HP ElitePOS Reinvents The Retail Experience

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HP Malaysia recently invited us to experience the new all-in-one point-of-sales (POS) system they were introducing – the new HP ElitePOS. It is the culmination of HP’s efforts in working with leading retail and hospitality partners in reinventing the retail experience for customers.

HP ElitePOS Reinvents The Retail Experience


The HP ElitePOS System

The HP ElitePOS features a sleek, modular design, that is completely different from the large, boxy POS terminals commonly used in retail environments. Its design is also functional, with a focus on making shopping faster and easier for both customers and the sales associates assisting them.

The HP ElitePOS can be configured to function in a variety of rules – interactive signage, employee attendance, or self-service applications like a customer check-in and access to additional product offerings in the “endless aisle”.

For retailers who want a clean and clutter-free counter space, or who need greater versatility in the placement of their point-of-sale terminal, the display can be separated from the input/output (I/O) base for maximum placement versatility.

HP also offers an optional receipt printer that integrates into the column stand, and an optional magnetic stripe reader built into the display, to create a clean counter space for retail environments.


MIL-STD Reliability

Retail and hospitality often have demanding and harsh environments, which can damage or destroy consumer-leveraged technology. That is why the ElitePOS is built to be retail-durable, being MIL-STD certified, deter minor spills by channeling liquid out the device, and deliver efficient cooling with side venting for improved reliability.

It is designed to be long-lasting with the latest hardware and software – Microsoft Windows 10, fast DDR4 memory, and the 7th Generation Intel Core processors with vPro technology.


Improved Security

With point-of-sale devices increasingly targeted by hackers, security continues to be top of mind for the retail industry. According to Verizon, 64% of breaches in the retail industry that contained data loss were caused by point-of-sale intrusions.

This is why HP is expanding its industry-leading security solutions to the ElitePOS, with both hardware and integrated software security features, including:

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  • BIOS-level device security to provide protectionin the event of a malware attack with HP Sure Start Gen3, the industry’s first self-healing BIOS, and HP BIOSphere Gen3, the industry-leading firmware ecosystems.
  • User authentication technology, including an optional fingerprint reader for secure login; Credential Guard for secure user authentication and password protection, and Device Guard, which lets IT managers create rules to run only signed, trusted, and approved applications on the POS system to help protect against walk-up and low-level attacks through USB ports.
  • Physical security of the device itself with an optional bolt-to-counter configuration, VESA mounting K-Lock features and external fingerprint reader for secure login through Windows Hello.


Availability Of The HP ElitePOS System

The HP ElitePOS is expected to be available in November 2017 direct from HP and the company’s global network of more than 250,000 partners. Additionally, retail independent software vendors (ISVs) Custom Business SoutionsGK SoftwareLS RetailManhattan AssociatesOmnico GroupPCMSRetail ProSilverWare POS and TCPOS plan to support the new solution.

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