LG is taking the home entertainment experience to new heights with its new 2019 TVs that will feature ThinQ AI and Alpha 9 Gen 2. Find out what the new LG ThinQ AI and Alpha 9 Gen 2 technologies are all about!
LG Alpha 9 Gen 2 Processor
The new 2019 LG Z9, W9, E9 and C9 TV models are powered by their new Alpha 9 Gen 2 (α9 Gen 2) intelligent processor. Using deep learning algorithms, the new processor delivers a higher level of AI picture and sound experience quality.
The new machine learning algorithms in the 2019 LG TVs offer enhanced picture and sound by analysing the content source in order to recognize the ambient conditions around the TV to deliver more optimized content.
The new processor finely adjusts the tone mapping curve in accordance with ambient conditions to offer optimized screen brightness, leveraging its ability to understand how the human eye perceives images in different lighting. The processor uses the TV’s ambient light sensor to measure light levels, automatically adjusting brightness to compensate as needed.
The α9 Gen 2 AI can further refine HDR content by adjusting the brightness to transform even the darkest scenes into ones with incredible contrast, detail and depth of color, even in brightly-lit rooms. And by leveraging Dolby’s latest imaging innovation which intelligently adjusts Dolby Vision content, LG TVs deliver a better HDR experience under varying ambient light.
Amazon Alexa + Google Assistant Support
The 2019 LG TV range will support Amazon Alexa in addition to the built-in Google Assistant. This allows you to enjoy the ease of conversational voice recognition and an intuitive Home Dashboard to control a wide variety of smart home devices directly from the TV.
By pressing the Amazon Prime Video button on the Magic Remote, users can manage smart home devices, ask questions and access tens of thousands of skills and even set up their ideal Alexa Routine complete with wake-up call, traffic information and favorite TV channel switching all with their voice.
Virtual 5.1 Surround Sound
Sound quality is augmented by an intelligent algorithm that can up-mix two-channel audio to deliver convincing virtual 5.1 surround sound.
The α9 Gen 2 optimizes output based on content type, making voices clearer in movies, dramas and news broadcasts, among others.
Users can adjust sound settings to suit room conditions or let their LG TV intelligently set the perfect levels based on its positioning.
2019 LG NanoCell TV
The 2019 LG premium LCD TVs lineup – SM9X and SM8X series – will be rolled out with a new name: NanoCell TV, to better highlight the features provided by NanoCell technology :
- NanoColor : picture enhancement
- NanoAccuracy : color accuracy in wide viewing angle
- NanoBezel : ultra-narrow thin bezel with sleek design
And through the inclusion of HDMI 2.1 ports, all 2019 OLED TVs and selected NanoCell TVs with ThinQ AI will support high frame rate (HFR). The result is smoother and clearer motion at 120 frames per second for better rendering of fast-action content such as sports and action movies.
Support for enhanced audio return channel (eARC) will enable home theatre enthusiasts to seamlessly utilise HDMI connectivity and enjoy the highest quality audio formats available with superb detail and depth.
The new TVs are compatible with variable refresh rate (VRR) as well as automatic low latency mode (ALLM) which helps deliver a clean image, without stutter or tearing.
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