Tag Archives: Hans-Peter Ressel

The Lazada Online Revolution 2017 Shopping Campaign

8 November 2017 – Lazada Malaysia today launched its biggest shopping event of the year – the Lazada Online Revolution 2017. Running for its sixth year, the month-long online shopping extravaganza will take off on 11 November 2017 until 14 December 2017, and will feature 90 million products with savings of up to 90 per cent.


Lazada Online Revolution 2017 – Shop The Universe

Themed “Shop the Universe”, Lazada Malaysia introduced new sections in 2017 within the Lazada website to provide Malaysians with access to an even wider range of assortments with attractive prices.

These sections include “Digital Goods” that cover Lazada e-vouchers, Petronas Gift Cards and travel packages, “Official Stores” with over 1,000 brands like Estee Lauder, Clarks, Senheng and L’Oréal, and lastly “Taobao Collections” that include curated and products from top Taobao China Sellers.

Besides that, shoppers can also look forward to exciting brand flash sales, items as low as RM1 while brands like Nivea, Durex, Maybelline, Mattel and Laneige will be providing Lazada customers with “Mystery Boxes” for them to enjoy further markdowns.

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Hans-Peter Ressel, CEO of Lazada Malaysia said, “More people are placing greater trust when purchasing online. This shows that the adoption of eCommerce is accelerating and the online environment is flourishing in the Malaysian market. With the Lazada application already downloaded by a third of the country’s population, we’re expecting about 1 out of 5 Malaysians to be on our platform for 11.11. This is a strong testament to our expertise and knowing well ahead what our customers demand – an even wider selection of assortments at any given time.”

The Lazada Online Revolution 2017 will be joined by various marketing partners including Digi and CIMB, and will feature giveaways worth more than RM 60 million, including Club Med holiday packages, Go Pros, iPhone Xs, Perodua Bezzas, a chance to experience Zero-G and many more!

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You Can Now Buy AIG Insurance Coverage On Lazada!

KUALA LUMPUR, August 22 2017 Lazada Malaysia today announced their partnership with AIG Malaysia, a subsidiary of American International Group, Inc (NYSE:AIG), to provide a more convenient and seamless purchase of AIG insurance on their online shopping platform.


Buy AIG Insurance Coverage On Lazada

Customers who shop on Lazada Malaysia can now purchase Travel, Snatch Theft and Personal Accident (Active Lifestyle Care) coverage via the ‘freestanding’ AIG shop-front. The premiums on these AIG insurance coverages will be priced between RM 8 to RM 115.

Malaysia’s general insurance penetration level, measured in terms of premiums as a share of GDP, stands at less than 2% as compared to 3-4% in more developed markets. Recognising that the population remains largely uninsured, the partnership seeks to continue expanding the reach and penetration of insurance in the country, further generating more awareness among consumers.

“Enabling opportunities in the digital and direct channels for the purchase of insurance will be able to improve transparency and enable easier product comparisons, further ensuring that our customers are well-informed about the right products that suit their needs. We continuously invest to provide services that create a more engaging customer experience, and ultimately, better serve the needs of Malaysians. This collaboration is timely and helps prepare Malaysians to take a better charge of their future,” said Hans-Peter Ressel, Chief Executive Officer of Lazada Malaysia.

According to Antony Lee, AIG Malaysia’s Chief Executive Officer, the partnership is another milestone for AIG Malaysia to reach out to a very underinsured segment of the market that favours the convenience of purchasing on digital platforms. These AIG insurance products are specifically tailored for this market at competitive premium prices.

Lazada not only presents a compelling retail presence, but also offers a strong online platform that enables AIG Malaysia to offer the relevant products to the right customers at the right time, and for the right reasons. With some 50 per cent of Lazada’s customers aged between 26 and 35 years – well within AIG’s target customer segments – the partnership will provide us with the opportunity to better understand our customers’ needs and to continuously match them with the right insurance solutions.”

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Lazada TV Launched During Riang Ria Raya Campaign

MALAYSIA, May 18th 2017 – In conjunction with the Hari Raya celebrations, Lazada today unveiled its very own social commerce channel, Lazada TV, launching live on 19th May 2017.


Lazada TV

The Lazada TV, is part of Lazada’s initiative to seamlessly integrate online shopping with live social content, providing consumers a seamless and compelling shopping experience on the platform. Lazada TV will feature a series of live videos including make-up tips, Raya recipes, and tech reviews, collaborating with renowned brands such as Bosch, L’Oréal, Softlan, Tefal and Unilever.

Hans-Peter Ressel, CEO of Lazada Malaysia said, “We have witnessed an emerging trend whereby Malaysians are using social media to discover products and brands. The launch of Lazada TV would bridge the gap between brands, Lazada and online shoppers as we provide customers with personalised social content and a strong call-to-action to purchase this product, seamlessly integrating shopping and entertainment in one platform. The introduction of this social platform is a game-changer within the industry. With the upcoming Ramadhan campaign, we hope to continuously evolve to provide consumers an omni-channel shopping experience while shopping on Lazada.”


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The Lazada Riang Ria Raya Campaign

The launch of Lazada TV coincides with Lazada’s Hari Raya campaign themed Riang Ria Raya happening from 19th May to 30th June 2017. Consumers can shop for their favourite brands such as Tefal, Bosch, L’Oréal, Unilever, Tesco, Philips, and Watsons, enjoying discounts up to 90%.

During the campaign, Lazada will also feature promotions from various brand partners – customers will stand a chance to win a Perodua Axia from JBL worth RM 25,000, as well as vouchers from Nestle, Senheng and Kelloggs.


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Last Day To Enjoy The Lazada 5th Birthday Surprise!

Today is the last day to enjoy the Lazada 5th Birthday Surprise! You will enjoy up to 90% off products from brands like Huawei, JBL, Nestle, Drypers, L’oreal, Microsoft, Watsons, Sports Direct, Bosch, Tesco, Tefal & Levi’s.

Shoppers can also enjoy flash sales from as low as RM1, buy 1 free 1 promos and free shipping for over a million products. The Lazada 5th Birthday Surprise will also feature a chance to win free flights from AirAsia Big, as well as special offers from DiGi, Maxis, Domino’s Malaysia, CIMB, Maybank, HSBC, Coca-Cola and Petronas.


The Lazada 5th Birthday Celebration

Earlier this week, Lazada officially celebrated their 5th birthday with their key partners. They also took the opportunity to reveal their plans to catalyse their e-commerce growth.

Hans-Peter Ressel, Chief Executive Officer of Lazada Malaysia, said, “Our first five years was about building the fundamentals of e-commerce, the next five will be transforming into a self-sustaining platform empowering entrepreneurs to serve the needs of Malaysians better.” He added, “With the increasing sophistication of consumers, Lazada endeavours to provide Malaysian businesses the tools and services required to create a more engaging customer experience, thus, accelerating their business growth.

As of January 2017, e-commerce has already contributed 5.8% to the nation’s Gross Domestic Product (GDP) and is expected to grow 24% per year by 2022. Growth will be driven by the next generation of shoppers, also known as Generation Z, (those born in the mid to late 1990s) who will represent 40% of consumers by 2020. This savvy, younger group of shoppers expect e-commerce to be fast, intuitive, and engaging.

Hans-Peter added, “To keep up with the needs of these new consumers, Lazada is investing heavily in equipping sellers with world class logistics solutions as well as tools in marketing, content management, end-to-end e-commerce services. This will in return increase personalisation, shipping options and social engagement – exciting and delighting consumers further.”

Lazada expects this investment to translate to the creation of new jobs, and the emergence of many more ecosystem entrepreneurs in the field of logistics, digital marketing, technical development and Small and Medium-sized Enterprises (SMEs) solutions. These “knowledge workers” with new specialised skills will play a pivotal role, creating more opportunities and growth for Malaysians.

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