Berlin, 31 August 2016 — ASUS Vice President Eric Chen today took the stage at the Zenvolution event at IFA 2016 in Berlin to unveil ZenWatch 3, the latest model in the ZenWatch family of Android WearTM-powered wearable devices. He also announced European pricing and availability for the latest lineup of laptops, 2-in-1 PCs, tablets, and displays. Products featured onstage include ZenBook 3, Transformer 3 Pro, Transformer 3, ZenPad 3S 10 and ZenScreen.
“IFA is where we launched our very first smartwatch and we have continued the tradition today with ZenWatch 3,” said Mr. Chen. “We deeply appreciate the loyal support from consumers in Europe, and we are excited to bring our new Zenvolution product line-up to the European markets.”
ZenWatch 3 is a stylish and customizable wearable device powered by Android Wear that provides wearers with timely information at a glance, and functions as a full-featured activity tracker to help wearers stay motivated and meet their fitness goals. Meticulously crafted in the tradition of fine watchmaking, ZenWatch 3 is the first ZenWatch model with a gorgeous round design.
ZenBook 3 is a premium, prestigious laptop with unprecedented performance, featuring an ultra-thin 11.9mm profile and an Intel® CoreTM i7 processor. Transformer 3 Pro is the world’s most versatile PC that delivers extreme performance in a slim and light design, whereas Transformer 3 redefines 2-in-1 PC computing with ultimate mobility. Both feature unrivaled expandability, with a range of accessories that includes the ASUS Universal Dock, ASUS Audio Pod, the VR/4K UHD-ready ROG XG Station 2 and ASUS Pen.
“With the 7th-generation Intel Core processor we have once again delivered new performance levels with increased efficiency, and introduced new media capabilities that give people the power to create and view in the immersive internet,” said Chris Walker, Vice President of Intel’s Client Computing Group and General Manager of Mobility Client Platforms. “Intel is proud to have worked closely with ASUS on their stunning new line-up of ZenBook and Transformer products.”
ASUS ZenScreen MB16AC is the world’s lightest and slimmest Full HD portable monitor. It features a hybrid USB Type-C (USB-C) port that supports both power and video transmission for compatibility with any laptop with a USB-C or USB Type-A port.
ZenPad 3S 10 is a 9.7-inch AndroidTM tablet featuring a stunning QXGA (2048 by 1536) high-resolution touchscreen and an incredibly slim, compact, and elegant design. It offers a comprehensive set of entertainment-focused features, including ASUS Tru2Life video-enhancement technology and a powerful stereo audio system with five-magnet speakers and NXP smart amplifier technology that make media look and sound their best.
ASUS ZenWatch 3: Time-Honored Craftsmanship, Smart Customization
ASUS ZenWatch 3 is a stylish and customizable wearable device powered by Android Wear that serves as a smart assistant for Android and iOS devices. ASUS ZenWatch 3 follows in the tradition of fine watchmaking with its luxurious, detail-focused design and construction from premium materials. Its round case — available for the first time on an ASUS wearable device — is accented by a thin, rose-gold bezel for a sophisticated look inspired by the corona of an annular solar eclipse.
ZenWatch 3 is just 9.95mm thin and its case is meticulously fashioned from jewelry-grade 316L stainless steel, available in three gorgeous finishes: Gunmetal, Silver, and Rose Gold. This premium-quality, cold forged steel is 82 percent stronger than conventional steel to ensure that ZenWatch 3 can easily withstand the rigors of daily wear. Three crown buttons adorn the case, providing quick access to frequently used functions. The top button can also be assigned custom functionality. ZenWatch 3 comes with a strap made from a choice of stitched Italian leather or high-quality rubber, each of which is available in dark brown or beige colors.
Complementing its physical design, ZenWatch 3 comes with more than 50 software watch faces that can be changed using the ZenWatch Manager smartphone app, letting wearers easily customize their watch to fit any style, mood, or occasion. Many of these watch faces support customizable widgets that display useful information, such as current weather, daily step counts, and missed call notifications. For an even more personal ZenWatch 3 experience, wearers can create their own unique watch faces with the FaceDesigner smartphone app.
ASUS ZenWatch 3 features the all-new ZenFit activity tracking app that automatically counts wearers’ steps throughout the day with industry-leading 95 percent accuracy and provides reminders to stand and move after periods of inactivity. ZenFit works together with the companion smartphone app to provide helpful and easy-to-understand summaries and graphs for a complete picture of physical activity.
ASUS ZenWatch 3 provides long battery life of up to two days. It features exclusive HyperCharge technology that provides industry-leading charge times — just 15 minutes to reach a 60 percent charge — and a convenient magnetic charging connector that snaps into place automatically. An optional battery pack is also available that provides 40 percent more battery life.