Tag Archives: IFA 2016

ASUS Presents Zenvolution @ IFA 2016

Berlin, 31 August 2016ASUS Vice President Eric Chen today took the stage at the Zenvolution event at IFA 2016 in Berlin to unveil ZenWatch 3, the latest model in the ZenWatch family of Android WearTM-powered wearable devices. He also announced European pricing and availability for the latest lineup of laptops, 2-in-1 PCs, tablets, and displays. Products featured onstage include ZenBook 3, Transformer 3 Pro, Transformer 3, ZenPad 3S 10 and ZenScreen.

“IFA is where we launched our very first smartwatch and we have continued the tradition today with ZenWatch 3,” said Mr. Chen. “We deeply appreciate the loyal support from consumers in Europe, and we are excited to bring our new Zenvolution product line-up to the European markets.”

ZenWatch 3 is a stylish and customizable wearable device powered by Android Wear that provides wearers with timely information at a glance, and functions as a full-featured activity tracker to help wearers stay motivated and meet their fitness goals. Meticulously crafted in the tradition of fine watchmaking, ZenWatch 3 is the first ZenWatch model with a gorgeous round design.

ZenBook 3 is a premium, prestigious laptop with unprecedented performance, featuring an ultra-thin 11.9mm profile and an Intel® CoreTM i7 processor. Transformer 3 Pro is the world’s most versatile PC that delivers extreme performance in a slim and light design, whereas Transformer 3 redefines 2-in-1 PC computing with ultimate mobility. Both feature unrivaled expandability, with a range of accessories that includes the ASUS Universal Dock, ASUS Audio Pod, the VR/4K UHD-ready ROG XG Station 2 and ASUS Pen.

“With the 7th-generation Intel Core processor we have once again delivered new performance levels with increased efficiency, and introduced new media capabilities that give people the power to create and view in the immersive internet,” said Chris Walker, Vice President of Intel’s Client Computing Group and General Manager of Mobility Client Platforms. “Intel is proud to have worked closely with ASUS on their stunning new line-up of ZenBook and Transformer products.”

ASUS ZenScreen MB16AC is the world’s lightest and slimmest Full HD portable monitor. It features a hybrid USB Type-C (USB-C) port that supports both power and video transmission for compatibility with any laptop with a USB-C or USB Type-A port.

ZenPad 3S 10 is a 9.7-inch AndroidTM tablet featuring a stunning QXGA (2048 by 1536) high-resolution touchscreen and an incredibly slim, compact, and elegant design. It offers a comprehensive set of entertainment-focused features, including ASUS Tru2Life video-enhancement technology and a powerful stereo audio system with five-magnet speakers and NXP smart amplifier technology that make media look and sound their best.

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ASUS ZenWatch 3: Time-Honored Craftsmanship, Smart Customization

ASUS ZenWatch 3 is a stylish and customizable wearable device powered by Android Wear that serves as a smart assistant for Android and iOS devices. ASUS ZenWatch 3 follows in the tradition of fine watchmaking with its luxurious, detail-focused design and construction from premium materials. Its round case — available for the first time on an ASUS wearable device — is accented by a thin, rose-gold bezel for a sophisticated look inspired by the corona of an annular solar eclipse.

ZenWatch 3 is just 9.95mm thin and its case is meticulously fashioned from jewelry-grade 316L stainless steel, available in three gorgeous finishes: Gunmetal, Silver, and Rose Gold. This premium-quality, cold forged steel is 82 percent stronger than conventional steel to ensure that ZenWatch 3 can easily withstand the rigors of daily wear. Three crown buttons adorn the case, providing quick access to frequently used functions. The top button can also be assigned custom functionality. ZenWatch 3 comes with a strap made from a choice of stitched Italian leather or high-quality rubber, each of which is available in dark brown or beige colors.

Complementing its physical design, ZenWatch 3 comes with more than 50 software watch faces that can be changed using the ZenWatch Manager smartphone app, letting wearers easily customize their watch to fit any style, mood, or occasion. Many of these watch faces support customizable widgets that display useful information, such as current weather, daily step counts, and missed call notifications. For an even more personal ZenWatch 3 experience, wearers can create their own unique watch faces with the FaceDesigner smartphone app.

ASUS ZenWatch 3 features the all-new ZenFit activity tracking app that automatically counts wearers’ steps throughout the day with industry-leading 95 percent accuracy and provides reminders to stand and move after periods of inactivity. ZenFit works together with the companion smartphone app to provide helpful and easy-to-understand summaries and graphs for a complete picture of physical activity.

ASUS ZenWatch 3 provides long battery life of up to two days. It features exclusive HyperCharge technology that provides industry-leading charge times — just 15 minutes to reach a 60 percent charge — and a convenient magnetic charging connector that snaps into place automatically. An optional battery pack is also available that provides 40 percent more battery life.

 

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Neffos X Series Smartphones Unveiled @ IFA 2016

2 September 2016 — At the IFA 2016 electronics show in Berlin, TP-Link today launched the latest nes that establish the company as a serious contender in the mobile space. Created to seamlessly connect people to each other, and to the world around them, the Neffos X1 and the Neffos X1 Max push the boundaries of smartphone design, imaging prowess, mobile security, and processing performance.

“The new Neffos X Series smartphones are the perfect combination of smart technology and stylish design. They bring unparalleled value to our customers by prioritizing features that help them stay closer to everything and everyone around them,” said TP-Link co-founder and chairman Jeffrey Chao.

 

Neffos X1 & X1 Max

Inspired design

Stylishly sleek and built with premium materials, the Neffos X1 and X1 Max share the same metal unibody exterior that was inspired by the rocks found in streams — smoothed by the water over time without losing their mettle. Every detail has been refined to make the phones look and feel familiar, and give consumers the best user experience.

One highlight of the design is the dual-curved back that tapers towards the sides and allows for a more ergonomic fit. The subtle curves also make the X1 and X1 Max easier to hold and operate one-handed compared to other devices of similar size.

The Neffos X1 Max has among the narrowest edges in the industry at 2.75 mm, while the X1 has edges of 2.95mm. Both phones achieve these remarkably thin edges even with the side mute button. The X1 Max is also incredibly slender at 7.75 mm, and the X1 comes in at 7.95mm.

The X1 and X1 Max also have super-thin bezels and smooth, chamfered edges that measure only 0.6mm. With the length of the phones kept to a minimum, screen-to-body ratio is high at 76 percent.

The screen makes use of full in-cell technology with “touch and display driver integration” or TDDI, which is light and 0.2mm thinner than the usual lamination used on other smartphones. It also provides high control precision in games and apps, and seamless screen integration for much improved image quality while also extending battery life.

A 2.5D Corning Gorilla Glass sits on top of the X1 Max’s display to make swiping through screens feel natural. The display — gorgeous at 5.5 inches — has a high, 1,000:1 color contrast for best-in-class entertainment.

Colors are rendered with utmost accuracy and vibrancy. Details are sharp and viewing angles are excellent even at awkward angles. The Neffos X Series devices are perfect for playing graphics-rich games and watching TV shows and movies.

Top-notch cameras

The smartphones come with a rear camera backed by a 13-megapixel Sony sensor with backside illumination, 5P lens, and fast PDAF (phase-detection auto-focus) of just 0.2 seconds. It also features an f/2.0 aperture lens for taking clearer shots in low light and providing a shallow of depth of field.

The Neffos X1 and X1 Max feature Real-time Night shooting, so even in low light, the image users see is the image they capture – taking the guesswork out of low light photography. The cameras also include standard features such as HDR, Time Lapse, and Panorama.

The live-shooting mode crosses over to the 5-megapixel front camera, and the Real-time Beautify mode makes taking selfies more intuitive. The perfect selfie is just one tap away with the Neffos X1 and X1 Max.

Super-fast fingerprint unlocking

Neffos understands the importance of mobile security in today’s interconnected world, hence the inclusion of a fingerprint sensor on the back of the X Series. This provides an additional unlocking option that’s more secure than a password. Better yet, fingerprint ID unlocks the phone in a mere 0.2 seconds.

Because the sensor makes use of sophisticated algorithms, it can refine fingerprint data with use. So the more a user unlocks the phone, the more accurate and fast it gets over time.

Uncompromised performance

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Powering the Neffos X1 and X1 Max is the octa-core MediaTek Helio P10 chipset with up to 4GB of RAM and 64GB of internal storage, which can be expanded with a microSD card up to 128GB. The phone supports dual-band Wi-Fi and multiple LTE bands for fast internet access where available.

This means the X Series can handle anything from typical smartphone activities, like web browsing and video streaming, to demanding games. It also means steadier and more consistent wireless connections over Wi-Fi or mobile data.

The long-lasting 3,000mAh battery inside the X1 Max can go through a full day’s use and supports fast charging of up to 50 percent on a 30-minute charge, which makes recharging the phone more convenient.

Both the Neffos X1 and X1 Max run on the latest Android 6.0 Marshmallow software, which has been tweaked to deliver a balance of ease-of-use, longer battery life, swift and seamless multitasking and smooth gaming.

 

Pricing And Availability

With the X Series, consumers get more value for their money. Prices start at only €199 for the Neffos X1 and €249 for the bigger, more powerful Neffos X1 Max.

The smartphones, which will be available in cloudy grey and sunrise gold, will roll out in stores by Q4 2016.

 

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Sony Unveils New Xperia XZ & X Compact @ IFA 2016

2 September 2016 – At the IFA consumer electronics show in Berlin, Germany, scheduled to begin on Friday, September 2, Sony Corporation will unveil its new lineup of products that represent the very best of its creativity and technological ingenuity. Underpinning the development and design of these products is Sony’s philosophy of “inspiring and fulfilling your curiosity and moving you emotionally,” which will be on full display at IFA 2016.

 

Sony Xperia XZ & Xperia X

Sony announced two new models in the Xperia X series of smartphones: the new flagship Xperia XZ, and Xperia X Compact, both of which boast an enhanced camera experience thanks to our new Triple image sensing technology. Xperia XZ will launch globally from October, while Xperia X Compact will launch globally from September.

Triple image sensing technology, our unique camera development that allows you to faithfully capture split-second moments in any environment, works by fusing the following three technologies:

  • Image sensing that boasts fast and accurate autofocus (“AF”) with exceptional object tracking, thanks to our superior image sensor which is powered by Predictive Hybrid AF to track and predict the subject’s next move
  • Distance sensing with the Laser AF sensor which enables fast and accurate AF even in low light
  • Colour sensing with the RGBC-IR sensor which captures colours the way you see them, regardless of the lighting environment

The two models also deliver significant advancements in video shooting as the first smartphones with 5-axis image stabilisation, enabling you to capture smoother videos, even in close-up zoom. Furthermore, they are packed with intelligent features to optimise your Xperia user experience based on how it’s used, such as Adaptive Charging technology developed with Qnovo Inc. to extend the battery lifespan. Xperia XZ features a 5.2-inch Full HD display and metal casing for a perfect fit in your hand. Xperia X Compact features a 4.6-inch HD display.

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Sony Xperia Ear

Sony also announced that Xperia Ear, its in-ear and hands-free Smart Product that brings a new way of communicating, will be available from November in selected markets. Xperia Ear responds to verbal commands with intuitive operations, and through a wireless connection to your smartphone, it gives you information and assistance in a natural, authentic voice interaction.

Equipped with Sony Agent Technology and a proximity sensor, Xperia Ear provides you with useful information such as your schedule and other personalised updates when you just place it in your ear, enabling you to stay connected while enjoying the world around you. Sony will also display Xperia Projector and Xperia Agent as concepts, combined with services from Yahoo Japan and Nestlé Japan, to give a glimpse of the user experiences offered by Smart Products.

 

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Huawei Debuts New Nova Series @ IFA 2016

Berlin, 1 September 2016 – At IFA 2016, Huawei Consumer Business Group debuted the Huawei Nova and Huawei Nova Plus, the first smartphones in the new series designed to meet the needs of today’s most dynamic consumers. The new Nova Series features a stunning multi-curve design, camera advances for more vivid photography and performance updates for enhanced usability.

 

Huawei Nova Series

Every feature of the Huawei Nova and Huawei Nova Plus is designed to support consumers’ fast-paced lifestyles and express their unique personalities, whether that means capturing the perfect selfie or taking thousands of shots on a single charge. Huawei also announced new color options for the award-winning Huawei P9 smartphone. Available beginning in October and priced competitively at €399 and €429 in Prestige Gold, Mystic Silver and Titanium Grey, the Huawei Nova and Huawei Nova Plus are just the beginning of an exciting new series designed to defy expectations.

The series delivers brilliant usability features combined with stunning looks,powerful performance and fantastic camera which continues Huawei’s commitment to innovation and design.“Huawei recognizes that dynamic consumers demand a device that keeps up with their fast-paced lifestyle,”said Richard Yu, CEO of Huawei Consumer Business Group. “Designed to bring new experiences to life with its incredible performance, stylish design and advanced camera features, the Huawei Nova and Huawei Nova Plus devices are the perfect fit for a generation that lives their life on a smartphone.” At an exclusive launch event held at the Velodrom in Berlin, world-renowned fashion blogger Xenia joined Richard Yu on stage and praised the Nova’s high-end design features and fantastic camera, calling the device a “must-have” for her fast-paced, camera-ready lifestyle.

With its Nova series, Huawei continues to defy expectations following its successful smartphones launches earlier this year, including the powerful Mate 8 and P9 which redefined the standard in smartphone photography.Ergonomic Design The Huawei Nova smartphone’s curved surfaces and 5-inch screen connect seamlessly to create an ergonomic, compactdesign that fits perfectly in the user’s hands, enabling single-handed functionality.As beautiful to look at as it is to use, the Huawei Nova drawinspirations from curves found inmodern architecture with its curved metallic back polished by an advanced sandblasting process, hairline finishing and signature oblong composite panel stretching across the top of the phone. The subtle contours and smooth curves reflectlight to emit multiple shades of brilliant colors and sheens.

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Outstanding Photography Experience Today’s smartphone users demand a device that empowers them to capture and share their favorite moments, anytime and anywhere.With its powerful 8 megapixel front-facing camera, the Huawei Nova enables users to take and share better selfies in any lighting condition.

Additional features include the proprietary Beauty Makeup 2.0 and Beautiful Skin applications,which apply cosmetic effects and skin smoothing filters to create more flattering images.The Huawei Nova’s 12 megapixel rear camera with 1.25um larger pixel sports an enhanced wide-aperture lens and imaging sensor allowing it to capture photos in low-light conditions, while the Huawei Nova Plus features an outstanding 16 megapixel rear camera, enabling it to capture more light for sharper, clear and richly refined photos in any environment.

In addition, the Huawei Nova series supports fast auto focus for amazing accuracy, helping consumers to capture wonderful moments in their lives. Real-world Performance The Huawei Nova series is powered by the Snapdragon 625 processor, which uses advanced 14nm technology to increase performance and reduce power consumption. The Huawei Nova’s 3,020mAh battery with Smart Power 4.0 can power longer sessions for users to easily navigate between different apps.

With a next-generation 3D fingerprint sensor, the Huawei Nova supports faster and more accurate 360-degree unlocking for improved security, convenience and single hand selfies. The Huawei Nova 3 Plus’s 3,340mAh battery delivers an even longer battery life, allowing users to capture thousands of shots on a single charge.

The Huawei Nova also features DTS Headphone: XTM optimized audio for authentic 3D, home-theater quality surround sound. New Fashion-forward Huawei P9 Colors Following its global launch earlier this year, Huawei released new fashion-forward colors for the Huawei P9 dual-camera smartphone co-engineered with Leica AG.Inspired by the dramatic, bold colors found in 1960’s pop art, the P9 is available in two new vibrant finishes, Red and Blue. Beginning at €549, these new colors represent Huawei’s focus on creating on-trend products for consumers who value style and design.

 

Huawei Nova Series Availability

The Huawei Nova, with 32GB ROMand 3GB RAM, will be available in October in over 50 countries and regions, including Germany, Austria, France and Spain before being offered in additional markets. The Huawei Nova Plus, with 32GB ROM and 3GB RAM, will initially be available in October in over 50 markets including Spain, Italy and Canada, before being offered in additional markets. In China, the Huawei Nova series can be purchased online at JD.com and Tmall.com, in addition to the Huawei stores.

 

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