Tag Archives: Gartner

Gartner: Most Smartphone Users Spend Nothing On Apps

2 February 2017 — Over half of smartphone users spend no money on smartphone apps (paid-for downloads and in-app transactions), according to a new survey by Gartner, Inc.. However, end-user spending on in-app transactions continues to rise.

“Where users are prepared to pay for apps, spending on in-app transactions is on the rise — up 26 percent from 2015 — while spending on paid-for downloads only increased 4 percent in 2016,” said Stéphanie Baghdassarian, research director at Gartner. In this year’s survey, mean spending on in-app transactions was $11.59, while mean spending on paid-for downloads reached $7.67.

Paid-for downloads are more likely to be associated with smaller amounts of spending. Respondents who spent $15 or more over a three-month period were more likely to have done so through in-app transactions. “This is largely because the vast majority of paid-for mobile apps have a price tag of $1.99 or less, while the activation of in-app transactions usually means that the user has found value in an app and will be happy to spend more on it,” Ms. Baghdassarian added.

Gartner: Most Smartphone Users Spend Nothing On Apps

Figure 1. Amount Spent on Smartphone Apps in the Last Three Months (in U.S. Dollars)


Paid-for downloads: 2,965 respondents
In-app related transactions: 2,957 respondents
Excludes “don’t knows”
Source: Gartner (January 2017)

Age and gender also influence spending levels. Older millennials (people aged 25 to 34 years) are the biggest spenders on both paid-for downloads and in-app transactions, with their in-app transactions generating an average of $19 per quarter and their paid-for downloads an average of $13.40. The second-biggest spenders are the younger Generation X (people aged 35 to 44), who spend more on in-app transactions than paid-for downloads.

“As respondents grow older, they seem to be less keen to spend money within an app, and would rather pay for an app upfront,” said Ms, Baghdassarian. “The 18-to-24 age segment shows low average spending on paid-for downloads and high average spending on in-app transactions, at $3.80 against $12.10. This trend is likely to continue as these young millennials grow older.”

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The survey also revealed noticeable differences in spending levels and usage between men and women for both paid-for downloads and in-app transactions. Women not only spend less money overall on mobile apps, but also use them less. They are, however, more likely to try a “freemium” approach (the other name for the in-app transaction business model) that lets them try an app before deciding whether to spend money on it.

“Consumers’ increased preference for in-app transactions is a clear sign that technology product marketing leaders working for app providers should invest in this model to provide flexibility in how they engage with app users,” said Ms, Baghdassarian.

Flexibility of business model is not the only requirement for a strong user experience, however. Brands should also investigate new ways of delivering content to users, as mobile apps may not always represent the best user interface. “Bots and virtual assistants could prove better, depending on the user, the context and other requirements,” said Ms, Baghdassarian. “At any rate, new and improved touchpoints are crucial for the success of any brand.”

 

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Gartner: Red Hat Visionary Leader In x86 Server Virtualization

Kuala Lumpur, 16 August 2016Red Hat, Inc., the world’s leading provider of open source solutions, today announced that Red Hat Enterprise Virtualization has been positioned by Gartner, Inc. in the “Visionaries” quadrant of the August 2016 x86 Server Virtualization Infrastructure Magic Quadrant. With Red Hat Enterprise Virtualization, companies around the world are building a foundation for future technologies while integrating with existing technologies with an open, scalable, and high-performance virtualization infrastructure.

Gartner’s Magic Quadrants are based on rigorous analysis of a vendor’s completeness of vision and ability to execute. According to Gartner, “About 80% of x86 server workloads are virtualized, but virtualization technologies are becoming more lightweight, supporting more workloads and agile development. Price, modernization and specific use cases are driving enterprises to deploy different, and often multiple, virtualization technologies.”

Red Hat Enterprise Virtualization is an open infrastructure and management platform for servers and workstations with robust security capabilities. It is built on Red Hat Enterprise Linux and Kernel-based Virtual Machine (KVM) technologies, and enables customers to virtualize both traditional and cloud-native applications. Red Hat Enterprise Virtualization is the open alternative.

It offers a high-performing, fault-tolerant, and more secure platform for mission-critical, virtualized Linux and Windows environments. Red Hat reduces the cost and complexity of proprietary virtual machines (VM) through improved economics, interoperability, and agility of virtualization. Backed by Red Hat’s certified ecosystem of software and hardware partners, Red Hat Enterprise Virtualization offers unparalleled performance, scale, and flexibility to support a broad range of critical workloads.

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F-Secure Named a Visionary by Gartner

Kuala Lumpur, Malaysia – February 24, 2016: F-Secure has been positioned as a Visionary in Gartner’s 2016 Magic Quadrant for Endpoint Protection Platforms report (published February 1, 2016). The recognition comes as F-Secure pursues its goal of becoming the leading European cyber security vendor.

“We believe Gartner appreciated our effectiveness against malware and our company focus,” said Christian Fredrikson, CEO of F-Secure. “We’ve already got hands down award-winning best protection, measured by independent tests. And with our eye on becoming the leading European cyber security vendor, we’ve invested in threat intelligence and advanced threat detection, response and forensics. We’ll continue to press toward our goal, now as a Visionary.”

 

Endpoint Protection: The Core Of A Security Strategy

Today, every business is a potential target of cyber-attacks, and it’s the endpoint that’s the weakest link. For an attacker it’s easiest to crack defense at the endpoint level, capitalizing on humans’ ability to err. One employee falling for a targeted phishing attack gives an attacker access to their device. Once in, the attacker can access the services the employee uses, namely cloud and on-premise servers where the most important data is stored. The attacker can then move laterally within the organization searching for valuable information. With the endpoint becoming an easy way for attackers to outflank cloud defenses, it’s imperative that endpoints are protected with layered technologies that can stop an attack using a range of capabilities.

“Protection from common malware, as well as more APTs, is the top critical consideration for EPP buyers,” according to the report. “There is significant variation in the quality of attack prevention, as illustrated by multiple malware testing organizations. Buyers should look for solutions that offer a broad portfolio of protection techniques and high efficacy, as determined by multiple public test results.”

[adrotate banner=”4″]F-Secure’s endpoint solution includes multiple layers of protection technology to efficiently and effectively block common threats, as well as zero day and APT attacks. It is powered by the F-Secure Security Cloud, which provides instant, real world threat intelligence that’s always up to date. Signature-based detection is complemented by behavioral and heuristic protection, sandboxing and other technologies, all adding up to next-generation business protection. With F-Secure receiving awards in independent tests multiple years, its technology’s effectiveness at stopping malware in its tracks has been proven time and time again.

Also cloud-enabled is F-Secure’s management system for endpoint security. Centralized management makes it easy for customers and partners to deploy, manage and monitor the security of all their endpoints from a single, intuitive console. It offers excellent visibility of all devices – whether at the office or on the go.

F-Secure’s complete lineup of business products cover all aspects of cyber security – predict, prevent, detect and respond, to keep customers safe. Exposure assessment and security advisory help businesses analyze and predict their existing and desired security status. With security, vulnerability and compliance assessment and respective solutions, F-Secure provides prevention and detection against common, but also advanced and unknown attacks. And to respond to customers who have been breached, F-Secure offers forensics and incident response services.

 

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Trend Micro Scores Best In 2016 Gartner Report

Kuala Lumpur, 16 February 2016 – Trend Micro Incorporated today announced placement in the “Leaders” segment of the 2016 Gartner Report’s Magic Quadrant for Endpoint Protection Platforms based on ‘completeness of vision’ and ‘ability to execute’ for its EPP offering, protecting user endpoints and servers.

 

Trend Micro Scores Best In 2016 Gartner Report

The company has been named by Gartner as a leader in enterprise security solutions since 2002 . This year, Trend Micro placed farthest to the right in the leader’s quadrant for completeness of vision.

“As threats continue to evolve in sophistication and aggressiveness, we have made it a priority to invest in comprehensive next generation endpoint protection to help global enterprises keep pace,” said Kevin Simzer, executive vice president, sales, marketing & business development, Trend Micro. “Regardless of hybrid, cloud or on-premise deployment, Trend Micro’s proven endpoint offerings align with the business needs of our customers. We believe Gartner’s Magic Quadrant placement of us reinforces that not only are our current efforts on point, but our vision for the future will continue helping to address complex challenges.”

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Trend Micro’s endpoint security solutions provide enterprises with comprehensive threat protection and data security across every device and application to defend endpoints in cloud, hybrid and physical environments, helping to protect business reputation and ensure compliance. With multi-layered security and real-time threat intelligence delivered through a lean interface, the solutions are uniquely positioned to confront evolving threats faced by global enterprises.

To further enhance and simplify deployment and ongoing management, the solutions also offer central control and visibility to enable a connected defense across networks, servers and endpoints on varying operating systems, devices and applications.

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