Tag Archives: Adobe

PayNow PDF Malware Scam : What You Need To Know!

Is there a new malware scam involving a PayNow PDF?!

Take a look at the viral claim, and find out what the facts really are!

Claim : WhatsApp Block Button Is A Scam!

People are sharing this warning about a new malware scam involving a PayNow PDF. Take a look!

I just received below the latest and new scams Modus Operandi from my Uncle. Forward to warn and share.
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The scammers have changed their modus operandi. They don’t ask you to download the app.
My neighbour told me yesterday that her sister (a cancer patient) wanted a part-time helper to clean her house. Hence, she went to Facebook. I called the number and made the request. The advertiser asked whether she had a Paynow, and she said that she had. He directed her to make the partial payment, and he will send the invoice to confirm. (Note: He did not ask her to download an app, as people are getting alerts). When she received the invoice in the PDF format, she did not suspect any foul play and clicked it. The invoice showed the amount paid and the balance to be paid. After that, she went to sleep. The next morning, her phone could not be switched on.
She used her laptop to check her DBS bank account. Her $20K was gone, and her two fixed deposits of $25K, which had not reached the maturity date, were also gone—the total loss was $ 70K.
When she went to the bank and asked why her fixed deposit was also gone, the receptionist told her that digital banking allows you to transfer the amount back to your account to facilitate withdrawals without going to the bank.
Police told her the malware was embedded in the PDF document.
So folks, beware that the scammers are always changing their modus operandi to con your money $$$! 😡😡😡

No Evidence There Is Any PayNow PDF Scam!

This is likely another example of FAKE NEWS circulating on WhatsApp and social media platforms, and here are reasons why…

Fact #1 : No Evidence Of PayNow PDF Scam

First, let me just point out that there is no evidence that anyone was ever scammed by a PayNow PDF invoice.

There has been no actual news report of such a case, never mind multiple cases involving malicious PayNow PDF documents.

Frankly, I don’t know of any PDF malware that can shut down a phone, and transfer money from a bank account, including liquidating fixed deposits!

Fact #2 : PDF Malware Generally Target Computers

PDF documents can contain malware, but malicious PDFs generally target Windows computers. In fact, many aren’t actual PDF documents, but are instead executable files masquerading as PDF files – invoice.pdf.exe, for example.

Malicious PDF documents or executables targeted at Windows computers won’t work on smartphones. The malicious PDF must not only be specifically designed to target smartphones, it must target the right operating system – iOS or Android. A malicious PDF targeting Android won’t work on an Apple iPhone, for instance.

On top of that, many PDF malware actually exploit vulnerabilities in a specific PDF reader – most commonly, the industry-standard Adobe Acrobat Reader. Most smartphones do not have Adobe Acrobat Reader installed, and instead rely on a variety of PDF readers like Samsung Note, OneDrive, Google Drive, Kindle, etc.

Embedded PDF malware that target vulnerabilities in the Adobe Acrobat Reader won’t work with other PDF readers. That’s probably why it’s rare to see PDF malware that target smartphones.

Fact #3 : PayNow Scams So Far Involve Phishing

Singapore reported 477 cases of PayNow scams in 2021, with 133 more cases in 2022. However, they were not due to PDF malware. Rather, their victims were deceived into giving scammers their digital banking credentials.

In other words, PayNow scams have so far involved phishing attacks, in which victims are tricked into logging into fake websites, or giving up their Internet banking login details by phone.

In one of these scams, victims received phone calls from people pretending to be bank employees. The callers would ask for the victims’ personal details, such as their Internet banking usernames and passwords, under the pretext that the bank needed them to verify transactions in their accounts.

Fact #4 : Singapore Police Warned About Android Malware

It seems likely that the viral warning is based on a misunderstanding of a Singapore Police Force warning about Android malware withdrawing money through PayNow.

Issued on 17 June 2023, the Singaporean police warned that scammers were tricking victims into installing an Android Package Kit (APK) file through WhatsApp and Facebook Messenger. Once installed, the malware allows the scammers to remotely access the victims’ devices, and steal their passwords.

The victims are then directed to fake websites that mimic banks like DBS to key in their banking credentials. The login information obtained through this phishing attack then allows the scammers to withdraw their victims’ money through PayNow.

To be clear – this PayNow scam does NOT involve any PDF. It requires the victim to install an APK file – to gain access of your 2FA (Two-Factor Authentication) device, and provide bank login information through a fake (phishing) website.

This allows the scammers to log into your bank account using the login info you provided, and authenticate all transfers using your mobile phone.

Fact #5 : Here Are Some Common Cybersecurity Tips

Here are some simple cybersecurity tips to help you avoid getting scammed online:

Never install APK files (for Android) from unknown or untrustworthy sources.
Never sideload IPA files (for Apple iOS) from unknown or untrustworthy sources.
Always check the entire filename, including its file extension:
– PDF documents should end with .pdf, and not .pdf.apk or .pdf.ipa or .pdf.exe.
– Word documents should end with .doc or .docx, and not .doc.apk or .doc.ipa or .doc.exe.
Never click on any link to go to any bank website. Always type in the link yourself into a web browser, or better still – use the official app issued by the bank.
Never give your bank login details to any person, even if they claim to be a police officer, a bank officer, or even a cybersecurity expert!
Never give your 2FA authentication code / TAC or OTP number to any person, even if they claim to be a police officer, a bank officer, or even a cybersecurity expert!

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New Adobe Sign Features + Office 365 Integration Revealed!

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June 19, 2018 — Adobe (Nasdaq:ADBE) today announced new Adobe Sign features and new PDF integrations across Microsoft Office 365. Adobe Sign is now more deeply integrated with Microsoft Dynamics 365, providing real-time access to customer details from LinkedIn Sales Navigator and more automated sales processes.

Adobe Sign is now also the first Cloud Service Provider in the industry to receive FedRAMP Tailored authorization that meets the government’s rigorous security standards, so Adobe Document Cloud can be quickly deployed across U.S. Federal agencies.

And with new PDF integrations, all Office 365 users with a subscription to Adobe Acrobat DC for teams or enterprise will now have the ability to create, manipulate, and view high-quality, secure PDFs right from the ribbon in online versions of Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft OneDrive and Microsoft SharePoint.

New Adobe Sign Features

Last September, Adobe Sign became Microsoft’s preferred e-signature solution for Office 365, and is deeply integrated across Microsoft’s portfolio, including Microsoft Dynamics 365. Industry response to the partnership has been strong, and Adobe Sign now enables over half of the Fortune 100 with fast and secure signatures, contributing to the more than 8 billion electronic signature transactions that were processed through Document Cloud in the past year alone.

In the coming weeks, Adobe Sign will be live on Azure in the U.S., with expansion to additional regions expected soon. The new Adobe Sign features introduced today include:

Deeper integration with Dynamics 365. Adobe Sign and Microsoft D ynamics are already used by hundreds of joint customers. Now they can leverage a new UI for quick navigation, real-time access to customer details from LinkedIn Sales Navigator to reduce contracting errors and automated sales processes by embedding Adobe Sign into multistep Dynamics 365 workflows.
FedRAMP Tailored authorized. Adobe Sign has been granted authorization by the Federal Risk and Authorization Management Program (FedRAMP) and is now officially listed as FedRAMP Tailored authorized in the FedRAMP Marketplace.

Adobe PDF Integration Into Office 365

e-Signatures are one piece of an organization’s digital transformation, but the best digital document experiences rely on so much more. Now the 135 million monthly commercial active users of Office 365 have access to the best in e-signatures with Adobe Sign, and the best PDF services from Adobe. With new PDF services integrations for Office 365, customers can:

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Access Adobe PDF services directly from the ribbon in online versions of Word, Excel and PowerPoint to convert documents into high-quality Adobe PDF files that preserve fonts, formatting and layouts and can be password protected.
Access Adobe PDF services within SharePoint and OneDrive to create and view high-quality Adobe PDFs that preserve fonts, formatting and layouts and can be password protected. Combine multiple file types into a single PDF that you can use for archiving or distribution, and convert PDFs into editable Word, Excel, PowerPoint or RTF files from your mobile device or online.

Availability

New PDF services integrations with Office 365, including Word, Excel, PowerPoint, OneDrive and SharePoint, are available with Adobe Acrobat DC for teams and enterprise today. Adobe Sign for Dynamics 365 is available with Adobe Sign for Enterprise.

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Adobe Announces New Adobe Sign + Adobe Scan Features!

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Adobe just announced new Adobe Sign and Adobe Scan features. Check out their official announcement!

New Adobe Sign Features

Adobe Sign is designed to help organizations speed up business and plug into world-class third-party applications that deliver seamless customer experiences.

Today, Adobe rolled out new enhancements for life sciences and pharmaceutical companies, added more forms automation functionality by including a new way to collect online payments, furthered integrations with human resources and announced new cloud-based digital signature partners.

Some of these enhancements include:

Compliance with the life sciences industry: Life sciences and pharmaceutical companies using Adobe Sign can easily and confidently apply the necessary controls to comply with FDA 21 CFR Part 11, the globally-accepted regulation for electronic records and signatures in the biopharma industry, through multi-factor e-signature authentication or the more rigorous certificate-based digital signature authentication
Payments incorporated into forms: Customers can easily and securely collect payments from customers as they fill and sign forms.
Integration with SAP SuccessFactors: Create and send offer letters and onboarding forms with Adobe Sign directly from the SAP SuccessFactors workspace to engage the best talent in fast-paced markets. Once signed, approved documents are automatically stored in SAP SuccessFactors for a seamless, end-to-end digital workflow
Cloud-based digital signature momentum: Adobe Sign will work with new certificate digital ID providers to sign securely using their existing identity issued by their bank

New Adobe Scan Feature

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To further enhance the digital experience for customers, Adobe has also announced a new feature in Adobe Scan that users have been requesting for – Modify Scan. With this release, users can now add, delete or reorder individual pages and re-crop or re-clean scans saved in Adobe Document Cloud, without using powerful tools like Acrobat or Photoshop.

Adobe Scan automatically detects low light conditions and turns on your flashlight to capture a clear, bright image, every time. The app even recognizes and lightens dark shadows, including that pesky shadow of your hand taking the photo. No more worrying about finding the right light.

Adobe also improved the overall capture, cropping, and cleaning of scans in any light, powered by Adobe Sensei machine learning.

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The Adobe Sign & Microsoft Teams Partnership Details

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Sept 8, 2017 — Adobe (NASD “ADBE”) and Microsoft Corp. (Nasdaq “MSFT”) are expanding their strategic alliance to cover Adobe Sign and Microsoft Teams to increase workforce productivity and drive more efficient business processes.

Beginning today, Adobe Sign is now Microsoft’s preferred e-signature solution across the company’s portfolio, including the 100 million monthly commercial active users of Microsoft Office 365. In addition, Microsoft Teams is now the preferred collaboration service for Adobe Creative Cloud, Document Cloud and Experience Cloud.

Adobe will also make Microsoft Azure its preferred cloud platform for Adobe Sign. In addition to the partnership announced today, the companies will explore opportunities to continue collaborating on artificial intelligence, analytics and intelligent document automation, taking productivity in the cloud to the next level.

“Adobe and Microsoft are working together to redefine what the modern enterprise experience looks like with collaboration, identity, data and intelligence at the core,” said Abhay Parasnis, chief technology officer, Adobe. “Together we will develop integrated cloud services with best-in-class solutions like Adobe Sign and Office 365 that help businesses digitally transform while delivering great experiences to their customers.”

“Together with Adobe, we’re committed to fostering creativity and a culture of teamwork for our shared customers, so they can unlock the opportunities of today’s rapidly evolving workplace,” said Peggy Johnson, executive vice president, Business Development, Microsoft. “We’re thrilled that our partnership with Adobe has now grown to span our three clouds —Microsoft Azure, Office 365 and Dynamics 365 — providing customers with the powerful integrations they need to navigate digital transformation.”

The Adobe Sign & Microsoft Teams Partnership Details

The first integrations resulting from this partnership are expected to be available to customers in the coming weeks:

Integration between Microsoft Office 365 and Adobe Sign will deliver fast, secure electronic signing across Office 365, including Microsoft Word, Microsoft PowerPoint and Microsoft Outlook, so that signing documents electronically, on any device, can become an everyday experience.
Adobe Creative Cloud and Adobe Stock integration with Microsoft Teams will give Adobe’s creative customers access to a world-class collaboration workspace that speeds up creative feedback, iteration and decision-making. Microsoft Teams integration will expand to Adobe Experience Cloud in the future.
Adobe Sign integration with Microsoft Teams will accelerate electronic agreement creation, approval and signature processes across teams. The Adobe Sign app in Microsoft Teams includes a tab to send documents for signature and a bot that allows team members to manage and track documents.
Adobe Sign integration with Microsoft Flow will allow users to build end-to-end digital workflows by adding Adobe Sign to any Microsoft Flow process. In the coming months, organizations will benefit from Flow integration with other Microsoft applications such as SharePoint, Dynamics and OneDrive.

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Availability

Adobe Sign for Microsoft Dynamics and Microsoft SharePoint is already available. New Adobe Sign integrations for Microsoft Teams, Microsoft Flow, Microsoft Word, Microsoft PowerPoint and Microsoft Outlook are expected to be available in the coming weeks.

Adobe Creative Cloud integration with Microsoft Teams is also expected to be available in the coming weeks with Experience Cloud integrations to follow.

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The Adobe Experience Forum 2017 Key Highlights

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On 8 August 2017, over 250 business leaders gathered at the Adobe Experience Forum 2017 to discuss how organisations can transform to become “Experience Businesses”. Adobe also released a new Best of the Best research on website performance across Asia Pacific and Japan. Let’s take a look!

The Adobe Experience Forum 2017

The Adobe Experience Forum 2017 was a whole day event, covering key marketing and advertising technology areas including cross-channel marketing, customer experience, data-driven marketing, and programmatic advertising.

V.R. Srivatsan, Managing Director of Adobe SEA and Scott Rigby, Head of Digital Transformation of Adobe, took some time off to brief us in a more intimate session, covering the two main topics – the new Adobe Best of the Best research findings on website performance, and why it is important for businesses to focus on building an “Experience Business”.

The 2017 Adobe Best of the Best Report

The 2017 Adobe Best of the Best report aggregates anonymous data from approximately 100 billion visits to over 3,000 websites across Asia Pacific and Japan in 2016. In his presentation, Scott Rigby reveals new mobile and desktop usage trends and insights from the report, including overall website engagement and conversion metrics across devices.

Here are some key findings in the 2017 Adobe Best of the Best report :

Southeast Asia (SEA) experienced the largest decrease in time spent on websites – 13% YoY (Year on Year).
At the same time, the SEA region saw a 40% growth in smartphone conversion rates to 0.7%, which still lags the APAC rate of 1.1%.
In SEA, the desktop conversion rates grow 21% YoY, with 25% for the top 20%. This is more than double the conversion rates of smartphones.
The SEA region saw an 18% YoY increase in smartphone traffic to 37%, which still falls below the APAC average of 39%.

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Make Experience Your Business

We last heard from Srivatsan in May, when he talked to us about riding the experience business wave. Now, he reinforces the Adobe message that businesses need to focus on go beyond digital transformation to “establish a seamless, end-to-end, digital-to-physical experience for the consumer“.

In other words – businesses need to focus on creating the best customer experience by leveraging on technologies like cloud services, big data and machine intelligence. Adobe naturally provides all these services through the Adobe Experience Cloud, that is made up of Adobe Marketing Cloud, Adobe Analytics Cloud and Adobe Advertising Cloud, as well as Adobe Creative Cloud and Adobe Document Cloud.

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The New Mobile Capabilities In Adobe Document Cloud

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As the workplace of the future unfolds and digital transformation takes hold both at the office and in our personal lives, smartphones and tablets are increasingly relied upon to get real work done from anywhere – whether digitizing tax documents, capturing receipts to submit an expense report or getting a sales contract signed before the quarter ends. People need powerful, integrated mobile apps and services that help them be more productive no matter where they are.

Addressing this need, Adobe (Nasdaq: ADBE) unveiled on June 1, 2017, major innovations in Adobe Document Cloud, delivering intuitive experiences that help people get work done from anywhere. Document Cloud lets you work across its integrated cloud services, mobile and desktop apps.

Leading the new line-up are innovations in Adobe Sign, setting a new bar for ease of use and mobility, and Adobe Scan, a new free app that delivers a modern document experience, turning your mobile device into an intelligent scanning and text-recognition tool.

Introducing Adobe Scan – Powered by Adobe Sensei

Turn your phone or tablet into a scanning tool that automatically recognizes text. Capture images in a snap and transform them into brilliantly clear Adobe PDFs. Available on iOS and Android, Adobe Scan connects you to the world’s best PDF services, created by the people who invented PDF. With Adobe Scan you can:

Scan anything into high-quality PDFs with your mobile device. Automatically capture a shopping receipt, paper document, business card or whiteboard, or choose an image from your camera roll and Adobe Scan will do the rest. Powered by Adobe Sensei’s intelligent services, Adobe Scan automates boundary detection, auto-crop and capture, perspective correction and auto-clean, removing shadows and making text crisp and clear.
Capture scanned text with free automatic text recognition (OCR). Snap a picture of any document or anything with printed text and Adobe Scan will automatically convert it into digital text that can be selected, copied or annotated with Acrobat Reader DC or Acrobat DC. The content then becomes searchable and reusable in a secure and reliable Adobe PDF.

Do more with your scans and connect with the world’s best document services from Adobe. Use the free Adobe Scan app and a free Adobe Document Cloud account to automatically upload, store, share and access your scanned files online. Subscribers to Acrobat DC can also unlock powerful functionality to edit and organize documents, collect signatures and much more. Scan on your phone and upload to Document Cloud to edit on your laptop then continue working with the document on your tablet. And take advantage of new mobile functionality in Adobe Sign to automatically sign and send documents from any device.

Next Page > Adobe Sign, The Adobe Document Cloud Presentation Slides

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Adobe Sign Defines New Industry Standards, Delivers Massive ROI

Adobe Sign makes it easy to automate every task in a document workflow, from e-signatures and approvals to filling out forms and certified document delivery. And Adobe Sign delivers impressive cost savings with significant productivity gains for customers.

A commissioned study conducted by Forrester Consulting on behalf of Adobe found that companies experienced benefits of $2 million over three years, with an ROI of 383% when using Adobe Sign, including a significantly reduced environmental impact.

Today, Adobe is once again setting a new bar for ease of use and mobility with Adobe Sign capabilities that are first in the industry.

Cloud-based digital signatures – Previously offered as a customer preview, Adobe Sign now delivers the world’s first cloud-based digital signatures based on an open standard. Digital signatures, the most advanced and secure type of electronic signatures, are now available in any browser or on any mobile device.
Cross-device signature capture – Easily capture a handwritten signature electronically, even when your computer isn’t touch-enabled. Send a text message to your mobile device and sign with your finger or a stylus, then finish the job back on your desktop. One tap adds it to your document automatically.[adrotate group=”2″]
Customizable email templates – Extend your brand and personalize customer interactions with fully-customizable email templates for requesting and confirming signatures. Give your marketing department full control to use your logo, banner images, custom messages and other visual treatments to create an experience that is unique to your brand.
Business stamps – Improve compliance by letting participants add a visible business stamp to your document or form, such as a ‘received’ image or a company seal, or a personal identifier such as a Hanko stamp in Japan.
Integration with ServiceNow – Accelerate onboarding and improve customer service by adding Adobe Sign to your ServiceNow workflows. Send contracts, agreements, and new hire forms directly from ServiceNow.

The Adobe Document Cloud Presentation Slides

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Riding The Experience Business Wave With Adobe

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Last week, we were invited to an exclusive Adobe briefing on the Experience Business Wave. V.R. Srivatsan, Managing Director, Adobe Southeast Asia, flew in to share with us how Adobe’s three cloud services help organisations transform their businesses to ride the experience business wave.

Riding The Experience Business Wave

This is the age of digital disruption. No enterprise is safe from being made extinct or irrelevant in a moment’s notice. It is no surprise that every enterprise out there is talking about, if not already implementing, some form of digital transformation.

One of the major companies helping these enterprises respond to digital disruption is Adobe. While many of us know them as the creators of content creation software like Photoshop and Premiere, they are more than that. They are now a cloud service provider that also help enterprises change to meet the new digital disruptions.

As Srivatsan explains, the world is now riding on the experience business wave. Organisations now have to do more than just run an efficient business or make great products. They also have to focus on delivering the best experience to their customers. Srivatsan summarises the four key points of a great experience from the perspective of the customer :

Know Me & Respect Me
Speak In One Voice
Make Technology Transparent
Delight Me At Every Turn

The food and beverage industry is an obvious example. Just look at how pizzas are being ordered and delivered. So is the automotive industry. But no industry is safe from this new trend.

The Adobe Experience Cloud

To help these enterprises “ride” the experience business wave, Adobe offers the Adobe Experience Cloud. It consists of three different cloud solutions – Analytics Cloud, Advertising Cloud and Marketing Cloud.

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The Adobe Analytics Cloud allows for meaningful measurements of audience analytics, with instant insights. It also offers advertiser analytics and asset insights, as well as automated anomaly detection, contribution analysis and alerts.

The Adobe Advertising Cloud offers enterprises better control of their advertising with cross-channel and cross-device support, as well as tight integration with Adobe Analytics and Audience Manager.

Finally, the Adobe Marketing Cloud enables corporations to manage user experience at scale, with 1-click personalisation and mobile push notifications.

These three Adobe Experience components are all tightly integrated with the Adobe Creative Cloud and Document Cloud services, to allow for easier creation and management of creative content and documents.

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Major Adobe Creative Cloud Updates Ahead Of NAB 2017

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April 25, 2017 — Ahead of the National Association of Broadcasting (NAB) conference, Adobe (Nasdaq:ADBE) today announced major Adobe Creative Cloud updates to help filmmakers and video producers collaborate and streamline video workflows.

The Creative Cloud updates, available today, delivers new features for graphics and titling, animation, polishing audio and sharing assets; support for the latest video formats, such as HDR, VR, and 4K; new integrations with Adobe Stock; and advanced artificial intelligence capabilities powered by Adobe Sensei. Announced at Adobe Summit 2017, Adobe Experience Cloud also allows brands to deliver connected video experiences across any screen at massive scale, while analyzing performance and monetizing ads.

Technology advancements and exploding consumer demand for impactful and personalized content require video producers to create, deliver and monetize their video assets faster than ever before. From the largest studio to next generation YouTubers, a scalable, end-to-end solution is required to create, collaborate and streamline video workflows with robust analytics and advertising tools to optimize content and drive more value.

Major Adobe Creative Cloud Updates

The new capabilities in Creative Cloud video tools include:

Motion Graphics Templates now bring the power of After Effects to Premiere Pro through easy to use templates, allowing creators to add beautiful titles, animations and lower thirds to their videos and create custom motion graphics templates which can be shared via Creative Cloud Libraries.

Essential Sound Panel in Premiere Pro lets users make audio mixes and sound improvements that in the past would have required a dedicated session by an audio engineer.
Camera Shake Deblur in After Effects rescues unusable footage by reducing motion blur that often occurs with camera shake.

Character Animator (beta) continues to invent the future of live animation with new technology that now animates multiple puppets created in Adobe Photoshop CC or Adobe Illustrator CC, and embraces full body animation with new walk cycles.
Team Projects (beta) allows Creative Cloud for teams or enterprise members to have a secure cloud-first collaborative workflow with new support for Dynamic Link and Adobe Media Encoder to streamline collaboration.
Ambisonic audio in Premiere Pro expands on its best-in-class native support for VR with positionally-aware audio for VR enabled platforms like YouTube and Facebook.

Hundreds of third-party integrations including Apple touch bar support for MacBook Pro and new Microsoft Surface Dial functionality in Premiere Pro with shuttle control in the timeline as well as changing hot float and text values.

Powered by Sensei

Leveraging Adobe Sensei, Adobe’s artificial intelligence and machine learning framework, users can now automatically normalize audio loudness across an entire timeline with a single click in Premiere Pro or Audition. In Character Animator, Sensei applies complex algorithms in real time to ensure a puppet’s lip synch is perfect. Within Adobe Experience Cloud, a video recommendation engine learns from hundreds of billions of online video consumption points to surface for audiences the most relevant content.

Integration with Adobe Stock

Deeply integrated into Creative Cloud workflows, customers have access to millions of Adobe Stock video assets, including 4K and HD, and the ability to search and scrub through video directly in the application. New to this release, editors looking to sell their work can now effortlessly contribute to Adobe Stock through the Destination Publish workflow inside Premiere Pro and Adobe Media Encoder, and reach millions of creative buyers. Adobe’s Destination Publishing already supports the world’s top social video sites, publishing to YouTube, Facebook, Twitter and Behance in one easy step.

Introducing Pond 5 for Adobe Stock

Additionally, Adobe today announced a partnership with Pond5 further expanding the video offering in Adobe Stock. Sourced from an international community of artists across a mix of modern, highly sought after content themes, such as lifestyle, recreation, sports, cinematic and aerial footage, the addition of Pond5 video library willgive video producers and designers access to one of the industry’s largest and fastest-growing collections – all natively integrated into Creative Cloud applications. As part of the Adobe partnership, Pond5’s contributors will also be able to reach an even bigger market of creative buyers.

Integration with Adobe Experience Cloud

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As the needs of video creators – from creative agencies to media companies – change to reflect a data-driven future, Adobe Experience Cloud benefits the entire video journey, from delivery, to measurement and monetization across screens.

Through Adobe’s TV Media Management platform, media companies and broadcasters can leverage analytics to give advertisers true audience-based targeting and more accurate forecasting. Adobe Analytics Cloud enables the measurement of performance video content published to social media channels within Premiere Pro and ensures video ads are targeted and forecasted with a high degree of accuracy.

Adobe Advertising Cloud bridges the gap between traditional TV and digital video advertising, streamlining the ad planning and buying process, enabling deeper collaboration with creative agencies through dynamic creative optimization (DCO), and ensuring maximum brand safety for video ads with the most third party integrations in the industry.

Pricing and Availability

The new features for Adobe Creative Cloud announced at NAB are now available with the latest version of CC 2017. The company is offering Adobe Creative Cloud for U.S. $49.99 / RM222 a month.

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Forrester : Adobe Leader In Enterprise Marketing Software

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13 July 2016 – Adobe announced that the company was recognized as a Leader in ‘The Forrester Wave : Enterprise Marketing Software Suites, Q2 2016’ report by Forrester Research, Inc. Adobe received the highest scores in current offering and strategy. Through the report, Forrester evaluated the nine most significant enterprise marketing software suites providers across 40 criteria, including current offering, strategy and market presence.

“In today’s digital age, the brands that will be successful must lead with experience and delight customers across touch points,” said Suresh Vittal, Vice President, Adobe Marketing Cloud. “We believe our recognition in Forrester’s reports validates our continued leadership in helping companies transform into Experience Businesses.”

“Adobe balances its direct response marketing capabilities (Campaign, Social and Experience Manager) with advertising capabilities (Audience Manager, Media Optimizer and Primetime), and ties them together with insights (Analytics and Target) as its core services offering. Adobe has assembled a comprehensive portfolio, and B2C marketers have integrated multiple Adobe modules into sophisticated, large-scale marketing technology ecosystems,” stated Forrester in its Enterprise Marketing Software Suites report.

Adobe Marketing Cloud

Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated solutions offer marketers a complete set of marketing technologies that focus on analytics, web and app experience creation and management, testing and targeting, advertising, audience management, video, email, campaign orchestration and social engagement.

Adobe Marketing Cloud’s tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels and customer touch points.

Forrester defines enterprise marketing software suites as “an integrated portfolio of marketing technology products that provide analytics, automation and orchestration of insight-driven customer interactions to support inbound and outbound marketing” and stated in the report, “In the age of the customer, B2C marketers must assemble their own unique marketing technology ecosystems that drive contextually relevant customer experiences.”

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Thousands of brands rely on Adobe’s digital marketing solutions, including two-thirds of the Fortune 50 and 10 of the 10 largest media, financial services, auto, wealth management and telecom companies. Adobe Marketing Cloud supports 41 trillion transactions and 4.1 trillion rich media requests per year, and managed 100 billion emails in 2015. Customers include Comcast, DuPont, Fairfax Media New Zealand, Hyatt Hotels Corporation, John Lewis, Lenovo, L’Occitane, MGM Resorts International, NBC Universal, National Bank of Abu Dhabi, NetApp, Renault, The Royal Bank of Scotland, Scottrade, T-Mobile, Tumi, Vodafone Ireland and more.

Adobe was also recognized as a Leader in “The Forrester Wave: Cross-Channel Campaign Management, Q2 2016.” Forrester evaluated the 15 most significant cross-channel campaign management vendors and Adobe received the highest scores in current offering and strategy. Adobe Campaign, Adobe’s cross-channel campaign management offering, enables brands to drastically improve customer engagement across email, web, social, display and mobile channels, as well as offline channels such as direct mail and point of sale.

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Adobe Cloud Signature Consortium Announced

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Kuala Lumpur, 5 July 2016 – On July 1, 2016, a new European Union signature regulation came into effect, helping pave the way for global adoption of secure digital signatures. Aligned with this milestone that will help take digital signatures mainstream, Adobe today announced the Cloud Signature Consortium, a group comprised of leading industry and academic organizations committed to building a new open standard for cloud-based digital signatures across mobile and web – so anyone can digitally sign documents from anywhere.

Digital signatures are the most advanced and secure type of electronic signature, increasingly used by businesses and governments around the world. However, using standards-compliant digital signatures today can be a cumbersome, time consuming process that keeps people tethered to their desktop. In many cases, they need certificate-based IDs stored on a physical device, like a USB token or smart card. This approach doesn’t meet increasing consumer and business expectations for simple and engaging experiences that work anywhere, on any device.

And, while some cloud-based digital signature solutions exist, they are proprietary and fragmented, rather than an open approach that offers a choice of certificate providers. As a leader and founding member of the new consortium, Adobe is collaborating with industry leaders to develop an open standard that will bring the world’s most secure form of electronic signing to over seven billion mobile devices around the globe.

“Adobe has a history of pioneering and advancing industry standards like PDF. We embrace open standards and, where none exist, we help create them,” said Bryan Lamkin, executive vice president and general manager of Digital Media, Adobe. “With more than six billion digital and electronic signature transactions processed each year through Adobe Sign and Adobe Document Cloud, we are focused on moving the signature industry forward. Today, in collaboration with the Cloud Signature Consortium, we are proud to advance an open standard for cloud-based digital signatures.”

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Why an open standard is needed

The new standard created by the consortium will be critical to furthering digital transformation of business on a global scale by giving everyone access to secure digital signature solutions across a full range of cloud applications and mobile devices. Once implemented, the standard will benefit processes where signer identification is critical, such as applying for a marriage or business license, social security benefits, or signing for a large loan.

While initially focused on the EU, the Cloud Signature Consortium aims to build a global network of industry contributors and intends to release new standard specifications by the end of 2016—with the first cloud-based implementations to follow shortly thereafter. The consortium was inspired by the need to meet the highest level requirements of the European Union’s Regulation on Identification and Trust Services (eIDAS), but its impact is expected to be global as demand for highly secure digital solutions continues to rise.

“Adobe has a long history of successfully helping to establish and drive the adoption of open standards,” said Melissa Webster, vice president of content and digital media technologies, IDC. “An open standard focused on cloud-based digital signatures will not only help companies save time and resources, but ultimately move an entire industry forward with best practices that benefit all.”

In addition to Adobe, initial Cloud Signature Consortium members, which span EU cloud-based digital signature providers, trust services providers, academics and standards and security focused organizations, include:

Asseco Data Systems – Poland
Bundesdruckerei / D-Trust – Germany
Cryptolog / Universign – France
Docapost / Certinomis – France
InfoCert – Italy
Intarsys Consulting – Germany
Intesi Group – Italy
Izenpe – Spain
Safelayer – Spain
SwissSign – Switzerland
Graz University of Technology – Austria
Unibridge – Norway

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Adobe Creative Cloud Update Released

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23 June 2016 — Taking aim at inefficiencies that slow down the creation process, Adobe today launched major updates to its flagship Creative Cloud tools and services.

The release includes dramatic new features in Adobe’s flagship applications, performance enhancements across Creative Cloud (CC), and exciting updates to Adobe Stock – including deeper integration within CC and the addition of an all-new Premium Collection of high quality stock content. Spanning across virtually all of the Creative Cloud portfolio, updates in this new release target many of the pain points that designers, photographers and filmmakers face every day.

“We have two key goals with this release: saving our customers time and helping them jumpstart their creative engines,” said Bryan Lamkin, executive vice president and general manager, Digital Media at Adobe. “Every creative project starts with a blank page and ends with a vision coming to life. Today’s release of Creative Cloud will help make that journey as fast and productive as possible. From deeper integration of Adobe Stock into the CC experience, to amazing new features like Content-Aware Crop in Adobe Photoshop, this release will expedite the creative process for millions of our customers.”

“The industry is going through unprecedented changes driven by mobile explosion, and content velocity is becoming more critical in tying content and customer experience to business impact and success. However, we know only 16% of APAC marketers and business leaders say they have the workflows in place to enable the alignment and collaboration needed to deal with the scale of content production they’re facing ,” said Paul Robson, President, Adobe Asia Pacific. “This release delivers the magic and improved workflow that unleashes creativity and helps organizations ultimately provide superb customer experience across channels.”

Today’s updates mark another step forward in establishing Creative Cloud as the one-stop shop for creative people – providing the best in desktop tools, mobile applications, training and, a vibrant marketplace featuring services like Adobe Stock as well as access to the Behance community that’s now over 7-million strong.

Built Right into Creative Cloud: Adobe Stock Service Offers Best, Broadest Selection

Research from Pfeiffer Consulting confirms that integrating Adobe Stock with CC desktop applications delivers up to 10 times greater efficiency than other stock services . The expanded Adobe Stock service includes over 55 million royalty-free, high-quality photos, videos, illustrations and graphics as well as the following new capabilities:

One-Click Workflow. Deeper Adobe Stock integration with CC applications enables a new One-Click Workflow that lets users select an image or video on the Adobe Stock website and place it on their creative canvas with a single click. Also an expanded In-app Purchase feature delivers an industry-first, one-click license capability, directly from Photoshop.
Premium Collection. Adobe’s first premium content offering sourced for Adobe Stock, includes nearly 100,000 curated images that meet the standards of top advertising agencies, leading brands and digital and print publications.
Monetization Made Easier. Adobe will expand on its vision to build out the world’s largest creative marketplace by offering opportunities for creative professionals to contribute and monetize their work. They can contribute directly from desktop and mobile applications including Adobe Lightroom CC, Adobe Bridge CC, Photoshop Fix and Photoshop Mix, providing an easy on-ramp to showcasing and selling their work via Adobe Stock. Also coming soon is Adobe’s new Stock Contributor Portal, which will feature intelligent auto-tagging capabilities saving hours of key

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New CC Desktop App Capabilities and Performance Enhancements

Highly anticipated CC features, offering critical time savings and new creative opportunities for Creative Cloud subscribers include:

Content-Aware Crop in Photoshop, which automatically fills in the gaps when you rotate or expand a canvas beyond the original image size.
Face-Aware Liquify in Photoshop, an easy way to create artistic effects with facial features using the Liquify Tool while keeping the face in proportion.
Match Font in Photoshop, an innovative font recognition technology that has the ability to recognize and identify licensed fonts and automatically suggest fonts available on your computer system or available to license through Adobe Typekit.
Character Animator Preview in After Effects CC, which matches an animated character to a real-life actor’s speech and movements, was first showcased on The Late Show with Stephen Colbert in the hosts recurring ‘Cartoon Donald Trump’ interviews and most recently by The Simpsons animation team in the episode that aired May 15, 2016.
New Virtual Reality (VR) features in Adobe Premiere Pro CC, including ‘field of view’ mode for previewing content.
Fast Export of assets and artboards in Adobe Illustrator CC, allowing users to export assets to multiple formats and resolutions with a single click.
Photoshop productivity enhancements, including a 4x performance improvement when working with fonts and Content-Aware Fill features.

CreativeSync and Assets: Greater Discoverability, Productivity and Integrated Mobile to Desktop Workflows

The company’s signature CreativeSync technology ensures a user’s files, fonts, design assets, and settings instantly appear in their mobile to desktop workflow wherever they need them. Recently made available collaboration capabilities include read-only Creative Cloud Libraries that provide controlled permission levels while collaborating with teams.

The Creative Cloud library serves as a virtual digital style guide for teams to ensure campaigns are consistent and always on brand. Creatives can also delegate permission levels to help manage libraries and files. Also new is an updated Creative Cloud Libraries panel with Search Filters that allow customers to easily search and select video, photo, vector and illustration assets.

New Capabilities Add Value for Global Brands and Agencies

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Creative Cloud for enterprise (CCE) enables customers to create, collaborate and deliver content at high velocity – all behind the security of a corporate firewall.

Updates to Creative Cloud for enterprise deliver significant new capabilities, including: simplified workflows for creative teams collaborating and exchanging assets, as well as read-only libraries and folders, archiving support for folders and files and versioning capabilities.

With today’s CC release, Adobe Stock for enterprise now includes the Premium Collection as well as advanced search, flexible payment plans and the ability to track stock images and videos through one unified enterprise dashboard.

Adobe Creative Cloud Update Availability

Updates to CC desktop apps are now available for download by Creative Cloud members as part of their membership at no additional cost. Membership plans are available for individuals, students, teams, educational institutions, government agencies and enterprises.

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Adobe Spark Launched As Free Service

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23 May 2016 — Adobe announced the immediate availability of Adobe Spark, the only integrated web and mobile solution for creating and sharing impactful visual stories. Free and designed for everyday communications, Adobe Spark empowers anyone – including small businesses, social marketers and students – to create stunning visual content that engages audiences across multiple channels and looks great on any device.

A new service that is part of Creative Cloud, Adobe Spark brings Adobe’s 30-plus years of technology and innovation for creative professionals to creative consumers. The Adobe Spark web app seamlessly syncs with Spark Post, Spark Page and Spark Video iOS mobile apps, allowing users to create, edit and share their story from wherever they are – regardless of their design experience.

“Today anyone can create content and share it via social media, but most people lack the skill, time and resources to create something that cuts through the online clutter,” said Bryan Lamkin, executive vice president and general manager, Digital Media at Adobe. “With Adobe Spark, anyone can create authentic, professional looking visual content for their project, passion, cause or business.”

The integrated solution consists of:

Adobe Spark web app: a browser-based web experience for creating social posts and graphics, web stories and animated videos.
Spark Post: an iOS mobile app that enables anyone to create stunning social posts and graphics in seconds.
Spark Page: an iOS mobile app that helps users create beautiful web stories.
Spark Video: an iOS mobile app that enables users to create compelling animated videos in minutes.

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Helping Entrepreneurs and Businesses Succeed

As part of its focus on everyday communications, Adobe Spark is designed to help solo entrepreneurs and small businesses succeed. Adobe is collaborating with Facebook Blueprint – a new global education and certification program to help agencies and advertisers achieve their business results through marketing on Facebook and Instagram platforms. Facebook Blueprint users will benefit from Adobe’s expert guidance through tutorial content on how to successfully market themselves on the Facebook and Instagram platforms using Adobe Spark.

Adobe Spark is also partnering with Change.org, the world’s largest social change platform, to co-create training materials for petitioners and change agents. Petitions with a video receive six times more signatures than those without, and Change.org petitioners will gain access to Adobe Spark resources for creating effective explainer videos for cause-based and crowdfunding campaigns that further their causes.

Adobe Spark Pricing and Availability

Adobe Spark is available for free at spark.adobe.com. An Adobe ID, Google or Facebook login is required to use the apps so that projects can sync between devices. Spark Post, Spark Page and Spark Video – previously the award-winning Adobe Post, Adobe Slate and Adobe Voice – are all available worldwide as free, English-only downloads for iPad and iPhone via the Apple App Store.

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Adobe Sign Integrated With Adobe Marketing Cloud

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April 26, 2016 — Adobe today unveiled the first integration between Adobe Sign and Adobe Marketing Cloud, eliminating the cost and frustration of manual, paper-based process for enrollment, onboarding and servicing across the customer journey.

Adobe Sign Integrated With Adobe Marketing Cloud

Adobe Sign (formerly Document Cloud eSign services) features an upgraded and modernized mobile app experience, and works seamlessly with Adobe Experience Manager (AEM) Forms – a key part of Adobe Marketing Cloud – helping organizations to go completely digital with anything from credit card applications to government benefit forms or medical forms.

And building on widespread adoption in Europe, Adobe is rolling out new data centers and meeting the most stringent legal requirements in the EU, part of a global expansion that will continue through 2016.

Adobe also announced new Document Cloud storage integrations with Box and Microsoft OneDrive, which make it easier to access and work on PDF files from anywhere, as well as new features for Adobe Acrobat DC subscribers, delivering on the promise of ongoing innovation and value through Document Cloud.

“Every company and organization should be laser-focused on delivering the best customer experience possible, and the best experience does not involve paper,” said Bryan Lamkin, executive vice president and general manager, Digital Media at Adobe. “Today we further strengthen the value that Adobe Document Cloud and Adobe Sign bring to our global customers as the only complete solution that transforms paper-based transactions into 100 percent digital workflows.”

“Talking to businesses and partners around Asia Pacific, I see a real sense of urgency around transforming customer experience by making it seamless, pain-free, and accessible across all devices and touchpoints,” said Michael Stoddart, Director of Digital Media, Adobe Asia Pacific. “In its annual predictions for 2016, IDC believes that by the end of the year, 60 percent of the top 1000 enterprises in APAC will have digital transformation (DX) at the center of their corporate strategy, with a majority even creating an independent position to oversee the DX strategy implementation. Adobe is working with businesses across the region to help them create points of differentiation by making their core processes more customer-centric.”

At the heart of Document Cloud is Acrobat DC, the world’s best PDF solution; Adobe Sign, the leading e-signature solution that allows anyone to electronically sign and send documents from any device; and powerful companion mobile apps. More than six billion digital and electronic signature transactions are processed through Document Cloud each year, including global businesses like AmerisourceBergen, The Royal Bank of Scotland and Verizon and businesses in Asia Pacific like Stratton, one of Australia’s largest car and asset finance brokers, which rely on Document Cloud and Adobe Sign for fast, secure and mobile e-signatures.

“At Royal Bank of Scotland, we put our customers’ experience first when rolling out new services to make their lives a little easier,” said Ankit Chhajer, Digital Lead – Customer Experience and Sales Innovation, Royal Bank of Scotland. “Building on our broad adoption of Adobe Marketing Cloud, we are now turning to Adobe Document Cloud and Adobe Sign to create an elegant, hassle free customer experience that rivals none other.”

“Electronic signatures have reduced paperwork turnaround time from days to minutes, helping sales consultants finalize financing quickly,” said Andrew Lawrence, Software Development Manager, stratton. “Technology has always been a way for us to set ourselves apart, and we expect the new integrations in Adobe Sign will offer critical business services that we can use to close deals faster.”

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Introducing Powerful New Capabilities with Adobe Sign

Adobe Sign is the fast, easy, secure way to bring trusted e-signatures to every organization and department including HR, sales, IT, legal and procurement, to name a few. New functionality includes:

Transforming digital experiences – The integration between Adobe Sign and Experience Manager Forms turns complex, form-based processes into simple, engaging, mobile-optimized digital experiences across the entire customer journey. This includes how a person discovers the right form that they need, fills it out easily and successfully on any device, electronically signs it, and gets status updates once it is submitted. Using the integration between Adobe Sign and Adobe Marketing Cloud, organizations can provide responsive, adaptive experiences, enable personalization to continually improve the user experience with Adobe Target, and analyze and optimize performance with Adobe Analytics. Government, financial services and healthcare are just a few of the industries that will benefit from this service.
Furthering global e-signature and digital signature adoption – Building on widespread adoption in Europe, and as part of a global rollout, new data centers are now live in the EU. With a secure, standards-based approach, Adobe Sign meets the most stringent legal requirements so European organizations can go digital in compliance with eIDAS, the new EU signature regulation set to take effect in July 2016.
Delivering enhanced mobile signing – Sending, tracking and managing documents on tablets and smartphones is now easier than ever with the Adobe Sign app for iOS and Android (formerly Adobe eSign Manager DC). An updated dashboard and improved send for signature workflow enable users to be even more productive on any device.

Rapidly Expanding Document Cloud Partner Ecosystem

Adobe is focused on enabling people to use Document Cloud with solutions they already use as part of their day-to-day work. Document Cloud already offers integrations with industry leaders like Apttus, Dropbox, Salesforce, Workday, and more. Adobe today is unveiling integrations with best-in-class cloud storage providers Box and Microsoft, along with new and expanded Adobe Sign integrations that span key business solutions and workflows.

Box – New offerings integrate Acrobat DC, Acrobat Reader and Adobe Sign with Box to simplify document workflows, as well as e-signature processes for enterprises. Whether users start from Box or Adobe, with just a few clicks they will be able to view and edit PDFs without any downloading, and ensure that the latest version is automatically secured in Box. Additionally, users can open Box files directly in Adobe Sign to provide an electronic signature on important contracts and paperwork, centralizing all updates in Box and streamlining the approval process.
Microsoft OneDrive – New integration with Acrobat DC, Acrobat Reader and Microsoft OneDrive allows organizations to access and work on PDF files stored in OneDrive directly from within the Adobe apps. With a few clicks in Acrobat on the desktop, users can view and work on PDF files stored in OneDrive while ensuring documents always remain synced. In addition, iOS users can access PDFs in OneDrive from the Acrobat Reader mobile app via the universal document picker, enabling them to work with PDF files anywhere.
Salesforce – The latest release of Adobe Sign significantly improves a user’s experience. Expected to be available in beta in May 2016, the update features the enhanced Salesforce Lightning user experience across any device, plus support for customizing the app with the drag-and-drop interface of Salesforce Lightning Components—while also providing compelling new features like signing groups and hybrid signing order. SteelBrick, recently acquired by Salesforce, also has an existing integration with Adobe Sign for helping speed the Configure Price Quote (CPQ) process.
Adobe Sign Ecosystem Momentum – Many new and updated integrations significantly expand the Adobe Sign ecosystem across common enterprise solutions—such as business process automation, contract lifecycle management and enterprise resource planning—and include Advanced Software Concepts (ASC), Buildium, McKesson Contract Manager, Namely, Oracle, SciQuest, SpringCM, and ThinkSmart.

Ongoing Innovation with Subscription to Acrobat DC
At the heart of Document Cloud, a subscription to Acrobat DC delivers instant access to new features and enhancements as soon as they’re available. Today, Adobe introduced:

Updated tools for everyday use – Modernized commenting and annotation tools are now fully updated with an intuitive, touch-friendly interface that makes it easier than ever to give and get fast, clear feedback; a highlighter pen can now mark up scanned documents without the need for optical character recognition (OCR); and paper-to-digital workflows like scanning are now optimized to deliver the best results.
Unrivaled accessibility – Adobe is adding critical menu and dialog updates to enhance the experience for users with visual impairments who rely on Acrobat DC to work with PDFs. The Home view and Save As options can now be read aloud by screen readers for greater accessibility.
Streamlined deployment – Adobe team and enterprise customers can now deploy and update Acrobat DC with Creative Cloud apps using the Adobe Creative Cloud packager.

Adobe Sign Pricing and Availability

The new Adobe Sign capabilities are expected to be available to customers in May 2016. Find out more.
The new Acrobat features will be automatically available to subscribers of Acrobat DC in May 2016. Find out more.
The ability to add a Box account to Acrobat DC and Acrobat Reader on desktop is expected by the end of May 2016. The ability for Acrobat Reader mobile users on iPhone and iPad to select Box as their preferred cloud service from the iOS document picker is expected by the end of June 2016. Initial access to Acrobat DC and Adobe Sign from the Box website is expected by the end of May 2016, with deeper integration expected by Fall 2016.
The ability to add a OneDrive account to Acrobat DC and Acrobat Reader on desktop, and the ability for Acrobat Reader mobile users on iPhone and iPad to select OneDrive as their preferred cloud storage provider from the iOS universal document picker, is expected by the end of June 2016.

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Adobe MAKE IT To Be Streamed Live

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Kuala Lumpur, Malaysia, April 5, 2016 —A world-class lineup of international and local creative industry leaders are set to take the stage at Adobe MAKE IT, which takes place in Sydney on 5 May 2016 and at the same time will be live streamed across APAC to countries including India, Singapore, Hong Kong, Taiwan, Indonesia, Malaysia, Thailand and Vietnam.

Now in its second year, Adobe’s regional creativity conference will see industry pioneers such as Erik Johansson, digital artist and creator of the Photoshop Live – Street Retouch Prank and Jason Little, Creative Director, For The People, a Sydney-based design start-up, discuss trends and challenges facing the industry, including overcoming “failure” and balancing the commercial with the creative.

“The creative sector is going through an unprecedented time of change, driven by the explosion in demand for amazing digital experiences as companies and institutions strive to connect with their audiences across digital devices ” said Marta DeBellis, Vice President Marketing Asia Pacific for Adobe. “This is the experience era, and creatives are at the heart of it. It’s a time of opportunity, but also of challenge for this group, and Adobe continues to provide leadership through technology, services, training and community to help creative professionals navigate and succeed in this new landscape.”

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Last year, over 500 industry professionals attended the inaugural conference hosted by Adobe to celebrate creativity and the technology that enables it. This year, Adobe MAKE IT promises to continue to challenge, educate and inspire more than 1000 of Australia’s designers, developers, marketers and creative professionals, plus an extended online audience across Asia.

“MAKE IT will bring together the brightest creatives from Australia and all over the world. This event represents the best of what the creative industry has to offer, and I’m looking forward to being part of the action!” said Erik Johansson, MAKE IT speaker.

Other speakers said that peer-to-peer collaboration and best-practice sharing is critical to staying abreast of the latest skills, techniques and technology during this era of change and transformation.

Julieanne Kost, Adobe’s Principal Digital Imaging Evangelist and Paul Burnett, Principal APAC Evangelist for Creative Cloud will also join this year’s lineup of speakers to discuss the future of design/web and digital imaging. The event will be opened by Adobe APAC President, Paul Robson.

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Adobe Summit 2016 : Are You An Experience Business?

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March 23, 2016 – The Adobe Summit 2016 kicked off today. This is Adobe’s annual digital marketing conference in the U.S., showcasing innovations across Adobe Marketing Cloud. Adobe Summit is the leading industry event focused on the future of marketing and business transformation and attracted a record-breaking 10,000 attendees.

Starring Adobe’s most breakthrough technical achievements in marketing, the conference will also feature Oscar-award winning actor and director George Clooney, “Silicon Valley” star Thomas Middledich, actor and singer Donny Osmond and World Champion soccer player Abby Wambach, who will address how their own personal brands are evolving in today’s digital world.

Executives from Cirque de Soleil, Comedy Central, Mattel, McDonald’s and Royal Bank of Scotland are among hundreds of brands speaking about how they’re at the forefront of the next big industry wave: the “Experience Business” wave.

Adobe Summit 2016: Experience Business

The third wave of enterprise software is upon us – and it’s reinventing how products and services are created, delivered and marketed. First came the “back-office” wave, with software solutions for in-house processes like inventory control, payroll and accounting. Then came the “front-office” wave, which helped firms streamline their data to better interact with customers. With both waves, early-adopters of enterprise software enjoyed a significant advantage over rivals. Today, we find ourselves in the early stages of a third wave.

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The flood of information and opportunity unleashed by the digital revolution has raised customer expectations to unprecedented levels. There’s only one way for brands to thrive in this new environment: become an Experience Business. Companies have to create a personalized, compelling customer experience at every link of the relationship, from websites and mobile apps to retail environments.

At Summit, Adobe unveiled the next generation Adobe Marketing Cloud to drive the Experience Business. The company unveiled Adobe Cloud Platform enhancements, including advancements to its partner and developer program. A new Adobe Marketing Cloud Device Co-op is expected to link up to 1.2 billion devices.

A new Over-the-Top (OTT) offering makes it easy for TV networks and pay-TV providers to bring more personalized TV and ad experiences directly to consumers via Apple TV, Microsoft Xbox, Roku and other connected devices. The company also introduced new data science capabilities that enable brands to predict and deliver the right experience on the web, in apps, and at the point of sale at the right moment across any device.

“Every company should be obsessed with the quality of the experiences they are delivering to their customers,” said Brad Rencher, executive vice president and general manager, Digital Marketing Business at Adobe. “Adobe is laser-focused on enabling our customers to create consistent, personalized stand-out experiences for their customers.”

Adobe Cloud Platform

Advancements to the Adobe Cloud Platform include updates to Adobe Exchange, which hosts hundreds of apps and integrations such as Microsoft Dynamics CRM, DemandBase, Acxiom, and BrightEdge, and enable partners to extend the functionality of Adobe Marketing Cloud. The launch of Adobe.io, Adobe’s new developer portal, enables developers to download the Adobe Marketing Cloud software development kit (SDK) and easily access application program interface (API) routines and protocols.

New Adobe Certified Metrics, built on the Adobe Cloud Platform and powered by Adobe Analytics, offer standardized digital census data for more accurate measurement of digital audiences. By leveraging Adobe Certified Metrics, measurement partners, such as comScore, announced today, and Nielsen, can provide a complete view of total audience engagement across TV and digital to increase ad revenue opportunities.

With Adobe data, cable networks, pay-TV service providers and digital publishers can now accurately measure audiences and monetize their content across all screens – including linear TV, DVR, video-on-demand, desktops, smartphones, tablets, game consoles and over-the-top connected devices.

Cross-Device Coop & Mobile

Adobe announced the Adobe Marketing Cloud Device Co-op, a network that will enable the world’s biggest brands to work together to better identify consumers as they move from one digital device to another — all while adhering to the highest standards of privacy and transparency. The Co-op will empower participating brands to deliver more personalized consumer experiences across devices and applications at massive scale.
Adobe also unveiled a series of innovations in Mobile Marketing. Deeper integration of Adobe Experience Manager Mobile with Apache Cordova helps customers build mobile-app extensions to create richer app experiences. Adobe Experience Manager Mobile simplifies the process of building and managing visually appealing enterprise apps that are as easy to use as consumer apps. Several technology partners also announced today that they are extending their support of Adobe Experience Manager to include mobile.
Mobile Core Services now offers tools for brands to optimize the way they interact with users. Adobe’s new deep linking capability within Adobe Marketing Cloud allows brands to send content or promotional offers that will take the customer directly to the appropriate page within the app itself, if it’s installed, eliminating multiple steps and providing a better consumer experience.

New OTT Offering

Adobe unveiled new capabilities in Adobe Primetime that extend the solution to OTT platforms and make it easy for TV networks and pay-TV providers to deliver more personalized TV and ad experiences directly to consumers across Apple TV, Microsoft Xbox, Roku and other connected devices. Through the integration with Adobe’s digital marketing solutions, content providers can now acquire, engage and monetize audiences.

Data Science & Sneaks

Adobe also announced a series of new data science capabilities including Smart Tags, a TV Recommendation Engine, Automated Insight for Advertising, and email optimizations through Predictive Subject Lines. These capabilities further advance the use of the power of algorithms. The new algorithms simplify the process of extracting insights from billions of data points to help marketers make better business decisions and benefit from recommendations and predictions they didn’t even know existed.
Adobe will also be offering several “Sneaks” at Adobe Summit — previews of groundbreaking ideas and technologies percolating inside Adobe labs. One such Sneak: an early look at Adobe Experience Design CC paired with Adobe Experience Manager Mobile to allow designers to take UX designs of mobile apps to production.

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