It’s official – Google is shutting down Stadia for good, just three years after it launched the “future of gaming” to great fanfare!
Google Stadia Is Shutting Down For Good!
On Thursday, September 29, 2022, Google announced that it was shutting down Stadia for good, just three years after it launched the “future of gaming” to great fanfare!
In his blog post, Phil Harrison, the Vice President and General Manager of Stadia, announced that they will begin winding down their streaming service.
Gamers will be able to continue playing until January 18, 2023, and most will receive their refunds by middle of January 2023.
Why Google Stadia Is Shutting Down For Good!
Stadia’s problem isn’t streaming, it was a complete lack of original games. Despite branding it as the “future of gaming”, Google failed to release any original titles.
Instead Stadia relied on third-party games, which it reportedly had to pay tens of millions of dollars to port over.
With no headlining game to drive gamers to the platform, it was rumoured as early as July that Stadia was headed for the chopping board, when Killed by Google (now suspended) claimed that it would be dead by the end of summer.
At that time, the streaming service retorted that “Stadia is not shutting down” and that there would be “more great games” to come. But two months later, Stadia truly got axed.
Stadia’s demise goes to show that, yet again, content is king. Whether it applies to movies or games, it is content that matters more than the platform.
Netflix realised that, but apparently Stadia didn’t get the memo, and is now paying the ultimate price.
Google Stadia May Live On… Differently
While Stadia is going to shut down on January 19, 2023, that does not mean it won’t live on… in other ways.
Stadia VP and GM Phil Harrison said that its technologies can be applied to other parts of Google, like YouTube, Google Play and its augmented reality (AR) projects.
He also pointed out that its streaming technologies can be made available to their partners, hinting to past overtures to Peloton and Bungle.
That effort may help assure current Stadia team members that their jobs may not be axed even when the streaming service shuts down. Harrison said that many Stadia team members will continue their work in other parts of Google:
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