Tag Archives: ASUS ZenFone 5

ASUS ZenFone 5 (ZE620KL) In-Depth Review

The new ASUS ZenFone 5 (ZE620KL) takes on the recently-launched Honor 10 and Huawei nova 3e (P20 Lite) smartphones. How well will it do against them? Let’s find out!

 

The ASUS ZenFone 5 Family

ASUS launched the ZenFone 5 family of smartphones at CES 2018, consisting of the ZenFone 5Z, the ZenFone 5, the ZenFone 5 Lite and the ZenFone Max Pro M1.

Here is a comparison of their key specifications :

SpecificationsASUS ZenFone 5ZASUS ZenFone 5ASUS ZenFone 5 Lite
(SDM630)
ASUS ZenFone 5 Lite
(SDM430)
ModelZE620KLZE620KLZC600KLZC600KL
Display6.2" Super IPS+ Display
- 1080 x 2246 pixels (18.5 : 9)
- 500 nits brightness
- 95.4% NTSC colour gamut
6.2" Super IPS+ Display
- 1080 x 2246 pixels (18.5 : 9)
- 500 nits brightness
- 95.4% NTSC colour gamut
6.0" IPS Display
- 1050 x 2160 pixels (18 : 9)
6.0" IPS Display
- 1080 x 2160 pixels (18 : 9)
ProtectionCorning Gorilla GlassCorning Gorilla Glass2.5D edge glass panels2.5D edge glass panels
Operating SystemAndroid 8.0 with ASUS ZenUI 5Android 8.0 with ASUS ZenUI 5Android 8.0 with ASUS ZenUI 5Android 8.0 with ASUS ZenUI 5
System PlatformQualcomm Snapdragon 845Qualcomm Snapdragon 636Qualcomm Snapdragon 630Qualcomm Snapdragon 430
Processor4 x Qualcomm Kyro 385 cores (2.8 GHz)
4 x Qualcomm Kyro 385 cores (1.8 GHz)
4 x Qualcomm Kyro 260 cores (1.8 GHz)
4 x Qualcomm Kyro 260 cores (? GHz)
4 x ARM Cortex-A53 cores (2.2 GHz)
4 x ARM Cortex-A53 cores (1.8 GHz)
4 x ARM Cortex-A53 cores (1.4 GHz)
4 x ARM Cortex-A53 cores (? GHz)
Graphics ProcessorQualcomm Adreno 630Qualcomm Adreno 509Qualcomm Adreno 508Qualcomm Adreno 505
MemoryUp to 8 GB LPDDR4X4 GB LPDDR4X4 GB LPDDR43 GB / 4 GB LPDDR3
Storage256 GB (UFS2.1)
microSD card (up to 2 TB)
64 GB (eMCP)
microSD card (up to 2 TB)
32 GB / 64 GB (eMCP)
microSD card (up to 2 TB)
32 GB / 64 GB (eMCP)
microSD card (up to 2 TB)
Main Rear Camera12 MP Sony IMX363 sensor with f/1.8 lens
- Dual Pixel autofocus
- 4-axis, 4-stops optical image stabilisation
- LED flash
12 MP Sony IMX363 sensor with f/1.8 lens
- Dual Pixel autofocus
- 4-axis, 4-stops optical image stabilisation
- LED flash
16 MP sensor with f/2.2 lens
- LED flash
16 MP sensor with f/2.2 lens
- LED flash
Second Rear Camera120° wide-angle 8 MP camera with f/2.2 lens120° wide-angle 8 MP camera with f/2.2 lens120° wide-angle 8 MP camera with f/2.2 lens120° wide-angle 8 MP camera with f/2.2 lens
Main Front Camera8 MP sensor with f/2.0 lens8 MP sensor with f/2.0 lens20 MP Sony IMX376 sensor with f/.1.8 lens
- Softlight LED flash
20 MP Sony IMX376 sensor with f/.1.8 lens
- Softlight LED flash
Second Front CameraNoneNone120° wide-angle camera120° wide-angle camera
AudioDual 5-magnet speakers
- with dual NXP Smart Amp
- Hi-Res Audio support
-DTS Headphone:X 7.1 virtual surround sound
Dual 5-magnet speakers
- with dual NXP Smart Amp
- Hi-Res Audio support
-DTS Headphone:X 7.1 virtual surround sound
Single SpeakerSingle Speaker
FM RadioYesYesYesYes
Network CapabilityLTE Cat18 DL : 1.2 Gbps
LTE Cat12 UL : 100 Mbps
LTE Cat13 DL : 600 Mbps
LTE Cat12 UL : 100 Mbps
LTE Cat13 DL : 400 Mbps
LTE Cat5 UL : 75 Mbps
LTE Cat13 DL : 400 Mbps
LTE Cat5 UL : 75 Mbps
SIM + MicroSD
Hybrid SIM Tray
- SIM1 : 2G/3G/4G nano SIM
- SIM2 : 2G/3G/4G nano SIM or microSD card
Hybrid SIM Tray
- SIM1 : 2G/3G/4G nano SIM
- SIM2 : 2G/3G/4G nano SIM or microSD card
Dual SIM Tray
- SIM1 : 2G/3G/4G nano SIM
- SIM2 : 2G/3G/4G nano SIM
Dedicated microSD tray
Dual SIM Tray
- SIM1 : 2G/3G/4G nano SIM
- SIM2 : 2G/3G/4G nano SIM
Dedicated microSD tray
Wireless Technology802.11a/b/g/n/ac (2.4 GHz + 5 GHz)
Bluetooth 5.0
802.11a/b/g/n/ac (2.4 GHz + 5 GHz)
Bluetooth 5.0
801.11a/b/g/n/ac (2.4 GHz + 5 GHz)
Bluetooth 4.1
801.11a/b/g/n
Bluetooth 4.1
NFCYesYesYesYes
GPS SupportGPS, AGPS, GLONASS, BDSGPS, AGPS, GLONASS, BDSGPS, AGPS, GLONASS, BDSGPS, AGPS, GLONASS, BDS
Fingerprint Sensor0.2 seconds unlock
Supports 5 fingerprints
0.2 seconds unlock
Supports 5 fingerprints
0.3 seconds unlock
Supports 5 fingerprints
0.3 seconds unlock
Supports 5 fingerprints
Face RecognitionYesYesNoNo
Other SensorsAcceleration, E-Compass, Gyroscope, Proximity, Ambient Light, RGBAcceleration, E-Compass, Gyroscope, Proximity, Ambient Light, RGBAcceleration, E-Compass, Gyroscope, Proximity, Ambient LightAcceleration, E-Compass, Gyroscope, Proximity, Ambient Light
Battery3,300 mAh lithium-ion battery
- 18 W fast charging capability
3,300 mAh lithium-ion battery
- 18 W fast charging capability
3,300 mAh lithium-ion battery3,300 mAh lithium-ion battery
Charger18 W charger (9 V @ 2 A)10 W charger (5 V @ 2 A)10 W charger (5 V @ 2 A)10 W charger (5 V @ 2 A)
Dimensions75.65 mm wide
153 mm tall
7.85 mm thick
75.65 mm wide
153 mm tall
7.85 mm thick
76.16 mm wide
160.62 mm tall
7.8 mm thick
76.16 mm wide
160.62 mm tall
7.8 mm thick
Weight165 g165 g168.3 g168.3 g
Available ColoursMeteor Silver, Midnight BlueMeteor Silver, Midnight BlueMidnight Black, Rouge Red, Moonlight WhiteMidnight Black, Rouge Red, Moonlight White
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ASUS ZenFone 5 Colour Options

The ASUS ZenFone 5 (Price Check) comes in two colour options – Meteor Silver and Midnight Blue. Let’s take a quick look at both colour options.

Next Page > ASUS ZenFone 5 Unboxing, Up Close, Tech Briefing

 

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Unboxing The ASUS ZenFone 5 (ZE620KL)

The ASUS ZenFone 5 (Price Check) comes in a premium dark blue box. ASUS made some variants Be sure to check the label on the bottom for the actual model (ZE620KL), and specifications, including the colour of the device inside (Meteor Silver).

The complete ASUS ZenFone 5 (Price Check) kit will consist of the following items :

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  • One ASUS ZenFone 5 (ZE620KL) smartphone
  • One ASUS ZenFone 5 soft TPU bumper case
  • One set of ASUS ZenFone 5 User Guide + Warranty Information
  • One set of ASUS ZenEar Pro Hi-Res Audio earphones + spare earbuds
  • One 10 W ASUS USB charger + USB Type C cable
  • One SIM tray ejector pin

The inclusion of the ASUS ZenEar Pro earphones are a really nice touch. They support Hi-Res Audio and have a gold-plated jack. Note that the TPU bumper case is an optional freebie that may not be available in other countries / regions.

 

ASUS ZenFone 5 (ZE620KL) Up Close!

The ASUS ZenFone 5 (Price Check) is powered by the new Qualcomm Snapdragon 636 SoC, just like the ZenFone Max Pro M1 (Price Check). It has 4 GB of the latest LPDDR4X memory, and 64 GB of internal flash storage.

According to ASUS, the Snapdragon 636 is over 2.7X faster than the Snapdragon 430 used in the ZenFone 4 Max Pro (Price Check), and over 1.5X faster than the Snapdragon 625 used in the ZenFone 4 Selfie Pro (Price Check).

The ASUS ZenFone 5 (Price Check) comes with a large 6.2″ IPS display, with a Full HD+ resolution of 1080 x 2246 pixels. The ultra-wide 18:9 aspect ratio and bezel-less design allow ASUS to fit this 6.2 display in the form factor of a traditional 5.5″ smartphone. Believe it or not – it is actually smaller in size than the ZenFone Max Pro M1 (Price Check), which has a smaller 6″ display!

 

ASUS ZenFone 5 (ZE620KL) Tech Briefing

Li Huai Pin, ASUS Malaysia Business Development Manager, explains the key features of the ASUS ZenFone 5 (Price Check), while Andrew Chan, Senior Manager of the ASUS Global Product Team, showcases the photographic capabilities of the ZenFone 5.

Next Page > ASUS ZenFone 5 Cameras, Fingerprint + Face Unlock, Hybrid SIM

 

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The ZenFone 5 Cameras

The ASUS ZenFone 5 (Price Check) has an 8 MP front camera with f/2.0 lens. This should offer better low-light performance, which would be useful since it does not come with an LED flash.

The ASUS ZenFone 5 (Price Check) has dual cameras at the back. The main camera has a 12 MP Sony IMX363 sensor with Dual Pixel autofocus capability, and 4-axis, 4-stops optical image stabilisation. This camera has a fast and bright f/1.8 lens, which means great performance in low-light conditions.

The secondary camera is a 120° wide-angle camera designed for group shots. It has an 8 MP sensor, which is very likely from Omnivision, and is paired with f/2.2 lens. Both cameras are supported by a single LED flash.

 

Fingerprint Sensor + Face Unlock

The ASUS ZenFone 5 (Price Check) has a Goodie FP fingerprint sensor built into the back. It is a fast and accurate sensor that takes 13 finger presses to register a fingerprint, and less than a second to identify it. It is rated with a 0.3 second unlock speed, and supports up to 5 fingerprints.

Its rear location allows you to quickly unlock the smartphone with your fingerprint, but prevents it from being unlocked while it is in a car mount. This is where its Face Unlock feature comes in handy.

Face Unlock uses the front camera and facial recognition algorithms to authenticate your identity, so it will work even with the ASUS ZenFone 5 (Price Check) mounted on your car’s dashboard.

 

Hybrid SIM Tray

To keep the ZenFone 5 compact, ASUS opted for a hybrid SIM tray. This allows you to use a second nano SIM card, or add a microSD card. You can’t use two nano SIM cards with a microSD card though. The good news is – the ASUS ZenFone 5 (Price Check) comes with 64 GB of internal flash storage, so there is plenty of storage space for your apps, photos and videos.

Next Page > Display Notch, WiFi + LTE, AI Ringtone + AI Call, Hi-Res Audio, Battery

 

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Display Notch

The ASUS ZenFone 5 (Price Check) has a Full HD+ display, with an aspect ratio of 18.8:9 and a resolution of 1080 x 2246 pixels. It features the display notch made popular by the iPhone X, albeit much smaller in size. This gives it a lot more space for notification icons.

Although the notification icons nearest to the notch can appear “cut-off”, the ZenFone 5 is smart enough to work around the notch. In games and applications that don’t support the notification area, it just displays the main 1080 x 2160 section.

 

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LTE + WiFi Capabilities

The ASUS ZenFone 5 (Price Check) is powered by the Qualcomm Snapdragon 636 SoC, whose X12 LTE modem is capable of :

  • LTE Cat12 downlink speeds of up to 600 Mbps
  • LTE Cat13 uplink speeds of up to 150 Mbps
  • 802.11a/b/g/n/ac (2.4 GHz + 5 GHz) capability

Unlike the ZenFone Max Pro M1 (Price Check),the ZenFone 5 supports the full LTE and WiFi capabilities of the Snapdragon 636 platform.

 

AI Ringtone + AI Call

The ASUS ZenFone 5 (Price Check) has AI Ringtone – a feature that every smartphone should have! It will dynamically adapt the ringtone volume to the ambient noise level. This relieves you of the need to keep adjusting the ringtone volume, and ensures that you will never miss that important call, or needlessly disturb your partner or baby at night!

The ASUS ZenFone 5 (Price Check) uses two additional microphones to monitor ambient noise levels. The data is used to cancel out the ambient noise when you make calls, so your voice will always be heard clearly, even in noisy environments.

 

Hi-Res Audio

Audio is an oft-neglected aspect of modern smartphones. The ASUS ZenFone 5 (Price Check) supports Hi-Res Audio playback (sadly, not recording). It even comes with Hi-Res Audio-capable ASUS ZenEar Pro earbuds, so you can enjoy 24-bit / 192 kHz audio on the go!

There is also another advantage in using earphones – the ZenFone 5 supports DTS HeadphoneX, which delivers 7.1 channel virtual surround sound over earphones / headphones. Now you can enjoy a truly immersive experience with your movies and games!

The ASUS ZenFone 5 (Price Check) also boasts two 5-magnet speakers with metal coils, and 36″ larger sound chambers (compared to the ZenFone 4). These stereo speakers are driven by the latest NXP 9874 low-distortion smart amplifiers, delivering a louder and richer audio output.

 

BoostMaster Battery With AI Charging

The ASUS ZenFone 5 (Price Check) has a 3,300 mAh lithium-ion battery with BoostMaster fast charging capability. In fact, it supports up to 18 W fast charging, even though it only comes with a 10 W fast charger.

Even with the 10 W charger, it only needs a quick 5 minute charge to gain 2 hours of talk time. A 38 minutes charge would get the battery up to 60% capacity. If you need even faster charging, you can upgrade to an 18 W charger.

The ASUS ZenFone 5 (Price Check) also supports AI Charging, a feature that doubles the lifespan of its battery! It accomplishes this feat by intelligently maintaining the battery at 80% capacity throughout the night, and only charging it to 100% just before you wake up in the morning.

Next Page > ASUS ZenFone 5 Setup, Ergonomics, Available Memory + Storage

 

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Setting Up The ASUS ZenFone 5

Setting up the ASUS ZenFone 5 (Price Check) is easy, and takes no more than 10 minutes if you are setting it up as a new device. The Goodix FX fingerprint sensor was fast and accurate, so it was a breeze to setup.

 

Ergonomics

The ASUS ZenFone 5 (Price Check) is a surprisingly small device. It is actually smaller than the ZenFone Max Pro M1 (Price Check) which has a smaller display! Not surprisingly, it is thinner and weighs just 165 g. It is a better fit for those with smaller hands and pockets.

The 6.2″ Super IPS+ display is bright and vivid, with 500 nits of maximum brightness, and a wide 100% DCI-P3 colour gamut. The non-standard 18:9 aspect ratio of. the main display section, while useful in giving you more screen space, will result in some pillarboxing for movies.

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Available Memory + Storage

For a mid-range smartphone, the ASUS ZenFone 5 (Price Check) comes with rather large memory and storage capacities. It has 4 GB of LPDDR4X memory, of which 1.9 GB (47.5%) is available for use. That’s plenty to run several memory-guzzling apps at the same time. In fact, the ZenFone 5 has more free memory than the Samsung Galaxy S9!

The ASUS ZenFone 5 (Price Check) comes with 64 GB of eMMC 5.1 flash storage, of which just over 51 GB (80%) is available for use. That’s enough for over 12,000 photos, or 5.5 hours of 1080p videos, or 2.5 hours of 4K videos.

If you see the storage type listed as eMCP, that’s short for Multi-Chip Package. It merely means the eMMC flash storage was combined with the LPDDR4X memory in a single package to allow for thinner form factors.

Next Page > ASUS ZenFone 5 Camera Performance – Photos + Videos

 

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Camera Performance – Photos

ASUS used the excellent 12 MP Sony IMX363 sensor with Dual Pixel autofocus capability, with a secondary 120° wide-angle camera that is most likely using an 8 MP Omnivision sensor.

Photos from the main camera have a 4:3 aspect ratio, with 4032 × 3024 pixels and an average file size of between 2 MB and 3 MB.

Photos from the wide-angle secondary camera have a 4:3 aspect ratio, with 3264 × 2448 pixels and an average file size of between 4 MB and 5 MB.

Here are 10 high-resolution samples from the main 12 MP camera for you to check out. Click on them to load the full-sized photos, which you can also download to examine.

As you can see, the camera itself is excellent – it can really produce really awesome photos. The detail and image quality is simply quite amazing.

However, we noticed that it has trouble focusing on objects that are in close proximity. A laser sensor (used in previous ASUS smartphones) would have helped, but we didn’t see the cheaper ZenFone Max Pro M1 (Price Check) did not have similar issues.

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Camera Performance – Video Recording

Despite its humble price point, the ASUS ZenFone 5 (Price Check) supports 4K video recording. Surprisingly, there doesn’t seem to be a time-limit for 4K video recording, although the file size for each clip is still limited to 4 GB.

Video Recording Test #1 : Piano (1080p)

The ZenFone 5’s 4-axis optical image stabilisation is simply amazing. It works almost as well as a dedicated gimbal, giving you a silky smooth video.  The audio recording, while not Hi-Res Audio, is good, with a wider range and richer tone than we have seen in other smartphones of the same price range.

The only downside – the highlights are overblown. Note how the interior of the Padini Concept Store in the background is completely “white out”.

Video Recording Test #2 : Piano (4K)

The 4K resolution is amazing, but the highlights are noticeably overblown. There is a little more jerkiness because the electronic image stabilisation is less effective at this high resolution.

Video Recording Test #3 : Street Market (1080p)

The 4-axis image stabilisation is just amazing. It ironed out most of the shaking in this video walkthrough of the street market. But note again the blown highlights.

Video Recording Test #4 : Street Market (4K)

The 4K resolution is really awesome, but there is noticeably more shaking. The electronic image stabilisation is obviously having trouble coping with the high resolution.

Next Page > Work Performance, Battery Life + Recharging Speed

 

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Work Performance – PCMark

We tested the ZenFone 5’s performance using PCMark, which simulates work applications like web browing, playing video, writing text and editing photos.

Work 2.0 Honor 10 ASUS ZenFone
Max Pro M1
ASUS ZenFone 5 Samsung Galaxy S9
Performance Score
(Average)
7106 6118 5742 5618
Web Browsing 7295 5815 5382 5357
Video Editing 5159 4898 4938 5265
Writing 6752 5722 4900 4673
Photo Editing 12910 10041 9699 7560
Data Manipulation 5524 5240 4939 5616
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The Qualcomm Snapdragon 636 is really fast at work applications, beating even flagship smartphones like the Samsung Galaxy S9 (Price Check). Only the Kirin 970-powered Honor 10 (Price Check) was faster.

 

Battery Life – PCMark

We then tested the ZenFone 5’s battery performance using PCMark. It basically ran the PCMark work tests until its battery capacity dropped to 20%.

Work 2.0 ASUS ZenFone
Max Pro M1
ASUS ZenFone 5 Samsung Galaxy S9 Honor 10
Battery Life 14 hours 12 mins 10 hours 20 mins 9 hours 6 mins 8 hours 56 mins
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The ASUS ZenFone 5 (Price Check) has a 3,300 mAh battery, which gave it a battery life of just under 10.5 hours. This gave it a clear 13-15% advantage in battery life over the Samsung Galaxy S9 (Price Check) and Honor 10 (Price Check).

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Battery Recharging Performance

The ASUS ZenFone 5 (Price Check) supports 18W charging, but only comes with a 10W fast charger. Take a look at how fast it recharged its 3,300 mAh battery.

It took the ASUS ZenFone 5 (Price Check) 104.5 minutes (1 hours 44.5 minutes) to recharge its battery from 20% to 100%. This gives it a battery life : recharging ratio of just under 6:1.

Next Page > ASUS ZenFone 5 Gaming Performance, Our Verdict + Award

 

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Gaming Performance – 3DMark

We tested the ZenFone 5’s gaming performance using 3DMark, using the Ice Storm Unlimited test.

Ice Storm Unlimited Samsung Galaxy S9 Honor 10 ASUS ZenFone Max Pro M1 ASUS ZenFone 5
Gaming Score 39588 30560 19752 19591
Graphics 45577 34801 20707 20354
Physics 27116 21423 17008 17317
Graphics Test 1 267.9 fps 206.2 fps 113.5 fps 113.0 fps
Graphics Test 2 157.2 fps 119.5 fps 74.6 fps 72.7 fps
Physics Test 86.1 fps 68.0 fps 54.0 fps 55.0 fps
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The Qualcomm Adreno 509 GPU is reasonably fast in games, but certainly does not offer flagship-class gaming performance.

 

Our Verdict

If you think the ASUS ZenFone Max Pro M1 (Price Check) was impressive, the ASUS ZenFone 5 (Price Check) is even more so.

It boasts a larger, brighter 6.2″ display with Gorilla Glass protection in a smaller, thinner and lighter form factor; with the full LTE and WiFi capabilities of the Snapdragon X12 modem. To top it off, it has a really good Sony IMX363 main camera with fast f/1.8 lens and 4-axis optical image stabilisation.

We can see why the main camera scored a DXOmark score of 93. ASUS basically put a flagship-class camera into this midrange smartphone. Best of all, they did not cripple it to protect their flagship ZenFone 5Z – you can record 4K video with no restrictions!

It also has surprisingly good audio recording quality, and very good optical image stabilisation performance. If you want to record silky-smooth video without using a gimbal, the ASUS ZenFone 5 (Price Check) is a great choice.

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It’s not perfect, to be sure. Its excellent video recording capability is marred by overblown highlights; and its camera has trouble focusing on objects in close proximity. But seriously – did you even expect to find a flagship-class camera at this price point?

That brings us to deal closer – its unbelievable launch price of RM 1,299 / US$ 326. For a fraction of what you would pay for any flagship device, you get a great combination of good performance, great display, and an excellent camera with optical image stabilisation.

For those reasons, the ASUS ZenFone 5 (Price Check) deserves our Editor’s Choice Award! Great work, ASUS!

 

Price + Availability

Here is the official announcement on the Malaysian price and offers for the ASUS ZenFone 5 and ZenFone Max Pro M1 smartphones.

Here’s a summary of the recommended retail prices :

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  • ASUS ZenFone 5 (4 GB + 64 GB) : RM 1,299 / ~US$ 326
  • ASUS ZenFone Max Pro M1 (6 GB + 64 GB) : RM 999 / ~US$ 251
  • ASUS ZenFone Max Pro M1 (4 GB + 64 GB) : RM 849 / ~US$ 213
  • ASUS ZenFone Max Pro M1 (3 GB + 32 GB) : RM 699 / ~US$ 176

Here’s a summary of the offers :

  • ASUS ZenFone Max Pro M1 (4 GB + 64 GB) Lazada Pre-Order (2 and 3 June) : RM 799 / ~US$ 221
  • ASUS ZenFone Max Pro M1 (3 GB + 32 GB) Lazada Flash Sales (3, 10, 17, 24, 31 July) : RM 599 / ~US$ 151

If you are in the US, here are some purchase links :

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ASUS ZenFone 5 + ZenFone Max Pro M1 Exclusive Interview!

Right after the official launch of the ASUS ZenFone 5 and ASUS ZenFone Max Pro M1 smartphones, we had the opportunity to sit down with the top ASUS officials to discuss their latest smartphones. Get the inside scoop on the two new ASUS smartphones, and the direction of the ASUS Mobile team in this exclusive interview!

 

ASUS ZenFone 5 + ZenFone Max Pro M1 Exclusive Interview

Four top ASUS officials sat down with us for this exclusive interview. They are, from left to right, :

  • Li Huai Pin, ASUS Malaysia Business Development Manager (Mobile)
  • Rex Lee, ASUS APAC General Manager
  • Eric Chen, ASUS Corporate Vice President
  • Leo Tseng, ASUS Malaysia Country Manager

Facilitating this interview was ASUS Regional Director (Australia and New Zealand), Portia Chang.

Here are the key takeaways from this exclusive interview :

  • There will be something interesting coming up at Computex 2018 (It was the ROG Phone).
  • The market is trending towards mobile gaming, so ASUS will have appropriate products to cater to this trend.
  • ASUS is the top gaming notebook brand in Malaysia, with a 30% market share as of April 2018, beating the runner-up by 18 points.
  • The market share for ASUS smartphones in Malaysia is currently at around 3%, but ASUS expects to improve that with the ASUS ZenFone 5 and ASUS ZenFone Max Pro M1 smartphones.
  • ASUS expects to sell about 1,000 – 2,000 units of the new ASUS ZenFone 5 and ASUS ZenFone Max Pro M1 smartphones per day, which translates into an average of 45,000 units per month.
  • ASUS chose to decouple the Max brand from the generational numbering of the flagship ZenFone series, to allow faster and more frequent launches.
  • [adrotate group=”2″]Due to increased interest in stock Android smartphones, ASUS will look into creating more smartphones with stock Android, although they may not necessarily be under the Android One programme.
  • ASUS will provide the ASUS ZenFone 5 and ASUS ZenFone Max Pro M1 smartphones with at least two new generations of Android upgrades – to the future Android Q at the minimum.
  • ASUS is shrinking their product models in the new generation to reduce market confusion, and to keep prices low.
  • ASUS plans to launch the ZenFone 5Z in Malaysia in early Q3 2018.
  • The ASUS ZenFone Max Pro M1 will directly replace the ASUS ZenFone Max Plus M1.
  • The 6 GB version of the ASUS ZenFone Max Pro M1 is in shortage worldwide, with an expected availability only around July 2018.
  • ASUS chose to use a wide-angle camera as the secondary camera because it’s more useful for landscape shots, and a telescopic camera produces noisy and/or shakier photos indoors.

 

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ASUS ZenFone 5 + ZenFone Max Pro M1 Launch Coverage

A full 3 months after being announced at MWC 2018, the ASUS ZenFone 5 and ZenFone Max Pro M1 are finally here! Join us for our coverage of the entire launch event and get the full scoop on their key features, price and availability!  

ASUS ZenFone 5 + ZenFone Max Pro M1 Launch

Hundreds of people queued up to catch the ASUS ZenFone 5 and ZenFone Max Pro M1 launch at the KL Convention Centre – all Zen fans eager to be the first to try out the new ASUS smartphones. Don’t worry if you could not make it. We took videos of the entire event. Enjoy!

Launch Kick Off

The ASUS ZenFone 5 and ZenFone Max Pro M1 launch kicked off with Eric Chen, ASUS Corporate Vice-President and Leo Tseng, ASUS Malaysia Country Manager.

ASUS ZenFone 5 Presentation

In this video, Li Huai Pin, ASUS Malaysia Business Development Manager, explains the key features of the new ASUS ZenFone 5, while Andrew Chan, Senior Manager of the ASUS Global Product Team, showcases the photographic capabilities of the ZenFone 5.

Don’t forget to check out the ASUS ZenFone 5 Early Preview!

ASUS ZenFone Max Pro M1 Presentation

Next, Li Huai Pin explains the key features of the ASUS ZenFone Max Pro M1, with Andrew Chan, Senior Manager of the ASUS Global Product Team, showing off the photographic capabilities of the ZenFone Max Pro M1.

Don’t forget to check out the ASUS ZenFone Max Pro M1 In-Depth Review!

 

ASUS ZenFone 5 + ZenFone Max Pro M1 Price + Offers

Now, Leo Tseng announces the price and offers for the ASUS ZenFone 5 and ZenFone Max Pro M1 smartphones.

Here’s a summary of the recommended retail prices : [adrotate group=”2″]

Here’s a summary of the offers :

If you are in the US, here are some purchase links :

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The ASUS ZenFone 5 Launch Event @ MWC 2018

At MWC 2018, ASUS CEO Jerry Shen unveiled three new ASUS ZenFone 5 Series smartphones, as well as the ZenFone Max (M1). Get the low-down on these new smartphones, and watch the full ASUS ZenFone 5 launch event!

 

The ASUS ZenFone 5 Launch Event

The ASUS ZenFone 5Z and the ASUS ZenFone 5 are both 6.2-inch dual-camera smartphones, and the first ZenFone models to harness the power of artificial intelligence, and feature all-screen displays with a 90% screen-to-body ratio.

The ASUS ZenFone 5 Lite, on the other hand, is a 6-inch smartphone with a quad camera system!

ASUS ZenFone 5Z

The ASUS ZenFone 5Z is a extreme-performance dual-camera smartphone, with a 6.2-inch all-screen display with a 90% screen-to-body ratio.

It is powered by the flagship Qualcomm Snapdragon 845 mobile platform, with the Qualcomm Artificial Intelligence Engine (AIE). Priced at just €479, it will come with up to 8 GB of RAM and 256 GB of flash storage.

Its dual-camera system is built around the latest flagship Sony IMX363 sensor with large 1.4µm pixels, an f/1.8 wide-aperture lens,120° wide-angle secondary camera, four-axis optical image stabilization (OIS) and AI-enhanced camera features.

ASUS ZenFone 5

The “standard” ASUS ZenFone 5 is the first smartphone in the world to be powered by the latest Qualcomm Snapdragon 636 mobile platform.

Like the ZenFone 5Z, it also has a dual-camera system built around the latest flagship Sony IMX363 sensor with large 1.4µm pixels, an f/1.8 wide-aperture lens,120° wide-angle secondary camera, four-axis optical image stabilization (OIS) and AI-enhanced camera features.

ASUS ZenFone 5 Lite

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The ASUS ZenFone 5 Lite features the world’s first true four-camera system. That quad-camera system consists of a high-resolution camera and a 120° wide-angle camera on both front and rear aspects! Unlike rival systems, each camera works independently.

The 6-inch Full HD+ IPS display has a Full View 18:9 aspect ratio and an ultra-slim bezel, making it as compact as a standard-aspect-ratio 5.5-inch phone. The ZenFone 5 Lite runs on the Snapdragon 630 Mobile Platform, and has a 3300 mAh battery.

ASUS ZenFone Max (M1)

The ASUS ZenFone Max (M1) is the latest model in the new ZenFone Max Series. This is the (slightly) smaller brother of the ZenFone Max Plus M1 smartphone that launched in December 2017.

The ZenFone Max has a 5.5-inch full-view display, yet comes packed with a high-capacity 4000 mAh battery. It also boasts dual rear cameras with 120° wide-angle lens, and fingerprint-based unlocking.

 

The ASUS ZenFone 5 Series Specifications

SpecificationsASUS ZenFone 5ZASUS ZenFone 5ASUS ZenFone 5 Lite
(SDM630)
ASUS ZenFone 5 Lite
(SDM430)
ModelZE620KLZE620KLZC600KLZC600KL
Display6.2" Super IPS+ Display
- 1080 x 2246 pixels (18.5 : 9)
- 500 nits brightness
- 95.4% NTSC colour gamut
6.2" Super IPS+ Display
- 1080 x 2246 pixels (18.5 : 9)
- 500 nits brightness
- 95.4% NTSC colour gamut
6.0" IPS Display
- 1050 x 2160 pixels (18 : 9)
6.0" IPS Display
- 1080 x 2160 pixels (18 : 9)
ProtectionCorning Gorilla GlassCorning Gorilla Glass2.5D edge glass panels2.5D edge glass panels
Operating SystemAndroid 8.0 with ASUS ZenUI 5Android 8.0 with ASUS ZenUI 5Android 8.0 with ASUS ZenUI 5Android 8.0 with ASUS ZenUI 5
System PlatformQualcomm Snapdragon 845Qualcomm Snapdragon 636Qualcomm Snapdragon 630Qualcomm Snapdragon 430
Processor4 x Qualcomm Kyro 385 cores (2.8 GHz)
4 x Qualcomm Kyro 385 cores (1.8 GHz)
4 x Qualcomm Kyro 260 cores (1.8 GHz)
4 x Qualcomm Kyro 260 cores (? GHz)
4 x ARM Cortex-A53 cores (2.2 GHz)
4 x ARM Cortex-A53 cores (1.8 GHz)
4 x ARM Cortex-A53 cores (1.4 GHz)
4 x ARM Cortex-A53 cores (? GHz)
Graphics ProcessorQualcomm Adreno 630Qualcomm Adreno 509Qualcomm Adreno 508Qualcomm Adreno 505
MemoryUp to 8 GB LPDDR4X4 GB LPDDR4X4 GB LPDDR43 GB / 4 GB LPDDR3
Storage256 GB (UFS2.1)
microSD card (up to 2 TB)
64 GB (eMCP)
microSD card (up to 2 TB)
32 GB / 64 GB (eMCP)
microSD card (up to 2 TB)
32 GB / 64 GB (eMCP)
microSD card (up to 2 TB)
Main Rear Camera12 MP Sony IMX363 sensor with f/1.8 lens
- Dual Pixel autofocus
- 4-axis, 4-stops optical image stabilisation
- LED flash
12 MP Sony IMX363 sensor with f/1.8 lens
- Dual Pixel autofocus
- 4-axis, 4-stops optical image stabilisation
- LED flash
16 MP sensor with f/2.2 lens
- LED flash
16 MP sensor with f/2.2 lens
- LED flash
Second Rear Camera120° wide-angle 8 MP camera with f/2.2 lens120° wide-angle 8 MP camera with f/2.2 lens120° wide-angle 8 MP camera with f/2.2 lens120° wide-angle 8 MP camera with f/2.2 lens
Main Front Camera8 MP sensor with f/2.0 lens8 MP sensor with f/2.0 lens20 MP Sony IMX376 sensor with f/.1.8 lens
- Softlight LED flash
20 MP Sony IMX376 sensor with f/.1.8 lens
- Softlight LED flash
Second Front CameraNoneNone120° wide-angle camera120° wide-angle camera
AudioDual 5-magnet speakers
- with dual NXP Smart Amp
- Hi-Res Audio support
-DTS Headphone:X 7.1 virtual surround sound
Dual 5-magnet speakers
- with dual NXP Smart Amp
- Hi-Res Audio support
-DTS Headphone:X 7.1 virtual surround sound
Single SpeakerSingle Speaker
FM RadioYesYesYesYes
Network CapabilityLTE Cat18 DL : 1.2 Gbps
LTE Cat12 UL : 100 Mbps
LTE Cat13 DL : 600 Mbps
LTE Cat12 UL : 100 Mbps
LTE Cat13 DL : 400 Mbps
LTE Cat5 UL : 75 Mbps
LTE Cat13 DL : 400 Mbps
LTE Cat5 UL : 75 Mbps
SIM + MicroSD
Hybrid SIM Tray
- SIM1 : 2G/3G/4G nano SIM
- SIM2 : 2G/3G/4G nano SIM or microSD card
Hybrid SIM Tray
- SIM1 : 2G/3G/4G nano SIM
- SIM2 : 2G/3G/4G nano SIM or microSD card
Dual SIM Tray
- SIM1 : 2G/3G/4G nano SIM
- SIM2 : 2G/3G/4G nano SIM
Dedicated microSD tray
Dual SIM Tray
- SIM1 : 2G/3G/4G nano SIM
- SIM2 : 2G/3G/4G nano SIM
Dedicated microSD tray
Wireless Technology802.11a/b/g/n/ac (2.4 GHz + 5 GHz)
Bluetooth 5.0
802.11a/b/g/n/ac (2.4 GHz + 5 GHz)
Bluetooth 5.0
801.11a/b/g/n/ac (2.4 GHz + 5 GHz)
Bluetooth 4.1
801.11a/b/g/n
Bluetooth 4.1
NFCYesYesYesYes
GPS SupportGPS, AGPS, GLONASS, BDSGPS, AGPS, GLONASS, BDSGPS, AGPS, GLONASS, BDSGPS, AGPS, GLONASS, BDS
Fingerprint Sensor0.2 seconds unlock
Supports 5 fingerprints
0.2 seconds unlock
Supports 5 fingerprints
0.3 seconds unlock
Supports 5 fingerprints
0.3 seconds unlock
Supports 5 fingerprints
Face RecognitionYesYesNoNo
Other SensorsAcceleration, E-Compass, Gyroscope, Proximity, Ambient Light, RGBAcceleration, E-Compass, Gyroscope, Proximity, Ambient Light, RGBAcceleration, E-Compass, Gyroscope, Proximity, Ambient LightAcceleration, E-Compass, Gyroscope, Proximity, Ambient Light
Battery3,300 mAh lithium-ion battery
- 18 W fast charging capability
3,300 mAh lithium-ion battery
- 18 W fast charging capability
3,300 mAh lithium-ion battery3,300 mAh lithium-ion battery
Charger18 W charger (9 V @ 2 A)10 W charger (5 V @ 2 A)10 W charger (5 V @ 2 A)10 W charger (5 V @ 2 A)
Dimensions75.65 mm wide
153 mm tall
7.85 mm thick
75.65 mm wide
153 mm tall
7.85 mm thick
76.16 mm wide
160.62 mm tall
7.8 mm thick
76.16 mm wide
160.62 mm tall
7.8 mm thick
Weight165 g165 g168.3 g168.3 g
Available ColoursMeteor Silver, Midnight BlueMeteor Silver, Midnight BlueMidnight Black, Rouge Red, Moonlight WhiteMidnight Black, Rouge Red, Moonlight White

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