Tag Archives: Microsoft Xbox

Fallen Ghosts : How To Get It FREE For PC + Xbox!

Fallen Ghosts : How To Get It FREE For PC, PS4 + Xbox!

The Fallen Ghosts DLC for Tom Clancy’s Ghost Recon Wildlands is FREE for PC, PS4 and Xbox!

Find out how to get it FREE, and make sure you tell your friends!

Don’t forget to join the Tech ARP Facebook page to get these updates quickly!

 

Ghost Recon Wildlands – Fallen Ghosts

Create a team with up to 3 friends in Tom Clancy’s Ghost Recon® Wildlands and enjoy the ultimate military shooter experience set in a massive, dangerous, and responsive open world. You can also play PVP in 4v4 class-based, tactical fights: Ghost War.

TAKE DOWN THE CARTEL
In a near future, Bolivia has fallen into the hands of Santa Blanca, a merciless drug cartel who spread injustice and violence. Their objective: to create the biggest Narco-State in history.

BECOME A GHOST
Create and fully customize your Ghost, weapons, and gear. Enjoy a total freedom of playstyle. Lead your team and take down the cartel, either solo or with up to three friends.

FALLEN GHOSTS DLC
Hunted Down by Ex-disgraced Special Forces that created their own army, your squad will have to fight harder than ever to complete your mission.

Fight a new powerful enemy, learn new skills and unlock exclusive weapons in order to complete your mission.

 

Ghost Recon Wildlands – Fallen Ghosts : How To Get It For FREE!

Please note that this DLC requires the base game – Tom Clancy’s Ghost Recon Wildlands.

Adding To Steam Account

This DLC is FREE to own if you get it before 10 AM on 11 October 2021 (GMT+8).

  1. Log into your existing Steam account, or create a new account.
  2. Go to the Fallen Ghosts page.
  3. Click on the Add to Account button to add it to your Steam account.

That’s it! It is now in your Steam account, and can be installed anytime.

Adding To Epic Games Account

This DLC is FREE for an unspecific amount of time.

  1. Log into your existing Epic Games account, or create a new account.
  2. Go to the Fallen Ghosts page.
  3. Click on the Get button to add it to your Epic Games account.

That’s it! It is now in your Epic Games account, and can be installed anytime.

Adding To Ubisoft Account

This DLC is FREE to own if you get it before 1 AM on 12 October 2021.

  1. Go to the Fallen Ghosts giveaway page.
  2. Log into your existing Ubisoft account, or create a new account.

That’s it! It is now in your Ubisoft account, and can be installed anytime.

Adding To PlayStation Account

This DLC is FREE to own if you get it before 1 AM on 12 October 2021.

  1. Log into your existing PlayStation account, or create a new account.
  2. Go to the Fallen Ghosts DLC page. If it fails to load, search for “Fallen Ghosts” in the PlayStation Store.
  3. Click on the Add to Library button to add it to your PlayStation account.

That’s it! It is now in your PlayStation account, and can be installed anytime.

Adding To Microsoft Xbox Account

This DLC is FREE to own if you get it before 1 AM on 12 October 2021.

  1. Log into your existing Xbox account, or create a new account.
  2. Go to the Fallen Ghosts DLC page.
  3. Click on the Get button to add it to your Microsoft account.

That’s it! It is now in your Microsoft Xbox account, and can be installed anytime.

 

Please Support My Work!

Support my work through a bank transfer /  PayPal / credit card!

Name : Adrian Wong
Bank Transfer : CIMB 7064555917 (Swift Code : CIBBMYKL)
Credit Card / Paypal : https://paypal.me/techarp

Dr. Adrian Wong has been writing about tech and science since 1997, even publishing a book with Prentice Hall called Breaking Through The BIOS Barrier (ISBN 978-0131455368) while in medical school.

He continues to devote countless hours every day writing about tech, medicine and science, in his pursuit of facts in a post-truth world.

 

Recommended Reading

Go Back To > Gaming | SoftwareHome

 

Support Tech ARP!

Please support our team by visiting our sponsors, participating in the Tech ARP Forums, or donating to our fund. Thank you!

Walking Dead Season 2 : Two Free Episodes On Xbox!

Episodes 3 and 4 of Walking Dead Season 2 are FREE for a Limited Time on Xbox consoles!

Find out how to get them FREE, and TELL your friends!

Don’t forget to LIKE the Tech ARP Facebook page to get these updates quickly!

 

Walking Dead Season 2

The Walking Dead: Season Two continues the story of Clementine, a young girl orphaned by the undead apocalypse. Left to fend for herself, she has been forced to learn how to survive in a world gone mad.

Many months have passed since the events seen in Season One of The Walking Dead, and Clementine is searching for safety.

But what can an ordinary child do to stay alive when the living can be just as bad – and sometimes worse – than the dead?

As Clementine, you will be tested by situations and dilemmas that will test your morals and your instinct for survival. Your decisions and actions will change the story around you, in this sequel to 2012’s Game of the Year.

  • Decisions you made in Season One and in 400 Days will affect your story in Season Two
  • Based on Robert Kirkman’s award-winning comic books
  • Play as Clementine, an orphaned girl forced to grow up fast by the world around her

 

Walking Dead Season 2 : How To Get The FREE Episodes!

Make sure you follow these steps to get the Episodes 3 and 4 for FREE for Xbox consoles. You will need Episode 1 to play them, but fortunately, it is always free.

  1. Log into your existing Microsoft account, or create a new account.
  2. Go to the Walking Dead Season 2 Episode 1 page.
  3. Click on the blue Get button.
  4. Go to the Walking Dead Season 2 Episode 3 page.
  5. Click on the blue Get button.
  6. Go to the Walking Dead Season 2 Episode 4 page.
  7. Click on the blue Get button.

That’s it! You now have all three episodes of Walking Dead Season 2 in your account.

 

Recommended Reading

Go Back To > Gaming | SoftwareHome

 

Support Tech ARP!

If you like our work, you can help support us by visiting our sponsors, participating in the Tech ARP Forums, or even donating to our fund. Any help you can render is greatly appreciated!

Pakistan Suspends PUBG Due To Children Suicide Risks!

Pakistan just suspended PUBG due to suicide risks to children, with a hearing scheduled next week! Find out what’s going on!

 

PUBG : PlayerUnknown’s Battleground

PUBG is short for PlayerUnknown’s Battleground – an online multiplayer game in which up to 100 players parachute onto an island to battle it out.

Players have to scavenge for weapons and equipment, while trying to avoid getting killed and killing the other players, until the last person / team standing wins the round.

 

Pakistan Suspends PUBG Due To Children Suicide Risks!

The Pakistan Telecommunication Authority (PTA) just announced the immediate suspension of PUBG, citing physical and psychological risks to children, which have lead to suicides.

On the direction of the Lahore High Court, the PTA is soliciting the views of the public on PUBG, and will hold a hearing next week, on 9 July 2020, on the matter.

Usman Abdul Jabbar shared with us that PUBG Mobile as well as PUBG Lite and PUBG for consoles and PC have been suspended.

Here is the official statement released by the Pakistan Telecommunications Authority :

In view of complaints received from different segments of society, Pakistan Telecommunication Authority (PTA) has decided to temporarily suspend the PlayerUnknown’s Battlegrounds (PUBG) game.

PTA has received numerous complaints against PUBG wherein it is stated that the game is addictive, wastage of time and poses serious negative impact on physical and psychological health of the children.

ccording to recent media reports, cases of suicide attributed to PUBG game have also been reported. Honorable Lahore High court has also directed PTA to look into the issue and decide the matter after hearing the complainants. In this regard, a hearing is being conducted on 9th of July 2020.

The Authority also decided to solicit views of the public with reference to the said online game. In this regard public is encouraged to provide feedback through consultation-pubg@pta.gov.pk by July 10, 2020

We should note that this follows the suicide of a 16 year-old boy – Mohammad ZakaryaMohammad Zakarya – after he failed to complete his mission in PUBG Mobile. He was said to be addicted to the game, playing many hours every day.

 

Pakistan Suspends PUBG : Not Geopolitics

While some people have pointed out that this occurred right after India banned 59 Chinese apps for cybersecurity risks, they are unrelated.

The desktop PUBG game was made by Bluehole, a South Korean company. Only the mobile version – PUBG Mobile was developed by Tencent Games.

Pakistan is also close to China, and is thus unlikely to be targeting Chinese companies in support of India, its geopolitical foe.

While it is always good to highlight the importance of responsible gaming, this is likely nothing more than an attempt to find a scapegoat for addiction and mental health issues facing Pakistanis.

 

Recommended Reading

Go Back To > Games | Software | Business | Home

 

Support Tech ARP!

If you like our work, you can help support our work by visiting our sponsors, participating in the Tech ARP Forums, or even donating to our fund. Any help you can render is greatly appreciated!


Minecraft Dungeons : Are You Ready To Dive Into It?

Mojang just launched Minecraft Dungeons – a new standalone Minecraft game, inspired by classic dungeon crawlers! Are you ready to dive into it?

 

Minecraft Dungeons : Are You Ready To Dive Into It?

Minecraft Dungeons is an action-adventure dungeon crawler game, set within the Minecraft universe.

Mojang promises that it will offer challenges and adventure for players of all skill sets and playing types.

On top of that, you will be able to play with your family and friends both online, and through local co-op play.

Take a look at the official Minecraft Dungeons game trailer…

Fight your way through an all-new action-adventure game, inspired by classic dungeon crawlers and set in the Minecraft universe! Up to four friends can play together, or you can brave the dungeons alone!

 

Minecraft Dungeons : Editions + Price

Minecraft Dungeons is available on Xbox Game Pass, Xbox One, Windows PC, Nintendo Switch and PlayStation 4.

It is currently available in two editions at these price points :

  • Standard Edition : $19.99
  • Hero Edition : $29.99

The Standard Edition is the base game. The Hero Edition comes with a Hero Cape, two player skins, a chicken pet, and two DLCs which will be released later.

Don’t worry if you purchase the Standard Edition first. You can upgrade it with the Hero Pass, which upgrades it to the Hero Edition :

  • Hero Pass : $9.99

Here are some online purchase options :

Malaysia

Singapore

United States

United Kingdom

 

Minecraft Dungeons : Upcoming DLCs

According to Mojang, the first two DLC packs included in the Hero Edition / Hero Pass are already in production, adding more adventures and challenges.

They also revealed that the first DLC will be called Jungle Awakens with this tidbit :

Trek through new missions that will take you to the heart of the jungle where you’ll find new weapons, armor and artifacts. This journey is meant for the bravest of heroes, for all twisted vines and paths lead to the source of corruption: the Jungle Abomination.

 

Recommended Reading

Go Back To > Games + Gaming | SoftwareHome

 

Support Tech ARP!

If you like our work, you can help support our work by visiting our sponsors, participating in the Tech ARP Forums, or even donating to our fund. Any help you can render is greatly appreciated!


AMD GPU Source Code Hack : What’s Going On?

In case you missed it, AMD suffered a massive cybersecurity breach, losing the source codes to their Navi 10, Navi 21 and Arden GPUs in a hack!

Here is a summary of how the hack went down, and what this could mean for AMD and their partners…

 

AMD GPU Source Code Hack : A Quick Summary

A hacker managed to get her hands on AMD source codes for current and future graphics products, and has apparently tried to blackmail AMD.

After that failed, she leaked some of the source codes on Github, and threatened to release everything if she does not find a buyer.

The hacker recently leaked some of the source codes on Github, which was quickly removed after AMD issued a DMCA notice.

She has treated to release all of the stolen source codes, if she does not find a buyer for them,.

 

AMD GPU Source Code Hack : The Timeline

November 2019

A hacker called Palesa hacked into an unprotected computer / server, where she found and downloaded AMD source codes, which were determined to be for :

  • the current Navi 10 GPU (based on RDNA)
  • the upcoming Navi 21 GPU (based on RDNA 2), as well as
  • the Arden SoC for the Microsoft Xbox Series X console.

The source code was unexpectedly achieved from an unprotected computer / server through some exploits.

I later found out about the files inside it. They weren’t even protected properly or even encrypted with anything which is just sad.

Palesa told TorrentFreak that she valued the source codes at $100 million, but did not reveal how she came to that mind-blowing valuation.

Credit : WCCFTech

December 2019

Palesa contacted AMD, allegedly to blackmail them into paying for the return of the source codes.

Mid-March 2020

Rumours started circulating that a hacker obtained the source codes for Navi 10, Navi 21 and Arden.

24 March 2020

AMD discovered that some of the source codes were uploaded to the new xxXsoullessXxx repository on Github, as the project called AMD-navi-GPU-HARDWARE-SOURCE.

They issued a DCMA notice, notifying Github that, “This repository contains intellectual property owned by and stolen from AMD.” and that “The original IP is held privately and was stolen from AMD.

Github took down that repository, as well as four other repositories that AMD later identified as forks :

25 March 2020

When contacted by TorrentFreak, Palesa said that she will leak all of the stolen source codes if she does not get a buyer for them :

If I get no buyer I will just leak everything.

AMD issued this statement on the theft of their graphics IP :

At AMD, data security and the protection of our intellectual property are a priority. In December 2019, we were contacted by someone who claimed to have test files related to a subset of our current and future graphics products, some of which were recently posted online, but have since been taken down.

While we are aware the perpetrator has additional files that have not been made public, we believe the stolen graphics IP is not core to the competitiveness or security of our graphics products. We are not aware of the perpetrator possessing any other AMD IP.

We are working closely with law enforcement officials and other experts as a part of an ongoing criminal investigation.

 

AMD GPU Source Code Hack : What Was Leaked So Far?

According to WCCFTech who spoke to people who have vast experience with Verilog, and viewed those source codes, this was what was leaked so far :

  • Partial Verilog files that are typically used in the construction of processors.
  • The Verilog files in question represent a single and isolated function(s) on the GPU – NOT the whole/actual GPU blueprint.
  • Based on the leaker’s screenshots, the files not yet leaked are more of the same and also nowhere close to being a complete “source code”.
  • These Verilog files are built on a proprietary schematic that is only compatible with AMD’s internal design language (in other words, these are going to be close to useless to a third party).

 

AMD GPU Source Code Hack : The Implications

From what those experts told WCCFTech, the leaked source codes :

  • cannot be used to design or reverse engineer any of the three GPUs.
  • cannot be used to easily determine product specifications
  • cannot be used to bypass security features on AMD GPUs, although they may reveal vulnerabilities that can be exploited
  • does not contain any “crown jewel” IP

That said, their opinions are based on what was leaked so far. It is possible that Palesa may have at lot more that she has not revealed.

But considering the fact that she took the step of leaking some source code, they are likely not useful or important enough to be worth the trouble, especially now that a criminal investigation is underway.

What this leak has likely achieved is put a target on Palesa’s back, cause some embarrassment to AMD, and force them to relook at their cybersecurity measures and protocols.

 

Recommended Reading

Go Back To > Cybersecurity | Computer | Software | Home

Support Tech ARP!

If you like our work, you can help support our work by visiting our sponsors, participating in the Tech ARP Forums, or even donating to our fund. Any help you can render is greatly appreciated!


AMD PC & Console Gaming In 2020 & Beyond (Rick Bergman)

AMD Executive VP Rick Bergman just shared AMD’s outlook of the PC and console gaming market in 2020 and beyond. Check it out!

 

Rick Bergman : Executive VP, AMD Computing and Graphics Business Group

Rick Bergman is AMD executive vice president of Computing and Graphics with responsibility for the company’s high-performance PC, gaming and semi-custom businesses.

Previously, Bergman was president and CEO for Synaptics, a leading developer of human interface solutions including touch, display, IoT and biometrics solutions, from October 2011 to March 2019.

Prior to that, he served in a series of senior executive positions at AMD, where he was responsible for delivering microprocessors and graphics chips to AMD customers across server, client, embedded and game consoles, and for driving the technology that put a graphics chip and processor on a single piece of silicon.

 

AMD PC & Console Gaming In 2020 & Beyond (Rick Bergman)

During AMD Financial Analyst Day 2020, Rick Bergman shared AMD’s outlook of the PC and console gaming market in 2020 and beyond in his presentation – Driving Growth Across PCs and Gaming.

Here are the key points from Rick Bergman’s presentation :

Computing Market Updates

  • Since 2017, AMD has nearly doubled both client unit shipments and market share, built off a broad portfolio of performance-leading desktop, high-end desktop (HEDT) and notebook processors.
  • AMD expects to grow its performance leadership with the ramp of its 7nm Zen 2-based 3rd Generation AMD Ryzen processors designed specifically for desktops and notebooks across the consumer and commercial segments

  • AMD is on track to bring increased performance to the gaming, content creation and productivity markets when it delivers the first Zen 3-based AMD Ryzen product in 2020.

Graphics Market Updates

  • AMD partners with world-class brands to bring AMD Radeon graphics to more than 500 million gamers on the most popular devices, with the opportunity to address 2.5 billion gamers worldwide.
  • AMD plans to deliver a full stack of high-performance, AMD RDNA architecture-powered graphics products to further expand the AMD Radeon install base.
  • AMD RDNA 2-based Navi 2X GPUs on 7nm will bring uncompromised 4K gaming by the end of 2020.
  • The Navi 2X GPUs will boast hardware-based ray tracing, variable-rate shading, and a significant performance uplift.

Console Market Updates

  • AMD partnered with Microsoft and Sony to bring AMD Radeon graphics to more than 150 million consoles, becoming the number one silicon provider for game consoles.
  • The next-generation Xbox and PlayStation 5 featuring AMD Radeon graphics is on track to be launched in time for holiday 2020.

 

Recommended Reading

Go Back To > Computer Hardware | Business | Home

Support Tech ARP!

If you like our work, you can help support our work by visiting our sponsors, participating in the Tech ARP Forums, or even donating to our fund. Any help you can render is greatly appreciated!


Shadow of the Tomb Raider Definitive Edition : Get It Now!

Bandai Namco and Square Enix just announced the immediate availability of Shadow of the Tomb Raider Definitive Edition!

Here is EVERYTHING you need to know about Shadow of the Tomb Raider Definitive Edition!

 

Shadow of the Tomb Raider Definitive Edition

Shadow of the Tomb Raider Definitive Edition gives you the chance to experience the final chapter of Lara Croft’s origin story with every challenge tomb, downloadable weapon, outfit and skill!

It basically combines the base game, as well as all seven DLCs :

  • The Forge
  • The Pillar
  • The Nightmare
  • The Price of Survival
  • The Serpent’s Heart
  • The Grand Caiman
  • The Path Home

In addition, it comes with a special Croft Fitness costume, as well as all the outfits, weapons and tombs that were released in the Season Pass.

Fix Lara up in a full range of outfits and weapons to take on the seven challenge tomb missions in locations like the Amazon and Cozumel!

 

Shadow of the Tomb Raider Definitive Edition Price + Availability

Shadow of the Tomb Raider Definitive Edition is available for PlayStation 4, Xbox One X and Windows PC at these price points :

If you already own the base game and Season Pass, you can download the Definitive Edition DLC outfit for FREE!

 

What About Croft Manor, The 8th DLC?

The rumoured 8th DLC called Croft Manor has been cancelled, and is thus, NOT part of Shadow of the Tomb Raider Definitive Edition.

However, this video of the Polish and English audio from that DLC was leaked, giving us a glimpse of what could have been the 8th DLC for Shadow of the Tomb Raider

 

Recommended Reading

Go Back To > Games + Gaming | Software |  Home

 

Support Tech ARP!

If you like our work, you can help support our work by visiting our sponsors, participating in the Tech ARP Forums, or even donating to our fund. Any help you can render is greatly appreciated!

The Official Project CARS 2 Demo Is Now Available!

Two months have passed since the September 22nd release of Project CARS 2 (Price Check). For those who haven’t yet had the opportunity to be part of the Ultimate Driver Journey, Slightly Mad Studios and BANDAI NAMCO Entertainment just announced the Official Project CARS 2 Demo!

 

The Official Project CARS 2 Demo

The Official Project CARS 2 Demo was designed and created to allow players to get a taste of the variety of racing action on offer in the full game, and to experience for themselves why Project CARS 2 (Price Check) is one of the highest rated multi-platform racing games of the year. Jump into a Ferrari 488 GT3, Lamborghini Huracán LP610-4, and Formula Renault 3.5, all in action at the laser-scanned Red Bull Ring.

The demo also showcases the Xbox One X, and PlayStation 4 Pro enhancements that will be rolled out in an imminent update, as well as the extensive virtual reality support in the PC version of Project CARS 2 (Price Check) .

The three different types of cars have been precisely chosen to offer both a glimpse at the diverse motorsport disciplines available in the full game, as well as the sublime physics and handling of the in-game vehicles. The two track variations, set in a stunning landscape, highlight the visual and handling impact of the peerless weather simulation that racers will discover in Project CARS 2 (Price Check) .

The three scenarios in the demo will test players with escalating challenges, allowing them to experience class-leading physics in various cars and varying conditions, and give them a taste of what there is to be experienced in the full game.

 

The Project CARS 2 Demo Availability

The Official Project CARS 2 Demo is scheduled for release on the 23 November 2017 for Xbox One, and PC and 27 November for PlayStation 4. You can purchase Project CARS 2 (Price Check)  at these links :

[adrotate group=”2″]
  • Project CARS 2 Collector’s Edition for PS4 : US$ 179.99
  • Project CARS 2 Deluxe Edition for PS4 (Digital Code) : US$ 89.99
  • Project CARS 2 Limited Edition for PS4 (Steelbook) : US$ 69.99
  • Project CARS 2 for PlayStation 4 (Bilingual Edition) : US$ 29.99
  • Project CARS 2 Season Pass for PS4 : US$ 29.99
  • Project CARS 2 for Xbox One : US$ 59.36
  • Project CARS 2 Limited Edition for PC : US$ 69.99
  • Project CARS 2 for PC : US$ 49.99

For current Project CARS 2 owners, the Japanese Car Pack—previously only offered as a day-1 bonus— will be officially available for purchase across all platforms on 27 November 2017.

Go Back To > News | Home

 

Support Tech ARP!

If you like our work, you can help support out work by visiting our sponsors, participating in the Tech ARP Forums, or even donating to our fund. Any help you can render is greatly appreciated!

The Malaysian Influence In Final Fantasy XV (With Preview)

On 24 October 2016, we were invited to a special session with Wan Hazmer, the Lead Game Designer of Final Fantasy XV. He came to talk about the Malaysian influence in Final Fantasy XV, as well as to show off previews of the highly-anticipated game which will be released on 29 November 2016.

Due to the secretive nature of the briefing, we were not allowed to record video footage of the event, or the Final Fantasy XV gameplay Wan Hazmer demonstrated. But we were allowed to take pictures and record their speeches. Check out what they revealed at the event!

 

Streamline Studios Co-Development Work

In July 2016, Streamline Studios was picked by Square Enix to provide premium development work on Final Fantasy XV. Streamline Studios is the largest game development studio in Malaysia with over 200 AAA collaborations under its belt, including BioShock Infinite, Star Citizen, Gears of War and Street Fighter V.

In this video, Alexander Fernandez, CEO of Streamline Studios, details how Streamline Studios came to be selected to co-develop Final Fantasy XV with Square Enix. The photos in this video will also show Hasnul Hadi Samsudin, the Director if Creative Content & Technologies, MDEC and Wan Hazmer.

 

Malaysian Influence In Final Fantasy XV

Wan Hazmer is a true anak Malaysia (Malaysian son). As Lead Game Designer of Final Fantasy XV, he tried to introduce as many Malaysian cultural elements as possible. Not everything made the cut, of course, but believe it or not – he managed to add roti canai, satay and teh tarik!

In this video, Wan Hazmer explains the Malaysian influence in Final Fantasy XV. Not just the inclusion of Malaysian culture, but also the creative contribution of Malaysians like him and the Streamline Studios team in its development.

 [adrotate banner=”5″]

PC Development Preview Of Final Fantasy XV

Wan Hazmer showed off the internal PC build of the PS4 version of Final Fantasy XV. Here are the photos we took. Enjoy!

 

Support Tech ARP!

If you like our work, you can help support our work by visiting our sponsors, participate in the Tech ARP Forums, or even donate to our fund. Any help you can render is greatly appreciated!

Adobe Marketing Cloud Redefines TV Experience

March 23, 2016 — Multiscreen and on-demand viewing have fundamentally changed the TV industry. Today, broadcasters and pay-TV providers are challenged by consumers’ desire to view content in alternative ways to traditional TV. Increasingly, viewers are watching movies, TV programs, live sports and other content via a broad range of internet-based devices and platforms. Audiences are seeking alternatives to cable, satellite and mobile carrier pay-TV packages, and are embracing “over the top” (OTT) TV and film delivered to every screen.

Today at Adobe Summit, Adobe announced an end-to-end offering with Adobe Primetime that extends the solution to help drive audience acquisition, engagement and monetization across every screen and platform. The new offering delivers more personalized TV and ad experiences directly to consumers via mobile, laptops and connected devices such as Apple TV, Sony PlayStation, Roku and Microsoft Xbox.

With the integration of Adobe’s digital marketing tools, TV networks and pay-TV providers can more effectively package and sell subscription- and advertising-based OTT services, offer highly engaging experiences, and build audiences with more personalized content and advertising.

“TV networks and pay-TV providers are eager to capitalize on OTT, but need a comprehensive platform to effectively acquire, engage and monetize viewers,” said Jeremy Helfand, vice president, Adobe Primetime. “By integrating Adobe’s advertising, analytics, data management, ad campaign and personalization engines with the video playback, ad insertion and DRM capabilities of Adobe Primetime, media companies are transforming their businesses with more personalized and engaging viewing experiences across screens.”

[adrotate banner=”5″]

 

The New Adobe Marketing Cloud

The new Adobe Marketing Cloud and Adobe Primetime offering is helping media companies launch direct-to-consumer services by addressing critical industry challenges, including:

  • Building an audience: Adobe’s digital marketing tools convert audiences into paying subscribers. Adobe Analytics and Adobe Audience Manager help customers identify specific audience segments based on current content consumption patterns and grow those segments through outreach to similar audiences. Adobe Media Optimizer and Adobe Target increase conversions from trials to paid subscriptions through automated ad campaign buys across search, display, and social channels. To develop consistently effective marketing messages, Adobe Target also offers A/B and multivariate testing and content optimization for both in-app and on-site experiences, which maximize the difficult challenge of audience acquisition.
  • Engaging audiences: Adobe’s new video personalization engine, Adobe Primetime Recommendations, harnesses Big Data to increase viewer engagement and viewing time. Primetime Recommendations learns from more than 200 billion online video consumption points across most U.S. households that stream TV and film content. Deep contextual insights, such as how much and what content a viewer has watched, yield compelling personalized TV recommendations. To alert viewers to recommended TV content outside of a video app, Adobe Campaign can also orchestrate email campaigns and notifications based on known consumer preferences. Support for instant-on content delivery and dynamic ad insertion through Adobe Primetime offer viewers more personalized TV and ad experiences.
  • Monetizing audiences: Adobe Marketing Cloud’s monetization capabilities enable TV networks and pay-TV providers to find the right balance among potential revenue streams: monthly subscriptions, rentals, electronic sell-through, and advertising. Together with Adobe Primetime, Adobe Audience Manager and Adobe Target deliver more relevant advertising to viewers, execute and measure dynamic ad insertion across any screen or platform, and create targeted advertising based on the characteristics of identified audience segments.
  • Measuring audience impact: Adobe Analytics makes it easy to understand how audiences are watching TV – the who, what, when, where, how, and most important, why of a consumer’s viewing decisions across multiple devices. This treasure trove of aggregated and anonymous data improves the acquisition, engagement and monetization of audiences when fed into the rest of the Adobe Marketing Cloud activation capabilities.

 

Support Tech ARP!

If you like our work, you can help support our work by visiting our sponsors, participate in the Tech ARP Forums, or even donate to our fund. Any help you can render is greatly appreciated!