStandard : ISO 200 to 6400
Extended : ISO 100, ISO 12800, ISO 25600
Exposure Control256-zone TTL metering (Multi / Spot / Average)
Shutter TypeFocal Plane Shutter
Shutter SpeedMechanical : 30 seconds to 1/4000 seconds
Electronic : 1 second to 1/32000 second
Mechanical + Electronic : 30 seconds to 1/32000 second
Continuous Shooting SpeedApproximately 6 frames per second : maximum 10 frames
Approximately 3 frames per second : maximum 50 frames
Lens MountFUJIFILM X mount
Image StabilisationLens-based
Kit LensFUJINON XC 16-50 mm f/3.5-5.6 OIS II
FlashManual pop-up flash (Super Intelligent Flash)
Hot ShoeYes (dedicated TTL flash compatible)
LCD Monitor3.0 inch TFT LCD display
- 1,040,000 pixels, 100% coverage
- can tilt up to 180 degrees
Wireless CapabilityWiFi : 802.11b/g/n
Connectivitymicro USB 2.0 port
micro HDMI port (Type D)
BatteryNP-W126S lithium-ion battery (1260 mAh)
Battery LifeApproximately 410 photos
Start-Up Time0.7 seconds (High Performance mode enabled)
1.3 seconds (High Performance mode disabled)
Provided AccessoriesNP-W126S lithium-ion battery, AC-5VF power adapter, plug adapter, USB cable, shoulder strap, body cap, owner's manual
Launch PriceRM 2,888 / ~US$ 722

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Fujifilm X-A3 + Wonder Photo Shop Launched!

On 3 November 2016, Fujifilm officially launched the Fujifilm X-A3 mirrorless camera, as well as their first Wonder Photo Shop here in Malaysia. As the new mirrorless camera is targeted at the selfie-obsessed younger generation, Fujifilm collaborated with Hatta Dolmat, the award-winning Malaysian fashion designer, to showcase the X-A3 camera with his latest creations in a fashion show in Sunway Pyramid.

 

The Fujifilm X-A3 & Wonder Photo Shop Revealed

The event kicked off with the Managing Director of Fujifilm Malaysia, Mr. Yoshitaka Nakamura, revealing details of the new Fujifilm X-A3 and Wonder Photo Shop. He also revealed the limited-edition Harajuku Kit, and Fujifilm’s brand ambassador for 2016 and 2017 – Malaysian national artistic gymnast Farah Ann Abdul Hadi.

 

The Fujifilm X-A3 @ The Hatta Dolmat Fashion Show

The new Fujifilm X-A3 mirrorless cameras were then revealed by models at a special Hatta Dolmat fashion show. Fujifilm also collaborated with Hatta Dolmat to produce the FUJIFILM X HATTA collection, which comes with an exclusive and limited-edition Hatta Dolmat t-shirt and camera neck strap.

 

The Fujifilm X-A3

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The Fujifilm X-A3 mirrorless camera features a retro design with 3 colour options – silver, brown and pink. With a 3″ touch screen LCD display that tilts 180 degrees, it allows for selfies to be easily taken. But it’s more than just a selfie camera. It boasts a new 24 megapixel sensor, and Fujifilm’s proprietary colour reproduction technology.

It also has built-in WiFi connectivity, which allows you to easily connect to wireless printers, like the Fujifilm Instax SHARE printer. Or you can connect your smartphone or tablet to the X-A3 to copy out files, or remotely control it.

The Fujifilm X-A3 will retail for RM 2,888 (~US$ 699), including the Fujinon XC 16-50mm f/3.5-5.6 OIS II lens.

Be sure to check out our hands-on preview of the Fujifilm X-A3 mirrorless camera, and its specifications!

 

The Wonder Photo Shop

The Wonder Photo Shop is the first-of-its-kind concept store in Malaysia that offers direct printing from smartphones. Their Wonder Print Stations allow customers to turn their prints into personalised DIY art works, which can be used as gifts and keepsakes.

In conjunction with the launch of the Wonder Photo Shop, Fujifilm introduced a special promotional set – the Harajuku Kit. It comprises of a Mini 8 camera, a mini album, a pack of film, gift cards and a mini acrylic photo frame for just RM 328 (~US$ 79).

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Fujifilm X-T2 Mirrorless Camera Hands-On Preview

The new Fujifilm X-T2 mirrorless camera houses the latest generation 24.3MP X-Trans CMOS III APS-C sensor with no low-pass filter, boasting the highest performance in the history of X Series. This allows it to produce crisp image resolution comparable to that of cameras equipped with larger sensors and higher pixel counts, all in a more compact and classically-designed body.

The Fujifilm X-T2’s compact and lightweight camera body is also dust-resistant, water-resistant and capable of operating at temperatures as low as -10°C. Its autofocus and electronic viewfinder performance have both been substantially improved, making it more adaptable than ever before at shooting a moving subject under difficult conditions, such as sports or wildlife photography, which had previously been considered difficult with mirrorless cameras.

For the first time in the X Series, the Fujifilm X-T2 supports 4K video recording. The Film Simulation modes, used for still images, can also be applied to video to easily produce premium-quality footage.

 

Fujifilm X-T2 Hands-On Preview

Right after its official launch, we were given the opportunity to handle the Fujifilm X-T2, and we took the opportunity to take a video of it. Check it out!

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Fujifilm X-T2 Specifications

Model Name

FUJIFILM X-T2

Number of effective pixels

24.3 million pixels

Image sensor

23.6mm×15.6mm (APS-C) X-Trans CMOS III with primary color filter

Sensor cleaning

Ultrasonic vibrations using piezoelectric elements

Storage media

SD memory card / SDHC memory card / SDXC memory card UHS-II*7

Lens mount

FUJIFILM X mount

Sensitivity

Standard ISO sensitivity

AUTO (Control available up to ISO12800)
ISO200 – 12800 (1/3 steps) (Standard Output Sensitivity)

Extended ISO sensitivity

ISO100/25600/51200

Viewfinder

Electronic viewfinder
0.5-inch, approx. 2.36-million dot color LCD viewfinder (Coverage of viewing area vs. capturing area: approx. 100%)
Eye point:  Approx. 23mm (from the rear end of the camera’s eyepiece)
Diopter adjustment: -4m-1-+2m-1
Magnification: 0.77x
Horizontal angle of view: Approx. 31° (Diagonal angle of view: approx. 38°)
Built-in eye sensor

LCD monitor

3.0-inch, aspect ratio 3:2, approx. 1,040K-dot, three-directional tilting color LCD monitor (approx. 100% coverage)

Continuous shooting

14.0 fps (with the Electronic Shutter), 8.0 fps (with the Mechanical Shutter)
11.0 fps (with the Mechanical Shutter and when fitted with VPB-XT2)

Movie recording

4K : 3840 x 2160 29.97P/25P/24P/23.98P up to approx. 10 min.
Full HD : 1920 x 1080 59.94P/50P/29.97P/25P/24P/23.98P up to approx. 15 min.
HD : 1280 x 720 59.94P/50P/29.97P/25P/24P/23.98P up to approx. 30 min.
* Use a card with the UHS Speed Class 3 or higher.

Power supply

Rechargeable battery NP-W126S (Lithium-ion type) (included)

Dimensions / Weight

132.5 mm (W) X 91.8mm (H) X 49.2mm (D) (Minimum depth: 35.4mm)
Approx. 507g (including battery and memory card)
Approx. 457g (excluding battery and memory card)

Standard number of frames per charge

Approx. 340 (when mounted with XF35mmF1.4R and shooting in the Normal mode)

Accessories included

Lithium-ion battery NP-W126S, Battery charger BC-W126, Shoe-mount flash EF-X8
Shoulder strap, Body cap, Metal strap clip, Protective cover, Clip attaching tool, Vertical Power Booster Grip connecter cover,
Hot shoe cover, Sync terminal cover, Owner’s manual, Warranty documents

 

Fujifilm X-T2 Price

The Fujifilm X-T2 body is priced at RM 7,688 / ~US$ 1,899. The Fujifilm X-T2 with the Fujinon XF 18-55mm f/2.8-4.0 kit lens bundle is priced at RM 8,988 / ~US$ 2,239. They will come with a free 32 GB UHS-II SD card.

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Fujifilm X-T2 Mirrorless Camera & Instax SP-2 Mobile Printer Launched

On the 18th of August, 2016, Fujifilm revealed two new photographic devices – the Fujifilm X-T2 mirrorless camera, and the Instax SP-2 mobile printer. The launch also kicked off the Fujifilm Shoot.Print.Share Fiesta at the Berjaya Times Square that will run from the 18th until the 21st of August.

In this video, Fujifilm Malaysia’s Senior Marketing Manager, Mr. Kelvin Ooi, highlighted the key features of the new Fujifilm X-T2 mirrorless camera, and the new Instax SP-2 mobile printer.

 

Fujifilm X-T2 Mirrorless Camera

The Fujifilm X-T2 is a speedy upgrade to the X-T1, which Fujifilm describes as “Creative Perfection” that uses advanced technologies to achieve premium image quality, outstanding operability and beautiful design reminiscent of traditional cameras.

The X-T2 houses the latest generation 24.3MP X-Trans CMOS III APS-C sensor with no low-pass filter, boasting the highest performance in the history of X Series. This allows it to produce crisp image resolution comparable to that of cameras equipped with larger sensors and higher pixel counts, all in a more compact and classically-designed body.

And for the first time, the new Fujifilm X-T2 now supports 4K video recording that can use each available Film Simulation mode, including ACROS, to easily produce premium-quality footage that is as unique as the photographer behind the viewfinder.

Check out the Fujifilm X-T2’s key specifications, prices and hands-on preview!

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instax SP-2 Mobile Printer

The new instax SP-2 is a smartphone printer which can print high-quality credit-card sized instant photos from smartphones in just 10 seconds.

Check out the instax SP-2’s key specifications, price and hands-on preview!

“It serves as a smart bridge between the digital and analogue worlds. Our SP-2 brings to life your smartphone photos, instead of those memories stored away in a device,” Mr Nakamura, Fujifilm Malaysia Managing Director, said.

 

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Sony α6300 Camera Introduces World’s Fastest Autofocus

11 February 2016 – Sony today introduced the latest addition to their award winning line-up of mirrorless cameras, the α6300. The camera boasts an unrivalled 4D FOCUS system that can lock focus on a subject in as little as 0.05 seconds, the world’s fastest AF acquisition time1. Additionally, the α6300 has an incredible 425 phase detection AF points that are densely positioned over the entire image area – the world’s highest number of AF points on any interchangeable lens camera2, and can shoot images at up to 11 frames per second with continuous autofocus and exposure tracking.

The impressive new mirrorless model also has the ability to support full live-view continuous shooting on the Tru-Finder or LCD screen at up to 8 frames per second, ultimately producing a real-time shooting experience that combines all the benefits of an electronic viewfinder with the immediacy of a through-the-lens optical viewfinder.

The versatile α6300 camera is equipped with a newly developed 24.2 MP[1] APS-C sized Exmor CMOS sensor that works together with a BIONZ X image processing engine to produce outstanding image quality throughout the entire ISO sensitivity range ISO 100 – 51200[2].

The new α6300 can also shoot and record high resolution 4K video with full pixel readout and no pixel binning in the popular Super 35mm format.

 

Unrivalled AF Performance

Sony’s new α6300 camera builds upon the acclaimed 4D FOCUS performance of the α6000 model, utilising a Fast Hybrid AF system that combines high-speed phase detection AF with extremely accurate contrast AF and allows it to capture and lock on to moving subjects in as little as 0.05 seconds1. The camera’s High-density Tracking AF technology positions 425 phase detection AF points over nearly the entire field of view, allowing it to accurately focus throughout a wide area – even on small, fast objects that other cameras would fail to recognise.

In addition to the extensive AF coverage, the α6300 debuts a new high-density tracking AF technology that significantly improves subject detection and tracking performance. This new technology can quickly activate a large number of AF points surrounding a subject – approximately 7.5 times more density than the α6000 – and intelligently adjust them in accordance with the subject’s motion. This is a particularly powerful feature when used with high-speed 11 fps continuous shooting or the new 8 fps continuous live-view mode, which provides 100% accurate framing for fast moving subjects on the LCD screen or viewfinder.

Of note is the fact that the camera’s 425 phase detection AF points, enhanced tracking and focus accuracy are all available on the α6300 when using A-mount lenses[3] with a mount adaptor like the Sony LA-EA3. This is a first for Sony E-mount interchangeable lens cameras with an APS-C sized sensor, as the only other cameras to feature this capability are the full-frame α7R II and α7 II models.

Other enhancements to the α6300 include silent shooting functionality, the ability to use AF in focus magnifier mode, expanded flexible spot AF, Eye AF in AF-C mode and more.

 

Powerful 24.2 MP Exmor CMOS Sensor and BIONZ X Processor

In order to maximise efficiency and overall camera performance, the α6300 features a new 24.2 MP sensor that is an ideal match for its BIONZ X image processing engine.

The new image sensor employs copper wiring in its structure, which improves light collection efficiency and significantly accelerates readout speed. The BIONZ X processor features an upgraded image processing algorithm designed to maximise the sensor’s overall capabilities. Together, the two key components work together to produce images with low noise and exceptional resolution in sensitivity settings up to ISO 512003, in particular in the mid-to-high sensitivity range.

 

Ultimate 4K Resolution and Other Professional Video Capabilities

In another first for non-full-frame Sony interchangeable lens cameras, the new α6300 offers internal 4K movie recording in Super 35mm format. When shooting in 4K, the camera uses full pixel readout without pixel binning to collect 20 megapixels of information – approximately 2.4x[4] (6K equivalent) as many pixels as 4K UHD and then oversamples the information to produce high quality footage with exceptional detail and depth.

[adrotate banner=”4″]The camera utilises the XAVC S codec[5] during video shooting, which records at a high bit rate of 100 Mbps[7] during 4K recording and 50 Mbps during standard Full HD shooting, ensuring maximum detail and clarity in both video formats. Additionally, the camera will focus approximately twice as fast as its predecessor during movie shooting thanks to its new and improved AF system. AF speed and AF tracking sensitivity are also adjustable for expanded creativity.

Other professional calibre video features include the ability to record Full HD at 120 fps at 100 Mbps[6], another first for α interchangeable lens cameras with APS-C sized sensors. This mode allows footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD[7] (24p or 30p) resolution with AF tracking. The new α6300 also offers S-Log gamma recording[8] for wide dynamic range shooting – approximately 14-stop latitude in S-Log3 gamma setting – and supports S-Gamut for a wider colour space. Both options allow for greater creativity for processing video post-production.

Also included on the new camera is a microphone line input that accepts external microphones and also supports XLR input with Sony’s XLR adapter kit, as well as Gamma Display Assist, a new function that allows users to monitor images or check focus when recording S-Log movies. The new model has enhanced Zebra functionality for greater exposure control. Picture profile settings are available, as well as Time Code / User Bit and much more.

 

Enhanced Operability and Ergonomics

The α6300 camera is equipped with a high contrast, high-resolution XGA OLED Tru-Finder with approximately 2.4 million dots that offers exceptional corner-to-corner visibility. There is also a new mode available for the viewfinder that allows display of images at 120 fps, ensuring that action is displayed smoothly with very few afterimages, making subject tracking through the Tru-Finder easier than ever.

Aesthetically, the new α6300 camera features an extremely solid feel in hand thanks to its robust, magnesium alloy design. It can be customised to fit nearly any shooting style or preferences, with 9 customisable buttons that one of 64 different functions can be assigned to. The camera adds a digital level gauge as well as upgraded dust and moisture resistance[9], a reinforced lens mount structure and a new shutter release button and mode dial with improved operability and grip.

The new α6300 camera is Wi-Fi® and NFC compatible and fully functional with Sony’s PlayMemories Mobile application available for Android and iOS platforms, as well as Sony’s growing range of PlayMemories Camera Apps, which add a variety of creative capabilities to the camera. It also supports QR code for easy connection to non-NFC smart phones.

The α6300 with SELP1650 lens will be available in Malaysia from March 2016 onwards.

[1] Approximate effective MPs.

[2] Expandable up to ISO 51200 for stills and up to ISO 25600 for movies.

[3] A-mount lenses with SSM or SAM only. Users can choose phase-detection AF or contrast-detection AF in AF System menu.

[4] 1.6x in 30p setting.

[5] An SDHC/SDXC memory card with a Class 10 or higher speed rating is required for XAVC S recording.

[6] UHS Class 3 memory card is required for recording at 100Mbps.

[7] Number of pixels required for Full HD movie recording is read out from the image sensor.

[8] S-Log2 and S-Log3 are based on processing pictures.

[9] This camera is designed for optimal dust and moisture resistance, but is not waterproof or splashproof. For FE lens only.

 

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