iflix-Media Prima Partnership Boosts Local Content!

Get ready to be entertained! The iflix-Media Prima partnership is set to boost local content offering in Malaysia!

 

iflix-Media Prima Partnership To Boost Local Content Offering!

iflix announced its latest partnership with local media company Media Prima to boost local content!

iflix-Media Prima partnership

Through this partnership, iflix will stream Media Prima’s content a mere one hour after the latter’s screening on its own platform. This will give iflix about 1,000 hours of Media Prima’s past content in the form of a separate Tonton channel on iflix.

 

The iflix-Media Prima Partnership Expands Viewership

This partnership will enable Media Prima to increase its reach all over the country, as its content is screened on iflixFREE, iflix‘s ad-supported tier.

Media Prima

 

New Content And Drama productions Coming Soon!

Both companies worked together before on the hit local drama Nur 2 through Primeworks Studios.

Media Prima Drama Nur 2

And soon it will include plans for new content and more drama co-productions through the iflix-Media Prima partnership.

iflix

 “This alliance is a significant milestone and another considerable boost to iflix’s local content offering. Over the past three months, we have accelerated the pivot away from Western towards local and regional programming, to deliver the most relevant and compelling content to users in our territories for free.” said Mark Britt, iflix Co-Founder and Group CEO.

 

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