Elon Musk just told advertisers on X to “f*ck yourself” for trying to blackmail him!
Advertisers Fleeing X After Elon Musk Controversy
Major advertisers like Apple, IBM, Disney, and Sony have pulled their advertising dollars from X (formerly known as Twitter) after several controversial comments by Elon Musk. It didn’t help that they discovered that their ads being shown next to anti-semitic and neo-Nazi posts.
Earlier this month, watchdog group Media Matters published a report claiming that X ran advertisements for major companies next to neo-Nazi posts. Musk would later file a lawsuit against the group.
But Musk escalated things when he publicly endorsed an antisemitic tweet which claimed that the Jewish communities have been “pushing the exact kind of dialectical hatred against whites that they claim to want people to stop using against them“.
According to Sensor Tower, the biggest advertisers – Apple, IBM, Sony, Disney, Comcast (NBC Universal) and Paramount collectively cut off 7% of total US ad spend on X (Twitter. On top of that, half of the top X advertisers have ceased buying advertisements from a year ago (as of October 2023).
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Elon Musk Tells X Advertisers To F*ck Themselves!
On Wednesday, 29 November 2023, Andrew Ross Sorkin interviewed Elon Musk at the 2023 DealBook Summit in New York. In that interview, Elon apologised for endorsing the antisemitic tweet, saying that he should not have replied to it.
But he was belligerent about the advertising crisis at X. He claimed that those advertisers were trying to blackmail him, and literally told them to go “f*ck yourself”. If that wasn’t enough, he singled out Disney CEO Bob Iger in his tirade:
I don’t want them to advertise. If somebody’s gonna try to blackmail me with advertising? Blackmail me with money?
Go f*ck yourself. Go. F*ck. Yourself. Is that clear? Hey Bob, if you’re in the audience, that’s how I feel. Don’t advertise.
Elon Musk also told his interview, Andrew Ross Sorkin, that he didn’t mind being hated for his controversial opinions.
I have no problem being hated. Hate away.
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But Musk admitted that the advertisers could kill X by boycotting it en masse.
What this advertising boycott is going to do is it’s going to kill the company. And the whole world will know that those advertisers killed the company.
What Musk may not have realised when he made those profane comments, was that he may well have helped to dig the grave for X.
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