BenQ Announces eSports Gaming Brand – ZOWIE

21 June 2016BenQ has announced that the ZOWIE brand will represent its future releases in the gaming line.

BenQ acquired ZOWIE in 2015 in order to aggressively lead its eSports offerings with products that deliver true competitive advantages. The company will continue to show its commitment to gamers by providing eSports athletes with premium professional gaming products via the ZOWIE brand.

This means all future BenQ gaming-related merchandise will be introduced under the ZOWIE brand name. The new ZOWIE-branded eSports devices will focus on ergonomics and personalization to provide innovations that truly enhance player performance and enjoyment.

Right from its inception, the ZOWIE brand has been dedicated to the development of competitive gaming products in close cooperation with professional players. Accordingly, it develops different products that adapt to their personal preferences.

Talking about BenQ’s deep understanding of eSports, Simeon Sia, Marketing Manager, BenQ Malaysia: “BenQ ZOWIE is dedicated to eSports. We believe that gaming is in the experience and we go the extra mile to enhance that experience for the gaming enthusiast. Our understanding of what hard-core gamers want from their gear is based on usage scenarios and our close association with players themselves. We are confident that our gaming line-up will more than meet the expectations of professional players.”

The ZOWIE offering includes the XL and RL series monitors, SR and TF-X series mousepads, as well as the EC and ZA series mice.

BenQ is also proud to announce its association with eXTREMESLAND, the annual eSports event for CS:GO players of the Asia-Pacific region. The eXTREMESLAND ZOWIE Asia CS:GO 2016 will feature, ZOWIE, the brand that represents BenQ’s eSports product line-ups, as the title sponsor and the official monitor provider in the coming tournaments, the competition will cover over 20 countries across Asia-Pacific.

Nearly a thousand CS: GO teams are set to take part in the qualifiers from July till August. The qualifiers include both online and/or offline competitions and 16 teams will emerge from these qualifications and battle it out during the Asia Grand Final held at China in September to contend for the prize pool of $100,000. Incidentally, the eXTREMESLAND ZOWIE Asia CS:GO 2016 Malaysia Championship local qualifier for Malaysia will be held in Kuala Lumpur at Orange eSport Stadium on the 31 st July 2016.

ZOWIE product experience will be available throughout the local qualifier event. More details will be announced in the coming weeks.

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