It’s the end for Dimsum, after Star Media Group management announced their decision to shut it down!
Find out what just happened, and why it lasted less than 5 years!
Dimsum Calls It Quits, After Less Than 5 years!
After less than 5 years, Star Media Group is calling it quits in the VOD (Video On Demand) subscription business.
On 6 April 2021, they announced that they would shut down Dimsum Entertainment by 30 September 2021.
This decision came after the media group appointed Alex Yeow Wai Saw as CEO on 1 March 2021, and Tan Sri Chor Chee Heung as independent and non-executive chairman on 15 March 2021.
Why Did Dimsum Fail?
Officially, a strategic review by its new key management team apparently identified new opportunities for the group to explore.
Chief marketing officer Lam Swee Kim said that while it was a difficult decision to end this chapter, “we are excited to explore promising new ventures in the near future”.
What’s left unsaid is that in the last 4+ years, Dimsum had very little mindshare, even though it offers free viewing, supported by ads.
It focused on Asian content, which is also the focus on iflix and iQIYI (both of which are more established) as well as Viu.
But people who wanted to watch Chinese shows would stick with iQIYI, while those who wanted Korean shows would use Viu. iflix had better luck with ASEAN content.
And with Disney+ coming to Malaysia very soon – the launch was slated for 31 March 2021, but got delayed at the last minute – the writing was on the wall.
Granted, Disney+ would be competing mainly with Netflix and Apple TV+, but most Malaysians can hardly afford multiple streaming services.
If given the option between paying for Disney+ and paying for Dimsum VIP, the choice seems obvious.
The new management team probably “understood” that they would see subscribers shifting to the free offering, and decided to cut losses.
Honestly, we doubt many people would notice them leaving… there are simply too many alternative options offering the same or similar Asian content.
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