Facebook Rolls Out Click To WhatsApp Ads!

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You may not have noticed this, but Facebook has started rolling out Click to WhatsApp ads!

Find out what this means for business and customers on Facebook, Instagram and WhatsApp!

 

Facebook Rolls Out Click To WhatsApp Ads!

WhatsApp founders may have promised not to monetise their platform by selling ads, but that was nine years ago, and before they sold out to Facebook in 2014.

At that time, Jan Koum promised that WhatsApp wouldn’t collect and share data of its users. That changed in 2016 and 2021.

So it seems inevitable that Facebook will eventually introduce ads in WhatsApp. They even accidentally let it slip (see below).

But for now, you can rest easy. They are only introducing Click to WhatsApp ads on Facebook and Instagram at the moment…

Originally kicking off in 2017, Facebook has started pushing Click to WhatsApp ads in Asia. Page owners may be surprised by reminders to connect their pages to WhatsApp.

Facebook Rolls Out Click To WhatsApp Ads!

Ignoring this reminder will invite the warning that you cannot run WhatsApp ads, or add a WhatsApp button to your Page.

We are not sure if that’s a Freudian slip, but Facebook actually mentioned WhatsApp ads. LOL!

 

Click To WhatsApp Ads : What Are They?

These are regular Facebook and Instagram ads, with the additional Send Message button.

Clicking on that button will open a conversation thread in WhatsApp with the Facebook / Instagram business owners (using the WhatsApp Business app).

This allows you to interact directly with the business, like you would using Facebook Messenger.

This makes it easier for businesses to reach the 1.5 billion WhatsApp users around the world, who will like how much easier it is to directly message them using WhatsApp.

On the other hand, it is likely to make it easier for scammers who are already leveraging Facebook ads to cheat people.

Facebook Rolls Out Click To WhatsApp Ads!

 

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