Sony Expo 2018 – A Masterclass In Contrast!

On the 13 August 2018, Sony Expo 2018 opened its doors to the public with a showcase of the latest and upcoming Sony products. In conjunction with the unveiling of the new MASTER Series, the BRAVIA OLED A9F TV, Sony gave their consumers and fans a day of experiential activities and product sharing sessions.


Sony Expo 2018 – A Masterclass In Contrast

The Sony Expo 2018 kicked off with an opening speech by Satoru Arai, Managing Director of Sony Malaysia, followed with product presentations by the Sony Product Marketing team, who shared about the Sony spirit of ‘kando.

Kando means emotional involvement or the power to simulate an emotional response. In other words,it is the power to make people say, “Wow.” This is the heart of Sony and it’s reflected in the design of all Sony products.

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Sony fans had the privilege of witnessing the new BRAVIA OLED A9F TV, boasting pristine 4K HDR picture quality, as well as getting their dose of some powerful bass sounds with Sony’s EXTRA BASS wireless audio systems.

The “Sony experience” was also extended into the rooms of PlayStation, Audio and Digital Imaging, where fans were given the opportunity to experience and interact in gaming worlds with PlayStation VR, as well as to get up close and personal with the latest camera and personal audio lineup, including Sony Alpha, Cyber-shot cameras, and One Signature Sound.

Sony Expo 2018 would not have lived up to its full expectations without some taste of future Sony products. As such, consumers had the first-hand privilege of experiencing new and unreleased Sony technologies, in the mold of Glass Sound Speaker, Sony cameras and home entertainment sound bars.


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