The Galaxy S8 & S8+ Design Story – One As A Whole

Page 2 : The Galaxy S8 & S8+ Design Story - Continuity & Newness



A product loses its sense of unity when the external hardware design and the internal software interface design aren’t cohesive. Only when a product feels cohesive can its design provide stability to the users. Galaxy S8 & S8+’s innovative exterior speaks a single language of design that seamlessly connect from the inside to the outside, and again from the outside to the inside.

Starting from the user’s initial interaction with the Always On Display to the Lock and Home screen, ambient visual effects of a galaxy are displayed throughout. This beautiful first impression gently flows in the background while the user interacts with the Galaxy S8 & S8+.

A series of wallpapers based on differing moods as well as the interactive galaxy effects respond differently to new angles providing a sense of infinite expansion and continuation that is felt both from the exterior and within the display.

The Galaxy S8 & S8+ Home screen features a totally new design, including icons, search bar, and even weather widgets, that altogether provide a sleek impression to its users. The icons are designed using a concept called ‘Light & Line’, which cuts a part of the visual line so that real life shadows and light are mimicked.

Users can feel One Continuous Experience from the new soft Home button to the icons in the display that all speak a single language of design. Users can move to apps from the Home screen using a simple vertical swipe. It provides an easier and more intuitive accessibility than previous Home screens by unifying all methods of editing displays and offering multi-selection modes.


Over the past decade, interactions with smartphones have mostly been touch-based. We introduce an evolved next generation interface, Bixby, that responds to both touch and voice. Users can freely and seamlessly choose the way they want to interact based on their environment.

Pressing the newly added button on the left side of the device will provide optimised information, and speaking to the device while holding the button will understand the user’s rhythm and pace to get the task done. Bixby is continously evolving, so the longer users interact with it the more Bixby becomes an essential confidant of our daily lives.

Bixby analyses voice patterns and provides information in a card format that is appropriate to the context. When you turn on Bixby while heading home after work, it will display a calendar card about family gatherings, or a contact card of a close friend you speak to at that time. Users can retrieve needed information from each card without having to access the app every time.

Accessing all features through touch alone isn’t necessary. Bixby is equipped to provide voice responding functions that previously only have been accessed through touch. A more natural voice interaction is enabled through Partial Landing technology that comprehends users’ commands from the given context, and fills in the gaps by presenting additional options.

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Bixby can recognise images the user is seeing and provide relevant information. Users can press the Bixby Vision icon while turning on the camera or looking at an image from the gallery to prompt a search regarding a product or place that is shown on the screen or even recognise and translate text.

Record any content or task you want to remember later through Bixby to have it remind you later. Whether it’s a reminder to watch a video when you get home or simply to do your laundry, just save the information on Reminder and Bixby will keep you on track.

The Galaxy S8 & S8+ pushes boundaries and overcomes limits to create a single, unified design that is more straightforward and concise than any other tool that has ever been held in our hands. All experiences come into unison through the Galaxy S8 & S8+, helping users advance toward discovering a new meaning of their daily lives.


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