KUALA LUMPUR, April 18, 2018 – iflix today announced the upcoming launch of its short-form original series, Caraoke Drift. The announcement follows the launch of Studio2:15, iflix’s all new creative production business for short-form video content, led by digital media trailblazer, Craig Galvin.
Caraoke Drift Featuring Leona Chin
Produced by Pixel Play, Caraoke Drift is full-on adrenaline with a twist. Featuring Leona Chin, Asia’s leading female driver and ultimate girl-next door spiced with spunk, speed and thrill, each episode will feature a local celebrity taking on the challenge of completing a song in a drift car. The fun is in the drama, when the singer goes off-tune!
Filming commenced in April 2018 at the Sepang International Circuit in Malaysia, featuring leading local celebrities Maya Karin, Adibah Noor, Fatiya Latiff, Zizi Kirana, Altimet, Mimi Fly and more. Caraoke Drift is hosted by Malaysian radio icon JJ, formerly of Hitz.FM, and is set for global release in June 2018 – exclusively on iflix.
Head of Studio – Studio2:15, Craig Galvin, said: “Short-form content started as a means for self-expression and rapidly grew in popularity alongside the rise of mobile entertainment consumption. Caraoke Drift embodies Studio2:15’s vision in providing our audiences with compelling entertainment experiences with a local twist. We are thrilled to expand iflix’s content offering in the months to come with entertaining and highly engaging “snackable” content, giving our members a diverse library of content and keeping them coming back for more.”
iflix Malaysia and Brunei Country Manager, Diana Boo, added: “We are committed to delivering the best in short-form with the launch of Studio2:15’s Caraoke Drift, a brand-new format poised to provide the best in professionally produced content graced with mix of stellar local artists. We’re delighted to be able to introduce Caraoke Drift for the enjoyment of our iflix customers in Malaysia and around the world.”
Pixel Play CEO, Bront Palarae, said: “Driven by the increasing demand for quality local content, our ground-breaking collaboration with iflix’s Studio2:15 enables content creators to explore a new avenue in the local entertainment industry, giving more users across Malaysia a reason to press play. Caraoke Drift is headlined by some of Malaysia’s biggest names, and we can’t wait for audiences to sing and laugh their hearts out.”
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iflix Celebrates 1st Year Anniversary With Maya Karin
Today, iflix, Southeast Asia’s leading Internet TV service celebrates its very first birthday! 365 days ago, a humble team of 25 hard at work at their graffiti-painted Mid Valley office, held their collective breath as iflix went live across Malaysia and the Philippines.
To celebrate this momentous achievement, iflix invited Malaysia’s leading actress Maya Karin to join iflix CEO Azran Osman-Rani in regaling how iflix went from a mere idea to a serious Internet TV service with five partnerships with the top telecommunications providers in Malaysia. Yes, believe it or not, Maya Karin is not just an iflix ambassador, she is also a shareholder!
Moments to Remember
April 2015 – the company announced the appointment of its advisory board, comprised of Hollywood’s most influential business and creative leaders, including the Chairman and CEO of MGM, President and CEO of Fox networks and more.
July 2015 – Malaysia’s favourite celebrity sweetheart, Maya Karin joined iflix as an ambassador and shareholder in the business.
November 2015 – iflix went live in Thailand, drawing over 200,000 subscribers in its initial 12-week trial phase.
March 2016 – iflix welcomed industry heavyweights Sky Plc and Emtek Group to its impressive investor roster, joining Catcha Group, Evolution Media Capital, Philippines Long Distance Telephone Company (PLDT) and Metro-Goldwyn-Mayer (MGM), following the successful completion the company’s huge second round of funding.
Today, iflix enjoys a record five partnerships with leading telecommunications providers in Malaysia, including Telkom Malaysia, Digi, Celcom, Maxis and UMobile, as well as PLDT Smart in the Philippines and TrueMove in Thailand. The company also recently announced collaborations with Telkom and Indosat Ooreedoo ahead of its Indonesian launch.
As iflix continues its rapid expansion, it additionally announced a succession of key appointments of proven regional business and industry leaders to further accelerate the company’s exceptional growth. Group Co-founder and CEO Mark Britt commented: “It has been an extraordinary year since we launched iflix in Malaysia and the Philippines last May. I am hugely proud of everything the team has achieved as well as the overwhelming response and demand we have received from consumers.”
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Go Bing Or Go Home Contest
To celebrate their first year anniversary, iflix will give away over RM 100,000 worth of swag to those who can really binge-watch iflix from now until June 1, 2016!
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Viewership Trends
iflix’s Malaysian members watch an average 115.11 minutes each day!
iflix members prefer enjoying iflix on their mobile phones
Millennials and Gen-y’s comprise 68% of members
Malaysians’ favourite genre is DRAMA!
iflix members prefer late night viewing with peak watching hours from 9pm.
New Content
With over 90 studio and distributor partnerships globally, the company continues to strengthen its relationships with the world’s leading providers of high-quality entertainment content bringing more first run-exclusives, award winning TV shows and movies, and exceptionally popular Asian and local programs to iflix members across the region. Here are just a few of the extraordinary new shows and new seasons coming to iflix over the coming weeks and months:
Flash (Season 2)
Arrow (Season 4)
Mr Robot (Season 2 – EXCLUSIVE to iflix)
Hunters (Season 1 – EXCLUSIVE to iflix)
Bosch (Season 1 – EXCLUSIVE to iflix)
The Magicians (Season 1 – EXCLUSIVE to iflix)
Downton Abbey (Seasons 1-5)
The 100 (Seasons 1-2)
Pretty Little Liars (Seasons 1-6)
The Originals (Seasons 1-3)
The Last Ship (Seasons 1-2)
House (ALL Seasons)
Keeping Up with The Kardashians (Seasons 1-4)
30 Rock (ALL Seasons)
Justin Bieber: Never Say Never
Gotham (Season 2)
Avatar
Titanic
X: Men – First Class
Night at the Museum
The Office (ALL Seasons)
Iflix Malaysia CEO, Azran Osman-Rani added: “We are so thankful for the overwhelming support we have received from our studio, marketing and telco partners and most especially our amazing members this past year! We can’t wait to share our exciting new content line up, including many exclusive titles which we are making available to consumers for the first time in Malaysia. Bring on Year 2!”
Now available in Malaysia, Thailand and the Philippines, iflix will continue to roll out its world-class service to additional key Southeast Asian markets in the coming months. Each subscription provides users unlimited access to the service on up to five devices, including phones, laptops, tablets, and television sets, for viewing wherever, whenever. iflix subscribers can also download TV shows and movies from iflix’s extensive library for offline viewing. The service is priced at only RM8 per month in Malaysia for unlimited access with no ads!
For new subscribers, iflix offers a complimentary 30-day trial with full access to its world-class service, features and content, with no credit card or payment details required.
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