SEOUL, 4 August 2017 – The next flagship smartphone from LG Electronics (LG) will be the first ever device to feature an OLED FullVision display, consistent with the company’s strategy that started with the LG G6 and continues with the LG Q6.
The LG OLED FullVision Technology
The OLED FullVision technology gives the upcoming phone best-in-class images and sets a new standard in mobile displays. While the immersive LCD FullVision display was first introduced in the LG G6 earlier this year, the display in the company’s upcoming flagship device will be its first OLED smartphone since the LG Flex 2 in 2015.
The shift marks a move by LG to extend its OLED leadership from the premium TV sector into the premium smartphone space. Beyond their slim profile and excellent visuals, OLED displays in smartphones are ideal for VR applications, one of the key growth areas in the smartphone industry.
With consumers seeking bigger displays but eschewing larger phones that are uncomfortable to hold in one hand, LG’s FullVision display is a key contributor in the trend toward minimized bezels in smartphones. OLED was simply the next evolution for FullVision displays, delivering incredible quality, vividness and clarity to smartphone visuals.
At six inches, the OLED FullVision display will be LG’s largest in four years while the actual body will be smaller than last year’s LG V20. To maximize viewable screen space, the LG logo has been removed from the bottom of the display with the upper and lower bezels reduced by 20 and 50 percent, respectively, compared the V20.
The FullVision display’s immersive and expansive visual experience is enhanced on the 4.15 million pixels of the QHD+ (1440 x 2880) OLED screen. Superb image quality is achieved via emissive OLED technology which reproduces perfect black and colors with greater accuracy and across a wider color spectrum than conventional LCD displays. By implementing optimal image algorithms gleaned from years of OLED R&D, visuals on this OLED display deliver 148 percent of sRGB 1 color space for pictures and internet images and 109 percent of DCI-P3 2 color space for digital cinema.
[adrotate group=”2″]Another intrinsic advantage of OLED technology is operational response time that is ten times faster than LCD. This accelerated response time effectively eliminates afterimages, an important consideration for action movies and VR. And with support for HDR10, watching compatible movies and videos on this display offers a whole new eye-opening experience.
And because the screen in the upcoming smartphone will be based on plastic OLED – otherwise known as P-OLED – technology, the edges can be curved to allow for a more ergonomic design and a better feel in the hand. P-OLED is created by placing pixels on a plastic substrate which is much stronger than a glass base.
What’s more, the display is protected by Corning Gorilla Glass 5 that incorporates shatter-resistant technology. Most importantly, using advanced encapsulation and pixel-scanning technology, the P-OLED in this upcoming device is free from the burn-in issue that plagued past OLED screens. Encapsulation prevents the oxidation of pixels and lower energy is applied to each pixel via LG’s pixel-scanning technology, which has the added benefit of saving battery power.
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