1 April, 2016 – Malaysians can now look forward to the latest device to join the Lumia portfolio; the Lumia 650, starting at a recommended retail price (“RRP”) of just RM899 (~US$219).
Built for business users and Windows fans alike, the Lumia 650 is available for pre-order starting today till 7 April exclusively via the Microsoft Online Store on Lazada, while it will be available in Microsoft Authorized Reseller and Microsoft Mobile Reseller stores nationwide from 8 April onwards.
Customers will also be hugely rewarded when they purchase a Lumia 650 during this promotional period:
- 1-7 April: First 150 customers will receive 13,899 AirAsia BIG points, which can be redeemed for a free return ticket to their dream destination – whether it’s Phuket or Krabi – together with a RM25 Lazada rebate voucher.
- 8-15 April: As an introductory offer, customers can also enjoy 13,000 AirAsia BIG points, which can be redeemed for a free return ticket to their chosen holiday destination.
The Lumia 650 brings the power of Windows 10 to your pocket with beautiful craftsmanship and protection against modern security threats.
“As we sharpen our mobile strategy with a focus on phones, the Lumia 650 is another step towards bringing Windows 10 to more than a billion devices.” said Michal Golebiewski, Chief Marketing and Operations Officer, Microsoft Malaysia. ”We’re extremely proud of the Lumia 650 and believe it will quickly be seen as the device that provides the perfect balance between work and personal needs. With robust built-in security features, paired with maximum everyday business productivity and familiar Windows 10 experience, we designed the Lumia 650 to bring the best of Microsoft productivity and security to our customers, all wrapped in a beautiful, slim package.”
Sophisticated Lumia 650 Design
With a highly polished, diamond cut and anodized aluminium frame measuring at only 6.9mm thick, the Lumia 650 is Microsoft’s thinnest phone ever. Its crisp 5-inch OLED display provides a clear and bright viewing experience, even in direct sunlight. The Lumia 650 also features a removable battery and expandable storage up to 200GB for flexibility on the go.
Lumia 650 features a 5MP wide-angle, front-facing camera and Microsoft’s flagship imaging algorithms, providing remarkable photo and video capabilities. Leveraging world-class optics, the advanced 8MP rear-facing camera includes options for rich capture and living images enabling users to always capture the memory as it happens.
The Best of Microsoft Productivity
Building on the promise to bring Windows 10 to more people, the Lumia 650 is perfect for business deployment thanks to the security of Windows 10 Mobile. It runs the latest Microsoft Office apps right out of the box, allowing users to create and edit documents on-the-go and sync them to the cloud via OneDrive.
The Lumia 650 fits perfectly into the enterprise with built-in support for Microsoft business applications, new third-party Universal Windows Applications like Uber, and one click setup of common everyday tools like Office 365. It also allows IT to test the latest Windows 10 Mobile updates against critical line of business systems and apps, before it is distributed to end users via mobile device management (MDM).
The Lumia 650, starting at a recommended retail price (“RRP”) of RM899 / ~US$ 219 is available for pre-order beginning 1 April on the Microsoft Online Store on Lazada, and will be in stores at various Microsoft Authorized Reseller, Microsoft Mobile Reseller Stores.