Tag Archives: Adobe Creative Cloud

The Adobe Sign & Microsoft Teams Partnership Details

Sept 8, 2017 — Adobe (NASD “ADBE”) and Microsoft Corp. (Nasdaq “MSFT”) are expanding their strategic alliance to cover Adobe Sign and Microsoft Teams to increase workforce productivity and drive more efficient business processes.

Beginning today, Adobe Sign is now Microsoft’s preferred e-signature solution across the company’s portfolio, including the 100 million monthly commercial active users of Microsoft Office 365. In addition, Microsoft Teams is now the preferred collaboration service for Adobe Creative Cloud, Document Cloud and Experience Cloud.

Adobe will also make Microsoft Azure its preferred cloud platform for Adobe Sign. In addition to the partnership announced today, the companies will explore opportunities to continue collaborating on artificial intelligence, analytics and intelligent document automation, taking productivity in the cloud to the next level.

“Adobe and Microsoft are working together to redefine what the modern enterprise experience looks like with collaboration, identity, data and intelligence at the core,” said Abhay Parasnis, chief technology officer, Adobe. “Together we will develop integrated cloud services with best-in-class solutions like Adobe Sign and Office 365 that help businesses digitally transform while delivering great experiences to their customers.”

“Together with Adobe, we’re committed to fostering creativity and a culture of teamwork for our shared customers, so they can unlock the opportunities of today’s rapidly evolving workplace,” said Peggy Johnson, executive vice president, Business Development, Microsoft. “We’re thrilled that our partnership with Adobe has now grown to span our three clouds —Microsoft Azure, Office 365 and Dynamics 365 — providing customers with the powerful integrations they need to navigate digital transformation.”

The Adobe Sign & Microsoft Teams Partnership Details

The first integrations resulting from this partnership are expected to be available to customers in the coming weeks:

Integration between Microsoft Office 365 and Adobe Sign will deliver fast, secure electronic signing across Office 365, including Microsoft Word, Microsoft PowerPoint and Microsoft Outlook, so that signing documents electronically, on any device, can become an everyday experience.
Adobe Creative Cloud and Adobe Stock integration with Microsoft Teams will give Adobe’s creative customers access to a world-class collaboration workspace that speeds up creative feedback, iteration and decision-making. Microsoft Teams integration will expand to Adobe Experience Cloud in the future.
Adobe Sign integration with Microsoft Teams will accelerate electronic agreement creation, approval and signature processes across teams. The Adobe Sign app in Microsoft Teams includes a tab to send documents for signature and a bot that allows team members to manage and track documents.
Adobe Sign integration with Microsoft Flow will allow users to build end-to-end digital workflows by adding Adobe Sign to any Microsoft Flow process. In the coming months, organizations will benefit from Flow integration with other Microsoft applications such as SharePoint, Dynamics and OneDrive.

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Availability

Adobe Sign for Microsoft Dynamics and Microsoft SharePoint is already available. New Adobe Sign integrations for Microsoft Teams, Microsoft Flow, Microsoft Word, Microsoft PowerPoint and Microsoft Outlook are expected to be available in the coming weeks.

Adobe Creative Cloud integration with Microsoft Teams is also expected to be available in the coming weeks with Experience Cloud integrations to follow.

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The Adobe Experience Forum 2017 Key Highlights

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On 8 August 2017, over 250 business leaders gathered at the Adobe Experience Forum 2017 to discuss how organisations can transform to become “Experience Businesses”. Adobe also released a new Best of the Best research on website performance across Asia Pacific and Japan. Let’s take a look!

The Adobe Experience Forum 2017

The Adobe Experience Forum 2017 was a whole day event, covering key marketing and advertising technology areas including cross-channel marketing, customer experience, data-driven marketing, and programmatic advertising.

V.R. Srivatsan, Managing Director of Adobe SEA and Scott Rigby, Head of Digital Transformation of Adobe, took some time off to brief us in a more intimate session, covering the two main topics – the new Adobe Best of the Best research findings on website performance, and why it is important for businesses to focus on building an “Experience Business”.

The 2017 Adobe Best of the Best Report

The 2017 Adobe Best of the Best report aggregates anonymous data from approximately 100 billion visits to over 3,000 websites across Asia Pacific and Japan in 2016. In his presentation, Scott Rigby reveals new mobile and desktop usage trends and insights from the report, including overall website engagement and conversion metrics across devices.

Here are some key findings in the 2017 Adobe Best of the Best report :

Southeast Asia (SEA) experienced the largest decrease in time spent on websites – 13% YoY (Year on Year).
At the same time, the SEA region saw a 40% growth in smartphone conversion rates to 0.7%, which still lags the APAC rate of 1.1%.
In SEA, the desktop conversion rates grow 21% YoY, with 25% for the top 20%. This is more than double the conversion rates of smartphones.
The SEA region saw an 18% YoY increase in smartphone traffic to 37%, which still falls below the APAC average of 39%.

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Make Experience Your Business

We last heard from Srivatsan in May, when he talked to us about riding the experience business wave. Now, he reinforces the Adobe message that businesses need to focus on go beyond digital transformation to “establish a seamless, end-to-end, digital-to-physical experience for the consumer“.

In other words – businesses need to focus on creating the best customer experience by leveraging on technologies like cloud services, big data and machine intelligence. Adobe naturally provides all these services through the Adobe Experience Cloud, that is made up of Adobe Marketing Cloud, Adobe Analytics Cloud and Adobe Advertising Cloud, as well as Adobe Creative Cloud and Adobe Document Cloud.

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Riding The Experience Business Wave With Adobe

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Last week, we were invited to an exclusive Adobe briefing on the Experience Business Wave. V.R. Srivatsan, Managing Director, Adobe Southeast Asia, flew in to share with us how Adobe’s three cloud services help organisations transform their businesses to ride the experience business wave.

Riding The Experience Business Wave

This is the age of digital disruption. No enterprise is safe from being made extinct or irrelevant in a moment’s notice. It is no surprise that every enterprise out there is talking about, if not already implementing, some form of digital transformation.

One of the major companies helping these enterprises respond to digital disruption is Adobe. While many of us know them as the creators of content creation software like Photoshop and Premiere, they are more than that. They are now a cloud service provider that also help enterprises change to meet the new digital disruptions.

As Srivatsan explains, the world is now riding on the experience business wave. Organisations now have to do more than just run an efficient business or make great products. They also have to focus on delivering the best experience to their customers. Srivatsan summarises the four key points of a great experience from the perspective of the customer :

Know Me & Respect Me
Speak In One Voice
Make Technology Transparent
Delight Me At Every Turn

The food and beverage industry is an obvious example. Just look at how pizzas are being ordered and delivered. So is the automotive industry. But no industry is safe from this new trend.

The Adobe Experience Cloud

To help these enterprises “ride” the experience business wave, Adobe offers the Adobe Experience Cloud. It consists of three different cloud solutions – Analytics Cloud, Advertising Cloud and Marketing Cloud.

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The Adobe Analytics Cloud allows for meaningful measurements of audience analytics, with instant insights. It also offers advertiser analytics and asset insights, as well as automated anomaly detection, contribution analysis and alerts.

The Adobe Advertising Cloud offers enterprises better control of their advertising with cross-channel and cross-device support, as well as tight integration with Adobe Analytics and Audience Manager.

Finally, the Adobe Marketing Cloud enables corporations to manage user experience at scale, with 1-click personalisation and mobile push notifications.

These three Adobe Experience components are all tightly integrated with the Adobe Creative Cloud and Document Cloud services, to allow for easier creation and management of creative content and documents.

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Major Adobe Creative Cloud Updates Ahead Of NAB 2017

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April 25, 2017 — Ahead of the National Association of Broadcasting (NAB) conference, Adobe (Nasdaq:ADBE) today announced major Adobe Creative Cloud updates to help filmmakers and video producers collaborate and streamline video workflows.

The Creative Cloud updates, available today, delivers new features for graphics and titling, animation, polishing audio and sharing assets; support for the latest video formats, such as HDR, VR, and 4K; new integrations with Adobe Stock; and advanced artificial intelligence capabilities powered by Adobe Sensei. Announced at Adobe Summit 2017, Adobe Experience Cloud also allows brands to deliver connected video experiences across any screen at massive scale, while analyzing performance and monetizing ads.

Technology advancements and exploding consumer demand for impactful and personalized content require video producers to create, deliver and monetize their video assets faster than ever before. From the largest studio to next generation YouTubers, a scalable, end-to-end solution is required to create, collaborate and streamline video workflows with robust analytics and advertising tools to optimize content and drive more value.

Major Adobe Creative Cloud Updates

The new capabilities in Creative Cloud video tools include:

Motion Graphics Templates now bring the power of After Effects to Premiere Pro through easy to use templates, allowing creators to add beautiful titles, animations and lower thirds to their videos and create custom motion graphics templates which can be shared via Creative Cloud Libraries.

Essential Sound Panel in Premiere Pro lets users make audio mixes and sound improvements that in the past would have required a dedicated session by an audio engineer.
Camera Shake Deblur in After Effects rescues unusable footage by reducing motion blur that often occurs with camera shake.

Character Animator (beta) continues to invent the future of live animation with new technology that now animates multiple puppets created in Adobe Photoshop CC or Adobe Illustrator CC, and embraces full body animation with new walk cycles.
Team Projects (beta) allows Creative Cloud for teams or enterprise members to have a secure cloud-first collaborative workflow with new support for Dynamic Link and Adobe Media Encoder to streamline collaboration.
Ambisonic audio in Premiere Pro expands on its best-in-class native support for VR with positionally-aware audio for VR enabled platforms like YouTube and Facebook.

Hundreds of third-party integrations including Apple touch bar support for MacBook Pro and new Microsoft Surface Dial functionality in Premiere Pro with shuttle control in the timeline as well as changing hot float and text values.

Powered by Sensei

Leveraging Adobe Sensei, Adobe’s artificial intelligence and machine learning framework, users can now automatically normalize audio loudness across an entire timeline with a single click in Premiere Pro or Audition. In Character Animator, Sensei applies complex algorithms in real time to ensure a puppet’s lip synch is perfect. Within Adobe Experience Cloud, a video recommendation engine learns from hundreds of billions of online video consumption points to surface for audiences the most relevant content.

Integration with Adobe Stock

Deeply integrated into Creative Cloud workflows, customers have access to millions of Adobe Stock video assets, including 4K and HD, and the ability to search and scrub through video directly in the application. New to this release, editors looking to sell their work can now effortlessly contribute to Adobe Stock through the Destination Publish workflow inside Premiere Pro and Adobe Media Encoder, and reach millions of creative buyers. Adobe’s Destination Publishing already supports the world’s top social video sites, publishing to YouTube, Facebook, Twitter and Behance in one easy step.

Introducing Pond 5 for Adobe Stock

Additionally, Adobe today announced a partnership with Pond5 further expanding the video offering in Adobe Stock. Sourced from an international community of artists across a mix of modern, highly sought after content themes, such as lifestyle, recreation, sports, cinematic and aerial footage, the addition of Pond5 video library willgive video producers and designers access to one of the industry’s largest and fastest-growing collections – all natively integrated into Creative Cloud applications. As part of the Adobe partnership, Pond5’s contributors will also be able to reach an even bigger market of creative buyers.

Integration with Adobe Experience Cloud

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As the needs of video creators – from creative agencies to media companies – change to reflect a data-driven future, Adobe Experience Cloud benefits the entire video journey, from delivery, to measurement and monetization across screens.

Through Adobe’s TV Media Management platform, media companies and broadcasters can leverage analytics to give advertisers true audience-based targeting and more accurate forecasting. Adobe Analytics Cloud enables the measurement of performance video content published to social media channels within Premiere Pro and ensures video ads are targeted and forecasted with a high degree of accuracy.

Adobe Advertising Cloud bridges the gap between traditional TV and digital video advertising, streamlining the ad planning and buying process, enabling deeper collaboration with creative agencies through dynamic creative optimization (DCO), and ensuring maximum brand safety for video ads with the most third party integrations in the industry.

Pricing and Availability

The new features for Adobe Creative Cloud announced at NAB are now available with the latest version of CC 2017. The company is offering Adobe Creative Cloud for U.S. $49.99 / RM222 a month.

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Adobe Creative Cloud Update Released

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23 June 2016 — Taking aim at inefficiencies that slow down the creation process, Adobe today launched major updates to its flagship Creative Cloud tools and services.

The release includes dramatic new features in Adobe’s flagship applications, performance enhancements across Creative Cloud (CC), and exciting updates to Adobe Stock – including deeper integration within CC and the addition of an all-new Premium Collection of high quality stock content. Spanning across virtually all of the Creative Cloud portfolio, updates in this new release target many of the pain points that designers, photographers and filmmakers face every day.

“We have two key goals with this release: saving our customers time and helping them jumpstart their creative engines,” said Bryan Lamkin, executive vice president and general manager, Digital Media at Adobe. “Every creative project starts with a blank page and ends with a vision coming to life. Today’s release of Creative Cloud will help make that journey as fast and productive as possible. From deeper integration of Adobe Stock into the CC experience, to amazing new features like Content-Aware Crop in Adobe Photoshop, this release will expedite the creative process for millions of our customers.”

“The industry is going through unprecedented changes driven by mobile explosion, and content velocity is becoming more critical in tying content and customer experience to business impact and success. However, we know only 16% of APAC marketers and business leaders say they have the workflows in place to enable the alignment and collaboration needed to deal with the scale of content production they’re facing ,” said Paul Robson, President, Adobe Asia Pacific. “This release delivers the magic and improved workflow that unleashes creativity and helps organizations ultimately provide superb customer experience across channels.”

Today’s updates mark another step forward in establishing Creative Cloud as the one-stop shop for creative people – providing the best in desktop tools, mobile applications, training and, a vibrant marketplace featuring services like Adobe Stock as well as access to the Behance community that’s now over 7-million strong.

Built Right into Creative Cloud: Adobe Stock Service Offers Best, Broadest Selection

Research from Pfeiffer Consulting confirms that integrating Adobe Stock with CC desktop applications delivers up to 10 times greater efficiency than other stock services . The expanded Adobe Stock service includes over 55 million royalty-free, high-quality photos, videos, illustrations and graphics as well as the following new capabilities:

One-Click Workflow. Deeper Adobe Stock integration with CC applications enables a new One-Click Workflow that lets users select an image or video on the Adobe Stock website and place it on their creative canvas with a single click. Also an expanded In-app Purchase feature delivers an industry-first, one-click license capability, directly from Photoshop.
Premium Collection. Adobe’s first premium content offering sourced for Adobe Stock, includes nearly 100,000 curated images that meet the standards of top advertising agencies, leading brands and digital and print publications.
Monetization Made Easier. Adobe will expand on its vision to build out the world’s largest creative marketplace by offering opportunities for creative professionals to contribute and monetize their work. They can contribute directly from desktop and mobile applications including Adobe Lightroom CC, Adobe Bridge CC, Photoshop Fix and Photoshop Mix, providing an easy on-ramp to showcasing and selling their work via Adobe Stock. Also coming soon is Adobe’s new Stock Contributor Portal, which will feature intelligent auto-tagging capabilities saving hours of key

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New CC Desktop App Capabilities and Performance Enhancements

Highly anticipated CC features, offering critical time savings and new creative opportunities for Creative Cloud subscribers include:

Content-Aware Crop in Photoshop, which automatically fills in the gaps when you rotate or expand a canvas beyond the original image size.
Face-Aware Liquify in Photoshop, an easy way to create artistic effects with facial features using the Liquify Tool while keeping the face in proportion.
Match Font in Photoshop, an innovative font recognition technology that has the ability to recognize and identify licensed fonts and automatically suggest fonts available on your computer system or available to license through Adobe Typekit.
Character Animator Preview in After Effects CC, which matches an animated character to a real-life actor’s speech and movements, was first showcased on The Late Show with Stephen Colbert in the hosts recurring ‘Cartoon Donald Trump’ interviews and most recently by The Simpsons animation team in the episode that aired May 15, 2016.
New Virtual Reality (VR) features in Adobe Premiere Pro CC, including ‘field of view’ mode for previewing content.
Fast Export of assets and artboards in Adobe Illustrator CC, allowing users to export assets to multiple formats and resolutions with a single click.
Photoshop productivity enhancements, including a 4x performance improvement when working with fonts and Content-Aware Fill features.

CreativeSync and Assets: Greater Discoverability, Productivity and Integrated Mobile to Desktop Workflows

The company’s signature CreativeSync technology ensures a user’s files, fonts, design assets, and settings instantly appear in their mobile to desktop workflow wherever they need them. Recently made available collaboration capabilities include read-only Creative Cloud Libraries that provide controlled permission levels while collaborating with teams.

The Creative Cloud library serves as a virtual digital style guide for teams to ensure campaigns are consistent and always on brand. Creatives can also delegate permission levels to help manage libraries and files. Also new is an updated Creative Cloud Libraries panel with Search Filters that allow customers to easily search and select video, photo, vector and illustration assets.

New Capabilities Add Value for Global Brands and Agencies

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Creative Cloud for enterprise (CCE) enables customers to create, collaborate and deliver content at high velocity – all behind the security of a corporate firewall.

Updates to Creative Cloud for enterprise deliver significant new capabilities, including: simplified workflows for creative teams collaborating and exchanging assets, as well as read-only libraries and folders, archiving support for folders and files and versioning capabilities.

With today’s CC release, Adobe Stock for enterprise now includes the Premium Collection as well as advanced search, flexible payment plans and the ability to track stock images and videos through one unified enterprise dashboard.

Adobe Creative Cloud Update Availability

Updates to CC desktop apps are now available for download by Creative Cloud members as part of their membership at no additional cost. Membership plans are available for individuals, students, teams, educational institutions, government agencies and enterprises.