Tag Archives: Logitech K780

Logitech Reveals Malaysian Prefer Wireless Products

Logitech Poll : Malaysians Prefer Wireless Products

Kuala Lumpur, 21 July 2016 — The best computing peripherals come with no strings attached. This was the sentiment received when Logitech Malaysia ran their recent ‘Gadget Obsessed’ online poll. Conducted via the brand’s Facebook page, the poll received 50 respondents, with a split between 26% females and 71% males. The poll was made up of questions designed to gather crucial data that will help Logitech better understand the ever-changing needs of Malaysian consumers.

This technological era is moving at a speedy pace and it is vital to constantly upgrade ourselves with knowledge to keep up. As a brand that focuses on innovation and quality, Logitech studies how consumers use their digital devices, and these observations are used to assist the company’s designers and engineers in creating a better experience with these devices.

“At Logitech, we are always looking to create products that matter to users. The poll brings us a step closer towards providing even more consumer-centric products to meet our consumers’ needs,” said KP Sim, Logitech Country Manager of Malaysia, Philippines and Brunei.

The female respondents listed features such as portability (89% votes), wireless (78% votes), battery life (78% votes), wireless connectivity range (67% votes) and ergonomics (67% votes) as their top five priorities when choosing a keyboard. Meanwhile, male respondents’ top five priorities were wireless (88% votes), battery life (75% votes), ergonomics (63% votes), aesthetics (58% votes) and value for money (58% votes).

KP Sim explains that the consumers’ preference towards the Logitech K780’s unique multi-device keyboard stems from its ability to seamlessly connect and control up to three devices. At a touch of a button, users can link and switch between their computer, tablet and mobile phone which enhances flexibility and productivity. On the other hand, respondents who are looking for a simple, day-to-day keyboard have mentioned the Logitech MK235 wireless keyboard and mouse combo as a reliable everyday device, its familiar keyboard layout with number pads being a winning factor.

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On mice purchase decisions, there seems to be a match between gamers and non-gamers. Collectively, both groups prioritized wireless connectivity (91% votes), battery life (73% votes), and responsiveness and speed (68% votes) over other features such as size, aesthetics and surface tracking capability.

The minor distinction in their order of preferences can be attributed to the respondents’ inclination towards peak efficiency. The Logitech G900 Chaos Spectrum gaming mouse, for instance, is a wireless, power efficient mouse that provides exceptional tracking accuracy for flawless gaming, while the recently launched Party Collection M238 appeals to the non-gaming community with its quirky but fun designs and boasts a wireless range of up to 10 meters, coupled with advanced optical tracking.

“The rising demand for Internet and mobile devices has changed the way Malaysians live, work and play, while hyper-connectivity has also altered consumers’ preference when it comes to choosing products that offer the best experience online and offline. Using the correct device with appropriate functions is crucial in ensuring daily activities can be carried out smoothly and productively, no matter the place or time. Primarily, this is a commitment that Logitech will continue to keep with its users and fans in the country,” ends Sim.

 

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Logitech K780 Wireless Keyboard Announced

Kuala Lumpur, 29 June 2016 — Today, Logitech announced the Logitech K780 Multi-Device Wireless Keyboard, the first fully-equipped computer keyboard with a 10-key pad that also works with smartphones and tablets. With the touch of an Easy-Switch button, you can easily switch between– and type on – any three connected devices.

“When it comes to typing we can create a document quickly and comfortably on the computer, but when answering a text message on the phone we’re limited to what our two thumbs can do,” said KP Sim, Logitech Country Manager of Malaysia, Philippines and Brunei. “Now with the K780 Multi-Device, you can type comfortably at desktop speed on all the devices that you use at your desk, seamlessly switching between them with the touch of a button.”

The K780 Multi-Device offers quiet and responsive typing. The keys are large and carefully scooped for typing comfort and precision, while a convenient 10-key pad makes it easy to enter numbers. An integrated rubber slot with a soft finish securely cradles a variety of mobile devices at a perfect reading angle, from smartphones to the 12” iPad ProTM. The keyboard is slim and solidly built, designed to look good in a modern home or office environment.

Logitech K780 Multi-Device adapts to your devices, so whether you are using a Windows PC or iPhone, the key layout is familiar and you can even access your favorite shortcuts. With both a Logitech Unifying USB and Bluetooth Smart technology, you can choose the best way to connect to your computer, phone or tablet.

With a power-saving idle mode and an on/off switch, the K780 Multi-Device offers up to 24-months of battery life – plenty of time to get used to a new way of multi-tasking, by typing on all your devices with a single keyboard.

 

Logitech K780 Availability

Logitech K780 Multi-Device Wireless Keyboard is available in July 2016 from MCL Berhad and M-Link System (M) Sdn Bhd for a suggested retail price of RM 369 / ~US$ 92, inclusive of GST.

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