Tag Archives: Adobe Analytics Cloud

The Adobe Experience Forum 2017 Key Highlights

On 8 August 2017, over 250 business leaders gathered at the Adobe Experience Forum 2017 to discuss how organisations can transform to become “Experience Businesses”. Adobe also released a new Best of the Best research on website performance across Asia Pacific and Japan. Let’s take a look!

 

The Adobe Experience Forum 2017

The Adobe Experience Forum 2017 was a whole day event, covering key marketing and advertising technology areas including cross-channel marketing, customer experience, data-driven marketing, and programmatic advertising.

V.R. Srivatsan, Managing Director of Adobe SEA and Scott Rigby, Head of Digital Transformation of Adobe, took some time off to brief us in a more intimate session, covering the two main topics – the new Adobe Best of the Best research findings on website performance, and why it is important for businesses to focus on building an “Experience Business”.

 

The 2017 Adobe Best of the Best Report

The 2017 Adobe Best of the Best report aggregates anonymous data from approximately 100 billion visits to over 3,000 websites across Asia Pacific and Japan in 2016. In his presentation, Scott Rigby reveals new mobile and desktop usage trends and insights from the report, including overall website engagement and conversion metrics across devices.

Here are some key findings in the 2017 Adobe Best of the Best report :

  • Southeast Asia (SEA) experienced the largest decrease in time spent on websites – 13% YoY (Year on Year).
  • At the same time, the SEA region saw a 40% growth in smartphone conversion rates to 0.7%, which still lags the APAC rate of 1.1%.
  • In SEA, the desktop conversion rates grow 21% YoY, with 25% for the top 20%. This is more than double the conversion rates of smartphones.
  • The SEA region saw an 18% YoY increase in smartphone traffic to 37%, which still falls below the APAC average of 39%.
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Make Experience Your Business

We last heard from Srivatsan in May, when he talked to us about riding the experience business wave. Now, he reinforces the Adobe message that businesses need to focus on go beyond digital transformation to “establish a seamless, end-to-end, digital-to-physical experience for the consumer“.

In other words – businesses need to focus on creating the best customer experience by leveraging on technologies like cloud services, big data and machine intelligence. Adobe naturally provides all these services through the Adobe Experience Cloud, that is made up of Adobe Marketing Cloud, Adobe Analytics Cloud and Adobe Advertising Cloud, as well as Adobe Creative Cloud and Adobe Document Cloud.

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Riding The Experience Business Wave With Adobe

Last week, we were invited to an exclusive Adobe briefing on the Experience Business WaveV.R. Srivatsan, Managing Director, Adobe Southeast Asia, flew in to share with us how Adobe’s three cloud services help organisations transform their businesses to ride the experience business wave.

 

Riding The Experience Business Wave

This is the age of digital disruption. No enterprise is safe from being made extinct or irrelevant in a moment’s notice. It is no surprise that every enterprise out there is talking about, if not already implementing, some form of digital transformation.

One of the major companies helping these enterprises respond to digital disruption is Adobe. While many of us know them as the creators of content creation software like Photoshop and Premiere, they are more than that. They are now a cloud service provider that also help enterprises change to meet the new digital disruptions.

As Srivatsan explains, the world is now riding on the experience business wave. Organisations now have to do more than just run an efficient business or make great products. They also have to focus on delivering the best experience to their customers. Srivatsan summarises the four key points of a great experience from the perspective of the customer :

  • Know Me & Respect Me
  • Speak In One Voice
  • Make Technology Transparent
  • Delight Me At Every Turn

The food and beverage industry is an obvious example. Just look at how pizzas are being ordered and delivered. So is the automotive industry. But no industry is safe from this new trend.

 

The Adobe Experience Cloud

To help these enterprises “ride” the experience business wave, Adobe offers the Adobe Experience Cloud. It consists of three different cloud solutions – Analytics Cloud, Advertising Cloud and Marketing Cloud.

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The Adobe Analytics Cloud allows for meaningful measurements of audience analytics, with instant insights. It also offers advertiser analytics and asset insights, as well as automated anomaly detection, contribution analysis and alerts.

The Adobe Advertising Cloud offers enterprises better control of their advertising with cross-channel and cross-device support, as well as tight integration with Adobe Analytics and Audience Manager.

Finally, the Adobe Marketing Cloud enables corporations to manage user experience at scale, with 1-click personalisation and mobile push notifications.

These three Adobe Experience components are all tightly integrated with the Adobe Creative Cloud and Document Cloud services, to allow for easier creation and management of creative content and documents.

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