vivo Tokyo Mobile Imaging R&D Centre : An Inside Look!

vivo just shared an inside look of their Tokyo mobile imaging R&D centre!

Find out how their Tokyo R&D centre helps vivo create smartphones with better photo and video capabilities!


vivo Tokyo Mobile Imaging R&D Centre : A Quick History

Back in 2017, the smartphone market was growing rapidly with intense competition amongst the many brands. It was then that vivo decided to differentiate itself from the pack by establishing a global R&D initiative.

The vision behind vivo’s strategy was to leverage valuable expert resources in different parts of the world to conduct different R&D work.

One of the steps they took was to establish the vivo Tokyo R&D centre to focus on mobile imaging technologies.

vivo chose Tokyo for its mobile imaging R&D centre because there is already a robust and mature imaging industry in Japan, with over 100 years of development history.

The first vivo Tokyo R&D centre was established in Shimbashi back in 2019, and when the team grew, they shifted to Gochome, Chuo-ku in the central area of Tokyo.

This new R&D centre not only works on mobile imaging technologies like the signature vivo gimbal smartphone camera, but also more niche areas like car cameras, sports cameras, and even industrial cameras.


vivo Tokyo Mobile Imaging R&D Centre : An Inside Look!

Coordinating R&D centres in different parts of the world has its challenges. For instance, prototypes need to fit into products manufactured in China during the transition from R&D to mass production.

This requires continuous testing and improvement during the R&D process, which is time-consuming because of the physical distance between Japan and China.

In addition, Japan and China follow different hardware specifications, which is why the vivo Tokyo centre uses locally unique resources for their R&D projects.

The geographical barrier also makes it hard for R&D centres in different parts of the world to gain the latest insights into consumer demand in different markets. Hence, vivo R&D teams across the world exchange valuable insights through online discussions.

The planning and product team in China will first analyse the future trends of smartphone imaging based on user feedback, before sharing their insights with the Tokyo R&D team.

Currently, the vivo team believes that “miniaturised and integrated” will be a major direction for imaging hardware development in the future.

Camera lenses now are generally assembled. In future, they might all be integrated into one piece, with sensors that are more sensitive and faster.

This is based on customer feedback that they favour high resolution imaging, but also prefer a smaller lens module.

If the vivo Tokyo R&D team can accomplish that contradictory goal, it will lead to a superior photography and videography experience in a more compact smartphone!


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