KUALA LUMPUR, 8TH JANUARY 2016 – EXMobile today unveiled its latest VoLte series smartphones and EX Watch for the Malaysian market.
Being in this business for 6 years, EXMobile has built up a solid network with over 800 Malaysian dealers with more than 100 models released since 2009. There are also 10 service centers nationwide. EXMobile has generated over RM50 million annual revenue in 2015 and hit over 100 thousand units of device sales under its brand.
“From 2014 to 2015, 4 out of 5 top Malaysia based Taiwanese/International brand fall in market share. The only vendor with growth had put their focus on budget conscious consumers.Also,The weakening Ringgit currency has brought big impact to the mobile market, the purchasing power of local consumers has also dropped correspondingly. This gives opportunity to local mobile device manufacturer”, said EXMobile’s Head of Business Development, Mr.Leng Chong Yap.
In 2016, EXMobile intends to create a better brand awareness among local consumers with media collaboration and strategic alliance. The company will be more proactive with digital presence in social media, online advertising and provides better web experience for consumers. EXMobile will also strengthen the products’ after sales service by increasing collection point/service center, offers reliable/consistent manufacturing parts and provides responsive/streamline technical team.
The EXMobile VoLte series smartphones mark the company’s initiative on rebuilding a new brand image with the aim to release better quality and more impressive design products, which includes the Volte series. In future, EXMobile will also focus more on youth market, and will launch a series of stylish yet innovative devices to attract younger generations.
EXMobile has invited the popular local internet celebrity “MR.GST” Gee Tian Long to promote the Volte series. Alongside EXMobile’s main ambassador, Rashid Sidek, the company believes this strategy will allow them to reach more consumer groups.
EXMobile VoLte 2
The latest EXMobile VoLte 2 smartphone sports a 5″ Super Color TCL IPS screen with 1280 x 720 pixels and 320 PPI pixel density. The VoLte 2 has 2.5D curved glass edges and nano coating on both the front and back glass panels, presenting an elegant design and premium finish.
The EXMobile VoLte 2 is 71 mm wide, 144 mm tall and just 6.8 mm thick, and weighs just 139 grams. Under the hood, it runs on the MediaTek 6735A quad-core processor together with the ARM Mali-T720 GPU, 2 GB of RAM and 16 GB of internal storage that can be expanded with a microSD card up to 64 GB.
This smartphone features a 13MP f/2.2 aperture rear shooter with dual LED flash and a 5MP front camera. It also comes with a high-grade Yamaha YDA165 audio chip that supports ACC and DTS Dolby.
The VoLte 2 is powered up by a 2,200 mAh battery with up to 90 hours of standby time and 7 hours of talktime. It supports 4G LTE connectivity with Dual SIM, Dual Standby support. It runs on Android 5.1.1 Lollipop out of the box.
The EXMobile Volte 2 is now available at authorized stores and dealers nationwide with the retail price of RM 549 (~US$ 129). Alternatively, you can grab one online here.
EXMobile will also be releasing a high-end smartphone in the near future. This model will feature a Quad HD display, octa-core processor mated to 4 GB RAM / 32 GB flash storage, and a 4,000 mAh battery with fast charging technology. It will also come with a 16 MP OIS rear camera and 8 MP selfie camera. It will support 4G LTE connectivity with dual SIM, dual standby capability.
EXMobile EX Watch
The EX Watch is a new smartwatch produced by EXMobile that offers a 1.22″ HD IPS round display with 240 x 240 pixels. Its display is protected by a nanometer-tempered glass screen with a full bonding process.
The EX Watch measures 52 x 46 x 13.5 mm, and it uses a 108 MHz MediaTek MT2502A SoC paired with 128 MB of RAM and 32 MB of internal storage. It also supports up to 8 GB of additional storage via a microSD card slot. It is powered by a 350 mAh lithium-ion polymer battery.
The EX Watch watchcase is made of stainless steel, with two watchband options – stainless steel or leather – that weighs 128 g and 62.8 g respectively. The leather strap variant will come with Silver, Black, Rose Gold, Royal Blue and Gold colour options and retail for RM 399 (~US$ 93) in Q1 2016.