Tag Archives: iflix Africa

iflix 3.0 - Revamped with iflix FREE + Live Hub!

iflix 3.0 – Revamped with iflix FREE + Live Hub!

April 26, 2018 – iflix today announced the upcoming launch of iflix 3.0. Read all about what iflix 3.0 will introduce – new features like iflix FREE and Live Hub for live sports and events!

 

iflix 3.0 – Revamped with iflix FREE + Live Hub!

In a complete product evolution, the company moves away from the traditional Subscription Video on Demand (SVOD) model to introduce the first-of-its kind, mass market platform specifically created for over one billion consumers in emerging markets. iflix 3.0 will introduce:

iflix FREE

iflix FREE will be a free tier with unique new features and content, allowing users to preview, explore and discover new content, including:

  • Movie of the Day – a fresh, new movie, curated daily.
  • Premium short-form content comprised of Originals, leading formats and programs from around the world, including:
    • QYou, Complex Media and great Korean series, with more to come very soon;
    • local programs from popular local content creators from around our regions;
    • original iflix content and localized formats, including the incredibly popular series Hot Ones and many others;
    • iflix snacks – new format designed specifically for the mobile-first audience.

All content will be produced and managed through the company’s recently announced short-form content studio, Studio2:15. The studio will produce an estimated 2,000 pieces of original short-form content by the end of the year, with 50 new pieces of content added to the site daily by June.

  • Premium regional and international TV series, many of which will be available exclusively on iflix, including The Grand Prince, My First Love, Pororo, Tayo the Little Bus, and more.
  • Promotional episodes and pilots from premium current and marquee TV series and films across key genres, including Dexter, Good Behaviour, Man vs Wild, Freakish, Expelled, Spongebob Squarepants and Korean smash-hit sensations Goblin, Descendants of the Sun, My Secret Romance, Legend of the Blue Sea, Bride of Habaek and many more.
  • iflix Originals – exclusive, premium original local content, including:
    • Some of iflix’s most popular and best performing series such as Indonesian teen romance, Magic Hour;
    • Upcoming action-packed series, KL Gangster: Underworld, spun off from the cult favourite Malaysian movie franchise;
    • Exit 49, an all-new horror movie starring the Philippines’ “Queen of Scream” Kris Aquino – slated for release later this year.
    • Raw and raunchy stand-up comedies, Oi! Jaga Mulut, and Jon Atherton: Disoriental;
    • Coconuts TV on iflix, a docu-series boldly exposing the underbelly of Asian subculture.

All content on iflix’s new free tier will be available to all users to enjoy, regardless of their subscription status. With over 5,000 assets available at launch, and on track for 10,000 on offer by year-end, iflix FREE offers users one of the largest libraries of curated, premium content, completely free of charge.

iflix Live Hub

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Live Hub will feature

  • Linear local free-to-air and pay TV channels across both free and paid tiers.
  • Live premium sporting competitions and events including Football Malaysia, cricket, World Cup, Olympics coverage, NBA action and much more.
  • Live premium events including local and regional concerts and competitions.

Advertising opportunities for premium brands

iflix will offer Advertising opportunities for premium brands through brand and product integration within original, local and regional content, premium video placements including pre-roll, native video content cards in app, as well as contextually targeted presenting partnerships.

Advertisers will now have the opportunity to engage with millions of users on iflix’s platform through unique, integrated, targeted, premium content and commercial partnerships.

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iflix Africa Is Online! iflix Now Available In 23 Territories

1 June 2017 – iflix today announced the establishment of iflix Africa to bring its world class service to sub-Saharan Africa (SSA). iflix Africa will be headquartered in Cape Town, South Africa and trade commercially as ‘iflix’. With launches planned in Nigeria, Ghana, Kenya, Tanzania and Zimbabwe, iflix Africa will increase iflix’s global footprint to 23 territories worldwide, with additional regional markets to be added over the coming months.

 

iflix Africa Is Online!

The commercial launch of iflix’s SVOD service across SSA is planned over the second and third quarter of 2017, and will make iflix’s vast range of thousands of TV shows, movies and more, including many first run exclusives and award winning programs available to hundreds of millions of consumers across the region. In addition to having the best of Hollywood, Bollywood, Nollywood and other regional and local programming, the service will additionally offer an extensive collection of highly acclaimed African shows and movies with iflix Africa planning to introduce exclusive African content series.

Having first launched its service in May 2015, iflix quickly established its dominance in the Asian region, rolling out its world class service to 18 markets across Asia and MENA in less than two years, acquiring over 5 million members over the period. iflix Africa will capitalize on SSA’s large youth population, rapidly growing internet and smartphone penetration, and huge appetite for digital content and entertainment.

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Mark Britt, iflix Co-founder and CEO said: “The establishment of iflix Africa represents an incredibly exciting step in iflix’s growth story. As Africa transitions from the margins to the mainstream of the global economy, there is a unique, ‘once in a generation’ opportunity to fundamentally shift the way a billion people consume and enjoy content. By 2020, Africa will have 720 million smartphone users. We aim to meet the entertainment needs of those growingly connected viewers.”

“As the fastest-growing mobile market on earth, Africa is without question one of the world’s most dynamic regions. We are thrilled to introduce our first-of-its-kind SVoD service here. We are passionately focused on providing the broadest selection of premium content at a price everyone can afford. We can’t wait to tackle both the enormous opportunities and challenges ahead, in serving this incredibly diverse and exciting region,” added Andre de Wet, iflix Head of Africa.

Currently available to over one billion consumers in 18 markets across Asia and MENA, iflix will soon roll-out its world class service across sub-Saharan Africa with initial launches in Nigeria, Ghana, Kenya, Tanzania and Zimbabwe. Each subscription will allow users to access the service on up to five devices, including phones, laptops, tablets, and television sets, for viewing wherever, whenever.

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