Samsung just released The Present – a short film featuring Jun-myeon Kim (EXO’s Suho), Seul-ki Kim and Su-bin Yoo! Here is the short film in its entirety!
The Present with Jun-myeon Kim, Seul-ki Kim + Su-bin Yoo!
Inspired by Samsung’s corporate citizenship vision of Enabling People through themes of determination, entrepreneurship and collaboration, it stars Ha-kyun Shin as Sang-gu, a man who time-travels to present-day Seoul from 1969.
Sang-gu meets young entrepreneurs Ha-neul (Jun-myeon Kim, aka EXO’s Suho), Bo-ra (Seul-ki Kim) and Young-bok (Su-bin Yoo) and ends up helping them as they work to create a thermal imaging camera to use in fire and rescue operations.
“I wanted the film to be entertaining,” noted Director Jin-ho Hur, chiefly known for his work in the melodrama genre, “but I also wanted to accurately capture all the joys and sorrows faced by today’s young people as they go about launching their own business endeavors.”
The Present Highlights Samsung Corporate Vision + Ventures
The film is more than just entertainment. It both highlights Samsung’s corporate vision, as well as two key Samsung ventures :
- Samsung’s venture acceleration program C-Lab Outside, which supports young Korean startups by facilitating optimal environments for them to grow and create new value.
- Samsung’s IGNIS Thermal Imaging Camera, developed by C-Lab, their in-house corporate incubation program to help firefighters in prevention and rescue activities.
“We hope that ‘The Present’ will encourage young adults who are working hard to keep pursuing their dreams,” said Jae-woong Jeong, Vice President of Samsung Electronics’ Corporate Communications Team, “and that the film will convey to audiences Samsung’s citizenship vision of Enabling People, which itself reflects the company’s commitment to helping fulfill the innate potential of each and every individual.”
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