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Gaming Influencer Fail : Jaja zuber Teaches A Valuable Lesson

Gaming Influencer Fail : Jaja zuber Teaches A Valuable Lesson

Gaming influencer, Jaja zuber, just taught brands a valuable lesson in viral marketing through influencers.

Find out what happened, and what brands need to learn about hiring influencers…

 

Gaming Influencer Fail : Jaja zuber Playing PUBG PC?

Jaja zuber is, in her own words, a part-time actress and a full-time streamer. So she’s basically one of the thousands of game streamers who are trying to become the next PrestonPlayz or Pokimane.

She appears to be quite popular, with over 129,000 people following her Facebook page, where she streams her gameplay.

So it’s not surprising to see a tech brand partner with her. However, what they probably did not expect was the reaction to her photo, which came with this description :

I can play PUBG PC on Acer Nitro 5 at high fps without feeling lag and the cooling fan system that can activate CoolBoosts which further increases the speed for heavy usage. It is also fast for multitasking use.

Acer Nitro 5 is powered by 11th Gen Intel Coreᵀᴹ i7 processor. You can get this from Acer E-Store or official Acer certified stores on Shopee.

See if you can spot the mistakes she made in this photo, that has since gone viral!

At first glance, it looked like just another gaming influencer’s sponsored post. She is seen gaming on the laptop, to show her fans just how awesome the Acer Nitro 5 gaming laptop really is.

To be fair, we are kind of jealous she got her hands on the 2021 Acer Nitro 5. It looked like an awesome gaming laptop with an 11th Gen Intel Core i7 processor and NVIDIA GeForce RTX 30 series graphics!

However, Jaja zuber did not appear to take this sponsorship seriously, and screwed up this shot. Many gamers, including her fans, pointed out that :

  1. She was not playing PUBG PC, as claimed. She was either using PUBG Mobile on emulator, or just using a YouTube video.
  2. She was not using a mouse at all, so how could she even play PUBG? This is why some claimed she was “pretend playing” using a YouTube video.
  3. She had her hands on the WASD keys and the arrow keys – both serving the same functions.
  4. Her left hand was elevated uncomfortably over the WASD keys – no one games like that!
  5. She initially called it the Spin 5 in the second paragraph, before correcting it to Nitro 5.

All those mistakes derailed the whole point of the sponsorship – to convey her sponsor’s message that the 2021 Acer Nitro 5 is a serious challenger to gaming laptops from other brands.

It garnered thousands of laughs and over 1.4K comments criticising the mistakes in the photo, and asking if she was using telepathy to aim the gun.

It didn’t help that the picture in the background showed a boy who looked like he was “not impressed” with her actions.

 

Gaming Influencer Fail : Jaja zuber Teaches A Valuable Lesson

Tech brands have long shifted emphasis from traditional media to the influencers, who boast a loyal fanbase. The idea is their fans will buy whatever it is that they are promoting.

However, not all gaming influencers are alike. Some influencers rely on their gaming skills, some rely on their personality or looks, while others focus on their commentating skills.

To be clear, Jaja zuber must be doing something right – she has 129,000 followers, so give her some credit for that. How many of us have even 1,000 followers?

And the saving grace is that her photo went viral, and is inspiring copycat troll posts like this. Like it or not, it is driving interest in the Acer Nitro 5 gaming laptop. Now, more people are aware of it.

However, brands need to look beyond the fanbase and consider the skills these influencers bring to the table.

Mobile vs PC

This may seem obvious, but why pick PUBG at all for this shot? After all, people can play PUBG Mobile on their smartphones too.

Gaming influencers who are being paid to promote a gaming laptop should really select a FPS game that is exclusively on PC.

There are so many out there – Valorant, DOOM Eternal, Borderlands 2, Overwatch, etc. which Jaja zuber could have used to ensure that she is targeting the right audience – PC gamers.

Influencers Need To Do Their Homework

It is obvious that Jaja zuber is not a techie, because she wrongly mentioned “CoolBoosts” in her sponsored post. It’s actually “CoolBoost”.

She also said that the 2021 Acer Nitro 5‘s cooling system activates CoolBoost to increase speed for heavy usage. It’s really the other way around – CoolBoost increases fan speed by 10% for 9% better CPU and GPU cooling.

It’s okay not to know tech stuff, but influencers should do their homework – all that is plainly stated in the official Acer Nitro 5 page!

After all, they are being paid for this project, or receiving the laptop as sponsorship.

Recommended : 2021 Acer Nitro 5 : Ryzen 9 + RTX 3080 FTW!

Influencers Should Be Authentic

I would posit that influencers gain fans because they come across as “authentic” and “approachable”. People feel influencers are “just like them”.

Brands probably believe that works better too, which is why they are pouring money into influencers instead of traditional media which may feel “standoffish”.

But how authentic can influencers be, if it turns out that the photo was make-belief, as the Jaja zuber photo obviously was?

So the lesson, I suppose, is for influencers to just be themselves, be authentic. There’s no need to fake the shot.

Don’t Censor Criticism

So a mistake was made. Just admit it and move on. Censoring your fans or trolls will only spur more blowback.

Again, be authentic. You are only human. You make mistakes like the rest of us.

Real Influence Or Just The Perception?

Brands are focused on the influencer industry because they have large fan bases. Marketing departments love it, because it is easier to “sell to the boss” or include in KPI reports.

But when it comes to the tech or gaming industry, does a large fan base really translate into sales?

Think about it for a minute. Just because you enjoy watching a gaming influencer play PUBG, are you really going to buy a gaming laptop just because she says it’s great?

People are not that “simple”. When it comes to large purchases that cost several months of minimum wage, they are going to want to know MORE, before they make the leap.

They are going to read up on these products, and ask their techie friends for opinions. They will not just going to buy something expensive just because a gaming influencer posts a picture and says it’s nice.

More so when the gaming influencer chose to highlight a game that can be played on any smartphone!

That’s why I believe that influencers are great at changing the perception of a brand, but poor at directly translating that into sales.

Brands that focus only on influencers will probably not see their sales needle move much.

 

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Acer Nitro QG241YP : 165 Hz Gaming Monitor Preview!

Acer just introduced the Nitro QG241YP gaming monitor, which boasts a 165 Hz refresh rate with HDR10 support!

Here is what you need to know about the new Acer Nitro QG241Y gaming monitor!

 

Acer Nitro QG241YP : 165 Hz Gaming Monitor

The Acer Nitro QG241YP is a 23.8-inch gaming monitor, with a VA panel that supports up to 165 Hz refresh rate and 1 ms VRB response time.

It also features AMD FreeSync Premium technology for smooth, tear-free gaming; and HDR10 with Black Boost technology for greater immersion.

In addition, it comes with ComfyView, BlueLightShield and Low Dimming technologies to help reduce eye strain during long gaming sessions.

The Nitro QG241YP has wide vertical and horizontal viewing angles, but can be tilted for a better viewing angle, or attached to monitor arms using its VEGA mount.

Acer Nitro QG241YP : Specifications

Specifications Acer Nitro QG241YP
Display Size 23.8-inch
Panel Type VA
Max. Resolution
+ Refresh Rate
HDMI : 1920 x 1080 @ 144 Hz
DP : 1920 x 1080 @ 165 Hz
Response Time 1 ms VRB
Contrast Ratio 100 million : 1 max (ACM)
Max. Brightness 250 nits (cd/m²)
HDR Support HDR10
Adaptive Sync AMD FreeSync Premium
Viewing Angle 178° horizontal, 178° vertical
Max. Colours 16.7 million (8-bit)
Colour Gamut 72% NTSC
Input Ports 1 x HDMI 2.0
1 x HDMI 1.4
1 x DisplayPort
VESA Mount Yes, 100 x 100 mm
Speaker Optional (2 watt x 2)
Adjustments Tilt : -5° to 20°
Power
Consumption
Off : 0.4 W
Sleep : 0.5 W
On : 20 W

Acer Nitro QG241YP : Price + Launch Deal!

The Nitro QG241YP will retail for just RM 749 (about US$181 / £132 / A$237 / S$243), but Acer is offering it at just RM 699 for two days!

You can get this awesome deal even lower at just RM 653!

Here are purchase options in other countries (prices as of 14 April 2021) :

 

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The 2019 Acer Predator Desktops + Monitors Revealed!

Acer just unveiled the 2019 Acer Predator Orion gaming desktops and a slew of Predator and Nitro gaming monitors!

Here are the full details on two new Predator Orion gaming desktops, and five new gaming monitors!

 

The 2019 Acer Predator Desktops + Monitors Revealed!

Let’s start with the 2019 Acer Predator gaming desktops and monitors launch briefing by Edmund Hoh, Product Manager & Business Development Manager of Acer Malaysia.

 

The 2019 Acer Predator Orion 9000 + 5000

The 2019 Acer Predator Orion 9000 and 5000 gaming desktops have been refreshed!

The Orion 5000 is now powered by the NVIDIA GeForce RTX 2070 graphics card, while the Orion 9000 has the NVIDIA GeForce RTX 2080 graphics card.

They both have a prominent side window that showcases the interior while blocking electromagnetic interference (EMI) levels in check.

They also boast the Acer IceTunnel 2.0 technology, that separates the system into several thermal zones, each with its own airflow tunnel.

Recommended : The 2019 Acer Predator + Nitro Gaming Laptops Revealed!

 

The 2019 Acer Predator X35 Curved Gaming Monitor

The 2019 Acer Predator X35 is the world’s first 35-inch curved monitor that is both G-SYNC Ultimate and DisplayHDR-certified.

It features a 1800R curved VA panel with a UWQHD resolution of 3440 x 1440 pixels, with Quantum Dot technology. It also supports 10-bit colours, and delivers 90% of the DCI-P3 colour gamut.

Games will love its 2 ms GTG response time, and high refresh rate that goes up to 200 Hz in overclocked mode.

A DisplayHDR 1000-certified gaming display, it delivers up to 1000 nits of peak brightness, and has 512 LED lighting zones.

Recommended : The Acer Predator XB273K + Nitro XV273K Gaming Monitors Revealed!

 

The 2019 Acer Nitro VG271U P

The 2019 Acer Nitro VG271U P is a 27-inch IPS display with a WQHD resolution of 2560 x 1440 pixels. It supports 8-bit colours with FRC (Frame Rate Control) and delivers 95% DCI-P3 colour gamut.

In addition to support for AMD Radeon FreeSync, it boasts a 144 Hz refresh rate, and 1 ms response time (with Visual Response Boost enabled).

Recommended : The Acer ConceptD 7 – 6K RED Video Editing On-The-Go!

 

The 2019 Acer Nitro VG270 P and VG240Y P

The 2019 Acer VG270 P monitor is another 27-inch IPS display, but with a Full HD resolution of 1920 x 1080 pixels. It has a maximum brightness of 400 nits, with support for HDR10.

In addition to support for AMD Radeon FreeSync, it boasts a 144 Hz refresh rate, and 1 ms response time (with Visual Response Boost enabled).

Acer is also offering a smaller Nitro VG240Y P model, with a 23.8-inch panel. It has similar specifications to the VG270 model – FreeSync support, 400 nits brightness, HDR10 support, FHD resolution of 1920 x 1080 pixels.

Recommended : The Acer ConceptD 9 Creator Laptop For 8K Video Rendering!

 

The Acer ED322QR Curved Monitor

The Acer ED322QR curved monitor has a 31.5-inch VA panel with a Full HD resolution of 1920 x 1080 pixels, and a 1800R curvature.

While ostensibly designed for programmers, writers and designers, it supports AMD Radeon FreeSync with a 144 Hz refresh rate, and 4 ms response time. <hint! hint!>

Recommended : The 2019 Predator Helios 300 with RTX 2070 Revealed!

 

The 2019 Acer Predator + Nitro Price + Availability

All models mentioned here (unless otherwise mentioned) are available at the official Acer online stores, and all Acer authorised resellers with immediate effect. Here are their official prices :

  • Predator Orion 9000 (16GB DDR4 + 512GB SSD + 2TB HDD) : RM 13,299 / ~$3,205 / ~£2,527 / ~€2,821
  • Predator Orion 5000 (8GB DDR4 + 256GB SSD + 1TB HDD) : RM 9,999 / ~$2,410 / ~£1,900 / ~€2,121
  • Predator X35 (available mid July 2019) : RM 9,399 / ~$2,265 / ~£1,786 / ~€1,994
  • Nitro VG271U P (available end July 2019) : RM 1,399 / ~$337 / ~£266 / ~€297
  • Nitro VG270 P (available end July 2019) : RM 899 / ~$217 / ~£171 / ~€191
  • Nitro VG240Y P (available end July 2019) : RM 699 / ~$168 / ~£133 / ~€148
  • ED322QR P : RM 939 / ~$226 / ~£178 / ~€199

 

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The 2019 Acer Predator + Nitro Gaming Laptops Revealed!

Acer just unveiled the 2019 Acer Predator and Nitro gaming laptops!

Here are the full details on all six new Predator and Nitro models, as well as their special launch promotions!

 

The 2019 Acer Predator + Nitro Gaming Laptops Revealed!

Let’s start with the 2019 Acer Predator and Nitro launch briefing by Jeffrey Lai, Senior Product Manager of Acer Malaysia.

 

Acer Predator Triton 900

The Acer Predator Triton 900 is built around the unique Ezel Aero Hinge that flips, extends or reclines the 17.3-inch display, for four usage modes :

  • Display Mode for sharing the screen with friends
  • Ezel Mode for playing games on the touch screen
  • Notebook Mode for playing computer games
  • Stand Mode for using the Triton 900 like a tablet!

It is also a powerhouse, with the latest 9th Gen Intel Core i7 processor and NVIDIA GeForce RTX 2080 graphics, all kept cool by 4th Gen AeroBlade 3D fans.

The Triton 900 comes with 16 GB DDR4 memory, and two 512 GB NVMe SSDs in RAID 0. It also comes with a mechanical keyboard with per-key RGB lighting.

Recommended : The 2019 Acer Predator Desktops + Monitors Revealed!

 

The 2019 Acer Predator Helios 300

The 2019 Acer Predator Helios 300 has a refreshed design, and the latest 9th Gen Intel Core i7 with NVIDIA GeForce RTX 2060. It is not only thinner, its 15.6-inch Full HD IPS display also has thinner bezels.

The new Helios 300 model is also kept cool by 4th Gen AeroBlade 3D fans, which deliver 45% more airflow than regular fans while creating 35% less noise.

Recommended : The 2019 Predator Helios 300 with RTX 2070 Revealed!

 

The 2019 Acer Nitro 5 (15.6-inch | 17.3-inch)

The newly-refreshed Acer Nitro 5 series is available with either a 15.6-inch or 17.3-inch Full HD IPS display, with a narrow bezel design.

They can both be equipped with the latest 9th Gen Intel Core i7 and the NVIDIA GeForce GTX 1660 Ti, and come with two M.2 PCIe SSD slots, two DDR4 memory slots, and dual fans with Acer CoolBoost technology.

Recommended : The Acer ConceptD 5 – Dressing The Part For Graphic Design!

 

The 2019 Acer Nitro 7

The new 2019 Acer Nitro 7 has a new sleek metal chassis that is just under 2 cm thick.

It can be equipped with the latest 9th Gen Intel Core i7 and the NVIDIA GeForce GTX 1660 Ti, and come with two M.2 PCIe SSD slots, two DDR4 memory slots, and dual fans with Acer CoolBoost technology.

Recommended : The 2019 Predator Helios 700 Adds HyperDrift Keyboard!

 

The 2019 Acer Predator + Nitro Price + Availability

All models mentioned here are available at the official Acer online stores, and all Acer authorised resellers with immediate effect. Here are their official prices :

  • Acer Predator Triton 900 : RM 15,999 / ~$3,864 / ~£3,044 / ~€3,400
  • 2019 Acer Predator Helios 300 (Core i7) : RM 6,199 / ~$1,497 / ~£1,180 / ~€1,317
  • 2019 Acer Predator Helios 300 (Core i5) : RM 5,399 / ~$1,304 / ~£1,027 / ~€1,147
  • 2019 Acer Nitro 7 (144 Hz display) : RM 4,899 / ~$1,183 / ~£932 / ~€1,041
  • 2019 Acer Nitro 5 (17.3-inch 144 Hz display) : RM 4,899 / ~$1,183 / ~£932 / ~€1,041
  • 2019 Acer Nitro 5 (15.6-inch display) : RM 3,499 / ~$845 / ~£666 / ~€744

 

The 2019 Acer Predator + Nitro Launch Offers

To kick-off the launch of the 2019 Acer Predator and Nitro gaming laptops, Acer is offering these special launch offers at all Acer Concept and Brand Stores, as well as All IT Hypermarket, Harvey Norman, Senheng, SNS Network and Thundermatch Technology, from 26 until 30 June 2019.

Model SKU SRP Launch Promo / Discount Free Gift
Predator Helios 300 (Core i7) PH315-52-76CQ RM 6,199 FREE VG240Y Gaming Monitor (worth RM 549) Edifier Speakers
Predator Helios 300 (Core i5) PH315-52-54KG RM 5,399 FREE VG240Y Gaming Monitor (worth RM 549) Office 365 /Galea 500 / Cestus 300
Acer Nitro 5 (15.6″) AN515-54-74YP RM 4,399 RM 150 Discount Office 365 /Galea 500 / Cestus 300
Acer Nitro 5 (17.3″) AN517-51-797S RM 4,899 RM 150 Discount Office 365 /Galea 500 / Cestus 300
Acer Nitro 7 (GTX 1650) AN715-51-76YF RM 4,899 RM 150 Discount Office 365 /Galea 500 / Cestus 300
Acer Nitro 7 (GTX 1660 Ti) AN715-51-773J RM 5,199 RM 150 Discount Office 365 /Galea 500 / Cestus 300

 

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The Acer Predator XB273K + Nitro XV273K Gaming Monitors Revealed!

Acer just unveiled the Predator XB3 and Nitro XV3 gaming monitors! The Acer Predator XB273K supports NVIDIA G-SYNC, while the Acer Nitro XV273K supports AMD FreeSync. Here are the full details!

 

Acer Predator XB273K Gaming Monitor

The Acer Predator XB273K gaming monitor has a 4K UHD resolution of 3840 x 2160 pixels, with a 4 ms response time, and NVIDIA G-SYNC support. Its refresh rate can be overclocked up to 144 Hz.

It has an IPS panel with a wide 178-degree viewing angle. It boasts a wide colour gamut that covers 90% of the DCI-P3 colour space, and Quantum Dot technology for greater colour vibrancy. It is also VESA DisplayHDR 400-certified.

The Predator XB273K comes with a hood to reduce distractions, and an Acer ErgoStand with tilt, swivel and height adjustments. It also comes with Flicker-less, BlueLightShield, Low-Dimming and ComfyView technologies.

 

Acer Nitro XV273K Gaming Monitor

The 27-inch Acer Nitro XV273K gaming monitor has a 4K UHD resolution of 3840 x 2160 pixels, with AMD FreeSync support for a tear-free gaming experience. Its refresh rate can be overclocked up to 144 Hz.

Meanwhile, its Visual Response Boost (VRB) technology decreases blur in fast-moving images to achieve the effect of a 1 ms MPRT (Moving Picture Response Time) for clear and blur-free visuals. It also comes with Acer VisionCare with Flickerless, BlueLightShield, ComfyView and low-dimming technologies.

It is equipped with a VESA mount, and a ZeroFrame design that maximizes viewing area and supports near seamless multi-monitor setups.

 

Predator XB273K + Nitro XV273K Price + Availability

The Acer Predator XB273K gaming monitor is priced at RM 4,599 / ~US$ 1,150, and will be available in mid December 2018 at all Acer Official Online Stores and authorized resellers nationwide.

The Acer Nitro XV273K gaming monitor is priced at RM 2,999 / ~US$ 750, and will be available as of mid November 2018 at all Acer Official Online Stores and authorized resellers. Here are some direct purchase links (price accurate as of 18 December 2018) :

 

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