We have been quite effusive about the Alcatel Flash 2 smartphone‘s performance and value for money. Our review of the Flash 2 pointed out why we called it a “hidden gem” in the sub-RM 700 (US$150) segment. To top it off, Alcatel isn’t resting on their laurels, recently announcing a slew of hardware and software upgrades for the Flash 2.
No Excuse To Miss Flash 2 Promotion
During the Chinese New Year of 2016, Flash 2 will join hands with Lazada, the largest e-commerce platform in Southeast Asia, to launch a promotion event under the theme of “No Excuse to Miss Flash 2”, which offers to buyers at only RM499!
“Through this attractive price promotion, we want to express thanks to our customers and hope that Flash 2 will help them capture and share wonderful moments they spend with their dearest ones during the Chinese New Year,” said Yogi Babria, E-commerce Operations Director, Mobile Internet Group, TCL Communication. “Meanwhile, in order to meet consumers’ need to color up their phones, we will soon release two covers, one in Rose Gold and the other in Mica White, for Flash 2 to bring new joy to users.”
Flash 2 has become a hot-selling star product in Southeast Asia markets by virtue of its powerful camera features, much loved stock Android UI, and superior cost performance which cherished by local consumers, and has set a number of sales records. The first batch of Flash 2 was sold out in ten minutes after launch.
It became the bestselling smartphone at the USD150 price level in the entire Southeast Asia. In the just-ended Double 12 shopping festival at Lazada, Flash 2 became the bestselling smartphone at the USD150 price level and ranked second among products in all categories in terms of sales volume. “I believe that this big promotion for the Chinese New Year will push the popularity of Flash 2 to a new height in Southeast Asia,” added Yogi Babria.[adrotate banner=”4″]Flash 2 is the third product of the Flash series, with the other two being Flash and Flash Plus. So far, the three products have shipped nearly 200,000 units in combined sales. Flash entered the Southeast Asia markets in 2013 and built a considerable user base within a short time. For a time in 2014, Flash Plus made a phenomenal success in the e-commerce platforms in Southeast Asia, setting the record of selling 1,000 units in one minute for four consecutive times in Indonesia and the Philippines.
Flash 2, launched less than half a year ago, has become one of the most popular smartphones in Southeast Asia. Recently TCL Communication announced that it sold 83.55 million mobile phones and other products in 2015, noting that 90% of the sales were contributed by overseas markets. And among the overseas sales, the strong sales performance of the Flash series in the Southeast Asia markets was one of the major drivers of TCL Communication’s overseas expansion.
How has Flash made its rise in the Southeast Asia in a short two years and became one of the most popular brands? In addition to its advantages in mobile photography and performance, one important reason is that Flash has successfully capitalized on the golden age of smartphones in Southeast Asia. According to statistics, since smartphones in Southeast Asia have already outnumbered the local population with many people owning more than one phone, there is a significant demand for smartphones.