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The ASUS Zenvolution 2016 launch event kicked off yesterday at the prestigious Kuala Lumpur Convention Centre. Malaysians have eagerly awaited the launch of the ASUS ZenFone 3 smartphones since they were announced at Computex 2016. Well, here they are!
ASUS also took the opportunity to launch two new ZenFone 3 models, as well as the ZenBook 3 notebook and two Transformer 3 tablets. Let’s check them out!
ASUS ZenFone 3 Revealed
ASUS APAC General Manager, Rex Lee, kicked off the ASUS Zenvolution 2016 revelations with the new ASUS ZenFone 3 smartphone.
ASUS ZenFone 3 Deluxe & ZenFone 3 Ultra Revealed
Next, ASUS Corporate Vice President, Eric Chen, revealed the details of the ASUS ZenFone 3 Deluxe and ZenFone 3 Ultra smartphones.
ASUS ZenFone 3 Max & ZenFone 3 Laser Revealed
These are the two models that were not revealed at Computex 2016. The honour of revealing them was given to TH Cheng, the ASUS Senior Mobile Product Manager.
ASUS ZenBook 3, Transformer 3 Pro & Transformer 3 Revealed
Finally, ASUS Malaysia’s System Group Country Manager, Jimmy Lin, revealed the new ASUS ZenBook 3 ultraslim notebook, as well as the new Transformer 3 Pro and Transformer 3 tablets.
Price & Availability
The ASUS ZenFone 3 smartphone is available on launch day, with the ZenFone 3 Ultra available for pre-order with delivery next week. However, all smartphone, notebook and tablet models revealed at the ASUS Zenvolution 2016 event will be available in the month of August 2016.
Here are their recommended retail prices :
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ASUS ZenBook 3 (Royal Blue / Rose Gold / Quartz Grey) : RM 7,999 / ~US$ 1,999
ASUS Transformer 3 Pro : RM 6,999 / ~US$1,749
ASUS Transformer 3 : RM 3,199 / ~US$ 799
ASUS ZenFone 3 Deluxe : RM 2,599 / ~US$ 649
ASUS ZenFone 3 Ultra : RM 2,599 / ~US$ 649
ASUS ZenFone 3 Max : RM 799 / ~US$ 199
ASUS ZenFone 3 Laser : RM 999 / ~US$ 249
ASUS ZenFone 3 (5.5″) : RM 1,699 / ~US$ 424
ASUS ZenFone 3 (5.2″) : RM 1,499 / ~US$ 374
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Intel may have abandoned the smartphone market, but ASUS soldiers on with their ZenFone brand of smartphones. Instead of Intel Atom processors, they are now powered by Qualcomm processors. But that’s not all that’s changed. The new ASUS ZenFone 3 family of smartphone now comes in 3 distinct models, and they all look markedly different.
This is a departure from the ASUS ZenFone 2 family, which featured a common ambidextrous design even when ASUS differentiated them into a multitude of different models. The new ASUS ZenFone 3, the phablet edition called ASUS ZenFone 3 Ultra, and the premium ASUS ZenFone 3 Deluxe all have very different designs, even when they share similar hardware features.
During the first day of Computex 2016, we had the opportunity to get some hands-on time with all three models. In this ASUS ZenFone 3 sneak peek, you will get to take a look at the three new models, as well as a comparison of their key specifications!
ASUS ZenFone 3 First Look
The ASUS ZenFone 3 is the mainstream model. Powered by the octa-core Qualcomm Snapdragon 625 running at 2.0 GHz, the ZenFone 3 comes with up to 4 GB of RAM and up to 64 GB of internal flash storage. It has a 5.5″ full HD Super IPS display, and Corning Gorilla Glass 3 protection on both front and back.
Like the other ZenFone 3 models, it has an 8 MP front camera with f/2.0 lens. It also comes with the same 6P f/2.0 lens and second-generation laser auto-focusing system for the rear camera. However, it only comes with a 16 MP sensor.
ASUS ZenFone 3 Ultra First Look
The ASUS ZenFone 3 Ultra is a 6.8″ phablet with a full HD IPS display. Powered by the octa-core Qualcomm Snapdragon 652 running at 1.8 GHz, the ZenFone 3 Ultra comes with up to 4 GB of RAM and up to 128 GB of internal flash storage.
It has a front 8 MP camera with f/2.0 lens, but what’s really amazing is the new 23 MP rear camera with 6P f/2.0 lens. It also comes with the latest second-generation laser auto-focusing system.
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ASUS ZenFone 3 Deluxe First Look
The ASUS ZenFone 3 Deluxe is the premium model, the world’s first smartphone with a full metal unibody with an invisble antenna design. Powered by the quad-core Qualcomm Snapdragon 820 running at 2.3 GHz, the ZenFone 3 Deluxe comes with up to 6 GB of RAM and up to 256 GB of internal flash storage.
The ZenFone 3 Deluxe comes with a 5.7″ full HD Super AMOLED display. It has a front 8 MP camera with f/2.0 lens, but the new 23 MP rear camera with 6P f/2.0 lens is the main attraction. It also comes with the latest second-generation laser auto-focusing system.
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ASUS ZenFone 3 Specifications Comparison
For your convenience, we compared the specifications of all three ASUS ZenFone 3 models. Check it out :
Specifications
ZenFone 3 Deluxe (ZS570KL)
ZenFone 3 Ultra (ZU680KL)
ZenFone 3 (ZE552KL)
Display
5.7" Super AMOLED
(1920 x 1080 pixels, 386 ppi)
79% screen-to-body ratio
3,000,000 : 1
contrast ratio
ASUS TruVivid technology
Bluelight Filter
6.8" IPS display
full-screen lamination
(1920 x 1080 pixels, 324 ppi)
79% screen-to-body ratio
178˚wide-viewing angle
ASUS TruVivid technology
Bluelight Filter
5.5" Super IPS+ display
(1920 x 1080 pixels, 401 ppi)
500 nits brightness
77.3% screen-to-body ratio
2.1mm slim bezel
Protection
Corning Gorilla Glass 4
Corning Gorilla Glass 4
2.5D contoured Corning Gorilla Glass
Operating System
Android 6.0 Marshmallow
ASUS ZenUI 3.0
Android 6.0 Marshmallow
ASUS ZenUI 3.0
Android 6.0 Marshmallow
ASUS ZenUI 3.0
SoC Platform
Qualcomm Snapdragon 820
(MSM8996)
Qualcomm Snapdragon 652
(MSM8976)
Qualcomm Snapdragon 625
(MSM8953)
Processor
Quad-core Kyro (2.15 GHz)
4 x ARM Cortex-A72 (1.8 GHz)
4 x ARM Cortex-A53 (1.4 GHz)
4 x ARM Cortex-A53 (2.0 GHz)
4 x ARM Cortex-A53 (1.4 GHz)
Graphics Processor
Qualcomm Adreno 530 (624 MHz)
Qualcomm Adreno 510
Qualcomm Adreno 506
Memory
Up to 6 GB
Up to 4 GB LPDDR3
Up to 4 GB LPDDR3
Storage
Up to 128 GB (UFS 2.0) internal flash storage
microSD slot (Supports up to 2 TB)
Up to 128 GB internal flash storage
microSD slot (Supports up to 2 TB)
Up to 64 GB internal flash storage
microSD slot (Supports up to 2 TB)
Front Camera
8 MP, f/2.0 aperture
85˚ wide-viewing angle, Auto Focus
8 MP, f/2.0 aperture
85˚ wide-viewing angle, Auto Focus
8 MP, f/2.0 aperture, Fixed Focus
Rear Camera
23 MP Sony IMX318 sensor
0.03 second TriTech auto-focus
6P Largan f/2.0 aperture lens
4 Stop OIS (Optical Image Stabilization)
3-Axis EIS (Electronic Image Stabilization)
Dual-LED real tone flash
Sapphire lens protection
23 MP Sony IMX318 sensor
0.03 second TriTech auto-focus
6P Largan f/2.0 aperture lens
32 second long exposure
4 Stop OIS (Optical Image Stabilization)
3-Axis EIS (Electronic Image Stabilization)
Dual-LED real tone flash
16 MP Sony IMX298 sensor
0.03 second TriTech auto-focus
6P Largan f/2.0 aperture lens
32 second long exposure
4 Stop OIS (Optical Image Stabilization)
3-Axis EIS (Electronic Image Stabilization)
Dual-LED real tone flash
Sapphire lens protection
Dual 5 magnet speakers
ASUS SonicMaster 3.0
FM Radio
5 magnet speaker
ASUS SonicMaster 3.0
Battery
3000 mAh
4600 mAh
Talk time: 34 hrs (3G)
Wi-Fi browsing (14.5 hrs)
Video Playback (12.5 hrs)
3000 mAh
Fast Charging
18 W (9V, 2A) Adapter
Qualcomm Quick Charge 3.0 technology
BoostMaster Fast Charging : 60% battery capacity in 39 minutes
18 W (9V, 2A) Adapter
Qualcomm Quick Charge 3.0 technology
BoostMaster Fast Charging : 60% battery capacity in 45 minutes
10 W (5V, 2A) Adapter
Size
156.4 mm tall x 77.4 mm wide x 4.2 ~ 7.5 mm thick
186.4 mm tall x 93.9 mm wide x 6.8 mm thick
152.59 mm tall x 77.38 mm wide x 7.69 mm thick
Weight
170 g
233 g
155 g
Available Colours
Metal finish:
Glacier Silver
Titanium Gray
Shimmer Gold
Metal finish:
Glacier Silver
Titanium Gray
Metallic Pink
Glass finish:
Sapphire Black
Moonlight White
Shimmer Gold
Aqua Blue
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