Tag Archives: Data Science

Becoming A Data Ninja With Microsoft SQL Server 2016

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Malaysia is at the cusp of a data revolution. Cloud computing as well as big data analytics and intelligence will play a central role in this data revolution. Data science will transform entire industries in a new world in which data is the new currency. To support the transition to a data-centric world, the Microsoft SQL Server has evolved beyond its database roots, into a full-fledged business analytics and data management platform.

On the 8th of April, 2016, Microsoft Malaysia officially launched the new Microsoft SQL Server 2016 to support this transition to a data-centric world. Four key figures from Microsoft and the Multimedia Development Corporation came together to address the expansion of data science in Malaysia, and how SQL Server 2016 will help companies achieve their goals faster and easier than ever before.

 

Microsoft Malaysia On The Launch Of SQL Server 2016

In this video, Michal Golebiewski, Chief Marketing & Operations Officer, Microsoft Malaysia explains Microsoft’s mission and how they aim to help companies transform their operations to a mobile-first, data-first environment with Microsoft SQL Server 2016.

 

Dr. Karl Ng (MDeC) On Data Science In Malaysia

Ir Dr. Karl Ng Kah Hou, Director, Innovation Capital Division, The Multimedia Development Corporation (MDeC) then spoke on the push for data science in Malaysia. He also addressed questions about MDeC’s initiatives on data science in Malaysia. Check it out :

 

How To Become A Data Scientist

Microsoft even brought in a real-life data scientist – Julian Lee. An Advance Analytics Technical Solutions Professional in Microsoft Asia, he gave us a riveting account of his experience as a data scientist in Malaysia. A must-watch for those who are thinking of taking this exciting new career path.

 

Microsoft SQL Server 2016’s Key Features

Ending this exclusive event was Darmadi Komo, the Director of Microsoft’s Data Group Marketing. He flew in all the way from the Microsoft campus at Redmond to share with us the key features of the new Microsoft SQL Server 2016.

He also shared with us the fabulous offer from Microsoft – free SQL Server 2016 licences for companies that want to migrate from Oracle. The offer’s good up to June 2016, so contact Microsoft Malaysia ASAP if you are interested!

The new Microsoft SQL Server 2016 supports hybrid transactional / analytical processing, advanced analytics and machine learning, mobile Business Intelligence, data integration, always encrypted query processing capabilities and in-memory transactions with persistence.

  • Stretch Database technology is an industry first and allows customers to dynamically stretch warm and cold transactional data to Azure so operational data is always accessible. This also enables customers to have a cost-effective data strategy while protecting their customer’s sensitive data.
  • Advanced analytics using our new R support that enables customers to do real-time predictive analytics on both operational and analytic data.
  • Ground-breaking security encryption capabilities that enable data to always be encrypted at rest, in motion and in-memory to deliver maximum security protection.
  • In-memory database support for every workload with performance increases up to 30-100x.
  • Business Intelligence for every employee on every device – including new mobile BI support for iOS, Android and Windows Phone devices.
  • Available on Linux in private preview, making SQL Server 2016 more accessible to a broader set of users
  • Unique cloud capabilities that enable customers to deploy hybrid architectures that partition data workloads across on-premises and cloud based systems to save costs and increase agility
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Adobe Summit 2016 : Are You An Experience Business?

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March 23, 2016 – The Adobe Summit 2016 kicked off today. This is Adobe’s annual digital marketing conference in the U.S., showcasing innovations across Adobe Marketing Cloud. Adobe Summit is the leading industry event focused on the future of marketing and business transformation and attracted a record-breaking 10,000 attendees.

Starring Adobe’s most breakthrough technical achievements in marketing, the conference will also feature Oscar-award winning actor and director George Clooney, “Silicon Valley” star Thomas Middledich, actor and singer Donny Osmond and World Champion soccer player Abby Wambach, who will address how their own personal brands are evolving in today’s digital world.

Executives from Cirque de Soleil, Comedy Central, Mattel, McDonald’s and Royal Bank of Scotland are among hundreds of brands speaking about how they’re at the forefront of the next big industry wave: the “Experience Business” wave.

 

Adobe Summit 2016: Experience Business

The third wave of enterprise software is upon us – and it’s reinventing how products and services are created, delivered and marketed. First came the “back-office” wave, with software solutions for in-house processes like inventory control, payroll and accounting. Then came the “front-office” wave, which helped firms streamline their data to better interact with customers. With both waves, early-adopters of enterprise software enjoyed a significant advantage over rivals. Today, we find ourselves in the early stages of a third wave.

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The flood of information and opportunity unleashed by the digital revolution has raised customer expectations to unprecedented levels. There’s only one way for brands to thrive in this new environment: become an Experience Business. Companies have to create a personalized, compelling customer experience at every link of the relationship, from websites and mobile apps to retail environments.

At Summit, Adobe unveiled the next generation Adobe Marketing Cloud to drive the Experience Business. The company unveiled Adobe Cloud Platform enhancements, including advancements to its partner and developer program. A new Adobe Marketing Cloud Device Co-op is expected to link up to 1.2 billion devices.

A new Over-the-Top (OTT) offering makes it easy for TV networks and pay-TV providers to bring more personalized TV and ad experiences directly to consumers via Apple TV, Microsoft Xbox, Roku and other connected devices. The company also introduced new data science capabilities that enable brands to predict and deliver the right experience on the web, in apps, and at the point of sale at the right moment across any device.

“Every company should be obsessed with the quality of the experiences they are delivering to their customers,” said Brad Rencher, executive vice president and general manager, Digital Marketing Business at Adobe. “Adobe is laser-focused on enabling our customers to create consistent, personalized stand-out experiences for their customers.”

 

Adobe Cloud Platform

Advancements to the Adobe Cloud Platform include updates to Adobe Exchange, which hosts hundreds of apps and integrations such as Microsoft Dynamics CRM, DemandBase, Acxiom, and BrightEdge, and enable partners to extend the functionality of Adobe Marketing Cloud. The launch of Adobe.io, Adobe’s new developer portal, enables developers to download the Adobe Marketing Cloud software development kit (SDK) and easily access application program interface (API) routines and protocols.

New Adobe Certified Metrics, built on the Adobe Cloud Platform and powered by Adobe Analytics, offer standardized digital census data for more accurate measurement of digital audiences. By leveraging Adobe Certified Metrics, measurement partners, such as comScore, announced today, and Nielsen, can provide a complete view of total audience engagement across TV and digital to increase ad revenue opportunities.

With Adobe data, cable networks, pay-TV service providers and digital publishers can now accurately measure audiences and monetize their content across all screens – including linear TV, DVR, video-on-demand, desktops, smartphones, tablets, game consoles and over-the-top connected devices.

 

Cross-Device Coop & Mobile

  • Adobe announced the Adobe Marketing Cloud Device Co-op, a network that will enable the world’s biggest brands to work together to better identify consumers as they move from one digital device to another — all while adhering to the highest standards of privacy and transparency. The Co-op will empower participating brands to deliver more personalized consumer experiences across devices and applications at massive scale.
  • Adobe also unveiled a series of innovations in Mobile Marketing. Deeper integration of Adobe Experience Manager Mobile with Apache Cordova helps customers build mobile-app extensions to create richer app experiences. Adobe Experience Manager Mobile simplifies the process of building and managing visually appealing enterprise apps that are as easy to use as consumer apps. Several technology partners also announced today that they are extending their support of Adobe Experience Manager to include mobile.
  • Mobile Core Services now offers tools for brands to optimize the way they interact with users. Adobe’s new deep linking capability within Adobe Marketing Cloud allows brands to send content or promotional offers that will take the customer directly to the appropriate page within the app itself, if it’s installed, eliminating multiple steps and providing a better consumer experience.

 

New OTT Offering

  • Adobe unveiled new capabilities in Adobe Primetime that extend the solution to OTT platforms and make it easy for TV networks and pay-TV providers to deliver more personalized TV and ad experiences directly to consumers across Apple TV, Microsoft Xbox, Roku and other connected devices. Through the integration with Adobe’s digital marketing solutions, content providers can now acquire, engage and monetize audiences.

 

Data Science & Sneaks

  • Adobe also announced a series of new data science capabilities including Smart Tags, a TV Recommendation Engine, Automated Insight for Advertising, and email optimizations through Predictive Subject Lines. These capabilities further advance the use of the power of algorithms. The new algorithms simplify the process of extracting insights from billions of data points to help marketers make better business decisions and benefit from recommendations and predictions they didn’t even know existed.
  • Adobe will also be offering several “Sneaks” at Adobe Summit — previews of groundbreaking ideas and technologies percolating inside Adobe labs. One such Sneak: an early look at Adobe Experience Design CC paired with Adobe Experience Manager Mobile to allow designers to take UX designs of mobile apps to production.

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