Tag Archives: BMW

Did BMW MINI Give Ice-Cream Only To Foreigners In China?!

Chinese netizens are calling for a boycott of BMW MINI, after claiming that it only gave free ice-cream to foreigners!


Chinese Netizens : BMW MINI Only Gives Ice-Cream To Foreigners!

On Thursday, 20 April 2023, Chinese netizens exploded over a viral video recorded a day earlier at the Shanghai International Automobile Industry Exhibition.

It showed BMW MINI employees giving free ice-cream to a foreigner, but refusing to give it to the Chinese man recording the video, and his girlfriend.

That led to claims that BMW MINI was discriminating against China, with many saying that it was insulting to China and its citizens. The story has since been spread across the Chinese diaspora and promoted in pro-CCP groups by the Chinese 50 Cent Army (wumao, 五毛).

In old days, there was sign “No dog and Chinese in the park”…. nowaday “No ice cream for Chinese”. Time passed, change a little only….

#BMW #Shanghai #MINI
Shanghai Station BMW MINI has racial discrimination, only giving ice cream to white men, not to Asian women, and arranging security guards to beat female anchors, resulting in gender discrimination🤮🤮

1,6 billion losses for #BMW 🤣for ice cream. it’s little bit expensive.don’t play with Chinese people next time👺

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BMW MINI Ice-Cream Fiasco Show True Character Of Chinese Netizens

Chinese netizens are crowing about the losses that BMW MINI sustained from this free ice-cream fiasco, saying that China will not bow to foreigners, and that it shows the “power” of the Chinese cancel culture.

The truth is – the whole BMW MINI ice-cream fiasco is much ado about nothing. Even worse – it exposed the true character of these Chinese netizens, showing the world just how petty and superficial they really are.

First, let me start by pointing out some salient facts about the BMW Mini ice-cream fiasco…

It Was A Car Exhibition In Shanghai

The incident happened at the Shanghai International Automobile Industry Exhibition, where MINI China had a booth.

Generally, people go there to view the latest car models, or prototypes. But it looks like some Chinese netizens go to these exhibitions for the freebies…

More importantly – most of the visitors there were Chinese citizens, not foreigners. Keep this in mind.

BMW MINI Gave Out 300 Ice-Cream Tubs Per Day

MINI China was giving out 300 tubs of ice-cream at its booth, over two days. So that’s a total of 600 tubs of ice-cream.

While some Chinese netizens have said that BMW MINI should not have given so few, or should have anticipated a higher demand, they should ask themselves if they are at the Mini booth to view its cars, or to demand freebies?

Even if BMW MINI brought in 1,000 tubs a day, they would likely run out as well, and these demanding guests would still have complained.

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Most Ice-Cream Tubs Went To Chinese Guests

The vast majority of these free ice-cream tubs went to Chinese guests who visited the MINI booth, because it was a car show in Shanghai, where the vast majority of people are Chinese citizens!

Only a few tubs were reserved for BMW / MINI staff members at the car show, who happen to be foreigners. How many foreigners do you reckon will fly to Shanghai to check out the MINIs there?

A total of 600 ice creams were distributed to those who came to our booth through the MINI App. In fact, in addition to the 300 copies distributed each day, we also reserved a very small portion for our very hard-working colleagues on site, the 4-5 “foreigners” you see in the video are colleagues wearing staff badges.

It Was Chinese Ice-Cream

In fact, MINI China reserved those ice-cream tubs specifically for the foreign BMW / MINI executives to try, because the ice-cream was made by Shanghai ice-cream maker, Luneurs!

While many Chinese citizens can easily buy and enjoy ice-cream from Luneurs, this was likely the only opportunity for these foreigners to try ice-cream made by a famous Shanghai brand.

Instead of expressing pride that these foreigners were enjoying a local product, these Chinese netizens instead turned the whole incident into unnecessary drama… over free ice-cream.

Instead of capitalising on MINI China’s support of a local brand, Luneurs was forced to issue a public statement on Weibo that it had nothing to do with the BMW MINI free ice-cream drama.

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The Two Girls Were Temporary Help

Like in many car shows, the models and booth staff are often temporary help hired for the show. It was the case with the two Chinese girls in the video – they were hired to distribute the free ice-cream to guests visiting the Mini booth.

It is important for me to point this out because they are local Chinese citizens, and have no reason to be biased against their fellow Chinese citizens.

In addition, they were not BMW MINI staff members, and were merely instructed to distribute most of the free ice-cream to guests, and reserve a few for BMW/MINI staff members.

For diligently doing their jobs, they were hounded by Chinese netizens who called them names for allegedly obeying foreigners, or helping foreigners bully the Chinese people, etc.

Not only are these Chinese netizens shameless in demanding freebies, they have also shown themselves to be disgusting bullies. MINI China even came out to defend the girls against these cyberbullies.

… the two ladies in the incident are also young people who have just entered society, can you please give them more tolerance and space?

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IMHO, this BMW MINI ice-cream fiasco should serve as a lesson to all foreign brands trying to penetrate the Chinese market – don’t give them any freebies. As it is said, the road to hell is paved with good intentions.

No one, but BMW MINI, thought of giving guests some ice-cream for visiting their booth. But instead of appreciating that small gesture, Chinese netizens made it all about them, them, them.

Never mind that it was a car exhibition where no one in their right mind would have expected free ice-cream, or free anything. Never mind that the vast majority of the free ice-cream went to Chinese guests. Never mind that it was two Chinese girls who distributed them.

No, these idiots believe that this is actual Western oppression of the Chinese people. They are a disgrace to China and the Chinese diaspora. The truth is – most Chinese people are not jingoistic cheapskates like these shameless Chinese netizens.

Even the infamously jingoistic former editor-in-chief of Global Times, Hu Xijin, came out to caution Chinese netizens against their excesses:

We shouldn’t excessively magnify a problem to become a question of principle or an ideological issue.

Let the staff learn their lessons and let their future events return to normal as much as possible. Let’s avoid other vendors getting nervous because of this.

Chinese citizens are free to boycott BMW MINI all they want for this “ice-cream fiasco”, but make no mistake – this fiasco does not cast BMW MINI in poor light. It actually shows just how shameless and disgusting some Chinese citizens can be.

China may have made great strides in improving the economic circumstances of its citizens, but it looks like there is much work to be done to improve the grace and thoughtfulness of some of its citizens… as well as their lack of self esteem.


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GeForce RTX 3080 Mining Rig Inside A BMW i8 Hybrid!

Take a look at this mining rig with SIX GeForce RTX 3080 graphics cards, in the trunk of a BMW i8 hybrid sports car!


GeForce RTX 3080 Mining Rig Inside A BMW i8 Hybrid!

Simon Byrne is at it again – trolling gamers with his GeForce RTX 3080 mining rigs!

This time, he created a mining rig with six GeForce RTX 3080 graphics cards, right in the trunk of a BMW i8 hybrid sports car.

The only practical use for the trunk of an i8 is to home a 6 x RTX 3080 mining rig.

*no gamers were harmed in the making of this photo.


BMW i8 RTX 3080 Mining Rig : Trolling Gamers

As impressive as it looks, this really isn’t a practical mining operation. He probably created it just to troll gamers who are finding it hard to get decently-priced graphics cards.

World’s Most Expensive Mining Case

The BMW i8 has a starting MSRP of US$147,500 in Nevada. That would make it the world’s most expensive mining case.

Power Consumption

The six GeForce RTX 3080 graphics cards alone would consume 2 kilowatts of power at full power, with the entire mining rig using some 2.5 kW of power.

We can only see a single EVGA SuperNOVA 1600 T2 PSU, so he’s either underclocking the cards, or there is another PSU out-of-sight.

The BMW i8 has a 11.6 kWh lithium-ion battery, with a usable capacity of 8.7 kWh. That’s only enough to run the mining rig for 4-5 hours.

BMW i8 battery pack

Thermal Output

Of course, you can plug in the i8 or keep its engine running, but the mining rig still generates a tremendous amount of heat.

Even in a cold environment (it’s about 5°C in Nevada in January), the BMW i8’s rear hatch must be kept open to avoid the cards from overheating.

Invitation To Smash & Grab!

And that’s just inviting theft or a hold-up. Especially when these GeForce RTX 3080 cards command premium prices all over the world!

This is definitely an impressive showcase, but Simon is no doubt making the bulk of his cryptocurrency using serious rigs like this 78-card mining rig we showed earlier.

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Key NVIDIA EGX Announcements @ MWC Los Angeles 2019!

At MWC Los Angeles 2019, NVIDIA announced major partnerships on their EGX edge computing platform with Microsoft, Ericsson and Red Hat to accelerate AI, IoT and 5G at the Edge.

Catch the official NVIDIA EGX briefing on these new updates, and find out what it means for edge computing!


The Official NVIDIA EGX Briefing @ MWC Los Angeles 2019

Before the official announcement, NVIDIA gave us an exclusive briefing on their EGX edge computing platform. We are sharing it with you, so you can hear it directly from Justin Boitano, General Manager of NVIDIA’s Enterprise & Edge Computing division.

Here is a summary of what NVIDIA unveiled at MWC Los Angeles 2019 :

NVIDIA EGX Early Adopters

NVIDIA actually announced EGX at Computex Taipei in June 2019 – a combination of the NVIDIA CUDA-X software and NVIDIA-certified GPU servers and devices.

Now, they are announcing that Walmart, BMW, Proctor & Gamble, Samsung Electronics and ETT East have adopted the EGX platform, and so have the cities of San Francisco and Las Vegas.

  • Samsung Electronics — The Korean electronics giant is using AI at the edge for highly complex semiconductor design and manufacturing processes.
  • BMW — The German automaker is using intelligent video analytics in its South Carolina manufacturing facility to automate inspection. With EGX gathering data from multiple cameras and other sensors in inspection lines, BMW is helping ensure only the highest quality automobiles leave the factory floor.
  • NTT East — The Japanese telecom services giant is using EGX in its data centers to develop new AI-powered services in remote areas through its broadband access network. Using the EGX platform, NTT East will provide remote populations the computing power and connectivity required to build and deploy a wide range of AI applications at the edge.
  • Procter & Gamble — The world’s leading consumer goods company is working with NVIDIA to develop AI-enabled applications on top of the EGX platform for the inspection of products and packaging to help ensure they meet the highest safety and quality standards. P&G is using NVIDIA EGX to analyze thousands of hours of footage from inspection lines and immediately flag imperfections.
  • Las Vegas — The city is using EGX to capture vehicle and pedestrian data to ensure safer streets and expand economic opportunity. Las Vegas plans to use the data to autonomously manage signal timing and other operational capabilities.
  • San Francisco — The city’s Union Square Business Improvement District is using EGX to capture real-time pedestrian counts for local retailers, providing them a powerful business intelligence tool for engaging with their customers more effectively.

NVIDIA EGX Case Study : Walmart

Walmart is a pioneer user of EGX, deploying it in its Levittown, New York, Intelligent Retail Lab — a fully-operational grocery store where it’s exploring the ways AI can further improve in-store shopping experiences.

Using EGX’s advanced AI and edge capabilities, Walmart is able to compute in real time more than 1.6 terabytes of data generated each second, and can use AI to :

  • automatically alert associates to restock shelves,
  • open up new checkout lanes,
  • retrieve shopping carts, and
  • ensure product freshness in meat and produce departments.

NVIDIA EGX Partnership With Microsoft

NVIDIA announced a collaboration with Microsoft to enable the closer integration between Microsoft Azure and the NVIDIA EGX platform, to advance edge-to-cloud AI computing capabilities for their clients.

The NVIDIA Metropolis video analytics application framework, which runs on EGX, has been optimized to work with Microsoft’s Azure IoT Edge, Azure Machine Learning solutions and a new form factor of the Azure Data Box Edge appliance powered by NVIDIA T4 GPUs.

In addition, NVIDIA-certified off-the-shelf servers — optimised to run Azure IoT Edge and ML services — are now available from more than a dozen leading OEMs, including Dell, Hewlett Packard Enterprise and Lenovo.

NVIDIA EGX Partnership With Ericsson

NVIDIA also announced that they are collaborating with Ericsson on developing virtualised RAN technologies.

Their ultimate goal is to commercialise those virtualised RAN technologies to deliver 5G networks with flexibility and shorter time-to-market for new services like augmented reality, virtual reality and gaming.

NVIDIA EGX Partnership With Red Hat

Finally, NVIDIA announced a collaboration with Red Hat to deliver software-defined 5G wireless infrastructure running on Red Hat OpenShift to the telecom industry.

Their customers will be able to use NVIDIA EGX and Red Hat OpenShift to deploy NVIDIA GPUs to accelerate AI, data science and machine learning at the edge.

The critical element enabling 5G providers to move to cloud-native infrastructure is NVIDIA Aerial. This software developer kit, also announced today, allows providers to build and deliver high-performance, software-defined 5G wireless RAN by delivering two essential advancements.

They are a low-latency data path directly from Mellanox network interface cards to GPU memory, and a 5G physical layer signal-processing engine that keeps all data within the GPU’s high-performance memory.

Next Page > NVIDIA EGX Presentation Slides From MWC Los Angeles 2019!


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NVIDIA EGX Presentation Slides From MWC Los Angeles 2019!

Here is the full set of NVIDIA EGX presentation slides from MWC Los Angeles 2019 for your perusal :


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