2 September 2016 – At the IFA consumer electronics show in Berlin, Germany, scheduled to begin on Friday, September 2, Sony Corporation will unveil its new lineup of products that represent the very best of its creativity and technological ingenuity. Underpinning the development and design of these products is Sony’s philosophy of “inspiring and fulfilling your curiosity and moving you emotionally,” which will be on full display at IFA 2016.
Sony Xperia XZ & Xperia X
Sony announced two new models in the Xperia X series of smartphones: the new flagship Xperia XZ, and Xperia X Compact, both of which boast an enhanced camera experience thanks to our new Triple image sensing technology. Xperia XZ will launch globally from October, while Xperia X Compact will launch globally from September.
Triple image sensing technology, our unique camera development that allows you to faithfully capture split-second moments in any environment, works by fusing the following three technologies:
- Image sensing that boasts fast and accurate autofocus (“AF”) with exceptional object tracking, thanks to our superior image sensor which is powered by Predictive Hybrid AF to track and predict the subject’s next move
- Distance sensing with the Laser AF sensor which enables fast and accurate AF even in low light
- Colour sensing with the RGBC-IR sensor which captures colours the way you see them, regardless of the lighting environment
The two models also deliver significant advancements in video shooting as the first smartphones with 5-axis image stabilisation, enabling you to capture smoother videos, even in close-up zoom. Furthermore, they are packed with intelligent features to optimise your Xperia user experience based on how it’s used, such as Adaptive Charging technology developed with Qnovo Inc. to extend the battery lifespan. Xperia XZ features a 5.2-inch Full HD display and metal casing for a perfect fit in your hand. Xperia X Compact features a 4.6-inch HD display.
Sony Xperia Ear
Sony also announced that Xperia Ear, its in-ear and hands-free Smart Product that brings a new way of communicating, will be available from November in selected markets. Xperia Ear responds to verbal commands with intuitive operations, and through a wireless connection to your smartphone, it gives you information and assistance in a natural, authentic voice interaction.
Equipped with Sony Agent Technology and a proximity sensor, Xperia Ear provides you with useful information such as your schedule and other personalised updates when you just place it in your ear, enabling you to stay connected while enjoying the world around you. Sony will also display Xperia Projector and Xperia Agent as concepts, combined with services from Yahoo Japan and Nestlé Japan, to give a glimpse of the user experiences offered by Smart Products.