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The HTC U11 Features, Price & Availability

The HTC U11 Features, Price & Availability

2 June 2017 – Inspired by the power of touch and the Brilliant U, HTC Malaysia unveiled locally the HTC U11 (Amazon | Lazada), the world’s first smartphone with revolutionary new squeeze interaction.

 

The HTC U11 Smartphone

Made for “U” with design, materials and experiences that reflect your inner drive, passion, creativity and individuality, HTC U11 (Amazon | Lazada) offers the most advanced features ever in a smartphone, including:

  • HTC Edge Sense, the next dimension in touch interaction with your smartphone.
  • Liquid Surface, a stunning, unique design that reflects you.
  • HTC USonic, our most advanced headset ever built for personal audio, now including Active Noise Cancellation
  • Amazing cameras with the highest independent rating ever awarded to a smartphone camera.
  • HTC Sense Companion, Google Assistant, for a smarter, more helpful smartphone.

 

U touch

  • Few things are as natural and intuitive as the sense of touch. HTC Edge Sense transforms this fundamental sense into a completely new and revolutionary interaction with your smartphone. With a simple squeeze, HTC Edge Sense lets you easily engage with your smartphone in an unprecedented yet intuitive way, helping you more naturally enjoy the things you love like taking photos, opening Facebook, or launching any of your favorite apps.
  • For example, with HTC Edge Sense, launching your camera has never been easier. No more fumbling for buttons or awkward hand positions. No more worrying about dropping your smartphone while you pose. Just lift, squeeze, smile and snap.
  • You can also send texts faster and easier than before. Texting can be impossible when you are on the move, but using HTC Edge Sense for Voice to Text, you can speak your text messages without having to slow down. Lightly squeeze, speak your message and send your texts on the go.
  • You can even customize the squeeze gesture: open email with just a squeeze. Or launch your favorite game (or any other app). Or pick any one of a host of options. Want even more touch control? HTC Edge Sense gives you the ability to activate advanced touch and use a “short squeeze” as well as a “squeeze and hold” for even more functionality at your fingertips.
  • And because HTC Edge Sense is based on actual pressure applied to the side of the device, it can be used in nearly any condition – including while wearing gloves or in weather such as snow or rain that would normally be a challenge with capacitive buttons.

 

Reflects U

  • HTC U11’s liquid glass surface is crafted to impress using Optical Spectrum Hybrid Deposition. By layering highly-refractive precious minerals across the smartphone’s back cover, we’ve created vivid new colors that transforms light with every movement you make.[adrotate group=”4″]
  • The new seamless, curved look of HTC U11 is achieved with 3D glass on both front and back. Heating and then bending the glass using extreme pressure results in unique, 3-axis symmetry for a smartphone that is slim no matter which way you hold it.
  • HTC U11 (Amazon | Lazada) has a 5.5” Quad HD 3D glass screen designed for vivid, crisp images and text in any light – even direct sunlight. With our best display and true-to-life color reproduction, we provide you a purer full-framed viewing experience. Our display avoids the cropped pictures or distorted colors at the edge that are the results you can expect from a curved screen.
  • Plus, HTC U11 is water-resistant, so no need to worry about splashes, spills, or dunks.

 Next Page > More HTC U11 Features, Price & Availability

 

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Tuned to U

  • HTC U11 (Amazon | Lazada) introduces the latest version of HTC USonic, which now combines Active Noise Cancellation with the ability to tune audio to your unique hearing. By leveraging built-in microphones on the headset and USB-C data connectivity, USonic earbuds map your inner ear with an advanced sonar-like technology and then adapt the sound profile to your unique biology. This creates an incredibly personal and optimized listening experience with vibrant audio shaped specifically for you.
  • USonic now incorporates Active Noise Cancellation, which reduces disruptions and distractions around you, so you can stay focused on your music. Active Noise Cancellation continuously monitors environmental sound levels and quickly adjusts to any new noises or disturbances. You’re free to stay focused on your music, videos, or games.
  • HTC BoomSound Hi-Fi Edition speakers got an upgrade, too. We have improved the speaker design to deliver more loudness and better Dynamic Range Audio. On top, the tweeter now offers an acoustic chamber that allows the highs and mids to sound richer. While below, the woofer sports a new speaker and improved magnetic circuit design for louder, clearer and deeper bass tones. You really have to hear it to believe the power of BoomSound.
  • We did not forget to upgrade the microphones, either, using four optimally positioned omni-directional microphones together with our new Acoustic Focus technology, HTC brings you our best 3D audio recording quality yet. HTC U11’s microphones work together to record audio from all directions and when shooting video with Acoustic Focus, you can visually zoom in to target your subject and amplify their specific sounds.
  • Out of the box, we will also ship an HTC USB-C to 3.5mm adapter with a built-in DAC that offers great audio performance and wide compatibility with all other devices and earphones.

 

 

Pictures that move U

  • HTC U11 (Amazon | Lazada) has achieved the highest ever rating for a smartphone camera for both photo and video by independent metric DxOMark. Our multi-axis optical stabilization system and super-fast autofocus in all lighting conditions make the camera quick, your pictures sharp, and videos smooth. We improved our camera and video for a more dynamic exposure range with HDR Boost without the lag, new white balance enhancement, a major reduction in noise and excellent detail preservation.
  • HTC U11 introduces Auto HDR Boost to give you all the benefits of HDR without the lag. HDR Boost offers clearer, more balanced pictures by taking multiple shots that measure the darkest shadows and brightest highlights without any slowdown. HTC U11 enhances textures and colors, increases visible detail and brings out the best in every shot. When shooting video, Temporal Noise Reduction automatically uses information from the previous and next frames to remove unwanted noise and deliver the clearest video.
  • Great news for serious photographers: HTC U11 incorporates the new UltraSpeed AutoFocus with same full sensor auto-focus technology that’s found in top DSLR cameras, so you can enjoy significantly faster focus speeds, with snappy and delightful performance. In addition, HTC U11’s exceptional optical and electronic stabilization system will keep your photos and video steady and crisp even when your hand is shaking.
  • The new front camera now combines high-resolution 16MP detail and our UltraPixel light sensitivity for brilliant selfies day or night. It also utilizes the same powerful HDR Boost and noise reduction as the main camera.

 

The smarter digital companion for U

  • Three brains are better than one, so inside HTC U11 you can find three intelligent companions devoted to you: HTC Sense Companion and Google Assistant.
  • We have made HTC Sense Companion smarter than ever: it will get to know you and your daily patterns over time in order to offer you more convenience every day. For example, HTC Sense Companion is smart enough to notice if you have any late appointments that day and will remind you to recharge while you have time or bring a power bank. It will make sure your smartphone is running at its optimum speed by suggesting to clear junk files and unused apps for more free space. It will let you know if you need to dress for inclement weather conditions, track your fitness progress relative to your goals, recommend great nearby restaurants at mealtime, and much more.
  • HTC U11 (Amazon | Lazada) runs the latest version of Android, so it also includes Google Assistant, the helpful personal assistant powered by Google se arch and services for finding directions, getting answers, managing your tasks, planning your day and entertainment.

 

Powerful U

  • HTC U11 (Amazon | Lazada) is the first smartphone to be commercially released worldwide that is exclusively powered by the Qualcomm Snapdragon 835 Mobile Platform. So no matter what region of the world you live in, you get an octa-core processor with breakthrough speeds, jaw-dropping graphics, impressively smooth performance and outstanding battery life. Every HTC U11 also includes UFS 2.1 for the fastest processor paired with the fastest memory performance. Experience Gigabit Class LTE (up to 1Gbps) with the integrated Snapdragon X16 LTE modem, which is designed to deliver fiber optic speeds on the go for lightning-fast music and video downloads and to get almost instant access to the web, social media sites or your content in the cloud. You get 25% faster graphics than the HTC 10, with 35% or 3 hours more video playback, 30% or 8 hours more music playback and 43% or 3.5 hours longer web browsing time via a LTE network.
  • A blazing fast processor with amazing camera and incredible HTC USonic sound means you’ll want a lot of storage for apps, games, photos, music and entertainment: The HTC U11 is available in the 6GB RAM/128GB variant.
  • HTC U11 (Amazon | Lazada) also offers a fingerprint reader for enhanced privacy and security. Requiring just a few minutes to set up, the fingerprint reader will unlock your smartphone with the press of your finger – making it faster and easier to jot the note, capture the photo, or do anything you want with your smartphone on a moment’s notice.

 

The HTC U11 Price & Availability

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The HTC U11 (Amazon | Lazada) is priced at RM3,099.00 (inclusive of 6% GST) / ~US$ 729, and is currently available in Amazing Silver, Sapphire Blue and Brilliant Black. The HTC U11 will be available for purchase from late June 2017 at all authorized HTC retailers.

In conjunction with the launch of HTC U11, Maxis will be the first telco partner to offer exclusive smartphone plans starting late June.

Additionally, the HTC U11 (Amazon | Lazada) will be available for pre-order on Lazada Malaysia, 11Street Malaysia and HTC Malaysia’s Facebook page this month. Early buyers who pre-order the HTC U11 through Lazada Malaysia, 11Street Malaysia, Maxis and HTC Malaysia’s Facebook page will be eligible to receive exclusive U11timate box sets which include limited edition HTC merchandises, while stocks last.

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The HTC U Ultra Sapphire Glass Edition Is Now Available!

5th May 2017 – HTC Malaysia is launching in the Malaysian market the special edition variant of the recently launched HTC U Ultra: the HTC U Ultra Sapphire Glass Edition 128GB.

With all of the innovative and personalized features making a return in the new edition, the HTC U Ultra Sapphire Glass Edition comes packed with a durable yet stunning sapphire glass screen alongside a conveniently large 128 GB of internal storage, making this the definitive HTC U smartphone that is built for the Brilliant U.

 

The HTC U Ultra Sapphire Glass Edition

Built to be personalised to the needs of the individual, the HTC U series of smartphones embodies its slogan “It’s all about U”, which puts the user first and is truly built for the Brilliant U.

The HTC U Ultra Sapphire Edition 128GB comes complete with features such as the beautiful liquid surface design, the revolutionary HTC Sense Companion, a 12MP UltraPixel 2.0 camera and the unique Dual Display which reflects, learns, puts U on top, listens, captures the very best of U, and is set to take personalisation to another level.

 

Sapphire Screen That Is Built to Last

Known to be twice as hard as standard glass and nearly as hard as diamond, the 5.7” sapphire glass screen found exclusively on the front of the HTC U Ultra Sapphire Glass Edition 128GB is engineered to not only provide a polished finish to the smartphone but also protects it from nearly all scratches, ensuring that the smartphone’s lustrous shine will last for longer.

The sapphire glass screen is also durable and resistant to pressure to give customers the peace of mind even when they are constantly on-the-go.

 

Store Anything Without Worry

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More is better with the HTC U Ultra Sapphire Glass Edition 128GB as the smartphone also comes with double the amount of storage found in the HTC U Ultra with a capacious 128 GB of internal storage.

So, whether it’s going for a long vacation with lots of photo-taking or even downloading the latest games and apps, customers can rest assured that their smartphone companion will be ready to store whatever is needed without needing to manage their storage.

 

The HTC U Ultra Sapphire Glass Price & Availability

The HTC U Ultra Sapphire Glass Edition 128GB is now officially available for sale at all official HTC retail stores in Malaysia as well as selected online stores, and comes in the iconic Sapphire Blue colour for the attractive price of RM 2,999.00 / ~US$ 669.

 

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HTC Signature Smartphones Price Update Announced

Kuala Lumpur, 10 August 2016 – Driven to continue giving customers more out of a smartphone, HTC Malaysia has recently updated the prices for several of the company’s signature smartphones to offer greater value for all customers.

The changes to prices across HTC’s full range of smartphones is aimed at offering a diverse range of smartphones that meets the different pricing needs of today’s customers while continuing to provide solid features that make HTC smartphones one of a kind.

The changes to the prices will take place from August 1 onwards across all authorised HTC dealers in the country.

 

HTC Signature Smartphones Price Updated

HTC 10


This latest addition to the HTC phone family features best-in-class features that customers have come to expect from a flagship phone like world class camera with gold standard audio, bold new metal unibody design and unparalleled performance, to create a smartphone that is truly a perfect 10/10.

Price: RM 2,799.00 / US$ 699

 

 

 

 

HTC One X9

Driven by the belief that design should be inspired by ones surroundings, personal and cultural influences, the newest member of the award-winning HTC One family – the HTC One X9 – pulls through the look and feel of high end silk, creating a softer, warmer and more luxurious finish to the phone.

Price: RM 1,399.00 (~US$ 349), down from RM 1,499.00 (~US$ 375)

 

 

HTC Desire 830

The HTC Desire 830 combines vibrant, high-contrast colour with a HD display that encases the speedy octa-core processor, and HTC’s award-winning BoomSound audio profile to deliver a complete package that is as stylish as it is entertaining.

Price: RM 999.00 (~US$ 249), down from RM 1,099.00 (~US$ 275)

 

 

 

 

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HTC Desire 828

With anti-shake clarity from advanced Optical Image Stabiliser (OIS) technology and powerful one-touch editing tools, the HTC Desire 828 dual sim features an imaging experience usually reserved for flagship smartphones, making it the photo lover’s new best friend.

Price: RM 949.00 (~US$ 237), down from RM 999.00 (~US$ 249)

 

 

 

HTC Desire 628


Breaking the mould, the HTC Desire 628 Dual SIM goes dual colour in style with vibrant, high-contrast colour combinations and a full, 5-inch glass front that blends seamlessly into the side frame for a cleaner look.

Price: RM 799.00 (~US$ 199)

 

 

 

 

HTC Desire 626


The HTC Desire 626 gives everything you want and more, with a best-in-class 13MP main camera that captures life’s moments in high-resolution, a powerful processor and capability keeps you ahead, and a large 5” HD display all in a slim, stylish frame.

Price: RM 599.00 (~US$ 149), down from RM 699.00 (~US$ 175)

 

 

HTC Desire 526G+


The HTC Desire 526G+ is built around simplicity but provides more than just the basics with an impressive pair of cameras for great shots from both sides, with quick video and photo editing tools, all on a vibrant 4.7” qHD display.

Price: RM 399.00 (~US$ 99), down from RM 499.00 (~US$ 125)

 

 

 

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HTC 10 Smartphone Hands-On Preview

HTC Malaysia just launched the HTC 10 smartphone, promising that perfection in their latest creation. They will certainly be counting on the HTC 10 to overcome incredible challenges from the multitude of Chinese smartphone brands. Let’s take a closer look…

 

HTC 10 Hands-On Preview

During the launch of the HTC 10 smartphone, we had some hands-on time with the HTC 10. Check it out!

Here is a summary of the HTC 10’s key features :
  • 5.2″ Super LCD 5 display with a resolution of 1440 x 2560
  • Curved-edge Corning Gorilla Glass 3 protection for the display
  • Powered by the Qualcomm Snapdragon 820 SoC with Adreno 530 GPU
  • 4 GB memory + 32 GB internal flash storage + microSD upgrade (up to 2 TB)
  • Runs on Android 6.0 Marshmallow
  • Supports Cat 9 LTE, with download speeds of up to 450 Mbps, upload speeds of up to 50 Mbps
  • World’s first front camera with optical image stabilisation (OIS)
  • Front camera has 5 MP sensor with f/1.8 lens and OIS
  • Rear camera has 12 MP sensor with f/1.8 lens, OIS, dual-tone LED flash and laser auto-focus
  • Records 4K video with stereo 24-bit Hi-Res audio recording
  • Certified for Hi-Res Audio with built-in headphone amplifier and BoomSound Hi-Fi Edition speakers
  • Comes with Hi-Res Audio earphones bundled
  • Fast fingerprint sensor that unlocks in 0.2 seconds
  • Supports Qualcomm Quick Charge 3.0 – charge 50% in 30 minutes
  • Comes with the new USB 3.1 Type C connector
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HTC 10 Smartphone Specifications

SpecificationsHTC 10
Display5.2" Super LCD 5 display
- 1440 x 2560 resolution (564 ppi)
- curved-edge Gorilla Glass 3 protection
Operating SystemAndroid 6 with HTC Sense
System PlatformQualcomm Snapdragon 820
Processor4 x Qualcomm Kyro cores (2.2 GHz)
Graphics ProcessorQualcomm Adreno 530 GPU
Memory4 GB LPDDR4 memory
Storage32 GB internal flash memory
microSD slot, supports card capacities up to 2 TB
Front Camera5 MP BSI sensor (1.34 µm pixel)
- f/1.8 aperture, 23 mm focal length
- Optical image stabilisation (OIS)
- 1080p video recording
Rear Camera12 MP HTC UltraPixel 2 sensor (1.55 µm pixel)
- f/1.8 aperture, 26 mm focal length
- Optical image stabilisation (OIS)
- Dual-tone LED flash
- 4K video recording with Hi-Res Audio
AudioHTC BoomSound Hi-Fi Edition with Dolby Audio 4
- Hi-Res Audio certified with Hi-Red Audio earphones
- Three microphones with noise cancellation
Network2G : 850 / 900 / 1800 / 1900 MHz
3G : 850 / 900 / 1900 / 2100 MHz
4G LTE : FDD Band 1, 3, 5, 7, 8, 12, 20, 28, 32; TDD Band 38, 40, 31
- Supports Cat 9 LTE : 450 / 50 Mbps
SIM CapabilitySingle nano SIM slot
Fingerprint SensorYes, integrated with Home button
Other SensorsAmbient light, proximity, motion, compass, gyro, magnetic
GPSGPS + GLONASS + Beidou (Europe & Asia)
ConnectivityWiFi : 802.11 a/b/g/n/ac (2.4 GHz & 5 GHz)
Bluetooth : Bluetooth 4.2
USB : USB 3.1 Type C
Earphone : 3.5 mm stereo audio jack
Others : NFC, DisplayPort, DLNA, Miracast, Google Cast, AirPlay, HTC Connect
Battery3,000 mAh lithium ion battery
- Talk time on 3G/4G : Up to 27 hours
- Standby time on 3G/4G : Up to 19 days
- Quick Charge 3.0 allows up to 50% charge in 30 minutes
Size71.9 mm wide
145.9 mm tall
3.0 to 9.0 mm thick
Weight161 grams
Available ColoursCarbon Grey / Topaz Gold

 

HTC 10 Lowest Prices (Amazon)


 

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HTC Desire 830 Dual SIM Smartphone Announced

Kuala Lumpur, 5 July 2016HTC today announced the HTC Desire 830 Dual SIM; combining vibrant, high-contrast colour and good looks with powerful specs, in a phone that truly stands out from the crowd. Striking colour combinations and a HD display encase a speedy octa-core processor, and HTC’s award-winning BoomSound audio profile to deliver a complete package that isas stylish asitis entertaining.

“Individuality has always been inour minds when creating a world class phone. This was indeed expressed with the dual tone color design of the HTC Desire 830 Dual Sim. We like to call this Stylish Individuality”, said Mr. Faisal Siddiqui, President, HTC South Asia. “Combining stylish features, the new phone is also able to capture life’s memories, deliver pulse-pounding music, watch vivid HD videos, anddo all of the things expectedof a modern smartphone. The HTC Desire 830 Dual SIM delivers both – balancing beauty with brains and unique and fashionable looks with incredible performance underneath.”

 

Style Leader

Breaking the mould, the HTC Desire 830 Dual SIM goes dual colour in style with vibrant, high-contrast colour combinations and a full, 5.5-inch glass front that blends seamlessly into the side frame for a cleaner look. Available in three colors, Cobalt White, Sunset Blue and Black Gold, the phone boasts two finishes, a soft matte that gives off a beautiful soft-touch feel and a glossy finish that gives it a sparkling and elegant look. At the same time, it is lighter and more slender than other phones in its class – weight at just 156 grams; it features specs that deliver astounding performance.

Not only the exterior of the HTC Desire 830 Dual SIM that is stylish and unique; with HTC Themes you can customise everything from wallpapers, icons, fonts and ringtones to suit your personality or mood. There are hundreds of professional looking themes from HTC Themes which you can choose, plus you can create your own themes based on your favourite photos.

With HTC Themes, your phone’s style goes more than just skin deep. Capture unshakably clear images The HTC Desire 830 Dual SIM features an advanced 13MP camera with Optical Image Stabilization technology, which detects hand movements within 0.125 milliseconds, and compensates by adjusting the lens in real time. The ƒ2.0 front camera with its wider lens lets you capture more scenery, or friends, in your selfies.

The Ultrapixel front camera takes Voice Selfies and features Live Makeup, allowing you tolook sensational almost anywhere. Next-Level Sound QualityPress play while you’re wearing your favourite earphones and you’ll hear how the HTC Desire 830 Dual SIM’s BoomSound audio profile enhances every sound, taking your music, films and games to the next level with clear vocals, deep bass and fine audio detail. The multimedia experience is enhanced even further with a 5.5-inch HD display that lets you see more detail, more drama and more action.

 

HTC Desire 830 Dual SIM Availabiliy & Pricing

All-Day Power and PerformanceA great phone is only as good as the processor, memory, and battery that keep it running smoothly. The HTC Desire 830 Dual SIM packs a 64-bit, octa-core 1.5GHz processor with 3GB of RAM. 32GB of built-in storage that can be augmented with MicroSD expansion to a whopping 2TB, while the whole package is powered with fast 5V/1.5A charging to get you up, running, and outof the door inno time.

The HTC Desire 830 Dual SIM willbe available in three exquisite colour combinations, Cobalt White, Sunset Blue and Black Gold. HTC Desire 830 Dual SIM is retailing at RM1,099 / ~US$275 in all key retailers and HTC stores from July onwards.

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HTC Desire 628 Dual SIM Announced

Kuala Lumpur, 14 June 2016HTC today announced the HTC Desire 628 Dual SIM, combining vibrant, high-contrast colour and good looks with powerful specs, in a phone that truly stands out from the crowd. Striking colour combinations and a HD display encase a speedy octa-core processor, super-fast front and back cameras, and HTC’s award-winning BoomSound audio profile to deliver a complete package that is as stylish as it is entertaining.

“People want more in a phone than just a black or white slab of plastic and glass – they want stylish individuality,” said Mr. Faisal Siddiqui, President, HTC South Asia. “At the same time, they want to be able to capture life’s memories, listen to pulse-pounding music, watch vivid HD videos, and do all of the things expected of a modern smartphone. The HTC Desire 628 Dual SIM balances both beauty and functionality, where unique and fashionable looks mixes with incredible performance underneath.”

 

Style Leader

Breaking the mould, the HTC Desire 628 Dual SIM goes dual colour in style with vibrant, high-contrast colour combinations and a full, 5-inch glass front that blends seamlessly into the side frame for a cleaner look. Available in two colors, Cobalt White and Sunset Blue, the phone boasts two finishes, a soft matte that gives off a beautiful soft-touch feel and a glossy finish that gives it a sparkling and elegant look. At the same time, it’s also lighter and more slender than other phones in its class – just 142g and 70.9mm thin – even while featuring specs that deliver astounding performance.

It’s not only the exterior of the HTC Desire 628 Dual SIM that is stylish and unique: With HTC Themes you can customise everything from wallpapers, icons, fonts and ringtones to suit your personality or mood. There are hundreds of professional looking themes from which to choose, plus you can create your own themes based on your favourite photos. With HTC Themes, your phone’s style is more than just skin deep.

 

Epic Photos Front and Back

When it comes to capturing those magic moments, the HTC Desire 628 Dual SIM has you covered front and back. The 13 megapixel main camera captures high-resolution photos and detailed 1080p video at up to 30 frames per second, and even takes great pictures in low light with its f/2.0 aperture and BSI sensor.

Plus, you’ll never miss that special photo opportunity with the main camera’s 0.4-second shutter speed. Meanwhile, the 5 megapixel front camera takes Voice Selfies and features Live Makeup, allowing you to look sensational almost anywhere.

 

Next-Level Sound Quality

Press play while you’re wearing your favourite earphones and you’ll hear how the HTC Desire 628 Dual SIM’s BoomSound audio profile enhances every sound, taking your music, films and games to the next level with clear vocals, deep bass and fine audio detail. The multimedia experience is enhanced even further with a 5-inch HD display that lets you see more detail, more drama and more action.

 

All-Day Power and Performance

A great phone is only as good as the processor, memory, and battery that keeps it running smoothly. The HTC Desire 628 Dual SIM packs a 64-bit, octa-core 1.3GHz processor with 3 GB of RAM. 32 GB of built-in storage that can be augmented with MicroSD expansion to a whopping 2 TB, while the whole package is powered with fast 5V/1.5A charging to get you up, running, and out of the door in no time.

 

HTC Desire 628 Dual SIM Pricing & Availability

The HTC Desire 628 Dual SIM will be available two exquisite colour combinations, Cobalt White and Sunset Blue for RM 799 (~US$ 199) at key retailers from today onwards.

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IKEA VR Experience For HTC Vive Launched

April 5th 2016 – For the last couple of years IKEA has explored new technology as a way to improve the offer and empower customers. In this context, IKEA has tried different digital tools and identified virtual reality as one of the ways to move forward. The launch of IKEA VR Experience is one of the steps taken within this field. It is a virtual kitchen made to appear to the user in real world size.

“Virtual reality is developing fast and in five to ten years it will be an integrated part of people’s lives. We see that virtual reality will play a major role in the future of our customers, for instance it could be used to enable customers to try out a variety of home furnishing solutions before buying them,” says Jesper Brodin, managing director at IKEA of Sweden and Range & Supply Manager at IKEA Group.

One of the features of IKEA VR Experience is the possibility to change the color of cabinets and drawers with a click. Another feature is the ability to shrink yourself and move around the kitchen in the size of a 3.3 foot (100 cm) tall child. You can also enlarge yourself and experience it as 6.4 feet (195 cm) tall. These features will be useful from a safety perspective, since walking around the room in someone else’s shoes enables you to discover hidden dangers.

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“We also see IKEA VR Experience as an opportunity to co-create with people all around the world. We hope that users will contribute to our virtual reality development, by submitting ideas on how to use virtual reality and how to improve the virtual kitchen,” says Martin Enthed, IT Manager for IKEA Communications, the in-house communication agency at IKEA of Sweden.

The app has been made in collaboration with developers at the French company Allegorithmic, using Unreal Engine 4 from Epic Games, and has been developed for HTC Vive – a first of its kind, award winning, virtual reality system created by HTC and Valve.

IKEA VR Experience will be continuously updated until August when this particular pilot test ends.

 

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HTC Vive Consumer Edition VR Headset Unveiled

Barcelona, Mobile World Congress, February 21, 2016 – HTC, in partnership with Valve, today unveiled the consumer edition of its Vive virtual reality system. Continuing to build upon the Vive’s exhaustive list of features, this complete Vive system, powered by SteamVR, introduces yet another new technological innovation – Vive Phone Services – once again setting a new standard in virtual reality.

Enabling you to stay connected to the real world, without exiting the virtual world, Vive Phone Services demonstrates the ability to combine both realities without losing touch of either. By allowing you to receive and respond to both incoming and missed calls, get text messages and send quick replies and check upcoming calendar invites directly through the headset, it creates a hybrid reality opening up a whole new world of possibilities for both consumers and businesses.

Taking Vive one step further, with refreshed branding and an updated headstrap, the HTC Vive Consumer Edition builds upon the innovative features that were introduced into the Vive Pre. These include updated wireless controllers with haptic feedback and dual stage triggers, a front facing camera that blends physical elements into the virtual world, a redesigned headstrap that offers greater stability and balance and an improved visual system with brighter displays to give a deeper sense of immersion.

Priced at US$799, for a limited time the consumer edition will also ship with two fully-fledged VR experiences to get you started in the VR world:

  • [adrotate banner=”4″]Job Simulator: The 2050 Archives, by Owlchemy Labs: In a firmly tongue-in-cheek world where robots have replaced all human jobs, step into the ‘Job Simulator’ to learn what it was like ‘to job’.
  • Fantastic Contraption, by Northway Games in collaboration with Radial Games: Imagine walking around a grassy island floating in the sky, building a machine the size of a horse with your own hands, and then watching it roll out into the world.

But it’s not just about gaming. In addition to these launch titles, HTC is working with developers to foster the creation of content that spans multiple sectors including entertainment, retail, education, design, healthcare and automotive.

“From the beginning, Vive has been at the forefront of virtual reality, with HTC pioneering several ground breaking technologies,” comments Cher Wang, chairwoman and CEO, HTC. “Since announcing Vive this time last year, we have worked tirelessly with Valve to deliver the best VR experience on the market, winning multiple awards and receiving critical acclaim from media, consumers and the industry. With the Vive consumer edition we are now able to realize our ultimate vision; bringing Vive into homes around the globe so that people can experience immersive virtual reality in a away that fires the imagination and truly changes the world.”

 

Vive Consumer Edition Pricing and Availability

The HTC Vive Consumer Edition will be available to pre-order from 29th February, with pre-order fulfilment and full commercial availability starting in early April.

Priced at US$799, the Vive Consumer Edition is the first complete VR solution, including two wireless VR controllers, room scale movement sensors, and an HMD featuring a built in camera and phone, plus the two VR titles. The integration of SteamVR into the bundle ensures that all Vive equipment is kept up-to-date with the latest features.

 

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HTC Desire 530, 630, 825 Smartphones Launched

Barcelona, Mobile World Congress, February 21, 2016 – With the ambition of creating one-of-a-kind devices, HTC today lifted the lid on its latest smartphones. Inspired by urban streetwear, the design of the three newest editions to the Desire range – the HTC Desire 530, 630 and 825 – bridge the gap between fashion and consumer electronics. Using a specially created micro splash effect on the polycarbonate shell, every single phone is both personal and unique.

 

Standing out – From Fashion to Phones

Playing to people’s personal tastes, their desire to be different and the fact that smartphones are now as much of a fashion accessory as they are a personal hub, HTC’s design team employed a paint process that treats each phone as a canvas. Utilizing specially designed spray nozzles and different settings of pressure and paint viscosity, they were able create an object that not only looks different, but that looks like nothing else on the market.

Coming in a choice of colors – Stratus White Remix with duo color micro splash and Graphite Gray Remix with gold micro splash for the Desire 630 and 825, and Graphite Grey and Solid Stratus White block colors for the Desire 530, these phones deliver something personal for everyone.

Knowing that people like to customize their style and stay ahead of the trends, our design experts also created two-tone snap on cases that split into parts, a lanyard inspired by hand straps on bags and over 25,000 themes that enable you to change your device’s color scheme and background based on your favorite photos.

“HTC has built its reputation on pairing industry-leading design with smart features”, said Chialin Chang, President of Sales, HTC. “But with customers also seeking personalization, and individuality in addition to treating their phones as fashion accessories, we have needed to create something different. So today we’re launching the most unique Desire devices yet.”

 

Sound as it should be heard

But it’s not just about design. Sound is also incredibly important and, whilst music choice is incredibly personal, the demand for high quality audio is shared. Both the Desire 630 and 825 are Hi-Res Audio certified and feature HTC’s revolutionary BoomSound with Dolby Audio technology.

Combined with audio playback, that is four times more detailed than CD quality, you are guaranteed a richer and more dynamic music experience. In select regions, the Desire 630 and Desire 825 will also come bundled with a Hi-Res headset that delivers higher fidelity music straight out of the box.

 

Getting the perfect shot

With young people predicted to take up to 25,000 selfies in their lifetime , imaging quality also needs to hit the mark and so these phones have been specifically designed with a 5MP front facing camera and Auto Selfie and Voice Selfie Modes, that allow you to snap away without pressing a button. The integration of Live Make-Up on the Desire 630 and 825 ensures that you can touch up your face so that it always looks as good as your phone.

Precision engineering continues with an 8MP rear camera on the HTC Desire 530, a 13MP on the Desire 630 and Desire 825 and built-in BSI sensors that increase the amount of light captured, giving you great images whatever time of day. Additional features like burst shot and sweep panorama allow you to freeze movement and create professional looking landscape photos, with Google Photos providing an ideal storage facility for your pictures and videos.

 

Feeling and looking good

[adrotate banner=”4″]With a phone that makes you stand out from the crowd, you want to feel as good as you look. Integrated into the Desire 825, is HTC Sensor Hub – a feature that lets you keep tabs on your wellbeing. Always on, HTC Sensor Hub records your activity, gestures and dynamic movement, providing real-time stats that can be automatically linked to some of the most popular fitness tracking applications, including Runtastic Running & Fitness, Runkeeper, Endomondo Running and Walking, and Google Fit.

 

HTC Desire 530, 630 & 825 Availability

The HTC Desire 530, 630 and 825 will begin rolling out both at retailers and at htc.com, from March 2016. Individual market dates will be released at a later date in 2016.

 

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HTC One A9 & Four Other Smartphones Revealed

Last night, HTC invited us to an exclusive Chinese New Year dinner, which also doubled as an official launch event. Their tagline for the event was “Ready to bring your A_ game?“.

They also cheekily presented marshmallows for those of us who are still licking our lollipops… No guesses for what operating system the new HTC smartphone will be running! 😀

Of course, anyone who has kept up on tech rumours would have known that HTC was going to launch the HTC One A9 smartphone. What we didn’t know was that they would also reveal another four HTC smartphones at the event as well!

Neither did we expect such fantastic entertainment from our fellow members of the media. Be sure to catch the video we took of our friends with hidden talents!

 

HTC One A9 & Four Other Smartphones Revealed

Just after the tossing of the yee sang for luck in the new year, the star of the event was “served” to us on a silver platter. Presenting the new HTC One A9!

Manu Seth, Senior Director, Head of Marketing for South Asia, then took the stage to talk about the HTC One A9, before revealing the details of the other four new HTC smartphones – the HTC One ME, HTC Desire 828, HTC Desire 728 and the HTC Desire 626.

Before we could get our hands on the new HTC smartphones, it was time for some fun and games. Check out this video we took of some talented members of the media in a dance-off contest!

Seriously, our friends have hidden talents! Who would have expected them to dance so well? 😀

Okay, entertainment is over. Let’s get down to the nitty-gritty details of the five new HTC smartphones!

Next Page > The 2 New HTC One Smartphones

HTC One A9

The HTC One A9 will come in Carbon Gray and Topaz Gold colours. They will have a recommended retail price of RM 2,299 (~US$539).

SpecificationsHTC One A9
Size70.8 mm wide
145.75 mm tall
7.26 mm thick
Display5.0" full HD (1080 x 1920) display
Corning Gorilla Glass protection
Operating SystemAndroid 6.0 with HTC Sense
PlatformQualcomm Snapdragon 617
Processor4 x ARM Cortex A53 cores @ 1.5 GHz
4 x ARM Cortex A53 cores @ 1.2 GHz
GPUQualcomm Adreno 405
RAM3 GB
Storage32 GB internal flash memory
microSD slot (upgradable to 2 TB)
Main Camera13 MP BSI sensor
Sapphire covered lens
f/2.0 aperture, auto-focus
OIS (Optical image stabilization)
1080p video recording
Front CameraHTC UltraPixel
f/2.0 aperture, fixed focus
1080p video recording
Network Capabilities4G LTE : FDD Bands 1, 3, 5, 7, 8, 20, 28
4G LTE : TDD Bands 38, 40, 41
3G : 850 / 900 / 1900 / 2100 MHz
2 G : 850 / 900 / 1800 / 1900 MHz
ConnectivityBluetooth 4.1
802.11 a/b/g/n/ac WiFi (2.4 GHz & 5 GHz)
3.5 mm stereo audio jack
micro USB 2.0 port
SensorsFingerprint sensor
Ambient light, proximity, motion, compass, gyro, magnetic sensors
LocationGPS + GLONASS
AudioDolby Audio
Hi-Res Audio
Battery2150 mAh lithium ion battery
Quick Charge 2.0 support

 

HTC One ME

The HTC One ME will come in Classic Rose Gold and Meteor Gray colours. They will have a recommended retail price of RM 1,599 (~US$379).

SpecificationsHTC One ME
Size71.99 mm wide
150.99 mm tall
9.75 mm thick
Display5.2" WQHD (1440 x 2560) display
Operating SystemAndroid 5.1 with HTC Sense
PlatformMediaTek helio X10
Processor8 x ARM Cortex A53 cores @ 2.2 GHz
GPUPowerVR G6200
RAM3 GB
Storage32 GB internal flash memory
microSD slot (upgradable to 2 TB)
Main Camera20 MP BSI sensor
f/2.2 aperture, auto-focus
4K video recording
Front CameraHTC UltraPixel
f/2.0 aperture, fixed focus
1080p video recording
Network Capabilities4G LTE : FDD Bands 1, 3, 5, 7, 8
4G LTE : TDD Bands 38, 39, 40, 41
3G : 850 / 900 / 1900 / 2100 MHz
2 G : 850 / 900 / 1800 / 1900 MHz
ConnectivityBluetooth 4.1
802.11 a/b/g/n/ac WiFi (2.4 GHz & 5 GHz)
NFC
3.5 mm stereo audio jack
micro USB 2.0 port
LocationGPS + GLONASS
AudioHTC Boomsound with Dolby Audio
Battery2840 mAh lithium ion battery

Next Page > The 3 New HTC Desire Smartphones

HTC Desire 828 Dual SIM

The HTC Desire 828 Dual SIM will come in Dark Gray and Pearl White colours.

SpecificationsHTC Desire 828 Dual SIM
Size78.9 mm wide
157.7 mm tall
7.9 mm thick
Display5.5" FHD (1080 x 1920) display
Operating SystemAndroid 5.1 with HTC Sense
PlatformMediaTek MT6753T
Processor8 x ARM Cortex A53 cores @ 1.5 GHz
GPUARM Mali-T720
RAM2 GB
Storage16 GB internal flash memory
microSD slot (upgradable to 2 TB)
Main Camera13 MP BSI sensor
f/2.0 aperture, auto-focus
OIS (Optical image stabilization)
1080p video recording
Front CameraHTC UltraPixel
f/2.0 aperture, fixed focus
1080p video recording
Network Capabilities4G LTE : FDD Bands 1, 3, 5, 7, 8
4G LTE : TDD Bands 38, 39, 40, 41
3G : 850 / 900 / 1900 / 2100 MHz
2 G : 850 / 900 / 1800 / 1900 MHz
ConnectivityBluetooth 4.1
802.11 a/b/g/n/ac WiFi (2.4 GHz & 5 GHz)
3.5 mm stereo audio jack
micro USB 2.0 port
LocationGPS + GLONASS
AudioHTC Boomsound with Dolby Audio
Battery2800 mAh lithium ion battery

 

HTC Desire 728 Dual SIM

The HTC Desire 728 Dual SIM will come in Purple Myst and White Luxury colours.

SpecificationsHTC Desire 728 Dual SIM
Size77.8 mm wide
157.9 mm tall
7.87 mm thick
Display5.5" HD (720 x 1280) display
Operating SystemAndroid 5.1 with HTC Sense
PlatformMediaTek MT6753
Processor8 x ARM Cortex A53 cores @ 1.3 GHz
GPUARM Mali-T720
RAM2 GB
Storage16 GB internal flash memory
microSD slot (upgradable to 2 TB)
Main Camera13 MP BSI sensor
f/2.2 aperture, auto-focus
1080p video recording
Front Camera5 MP BSI sensor
1080p video recording
Network Capabilities4G LTE : FDD Bands 1, 3, 5, 7, 8
4G LTE : TDD Bands 38, 39, 40, 41
3G : 850 / 900 / 1900 / 2100 MHz
2 G : 850 / 900 / 1800 / 1900 MHz
ConnectivityBluetooth 4.1
802.11 b/g/n WiFi (2.4 GHz)
3.5 mm stereo audio jack
micro USB 2.0 port
LocationGPS + GLONASS
AudioHTC Boomsound with Dolby Audio
Battery2800 mAh lithium ion battery

 

HTC Desire 626 Dual SIM

The HTC Desire 626 Dual SIM will come in Blue Lagoon and White Birch colours.

SpecificationsHTC Desire 626 Dual SIM
Size70.9 mm wide
146.9 mm tall
8.19 mm thick
Display5.0" HD (720 x 1280) display
Operating SystemAndroid 5.1 with HTC Sense
PlatformMediaTek MT6752
Processor8 x ARM Cortex A53 cores @ 1.7 GHz
GPUARM Mali-T760
RAM2 GB
Storage16 GB internal flash memory
microSD slot (upgradable to 2 TB)
Main Camera13 MP BSI sensor
f/2.2 aperture, auto-focus
1080p video recording
Front Camera5 MP BSI sensor
1080p video recording
Network Capabilities4G LTE : FDD Bands 1, 3, 5, 7, 8
4G LTE : TDD Bands 38, 39, 40, 41
3G : 850 / 900 / 1900 / 2100 MHz
2 G : 850 / 900 / 1800 / 1900 MHz
ConnectivityBluetooth 4.1
802.11 b/g/n WiFi (2.4 GHz)
3.5 mm stereo audio jack
micro USB 2.0 port
LocationGPS + GLONASS
Battery2000 mAh lithium ion battery

 

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If you like our work, you can help support out work by visiting our sponsors, participate in the Tech ARP Forums, or even donate to our fund. Any help you can render is greatly appreciated!